1

“DIGITAL MARKETING AT HUSTLE COWORK”

An Internship report submitted in partial fulfilment of requirements for Bachelor of Business

Administration (E-Commerce Marketing) June, 2018 – July, 2018

Under the Guidance of

Internal Guide External Guide

Dr. Ankur Kumar Rastogi Mrs. Cheshta Sharma

Associate Professor Director
School of Business (SOB) Hustle Cowork
UPES (Dehradun) New Delhi

Submitted By:-

Ayushi Garg

500051752

R118216006

BBA (E-Commerce Marketing)

2016-2019

School of Business (SOB), UPES

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STUDENT DECLARATION

I hereby declare that this submission is my own work and that, to the best of my knowledge
and belief, it contains no material previously published or written by another person nor
material which has accepted for the award of any other degree or diploma of the university or
other institute of higher learning, except where due acknowledgement has been made in the
text.

Ayushi Garg

500051752

R118216006

BBA (E-Commerce Marketing)

2016-2019

School of Business (SOB)

UPES (Dehradun)
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ACKNOWLEDGEMENT

I have taken efforts in this project. However, it would not have been possible without the kind
support and help of many individual and organization. I would like to extend my sincere
thanks to all of them.

I am highly indebted to Mrs. Cheshta Sharma Maam (Director of Hustle Cowork) for his
guidance and constant supervision as well as for providing necessary information regarding
the project & also for his support in completing the project.

I also want to express my warm thanks to my project internal guide Dr. Ankur Kumar
Rastogi Sir (Associate Professor) and my E-Commerce faculty Rajeshwari Maam for their
friendly advice during the project work. I am sincerely grateful to them for sharing their
truthful and illuminating views on a number of issues related to the project.

My thanks and appreciation also goes to my colleagues in developing the project and people
who have willingly helped me out with their abilities.
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CERTIFICATE

This is to certify that the summer internship report entitled Digital Marketing at Hustle
Cowork submitted by Ayushi Garg to Hustle Cowork for partial fulfilment of requirements
for Bachelor of Business Administration (E-Commerce Marketing) is a bonafide record of the
internship work carried out by her under my supervision and guidance. The content of the
report, in full or parts have not been submitted to any other institute or university for the
award of any other degree or diploma.

Mrs. Cheshta Sharma

Director- Digital Marketing

Hustle Cowork
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CERTIFICATE

This is to certify that the summer internship report entitled Digital Marketing at Hustle
Cowork submitted by Ayushi Garg to Hustle Cowork for partial fulfilment of requirements
for Bachelor of Business Administration (E-Commerce Marketing) is a bonafide record of the
internship work carried out by her under my supervision and guidance. The content of the
report, in full or parts have not been submitted to any other institute or university for the
award of any other degree or diploma.

Dr. Ankur Kumar Rastogi

Associate Professor

School of Business (SOB), UPES (Dehradun)

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CONTENT

SI.NO. TOPIC PAGE NO.

1. ABOUT HUSTLE COWORK 8-9

2. DIGITAL MARKETING 10-12

3. RESEARCH METHODOLOGY 13-16

4. LITERATURE REVIEW 17-23

5. BUSINESS DEVELOPMENT PROCESS FLOWCHART 23-25

6. SUCCESS DETERMINANTS 26

7. SWOT ANALYSIS 27-28

8. FINDINGS 29

9. CONCLUSIONS 30-31

10. BUSINESS LEARNINGS 32

11. REFERENCE 33
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EXECUTIVE SUMMARY

Title of the Project: Digital Marketing at Hustle Cowork

Objective of the Project: Hustle Cowork provides perfect workplace. So, the objective of
this project is to-

 Study the role of digital marketing on web and different criteria of digital service.
 Know the right way of writing content for e-mailers.
 Analyse the approach which help them to get more business.

Methodology: Worked with manager to identify the requirement of company and

understanding the concept of SEO to promote the website and events conducted in the
organisations.

Findings and Conclusions: After understanding the company‘s requirement I reach to the
conclusion that the company will get success if they keep updating their website. Although I
noticed that they keep updating it according to the requirement of people reside in Delhi and
increasing their service line by focusing on press release and photo shoot of their workplace
and studio. Digital marketing startup companies follow a standard process of approaching
clients. There are certain steps which cannot be altered or skipped. These are followed in
sequences and executed after evaluating the process again and again.

The company should focus upon:

 The marketing of the product.

 Creating brand awareness through (above the line and below the line advertising).
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ABOUT HUSTLE COWORK

Hustle Cowork is the largest, best rated and the only shared office and coworking office
space in East Delhi that promotes collaboration and provides a professional, inspirational and
self-sustaining space to grow and nurture entrepreneurialism. With its first hub in Bangalore,
India, Hustle Cowork is the only coworking space in the whole Delhi NCR that
has coworking space, professional studio and a makers lab all at one location. Freelancers,
Starups and Small Business Owners flock here to become part of vibrant business
community. Business Owners meet mentors and investors, learn from fellow entrepreneurs
and get trusted referrals. As a community of local-minded and business focused people, we
are able to provide environment of innovation and collaboration.

VISION

 ―To set the high standards for Digital marketing & Technology around the world
across all industries through hard work, innovation and creativity until the preferred
outcome is achieved.‖

MISSION

 To reasonably oversee and work a coordinated vitality business, utilizing best

practices and making an incentive for investors, clients and representatives.

PURPOSE

 By learning form other members, different industries working together, mentor and
industry experts coming in every week. Get financing form visiting investors.

PROMISE

 Remaining in front of our client's vitality needs.

VALUES

 Enterprising
 Trusted
 Committed

TAGLINE

 ―HUSTLE, that‘s how you get it.‖- Some really smart person
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HOW HUSTLR COWORK DO…….

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DIGITAL MARKETING

The use of the Internet and other digital media and technology to support ‗modern marketing‘
has given rise to a bewildering range of labels and jargon created by both academics and
professionals. It has been called digital marketing, Internet marketing, e-marketing and web
marketing and these alternative terms have varied through time...
"Achieving marketing objectives through applying digital technologies and media."

This is in conjunction with online communications techniques including the likes of search
engine marketing, social media marketing, online advertising, e-mail marketing and
partnership arrangements with other websites.

These techniques are used to support the objectives of acquiring new customers and
providing services to existing customers that help develop the customer relationship through
E-CRM and marketing automation. However, for digital marketing to be successful, there is
still a necessity for integration of these techniques with traditional media such as print, TV
and direct mail as part of multichannel marketing communications. Internet is a really good
thing. The Internet gives people a greater amount of information as waned. It is the best way
to get a comparison of the products that we need. If we are interested in buying, it is best for
us to check the Web sites. Also if we would like to make our own Web page we can do this,
without paying a lot of money. From where do we set all this information? The answer is
from advertising, which we see, everywhere: on TV, on the Internet, in the newspapers and
more. Year after year we get more and more new, interesting information and in the future
the Internet use will increase more than now.
I note that digital marketing can be used to support these aims as follows:

Identifying – the Internet can be used for marketing research to find out customers‘ needs and
wants

Anticipating – the Internet provides an additional channel by which customers can access
information and make purchases – evaluating this demand is key to governing resource
allocation.
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Satisfying – a key success factor in digital marketing is achieving customer satisfaction

through the digital channel, which raises issues such as: is the site easy to use, does it perform
adequately, what is the standard of associated customer service and how are physical
products dispatched.

Digital Marketing

Trusted consulting for end-to-end improvement

Online & Mobile based methods of Assessment & Learning:

Gain insight. Optimize outcomes.

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RESEARCH METHODOLOGY

PROBLEM DEFINATION

DEVELOPMENT OF
APPROACH TO THE
PROBLEM

RESEARCH DESIGN
FORMULATION

DESCRIPTIVE RESEARCH

PRIMARY SECONDARY

CONCLUSIONS

REPORT PREPARATION
AND PRESENTATION
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RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem. It may be under
stood as a science of studying how research is done scientifically. It is a system and in-depth
study for any particular subject. The selected topic for the research is ―Understands the
consumer buying behaviour of Indian in digital era‖

PERIOD OF STUDY

The study is conducted during the 1st June 2018 to 30th July 2018

PROBLEM DEFINATION AND APPROACH TO THE PROBLEM

Technical Aspects of problem:

Finding the online presence of the client

 Understanding why it is so weak.

 Identifying what solutions would be better for particular client.

 How to improve their presence, etc.

Managerial Aspect of the problem:

To define SWOT for the client.

 To define their requirements and the corresponding solutions.

 To define the gap analysis for the client.

Business Aspect of the problem:

To find better business opportunity for ROW

 To resolve the client‘s problem in terms of ROI.

 Competitive benefits and bets pricing offering.

RESEARCH DESIGN FORMULATION

To study the role of digital marketing in Hustle Cowork.

To study the different criteria of digital marketing services.

To analyze the approach which help them to get more business.

To know how to pitch a client while meeting basically how to talk, what to talk, how to make
client engage in your conversation.

To know the right way of writing a proper content for the E-mailers.
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DESCRIPTIVE RESEARCH

The descriptive research design is used for analyzing and studying the process of Business
Development. It is very simple & more specific than explanatory study. The descriptive study
is a fact finding investigation with adequate interpretation. The descriptive study aims at
identifying the various characteristics of a problem under study. It reveals potential
relationships between variables and also setting the stage for further investigation later. The
results of such research are not usually useful for decision making by them, but they can
provide significant insight into a given situation. Although the results of qualitative research
can give some indication as to the ‗why‘, ‘how‘ and ‗when‘ something occurs, it cannot tell
us ‗how often‘ or ‘how many‘. As the research conducted was observatory there was no
questionnaire and hence no sample size or data interpretation was to be done.
Data Sources:

 Primary Data
It is a firsthand data which is collected by you only. The different way of collecting primary
data is personal interview, questionnaire, survey etc As my project is descriptive study there
is no primary data collected as such.
 Secondary Data
Secondary data is collected from already existing sources in various organization broachers &
records. Secondary data for the study were collected from the magazines, websites & other
previous studies. To meet the objectives, the study used qualitative research. The descriptive
study was done through review of existing literature that helped in validation and extraction
of the important variables and factors. Data was collected from secondary sources. Secondary
sources were magazines, websites, books, office executives, and company data.

RESEARCH OBJECTIVE

Objectives of the study

 Primary objective

The main objective of the study is to understand the consumer buying journey in Digital era.

 Secondary objectives
 To know affinity in customers for collecting information before purchase.
 To determine out the media, which is most important in creating stimulus in Indians.
 To understand the media consumption of Indians.
 To figure out how Indian will purchase a product.
 To understand post purchase behaviour of IndianRESEARCH DESIGN

FIELD OR DATA COLLECTION

Field work was based on collecting the data from different online websites.
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DATA PREPARATION AND ANALYSIS

After data had been collected it was analysed and based upon it various graphs (showing
market share etc.) are plotted.
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LITERATURE REVIEW
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LITERATURE REVIEW

Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a

collective name for marketing activity carried out online, as opposed to traditional marketing
through print media, live promotions, tv and radio advertisement. The rapid growth of Digital
Marketing Industry is a direct consequence of the global phenomenon that is the Internet, and
effectiveness of Digital Marketing channels in generating revenue and awareness. Compared
to traditional methods of advertising, Digital Marketing offers rather realistic costs
(particularly important for small- and medium-size businesses and start-ups), accurate
targeting and excellent reporting

DIGITAL MARKETING CHANNELS

1. SEO (Search Engine Optimization)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a
web page in a search engine's "natural" or un-paid ("organic") search results. SEO may target
different kinds of search, including image search, local search, video search, academic
search,[1] news search and industry-specific vertical search engines. As an Internet marketing
strategy, SEO considers how search engines work, what people search for, the actual search
terms or keywords typed into search engines and which search engines are preferred by their
targeted audience. Optimizing a website may involve editing its content, HTML and
associated coding to both increase its relevance to specific keywords and to remove barriers
to the indexing activities of search engines. Promoting a site to increase the number of back
links, or inbound links, social book marking, directory submission is the another SEO tactic.

SEO OR
ORGANIC

2. SEM (Search Engine Marketing)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion
of websites by increasing their visibility in search engine results pages (SERPs) through
optimization and advertising.] SEM may use search engine optimization (SEO), which
adjusts or rewrites website content to achieve a higher ranking in search engine results pages,
or use pay per click listings.
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SEM/PAID ADS

SEM/PAID ADS

3. SMM (Social media marketing)

Social media marketing is the process of gaining website traffic or attention through social
media sites. Social media marketing programs usually center on efforts to create content that
attracts attention and encourages readers to share it across their social networks. The resulting
electronic word of mouth (eWoM) refers to any statement consumers share via the Internet
(e.g., web sites, social networks, instant messages, news feeds) about an event, product,
service, brand or company. When the underlying message spreads from user to user and
presumably resonates because it appears to come from a trusted, third-party source, as
opposed to the brand or company itself, this form of marketing results in earned media rather
than paid media.

4. Engagement

In the context of the social web, engagement means that customers and stakeholders are
participants rather than viewers. Social media in business allows anyone and everyone to
express and share an opinion or an idea somewhere along the business‘s path to market. Each
participating customer becomes part of the marketing department, as other customers read
their comments or reviews. The engagement process is then fundamental to successful social
media marketing.
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5.ORM (Online Reputation Management)

Online reputation management coined by the public relation. Basically ORM include-

Undertake the comprehensive research and analysis the online content.

Track your users‘ actions and opinions about brand.

Reduce your risk of featuring amongst the negative user sentiments.

Enhance your web presence and create positive perceptions.

TOOLKIT

Tons of digital marketing tools exist to generate business online. A digital marketing expert
picks the right tool for the job

THE AIMS OF THE TOOLKIT

The Digital Marketing Toolkit does not aim to be a definitive list. The aim is to provide a
filtered and quality checked list of tools that I think offer the best functionality for real world
usage.

HOW THE TOOLKIT IS STRUCTURED

The Toolkit is broken down into key sections for each of the core digital channels/disciplines:
Data, Insights and Blogs Search Social & Content Email Online Advertising Mobile
Analytics Each tool has a brief description and most are free. Any paid for tools are
highlighted as such.
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DATA, INSIGHTS AND BLOGS

THINK WITH GOOGLE

http://www.thinkwithgoogle.com

Comprehensive collection of free case studies, reports and insights tools looks at digital
marketing globally. The ―Planning Tools‖ section is the most useful, hosting a range of
brilliant tools like Google Trends and Our Mobile Planet, both of which are highlighted.

STATISTA

https://www.statista.com

Great source that compiles together stats and facts from a huge number of sources into one
place. Allows you to download the stats and charts in various formats. Free trial and then paid
subscription, but can save a lot of time on research.

SEARCH

GOOGLE TRENDS

http://www.google.co.uk/trends

Demonstrates trends in search over time in Google. Can be interrogated by search term,
location and date range. Use the ―Explore in depth‖ option from the homepage. A free tool
and no Google account required.

LINK EXPLORER

https://moz.com/link-explorer

Tool that analyses the quantity and quality of links to a website for SEO purposes (formally
called Open Site Explorer). Part of the MOZ website that offers a range of paid for SEO
tools. However Link Explorer can be used for free 10 times a month and requires a free MOZ
account.

SOCIAL MEDIA AND CONTENT

MENTION

http://www.mention.com

A low cost social media monitoring tool with a free trial. There are a wide range of
commercially available social media monitoring tools but very few free/low cost ones.

BRANDWATCH

http://www.brandwatch.com
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Although there are a wide range of commercial social media monitoring tools, BrandWatch is
one of the best and most efficient at carrying out effective sentiment analysis. This kind of
service is suitable for brands or topics that have thousands of mentions per month and pricing
starts at £500 per month

E-MAIL

MAILCHIMP

http://www.mailchimp.com

Low cost and highly versatile Email Service Provider (ESP) that also offers a free version if
you have a limited size email list. They also have a range of free email research and email
templates that anyone can use.

CAMPAIGN MONITOR BEST EMAIL CAMPAIGNS

https://www.campaignmonitor.com/best-emailmarketing-campaigns/

Great collection of example email campaigns compiled and filtered from 2016.
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BUSINESS DEVELOPMENT PROCESS FLOWCHART

It is a standard Business Development process followed by the company and ask me to

follow, it is basic process followed by every startup company in order to approach a
clients initially. Sometimes they may send teaser E-mailer of a similar domain to the
clients before approaching them.
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Market research is any organized effort to gather information about target markets or
customers. It is a very important component of business strategy.
The first step of business development process is to know your target audience well before
approaching them. The main objective behind the market analysis and research of target
audience is to know their online presence and how active they are on web. Market research
also helps to estimate the online marketing opportunities of different sectors over the
periods. The intense research is required while studying the online habits of different sectors
keeping competitors in mind.
The proper market research make your task easier while talking to clients as you know about
them well in advance, which help you to answer their question. And can better explain the
clients how they can use web as a medium of approaching the customers in a short span of
time.
Market Research includes research about the different sectors. Currently we are targeting on
Travel, Real Estate Sector, Education sectors, Fitness, jeweler in Pune. It includes study of
digital habits of the target sector, their online presence, their online need, etc.
After market research comes the database creation.
The second step is database creation; once the market is analyzed the database of sector is
created for a company treasure for future.
Database creation includes recording the details of the clients like company details, their
online presence, concerned person from marketing department and their contact details.
During my internship I have created almost six different sectors database as company wants
to target different sectors for exploring themselves.
Cold calling is the sales process of approaching prospective customers or clients—typically
via telephone, by email or through making a connection on a social network—who were not
expecting such an interaction. The word "cold" is used because the person receiving the call
is not expecting a call or has not specifically asked to be contacted by a sales person. A cold
call is usually the start of a sales process generally known as telemarketing.
The next step is cold calling. It includes contacting the concerned person, explaining him/her
in brief about the organization, conveying that person how digital marketing is helpful for
their organization to achieve online presence, traffic, leads and branding.
My company guide shared a call script with me and also explained me how to talk, what to
talk, the way we should talk to concern person. He also explains how to get a concern person
number (director or marketing person) from the office people.
The main objective of cold calling is to fix the maximum meetings with a concern person so
that further points can be discussed in detail with them.
Cold calling is a first interaction with a concern person and everyone knows first impression
is a last impression. He taught me the way how first impression is made.
During my internship total numbers of calls made by me was 82.
The next step is fixing meeting, it stage little critical for a startup, convincing the clients and
ask them to meet you is biggest challenge, But that‘s a feel of work. Talking to different
people of different traits was a good experience and successfully fixes the 8 meetings out of
which 3 was attended by me and 1 was converted.
Actual meeting gave you the reality check where you are when your clients know everything,
shoots the too many questions and ask you how you are better than other. At that time you
understand the difference between the dorm rooms to the boardroom.
The fifth step is proposal making once meeting is done with a concern person where the
various aspects has been discussed already, and the client requirement can known
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accordingly the proposal is made for them enlisting all his requirement related to digital
marketing. Proposal includes following details:
Services needed by the client. These services include SEO, SEM, SMM, ODA, ORM, etc
Proper segmentation and targeting according to sector. Eg. If an MBA Education Institute
wants digital marketing services for branding, promotion and lead generation, then our target
market would be, students who have completed their graduation and professionals with 2-3
years of experience who can opt for Executive MBA.
Detailed explanation of how we will be providing them each service.
It also includes the pricing details of the services.
The final stage is project closure; if all the stage works that means you are close to crack the
deal. Once the deal is cracked the further decision are taken like, preparing the strategies for
the same as per the clients requirement or the digital marketing channels choose by him/her.
Company make an roadmap or a weekly /monthly plans of the each channel separately and
get the approval from the client to execute the plan and once it approved the plan actually
come into an action.

OTHER TASK DONE WAS………..

CONTENT WRITING

Content writing like any other form of writing requires in depth knowledge and great skill.
The success of any write-ups depends on the quality and authencity of the content of the
website.
Content writing though does not follow a specific format, yet is certainly guided by some
fundamental principles.
How to write an effective content?
Focus on your customers: remember, your website will gain acceptance among your viewers
only if it has something to offer them.
Choose a simple, impersonal style: your readers are not interested in judging your
scholarship.
You have maximum of 15 seconds to grab your visitor‘s attention
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SUCCESS DETERMINANTS

Marketing takes a day to learn. Unfortunately it takes a lifetime to master‖. I believed that I
am will become a good marketer because I know all the concepts which I learned from my
classrooms. But from the beginning of second week itself, I understood, marketing is not
about concepts it‘s all about the experience. Strategy is not a rock science. After induction
my first assignment was to create pitch presentation. I start working on my first assignment,
but I don‘t know how to create strategy part. I tried my best, but I am completely blank. After
two days I went to talk with my company guide. He told me this ―strategy is not a rock
science you will take some time to create an excellent strategy‖. But in the last week of my
internship, I accomplished my mission. I made B2B online strategy for 3M. Every day same
task, but the situations are different It‘s not only from my experience, but also from my
observation. All colleagues are doing the same type of work, but the situation is different.
Sometime they have problem with a client, but on the next day they problems with vendors or
with creative team. While coming to me, my first month was more concentrated with pitch
presentation. Industry or clients are different or requirements of the client are different, but
contents or the flow of pitch presentations are same. ―I don‘t know‖ short sentence, but
difficult to tell Agilent is an American company that designs and manufactures electronic and
bio- analytical measurement instruments and equipment for measurement and evaluation.
Once my guide told me make a presentation based on the working space or ecommerce
approaches. Basically, he wants details about application and component of the ecommerce
aspects. This was one of the biggest.
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SWOT ANALYSIS OF HUSTLE COWORK

STRENGTHS

 Easy to target and reach more audience at a cheaper price.

 Campaigns can be easily customized and made more targeted as per our business
requirements.
 As the world is more dependent on the internet, it helps the business to reach out and
connect with the people on a larger scale.
 Saves a lot of money as compared to the traditional way of marketing as it is cheaper
and efficient.
 Being recognized as a brand has become much easier.

WEAKNESS

 A challenge to reach the population which is still not using the internet.
 High chances of failure of digital marketing campaigns because of confusion due to
the availability of many different marketing options.
 Keeping pace with new trends and technology.
 Need of deep understanding of changing human behavior and requirements.
 If your brand or product is not justifying the users need, then the chance of getting
bad reviews in public is very high, which in turn might damage the reputation.

OPPURTUNITY

 More and More employment for the youth as this field is just growing and number of
professionals are less.
 Increase the reach of your brand, therefore, leading to direct profit.
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 There are lot of ways through which owners earn money apart from their primary
business, eg- giving space for ads on website, affiliate marketing in e commerce etc.

THREATS

 If it doesn‘t work perfectly then chances of back fire is higher i.e. it might damage the
brand name.
 Due to ever changing trends of different marketing areas and ever changing rules of
search engine for optimizing the content, continuous awareness is required, which is
very difficult.
 Storage of data with full security is still a big question mark.
 Analyzing the data in a wrong way can lead to damaging results which is found in a
lot of companies.
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FINDINGS

Most of the real sector people actually understanding the value and opportunities of
digital marketing.
With the study of digital marketing I came to its emergence and extreme growth in
today‘s scenario.
What I found in client servicing is convincing clients is bit complex as they too have
complete knowledge about the digital marketing and also explaining how we are
better than others.
Most of the sectors initially opt for the digital marketing channels name search engine
optimization, search engine marketing and social media marketing and later they will
think about other channels which mean these three channel high acceptance.
It is easier to approach a company‘s if you first send them an E-mailer to related
sector and then call them in fact sometimes the company itself call having seen the E-
mailer.
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CONCLUSION AND RECOMMENDATION

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CONCLUSION / RECOMMENDATIONS

The summer internship project helped me to understand how the corporate business works.
The various departments and its functions and how all are interrelated to each other. Hustle
Cowork based Digital Marketing firm which shows me the complete process of how they
work at each functional level, especially about the business development as it was my job
profile. It is a basic process for which intensive research is to be conducted to find out the
target audience, clients, sponsors, vendors etc. The business development process starts from
research and ends at project closure. This project has made me understand the various key-
points which are is considered to crack a deal, how to deal with different people. The
company helped me to learn and meet a lot of corporate people, which helped me to
understand the businesses.

The successful completion of this internship indicates that the future of marketing is in the
hands of digital. Digital marketing is not only concerned with placing ads in portals, it
consists of integrated services and integrated channels. Marketers want to use these
components in an effective way to reach target groups and to build a brand. In this digital era
marketer is not the custodian for a brand, people who are connected across the digital
platforms are the custodians. Brands want to build their presence over digital platform,
because customers have high affinity towards digital media than other media‘s. More than
that customers are highly information seekers and digital media is the only platform for two
way communication between brands and customers. Digital media is the best platform to
convert a product to a brand. Because it is more cost effective and it provide lot of touch
points to marketer. Brands can able to engage their target group in an effective way through
digital platforms. Digital media is not only for engagement, brands can increase their
customers or they can retain their existing customers. Digital platforms help to increase the
impact of brand recall in target groups. The research focused on the consumer buying
behaviour shows that, Indian consumers are highly information seeker and they will do
research about a product before going to a retail shop. So brands want to give platforms to
consumers to understand their product or to get a really feel of that brand. I honestly believe
that this project report will be at most useful for marketers to understand the digital marketing
and also to plan for future strategies. I conclude my research by quoting again that ―Brands
can‘t sustain without digital presence‖.
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MANAGEMENT LEARNINGS

Get to know about challenges and opportunities for digital marketing in India. Gain
basic understanding of SEO, SEM, SMM, ORM, etc
Fulfilling each and every requirement of client is very important regardless of whether
that requirement is small or big.
I learned how to pitch the client while meeting.
I experienced the corporate feeling which gives me a good exposure.
I was able to put in practice what I have learnt in my first year of MMM curriculum.
Leadership quality, it‘s all about the impact you have on other people.
You need to have leaders within an organization. Leaders will deal with the customer,
project, etc. as a leader.
Healthy Competition forced to do better job the trick is to learn from your competitors
quicker than they can learn from you.
Always look for your competitors‘ strengths.
Digital marketing work is all about a team work and it always try to give best out of
all.
Time management is the big management lesson I have learnt as make individual
more divert to words it work.
How to do a formal communication, the way how to communicate with each level of
management to get work done.
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REFERENCE

www.returnonweb.com

http://shodhganga.inflibnet.ac.in/bitstream/10603/1994/11/11_chapter%203.pdf

https://www.theseus.fi/bitstream/handle/.../Narkiniemi_Johanna.pdf?...1

http://offers.hubspot.com/facebook-for-business

http://idagram.wordpress.com/2012/12/18/introduction-to-instagram/