18 008394 JNLR Oct'18 Press Release (Final)

1 18-008394-JNLR-Oct'18-Press Release (Final)
Ipsos MRBI/JNLR 2018/3 Summary Results
The latest JNLR/Ipsos MRBI report into radio listening is published today (25th October Across the various regional areas throughout the country, National Radio holds the
2018). It covers the 12-month period from October 2017 to September 2018. majority share position in Dublin (54.8%) and the greater Dublin Commuter belt (54.8%)
while Local/regional radio is in the majority in the other regions throughout the
The latest results show more than 3.1 million listeners (15+) tune into radio every country, in particular, achieving its highest share position in Cork (67.7%) and the South
weekday – that is daily radio listening at 82% of all adults. West (57.9%) and North West Regions (57.6%). (See T5).
A total of c16,900 people were interviewed during the survey period by Ipsos MRBI, on Among the younger, 15-34, audience in the country Local/regional Radio is in the
behalf of JNLR - Joint National Listenership Research - that is commissioned by all majority share position achieving a combined share of minutes of 63.3% (-0.9%) versus
national, regional and local stations, BAI, AAI, and IAPI. 36.7% (+0.9%) for National Radio. In particular, the Local/regional group holds its
strongest share position among this age segment in Dublin (70.1%), in the Dublin
The following tables are the key top line results from the ‘week-day’ report for the Commuter region (67.0%) and in Cork (70.6%).
main radio stations at National level, within Dublin and Cork counties, and the South
East, South West, North West, North East/Midlands, Multi-city and Dublin Commuter Among the older 35+ age segment, Local/Regional radio is marginally ahead in terms of
regions. (See p.11). share of all minutes listened, 52.4% (+0.2%) compared to National radio. However, in
regional markets among this age group, National Radio holds the majority share in
While Tables 1-4 show the proportion of adults tuning into the stations at some time Dublin (62.5%), the Dublin Commuter region (61.6%), and in the Multi-city area (50.6%).
during the day, the depth of listening or loyalty to various stations is best reflected in (See T8).
the share of listening achieved by each station, as shown in Tables 5-8, whilst Table 9
provides information on the Local Stations in each licensed franchise area. Local radio continues to perform strongly in the local radio markets across the country –
in many areas reaching more than 40% of the local adult population daily. In particular,
A large majority of Irish adults - 82% - listen to the radio on an average day. More on the criterion of share of minutes listened during prime 7am to 7pm, Highland Radio
than half, 57% (=) tune into their local or regional station and 44% (-1) listen to a and MWR hold the majority share position (50%+) in their respective franchise areas.
national station. Among the younger, 15 to 34-year market, 76% (-1) listen daily. (T9).
Irish radio audiences continue to listen to a significant amount of radio everyday The population estimates in this report are based on Labour Force Survey estimates
– tuning in, on average, for almost 4 hours per day during the prime 7am to 7pm time 2018 provided by the CSO.
(Irish Adults listening Mon-Fri). In terms of share of all minutes listened in the country,
National Radio currently has 45.2% share (=) of all minutes while Local/Regional Radio (See pg 11 for definition of radio broadcast regions).
holds the majority share position with 54.8% (=) in this reporting period.

All Adults Aged 15+
Table 1: Average Weekday Yesterday Listenership
CO. CO. SOUTH SOUTH NORTH NORTH MULTI- DUBLIN
NATIONAL DUBLIN CORK EAST WEST WEST EAST & MID CITY COMMUTER
Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays Weekdays
(change from (change from (change from (change from (change from (change from (change from (change from (change from
Jul’17-Jun'18) Jul’17-Jun'18) Jul’17-Jun'18) Jul’17-Jun'18) Jul’17-Jun'18) Jul’17-Jun'18) Jul’17-Jun'18) Jul’17-Jun'18) Jul’17-Jun'18)
Listened at all * 82% +0 75% -1 85% -2 82% +1 86% +0 89% +0 83% +1 80% +0 76% -1
Any National 44% -1 42% -1 40% -2 44% +1 46% -1 48% +1 44% -1 43% -1 43% +0
Any RTE Radio 33% +0 32% +0 32% -1 32% +1 34% -1 36% +0 32% +0 33% +0 33% +0
Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM 33% +0 32% +0 32% -1 32% +1 33% -2 34% +1 32% +0 32% -1 32% -1
RTÉ Radio 1 23% +0 26% +0 22% -1 21% +0 22% +0 21% +0 19% -1 24% +0 26% +0
RTÉ 2FM 10% +0 6% +0 10% +1 10% +0 12% -1 13% +0 13% +0 9% +0 7% +0
RTÉ Lyric FM 3% +0 4% +0 3% -1 3% +0 3% +0 3% +0 2% +0 3% -1 4% +0
Today FM 11% +0 7% +0 8% -2 13% +0 14% +0 14% +0 12% +0 9% -1 7% -1
Newstalk 11% +0 15% +0 8% -1 9% +0 9% +0 8% +0 10% +0 12% +0 14% +0
Any Regional/Local/M-City/D-C# 57% +0 45% +0 68% -1 57% -1 61% -1 69% +0 56% -1 53% +0 46% +0
Classic Hits 4FM 4% +0 11% -1 7% +0 4% +0
Radio Nova 5% +0 6% +0
Beat 102-103 21% -1
Spin South West 22% +1
iRadio NW 22% +0
iRadio NE 13% +0
FM104 16% -1
98FM 11% +0
Q102 8% +0
Sunshine 106.8 7% +0
Spin 1038 13% -1
Corks 96FM / C103 41% -1
C103 (Corks 103FM) 17% -1
Cork’s 96FM 28% +0
Corks Red FM 33% -1
# Any regional/local/M-City/D-C includes any audience to a local station, to Beat 102-103, Spin Sth West, iRadio, Classic Hits 4FM & Radio Nova.

Adults Aged 15-24
Listened at all * 76% 65% 78% 77% 79% 86% 78% 72% 68%
Any National 24% 14% 31% 25% 28% 28% 26% 21% 16%
Any RTE Radio 17% 9% 24% 17% 20% 22% 18% 15% 11%
Any RTE Radio 1/ RTÉ 2FM /RTE Lyric FM 17% 9% 24% 16% 20% 20% 18% 15% 11%
RTE Radio 1 5% 6% 2% 4% 2% 6% 5% 5% 6%
RTE 2FM 12% 3% 21% 13% 18% 15% 13% 10% 4%
RTE Lyric FM 1% 1% 1% 0% 1% 1% 0% 1% 1%
Today FM 7% 4% 8% 12% 8% 7% 7% 6% 4%
Newstalk 3% 3% 2% 3% 3% 2% 5% 3% 3%
Any Regional/Local/M-City/D-C# 66% 58% 67% 68% 62% 77% 67% 62% 60%
Classic Hits 4FM 3% 4% 4% 3%
Radio Nova 4% 4%
Beat 102-103 55%
Spin South West 57%
iRadio NW 66%
iRadio NE 40%
FM104 23%
98FM 9%
Q102 6%
Sunshine 106.8 4%
Spin 1038 38%
Corks 96FM / C103 27%
C103 (Corks 103FM) 3%
Cork’s 96FM 25%
Corks Red FM 54%
* Indicates the proportion tuning to the station at some time on the day.

Adults Aged 15-34
Listened at all * 76% 68% 79% 77% 80% 85% 80% 73% 70%
Any National 32% 23% 31% 32% 39% 40% 36% 29% 25%
Any RTE Radio 21% 14% 22% 19% 27% 27% 23% 19% 15%
RTE Radio 1 7% 8% 4% 6% 5% 7% 6% 7% 8%
RTE 2FM 14% 5% 18% 13% 21% 19% 17% 11% 6%
RTE Lyric FM 1% 1% 1% 1% 2% 2% 0% 1% 1%
Today FM 11% 6% 8% 16% 16% 15% 13% 9% 7%
Newstalk 6% 8% 4% 5% 6% 4% 8% 7% 9%
Radio Nova 6% 6%
Beat 102-103 46%
Spin South West 46%
iRadio NW 50%
iRadio NE 30%
FM104 24%
98FM 12%
Q102 9%
Sunshine 106.8 5%
Spin 1038 27%
Corks 96FM / C103 29%
C103 (Corks 103FM) 4%
Cork’s 96FM 26%
Corks Red FM 49%

Adults Aged 35+
Listened at all * 85% 79% 88% 84% 88% 91% 85% 83% 80%
Any National 50% 53% 44% 49% 49% 51% 48% 51% 53%
Any RTE Radio 39% 42% 37% 37% 37% 39% 37% 40% 42%
RTE Radio 1 30% 36% 30% 28% 29% 28% 26% 32% 35%
RTE 2FM 9% 6% 6% 9% 8% 10% 12% 8% 8%
RTE Lyric FM 4% 5% 4% 4% 3% 4% 3% 4% 5%
Today FM 10% 7% 8% 12% 14% 14% 11% 9% 8%
Newstalk 13% 19% 9% 11% 10% 10% 11% 14% 17%
Radio Nova 5% 6%
Beat 102-103 11%
Spin South West 12%
iRadio NW 10%
iRadio NE 5%
FM104 11%
98FM 10%
Q102 8%
Sunshine 106.8 8%
Spin 1038 6%
Corks 96FM / C103 47%
C103 (Corks 103FM) 24%
Cork’s 96FM 30%
Corks Red FM 26%

All Adults Aged 15+
Table 5: Share of Listening (7am – 7pm)
(change from (change from (change from (change from (change from (change from (change from (change from (change from
Jul’17-Jun'18) Jul’17-Jun'18) Jul’17-Jun'18) Jul’17-Jun'18) Jul’17-Jun'18) Jul’17-Jun'18) Jul’17-Jun'18) Jul’17-Jun'18) Jul’17-Jun'18)
Any National 45.2% +0 54.8% -0.5 32.3% -0.1 42.7% +1.1 42.1% +0.6 42.4% +0.9 49.0% -0.6 46.8% -0.2 54.8% -0.3
Any RTE Radio 31.2% +0.1 39.4% -0.4 24.0% +1 28.6% +0.5 27.8% -0.4 27.1% +0 33.1% +0.7 33.0% -0.2 39.2% -0.4
RTÉ Radio 1 21.9% +0 32.6% +0 15.8% +0.2 19.4% +0.2 19.2% +0.8 17.0% +0.5 20.4% -0.5 24.6% +0.2 31.7% +0.1
RTÉ 2FM 7.2% +0.3 4.1% -0.3 6.5% +0.7 7.6% +0.1 7.1% -0.6 7.4% +0.4 11.2% +1.6 6.0% +0 5.0% -0.3
RTE Lyric FM 1.7% -0.1 2.6% +0 1.6% +0 1.2% +0.2 1.2% -0.3 1.4% -0.1 1.5% -0.1 2.0% -0.2 2.4% -0.2
Today FM 7.3% -0.1 4.4% +0 4.2% -1 9.0% +0.1 9.9% +1.5 10.1% +0.8 8.8% -1.3 6.2% -0.1 5.1% -0.1
Newstalk 6.7% +0 11.0% -0.1 4.1% -0.1 5.2% +0.5 4.3% -0.6 5.2% +0.1 7.1% +0 7.6% +0 10.4% +0.1
Any Regional/Local/M-City/D-C# 54.8% +0 45.2% +0.5 67.7% +0.1 57.3% -1.1 57.9% -0.6 57.6% -0.9 51.0% +0.6 53.2% +0.2 45.2% +0.3
Classic Hits 4FM 2.8% +0 6.2% -1 4.8% -0.2 2.8% +0
Radio Nova 4.0% +0.6 3.9% +0.4
Beat 102-103 15.4% -0.6
Spin South West 12.6% +1.1
iRadio NW 10.8% +0.3
iRadio NE 7.8% +0.2
FM104 9.3% -1.3
98FM 7.5% +0.3
Q102 6.1% +0.1
Sunshine 106.8 8.6% +0.8
Spin 1038 6.4% -0.1
Corks 96FM / C103 35.7% +0.7
C103 (Corks 103FM) 13.0% -0.6
Cork’s 96FM 22.7% +1.4
Corks Red FM 25.2% +0.2
Mean No. of Minutes 232 +1 210 +0 306 +4 233 -2 213 +4 244 +0 201 +0 231 +1 210 +1

Adults Aged 15-24
Any National 26.5% 17.2% 31.5% 30.5% 28.0% 25.5% 29.1% 24.5% 18.9%
Any RTE Radio 18.1% 9.6% 24.3% 19.7% 20.4% 16.9% 19.4% 17.0% 11.5%
RTE Radio 1 4.0% 6.4% 0.4% 4.9% 0.7% 4.4% 4.3% 4.1% 7.4%
RTE 2FM 13.1% 2.7% 22.2% 14.2% 19.4% 10.2% 14.5% 11.3% 3.2%
RTE Lyric FM 0.5% 0.5% 1.7% 0.0% 0.2% 0.2% 0.6% 0.9% 0.9%
Today FM 5.6% 3.5% 5.1% 8.4% 6.4% 7.2% 5.5% 4.5% 3.1%
Newstalk 2.8% 4.0% 2.1% 2.4% 1.1% 1.3% 4.2% 3.0% 4.2%
Any Regional/Local/M-City/D-C# 73.5% 82.8% 68.5% 69.5% 72.0% 74.5% 70.9% 75.5% 81.1%
Classic Hits 4FM 2.6% 3.3% 3.0% 2.5%
Radio Nova 2.8% 3.2%
Beat 102-103 50.1%
Spin South West 58.7%
iRadio NW 55.4%
iRadio NE 37.9%
FM104 20.2%
98FM 9.5%
Q102 6.7%
Sunshine 106.8 6.5%
Spin 1038 34.1%
Corks 96FM / C103 19.6%
C103 (Corks 103FM) 1.2%
Cork’s 96FM 18.4%
Corks Red FM 43.9%
Mean No. of Minutes 141 117 182 165 130 136 130 134 120

Adults Aged 15-34
Any National 36.7% 29.9% 29.4% 36.8% 42.1% 40.6% 45.0% 34.3% 33.0%
Any RTE Radio 21.9% 17.0% 20.6% 20.7% 25.1% 20.3% 27.8% 20.2% 18.5%
RTE Radio 1 6.3% 9.9% 3.0% 7.5% 4.1% 4.7% 5.2% 7.0% 10.2%
RTE 2FM 14.4% 5.4% 16.9% 12.6% 20.2% 13.5% 22.1% 11.5% 6.6%
RTE Lyric FM 0.8% 1.7% 0.7% 0.3% 0.7% 0.6% 0.5% 1.2% 1.7%
Today FM 10.0% 5.0% 4.8% 13.2% 13.1% 18.0% 11.5% 8.3% 6.4%
Newstalk 4.8% 8.0% 4.0% 2.8% 3.8% 2.3% 5.6% 5.9% 8.2%
Classic Hits 4FM 3.0% 3.4% 3.9% 3.2%
Beat 102-103 39.8%
iRadio NW 35.4%
iRadio NE 23.9%
FM104 16.6%
98FM 10.7%
Q102 9.0%
Sunshine 106.8 5.8%
Spin 1038 18.8%
Corks 96FM / C103 24.3%
C103 (Corks 103FM) 2.5%
Cork’s 96FM 21.8%
Corks Red FM 41.2%

Adults Aged 35+
Any National 47.6% 62.5% 33.2% 44.5% 42.1% 42.8% 50.2% 50.6% 61.6%
Any RTE Radio 33.9% 46.3% 25.0% 31.0% 28.5% 28.8% 34.8% 36.9% 45.7%
RTE Radio 1 26.5% 39.5% 19.8% 23.0% 22.8% 20.1% 25.2% 29.8% 38.4%
RTE 2FM 5.1% 3.8% 3.2% 6.1% 4.0% 5.9% 7.8% 4.4% 4.5%
RTE Lyric FM 2.0% 2.9% 1.9% 1.5% 1.3% 1.7% 1.8% 2.3% 2.6%
Today FM 6.5% 4.2% 4.0% 7.7% 9.2% 8.1% 7.9% 5.6% 4.8%
Newstalk 7.2% 12.0% 4.1% 5.9% 4.4% 5.9% 7.5% 8.1% 11.1%
Classic Hits 4FM 2.7% 7.1% 5.0% 2.7%
Beat 102-103 8.0%
iRadio NW 4.7%
iRadio NE 2.7%
FM104 7.0%
98FM 6.5%
Q102 5.2%
Sunshine 106.8 9.5%
Spin 1038 2.5%
Corks 96FM / C103 39.2%
C103 (Corks 103FM) 16.2%
Cork’s 96FM 23.0%
Corks Red FM 20.2%

All Adults Aged 15+
Table 9: Average Weekday Yesterday Listenership & Share Of Listening (7am-7pm) For Local Stations
Yesterday Listenership Market Share (7-7)
Station Area Weekdays Weekdays

(change from Jul’17-Jun’18) (change from Jul’17-Jun’18)
% % % %
Kildare (KFM) 27% +1 26.2% -2.4
Louth/Meath (LMFM) 26% +1 28.8% +2.8
Kilkenny/Carlow (KCLR 96FM) 32% -1 37.2% -1.6
Laois/Offaly/Westmeath (Midlands 103) 30% -4 29.0% -3.2
Wexford (South East Radio) 41% -1 37.5% -1.6
Wicklow (East Coast FM) 35% +2 32.6% +1.9
Limerick (Limerick Live 95FM) 38% +0 31.8% +2
Tipperary (Tipp FM) 34% +1 34.7% -1.2
Waterford (WLR FM) 50% +1 46.4% +2.6
Clare (Clare FM) 38% +0 32.9% -1
Kerry (Radio Kerry) 47% -2 47.1% -1.8
Galway (Galway Bay FM) 33% +2 27.3% +1.5
Mayo (MWR) 61% -2 50.9% -4
Roscommon/Longford/ Sth Leitrim/ Cavan/ Monaghan 44% +2 42.3% +0
Roscommon/Longford/Sth Leitrim (Shannonside 104FM) 49% +2 41.0% -1.4
Cavan/Monaghan (Northern Sound Radio) 39% +1 44.1% +1.9
Donegal South/Sligo/Nth Leitrim (Ocean FM) 50% +1 30.9% +0.7
Donegal Nth (Highland Radio) 59% +1 59.1% -0.6
* * * * * *
These figures are the copyright of JNLR. When quoting, please acknowledge the source “JNLR/Ipsos MRBI 2018/3 (October 2017 to September 2018)”.
The Report provides information on all individual stations over a range of demographics and special interest categories. The full report can be purchased from Ipsos MRBI.
Tel. 01-438 9000.
Copyright: JNLR 2018/3 issued 25th October 2018

Radio Broadcast Regions
Region Component Counties/Franchise Areas
South East Carlow, Kilkenny, Wexford, Waterford & Tipperary South Riding
South West Limerick, Clare, Kerry, Tipperary North Riding & South West Laois*
North West Galway, Mayo, Roscommon, Longford, Leitrim, Sligo & Donegal
North East & Midlands Kildare, Louth, Meath, Laois*, Offaly, Westmeath, Cavan & Monaghan
Multi-City Full counties Dublin, Cork; Limerick; Clare and Galway and part counties Kildare, Meath and Wicklow.
Dublin Commuter Dublin and part counties Kildare, Meath and Wicklow.

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Ipsos MRBI/JNLR 2018/3 Summary Results

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