Case Study Questions

Google in China (p.154-155)

1. Collect the latest information on the case study. Comment on China’s

business environment.
2. Provide brief answers to the following questions: #1, 2, and 3.
3. These answers must be included in your presentation.

Toyota (Handout)

1. Collect the latest information on the case study. Comment on the effects of
Toyota’s recalls on domestic and international sales, brand, and
reputation.
2. Provide brief written answers to the following questions: #1, 3, 4, and 6.
3. Incorporate these answers in your presentation.

Boeing VS Airbus (p. 302-307)

1. Collect the latest information on the case study. Comment on the

competitive strengths of Boeing and Airbus.
2. Provide brief written answers to the following questions: #1, 7, 8, and 9.
3. Incorporate these answers in your presentation.

Starbucks (p. 308-309 and Handout)

1. Collect the latest information on the case study. How does Starbucks fare
as far as Corporate Social Responsibility is concerned? Describe
Starbucks’ relations with coffee growers.
2. What are the factors responsible for Starbuck’s success?
3. Why does Starbucks prefer wholly-owned subsidiary as an entry mode?
4. How would you compete against Starbucks? Develop a model for the U.S.
Will this model work in developing countries? Give reasons.
5. Incorporate these answers in your presentation.

IKEA (p. 512-518)

1. Collect the latest information on the case study. Comment on IKEA’s

recent global expansion.
2. Provide brief written answers to the following questions: #2, 3, 4, and 5.
3. Incorporate these answers in your presentation.
Wal-Mart (p. 118-119)

1. Collect the latest information on the case study. Are Wal-Mart’s strategies
good for America?
2. Provide brief answers to the following questions: #2, 3, 4, and 5.
3. Incorporate these answers in your presentation.

Coca-Cola (p. 436-427 )

(http://scienceblogs.com/primatediaries/2010/03/coca-
cola_in_india_good_till_t.php
http://www.globalresearch.ca/index.php?context=va&aid=18305
http://www.coca-
colaindia.com/corporate_citizenship/corporate_citizenship_action_water.aspx)

1. Collect the latest information on the case study. Comment on water use by
Coke in third world countries.
2. Regarding the corporate social responsibility, what advice will you give to
the CEO of Coca-Cola?
3. Provide brief answers to the following questions: #1 and 2.
4. What does the evolution of Coke’s business strategies teach us about the
convergence of tastes in a global economy? How would you characterize
its current strategy?