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Michael Freeden
To cite this article: Michael Freeden (2016) The resurgence of ideology studies: Twenty years of
the JPI, Journal of Political Ideologies, 21:1, 1-8, DOI: 10.1080/13569317.2016.1113030
EDITORIAL
in 1960 (vol. 9, 2, pp. 91–117) that looked back at its sociological study during the preceding 20
years. In a long introduction, written by Norman Birnbaum followed by an extensive bibliog-
raphy, he saw it as a confrontation of Marxism and ‘bourgeois’ sociology. Birnbaum observed
perceptively: ‘The study of ideology … is at the intersection of the empirical and philosophical
components of our discipline [sociology]: it draws upon the resources of history, psychology,
politics, and a number of cultural sciences, including linguistics’. That was prescient to a large
degree, except that political theory has become the main anchor of developments in that field in
recent decades. Indeed, Birnbaum added the then discerning distinction between the analysis
of ideology and of ideologies, but for him the former was theoretical and the latter empirical.
One of the most striking developments in ideology studies as part of political theory is a change
in emphasis since Birnbaum addressed the topic: we now also possess sophisticated theoretical
approaches to the empirical analysis of ideologies.
It was time for ideology studies to stake a weighty claim to be part of the social sciences.
What if it transpired that political language and thinking were to be regarded as central features
of the manner in which people conduct themselves as members of a society—a crucial aspect
of what the political consists of? What if between a peculiar history of political thought and
the unattainable heights of prescriptive social ethics we could identify a type of thinking that
was characteristic and typical of social life and that provided vital clues for understanding and
interpreting what was happening within any society? What if group and collective thinking
required a distinct kind of investigation? What if all that was part of the intellectual imperative
of Verstehen?
Here the Journal of Political Ideologies identified a niche—more of a gaping hole, really—that
any student of politics would have to address as part of the empirical questions: What do the
forms of political thinking across a society look like? What work do they do? What light do their
fluid manifestations cast on the options open and closed to political expression, performance
and activity? In particular, the JPI is part of a shift away from a focus on formal abstract political
thought towards recognition of the centrality of vernacular political thinking as the most perva-
sive, typical and instructive set of practices that shed light on the political, and a corresponding
interest in the microstructures of ideologies, a perspective that Marxist conceptions of ideology
have always been reluctant to adopt.
Moving forward in that direction was not easy. The burdensome prejudices of existing schol-
arship merged with the low risk-taking inclinations of journal publishers. Andrew Vincent,
James Meadowcroft and I first contacted a renowned friendly neighbourhood press in Oxford
in 1992. For almost a year they commissioned report after report, obtaining mixed views about
the potential market of a journal dedicated solely to political ideologies as well as the scholarly
viability of such an enterprise. Eventually we ran out of patience with that indecision, although
it was accompanied by the utmost courtesy and by eventual assurances that the academic case
for the journal and its intellectual validity had been fully accepted. That contrasts sharply with
our subsequent experience with a North of England academic publisher. Letters and emails went
back and forth. We complied with their advice and extended geographically the composition of
our prospective editorial board, specifically requesting Terence Ball—whom I buttonholed out
of the blue at an APSA conference to his initial alarm—to keep an eye on the American scene.
We acceded to their urgent request to supply a list of articles on ideology that had recently been
published in other journals in order to demonstrate the type of material the JPI might be looking
for. All that seemed to persuade them and they responded that it was now ‘full steam ahead’. A
contract was finally drawn up in late 1993 and their representative was due to travel down to
Oxford the next morning to sign it. I went into my office to await his arrival and found a fax on
my desk: the meeting was off, the draft contract scrapped and the plan to publish ditched. No
explanation was ever forthcoming.
EDITORIAL 3
All this goes to show how difficult it was 20 years ago to legitimate and breathe life into an
area of studies still regarded with suspicion by academics, still squeezed in between the conven-
tional approaches to political theory of political philosophy and the history of political thought,
still tainted with the derogatory brushes of inauthenticity and manipulation, still dismissed as
an obfuscating epiphenomenon that had to be cleared away before a proper understanding of
society could emerge. But the battle recommenced. Other publishers were approached, though
initially to little avail, until in mid-1994 it was serendipically suggested to me to contact an
Abingdon publisher, Carfax Publishing Company. Its publishing director, David Green, met me
and within half an hour we had sealed an arrangement. Thus, began an exciting venture and a
very rewarding professional relationship with a supportive publisher, now part of the Routledge
and Taylor and Francis families.
Many submissions to the JPI in its early years continued to reflect unfamiliarity with the
evolving methods of studying ideologies, as well as with its subject matter, and it became the main
challenge of the JPI to work towards changing that culture. One major problem was that initially
potential authors found it difficult to avoid writing articles with strong normative content, not
necessary denigrating ideology but prescribing the adoption of specific ideological positions.
We wanted, as far as possible, to abstain from such advocacy and to focus on analysing and
understanding ideologies irrespective of their moral and social values. That was anathema to
those who were bemused by our efforts to insist on a space between Ideologiekritik and positiv-
ist, attitudinal political science. Between the Scylla of rejecting ideology and the Charybdis of
descriptively collating ideologies, we claimed to navigate a route of interpretation and decoding,
pursued at a high standard of scholarship. Matters weren’t made easier by a couple of offerings
prior to the JPI’s launch with titles such as ‘beyond ideology’, which we deemed to be somewhat
premature in a journal endeavouring to argue its corner!
Another problem was the difficulty of some scholars to identify what was distinct about
ideologies in contrast to other manifestations of political thinking. I pass over an article that
consisted of various letters, reproduced without comment, written by the author to two world
leaders on opposite sides of the once iron curtain, to which sadly no replies were forthcoming.
But Gandhi, Oakeshott, Rorty and Arendt have occasionally been the subjects of analysis with-
out reference to any of the many ideological issues that could have related to their work. The
JPI has never objected to submissions on single thinkers as long as they were also discussed
as representing a trend, or contributing significantly to the articulation or modification of an
ideological position. But it did not see its role as merely replicating philosophical, historical or
cultural analyses of individuals: there are enough good journals already doing that. Political
ideologies were conceived as having some relationship to group thinking or activity, and they
also significantly included unintentional messages and their consumption by others: forms of
communication that could not be entirely accounted for by personal agency. Furthermore, they
had to be understood in a context of plurality: One problem with Marxist understandings of ide-
ology was that they tended towards the singular reference to ‘ideology’, a consequence of postu-
lating a dominant ideology swallowing up its dualistic opposite. Rather, the sense of continuous,
fluctuating competition over voice and public policy had to be at the heart of ideology studies.
Eventually the JPI settled into some kind of gravitas and consistency. The geographical spread
of its contributors unfolded to include not only the UK and the USA, but Latin America, Australia
and New Zealand, and parts of the greater Middle East or West Asia including Iran, Israel and
Turkey. Submissions came from China and Japan, from all of Western Europe (with the notable
but possibly predictable absence of France, from which only two articles were received over
the 20 years, both commissioned!) and increasingly from much of Eastern and South-Eastern
Europe. We have always pursued the policy of encouraging younger scholars and they have
been allotted considerable space in the pages of the JPI. After all, one has to begin publishing
somewhere … It is also the case that younger scholars have been more open and sympathetic
4 EDITORIAL
to the methods and questions that ideology studies generate, and not as wedded to Marxist and
post-Marxist interpretations of ideology as some of their older colleagues (although those are
welcome too), or to dismissing ideologies as doctrinaire or dogmatic or, even worse, as trivial.
The JPI has found itself at the crossroads of important intellectual developments, reflected
also in the composition of its editorial board. Once the focus on ideology studies began to
develop first and foremost as a genre of political theory, it found itself in greater affinity with a
number of distinct disciplinary areas that flourished in its neighbourhood. Two in particular
were prominent. The one was what might be loosely termed an extended Essex school, whose
leading lights were Ernesto Laclau, Chantal Mouffe and, at least at one remove, Slavoj Žižek.
The other was discourse analysis, located at the interstices of sociology, linguistics and cultural
studies. Laclau and Žižek were supportive of the JPI at its launch and were among many leading
scholars who contributed articles to its early years that lent the new venture weight. But there
always was a slight danger of being sucked in too strongly into the intellectual communities of
those often close-knit postmodern approaches. The JPI was gratified that members of the Essex
school saw the journal as one of its academic homes, and has always offered them a podium from
which the journal has benefited greatly. But, as with any particular approach, we felt bound to
act cautiously. Consequently, the JPI continued to pursue strict substantive independence with
respect to schools of thought concerning the analysis of ideology. It did not want to be seen as
the vehicle of any particular interpretative stance. Not least, the editor had to struggle with the
semiprivate language of some of the post-structuralists, pleading with them that they needed
to communicate with a readership beyond their own circles. Academic prose has to be, as far as
possible, accessible and comprehensible to non-experts in any professional jargon. Moreover,
the JPI resisted institutional affiliation. It was loosely associated with the Centre for Political
Ideologies at Oxford University between 2002 and 2011, and with the Centre for the Study of
Political Ideologies at Nottingham University between 2013 and 2015, not least in terms of
overlapping personnel, but never part of either.
Discourse analysis posed a slightly different problem. Like ideology studies, it too focuses
on the ordinary and the normal, and it too is not wedded to macro-political structures but to
everyday language and conversation. But it is both broader and narrower than ideology analysis.
It is broader because it can encompass all kinds of utterances, including those that have minimal
or indirect impact on public policy-making, which is what ideologies engage in, or that do not
necessarily possess significant or ‘thick’ ideological features. It is narrower, especially in the form
of critical discourse analysis, because the latter concentrates on biases, prejudices and forms
of social discrimination with the aim of exposing defective human practices and, ultimately,
correcting them. Unlike Ideologiekritik, ideology studies are not in the business of correc-
tion, though it is quite reasonable to expect them to point out the ideational and institutional
consequences of given and possible thought patterns, the work they do and fail to do, without
passing judgement. If ultimately the JPI has cultivated an approach to ideology, it is indeed as
the abstention from judgement and from substantive partialities, as distinct from refraining to
voice methodological preferences for meaningful research.
A more recent overlap has been the emergence of conceptual history (Begriffsgeschichte),
though the interchange with ideology research has not yet realized its full potential. It is aston-
ishing that conceptual history and the study of political thought have until recently moved in
largely separate spheres. After all, both are centrally focused on concepts, ideas and discourses
that have played a crucial role in our understandings and interpretations of the societies of
which we are part, and the societies that surround ours. Sovereignty, authority, rights, the state,
democracy, liberalism, equality, anarchism, dictatorship—the list of common concerns just
goes on and on. And both are centrally focused on conceptual change. But whereas change for
conceptual historians is largely a matter of the temporal and spatial contexts that impact on
language and meaning, for students of ideology—particularly those like myself interested in
EDITORIAL 5
decades will find a comparative journey through major interpretations of ideology and their
application to concrete evidence. Ideology as indispensable fantasmic veil-drawing, ideology
as the articulation of social identities, ideology as distorted belief, ideology through the lens of
discourse analysis, ideology as conceptual morphology, ideology as rhetorical language, ideology
as aggregated attitudes, ideologies as bifurcated or multiple psychological tendencies, ideology as
performativity, ideology as ritual, ideology as consensus formation, ideology as the management
or mismanagement of agonism and dissent, ideology as rupture—all these have been given a fair
platform. There is no leading ideological school and that is devoutly to be wished. In more ways
than one the fragmentation of ideologies over the past generation is mirrored in the absence
of a hegemonic understanding of what ideologies are and what work they perform. Indeed,
the former monolithic conceptualization of ideology as false consciousness or as exercising an
ideational and hegemonic power stranglehold over a subjugated people, group or class was the
main obstacle towards enabling the maturing and flourishing of ideology studies.
What are the broader lessons that we can learn as students of politics and of political the-
ory? First of all, that any society is bubbling with both thinking and feeling the political. Views,
opinions, preconceptions, anxieties, hopes, resentments, taking pride, visions, frustrations, all
these and more are integral to the normal goings-on among people. They may be directed at
governments, at strangers, at foreign states, at local leadership; they may be expressed at dinner,
in pubs, at rallies and demonstrations. They may be filtered through protest movements, social
media, the press and television, neighbourhood organizations, leisure clubs and activities, the
workplace and, of course, elections. Many of the participants in those ubiquitous activities may
be unaware of their political nature and even regard themselves—erroneously—as apolitical or
anti-political. Thinking about politics—that is, about its substantive, ideological concerns—and
thinking politically—that is, attempting to make socially significant decisions, or behaving in
such a way that affects one’s lives and the lives of others—are entirely ubiquitous everyday hap-
penings that permeate societies and human interaction in all walks of life.
Second, the study of ideologies also reveals that these are down-up practices that more than
counterbalance the stereotypical up-down perceptions of politics as emanating ‘institutionally’
from states, governments, leaders, parties, and ‘authoritative’ groups. Of course, those too are
part and parcel of the political, focused and powerful as they can appear, and so-called ‘anti-pol-
itics’ is anything but: it is usually a (political) reaction to those salient forces. But the study of
ideologies, as a reflection of the constellations of group thinking embedded in any society, is
a secure route to linking up political theory with political science—something that has more
or less been abandoned at universities as political theory has been taken over by philosophers
and, to a lesser degree, by historians. There is nothing wrong with those interdisciplinary inter-
changes, but ideologies are above all a feature of political life. And the increasing—and rather
belated—subtlety that their investigation now displays is a breakthrough in what political theory
should encompass. This returns us to a point I have frequently made in the editorial pages of the
JPI, that Weberian Verstehen—the sating of intellectual curiosity and the endeavour to com-
prehend what it means, and why it is important, to study patterns of political thinking in and
across societies—must earn pride of place in a scholarly agenda, irrespective of our inevitable,
necessary and desirable normative involvement with the political worlds of which we are part.
Third, what can the study of ideologies export to the various pools of knowledge that we
cultivate? What skills can be brought to bear on the humanities and the social sciences through
their exploration, and which already existing skills can be imported from elsewhere into their
investigation? One impact must be the confirmation of the normality of plurality in the context of
unhelpful myths concerning dominant ideologies and frames. Current insistence on the oneness
and omnipresence both of globalization and neoliberalism are cases in point. Dichotomies, too,
such as those employed in the USA, dividing the attitudinal worlds into liberals and conserv-
atives, are heuristic devices that caricature complexity. Another impact is the awareness that
EDITORIAL 7
political thinking occurs in clusters of considerable fluidity and indeterminacy and that the
search for scholarly precision cannot draw inspiration from the subject-matter it explores, nor
attempt to impose on it fanciful and fixed regularities as distinct from looser and more plastic
patterns.
Yet another feature is being assimilated into ideology research and re-exported from there
into political theory. It is the identification of non-verbal practices and manifestations as crucial
carriers of ideological and ideational import. We know that political theory has been ill-equipped
to handle performativity in the arts, in photography, film and TV, in carnivalesque behaviour,
in ceremonies and in ordinary body language, common as such explorations are in other dis-
ciplines. Emotions as an integral aspect of the language of politics are slowly coming into their
own, but with a much reduced professional language of analysis and interpretation as yet unable
to match the sophistication of our excursions into the written and the verbal.
A further impact is that the field of politics itself is due for a serious recasting. It has already
moved from government to governance. It now has to transcend, though of course not abandon,
the governance aspect in order to incorporate the insights that power theorists such as Dahl, and
late 20th century feminists, began to explore: the political is located at any point of social conduct
and thought and it is all the more illuminating for that. Clearly, politics will remain about the
wielding of unequal power in and across societies, it will address leadership and decision-making
for groups, it will focus on juggling and experimenting with public social arrangements, it will
concern the macro-institutions of states and their relation to sub-national and super-national
structures, it will involve political interactions with economics and ecology. But the realm of the
political deserves a far more expansive purview which, in my own research, I have attempted
to adopt in my journey from Ideologies and Political Theory (1996) to The Political Theory of
Political Thinking (2013). For what we have learned from ideology studies is that many features
of ideology are concurrently features of the political in general, and findings from investigating
the former can and should be extended to the heart of the mother-discipline.
The formation, at the conscious level, of large-scale and group-oriented configurations of
ideas for the purposes of advocacy and persuasion; the simplification and sharpening of public
discourse for the purposes of mobilizing support; the shaping of, and competition over, the for-
mation of national and sectorial identities; the verbal defence or critique of social arrangements
together with programmes of change and improvement, the quests for the ultimate and final
say in social affairs, are all core ideological practices. Our understanding of those processes is
becoming more elaborate, detailed and knowledgeable, to the extent that we can recognize them
even when their practitioners are unaware of the political nature of their thoughts and deeds
or, indeed, fully cognizant of their very existence. Concurrently, that has a major knock-on
effect on thinking about and thinking through what actually constitutes the political, and on
comprehending its intricacies. For those ideological practices are simultaneously what politics
itself is all about. Though political thinking is not only ideological, it is also ideological, and
most political information and understanding is filtered through ideological prisms. The step
beyond focusing on ideology is occasioned by a realization that one does not have to single out
the large-scale competition over the control of political language to appreciate that the charac-
teristics of ideologies are unquestionably typical of the rich range of phenomena encompassed
in the political sphere in general.
For many of the above reasons, the study of ideology also provides a solid base for those
more recently engaged in the investigation of political realism. Currently, much of that genre is
taken up by scholars who want to align normative political theory with a more down-to-earth
approach that derives from ‘non-ideal’ theory—a critique of the apolitical and abstract tenden-
cies in conventional political philosophy. But the study of ideology as cultivated, among others,
in the pages of the JPI has vastly enhanced our comprehension of the political as endemic to
social practices, as ever-present, and as located at all levels of human interaction. Though power
8 EDITORIAL
relationships still run through the political as well as the ideological, neither domain can be
reduced to power alone but comprises plans and visions, the articulation of social preferences,
the fluctuating rendering of support for diverse social and political endeavours and the intricate
balancing attempts between order and disorder. The study of ideology and the study of what is
real, in the sense of being shored up by seriously assessed evidence, coalesce in the endeavour
to interpret and decode political practices, including the practices of moralizing about and the
normative evaluation of the political, which themselves are grist to a interpretative mill. If some
will accuse that standpoint of shirking responsibility for social betterment, the answer is that its
allegiance is towards the quality of understanding, not of persuading and campaigning. In all
that we hope that the JPI has played a small role.
Michael Freeden
University of Oxford
michael.freeden@mansfield.ox.ac.uk