Design

Thinking
Prof. Karmjitsinh Bihola
GTU – Design Team
 Organization

• Contextual Need

• Design Thinking – Introduction

• Its importance and Socio-Economic relevance

 Indian approach - Global context

• On June 4, 2009 in Indian Parliament, the President of India declared,

“Next ten years would be dedicated as a Decade of Innovation”.

• On June 7, 2009 the President of US Barack Obama said in Cairo,

“Education and Innovation will be the currency of 21st Century”.

• In Continuation of the above effort the first “Global Innovation

Leaders’ Summit (I-20)” was held in San Francisco in same year. The
convention collectively felt the need so much that Norway proposed
to Institute a Noble Prize for Innovation.
 Indian approach - Global context

• India has the world's largest youth population of 356 million youths between age group of 10-
24 year-olds, despite having a smaller population than China. (UN report November 2014)
(http://articles.economictimes.indiatimes.com/2014-11-18/news/56221890_1_demographic-dividend-youth-population-
osotimehin )
• China is second with 269 million young people
• Indonesia is third with 67 million young people

Out of 356 million youth - 65% are pursuing their higher education in the Universities like GTU.
“Make in India” - Vision of our Honourable Prime Minister, Mr. Narendra Modi
Only possible, if these youth are inculcate the various skills and
we would able to transform them from

“Thinkers to Doers”
Indian higher education statistics

700 Institutions Awarding Degree

35,500 – Affiliated Colleges
Top 4 Fields of Study-
37% - Arts
26% - Engineering & Technology
19% - Science
18% - Commerce & Management

Source: UGC 1 Prepared by DrEducation.com

 Structure

Skill Curriculum Culture

Design Based Learning

 University

Government Students

Society Faculty

Industry Collaboration is required

 Design Driven
Innovation at GTU

Skill Sustainable
Pedagogical Entrepre-
Develop- Design Co-Creation
Innovation neurship
ment Solution
MSME – 20,000

Sankul (Clusters) - 25

Vishwakarma Yojana – 230 rural areas

500 Villages – 500 Colleges

Century Old Challenges in Remote Areas

 Contextual Needs

 Inculcate Design Thinking mindset in students and faculty members

 Problem Solving skills
 Convert Ideas to Solutions/Project to Product
 Integrate Design Mindset with Engineering learning
 Reduce copy-paste projects
 Learning by Doing
 Hands on/building skills
 Practical Approach

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 What is Design Thinking?

 Controversial term – particularly thinking part

 It is Decision making approach – lot more than just
thinking……it’s a……doing

 Moses Myth: Innovation is Miracle

(They believe that Innovation takes special gifted one that
most of us just don’t have)
https://www.bloomberg.com/news/articles/2013-09-25/the-moses-myth-of-innovation
Source: http://jeanneliedtka.com/

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 Innovation Myths vs Reality

 Innovation begins with creativity  Innovation begins with Curiosity

 Innovation is smooth linear process  Innovation is iterative and the

outcome of a series of experiments

 Innovation is about risk-taking  Effective innovation involves risk-

taking, assessment and mitigation

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 What is Design Thinking?

Design Thinking (We) believes that rather waiting for

Moses (Genius) to come and showed us Innovation;

With Design Thinking, we can build the bridges to cross

over the other side to that new land of promised future, so
we can reliably manufactured our own
Miracles.
Source: http://jeanneliedtka.com/

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 What is Design Thinking?

 Encourages creative consideration of a wide array of

innovative solutions
 Can be applied to any field, including higher education

 Approaches challenges from the point of view (POV) of the

end user

 Calls for a deep understanding of that user’s emotional needs

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 What is Design Thinking?

A Mindset that is:

Human – Centered/Empathic

Collaborative/Possibility Driven

Optimistic/Option Focused

Experimental/Iterative

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 Introduction - Definition

“Design Thinking
is a human-centered approach to innovation
that draws from the designer's toolkit to integrate
the needs of people,
the possibilities of technology,
and the requirements for business success.”

—Tim Brown, President and CEO of IDEO

http://www.ideou.com/pages/design-thinking

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A
p Emotional
Innovation
p -Brands Experience
-Material Business
r -Relationships
Innovation
(Viability)
o
a
c People Technology
Design
h (Desirability) (Feasibility)
Process
Thinking Innovation

Functional
http://www.ideou.com/pages/design-thinking
Innovation
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 Design Thinking

ONE SIZE FITS FOR ALL X

IT BETTER WORKS FOR PERTICULAR KINDS OF SITUATIONS √

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Design Thinking - Phases Problem
Zone
Observation

Test Empathy

Human
Centric
Approach

Prototype Ideation

Product
Development
Solution
Zone
© 2015 Karmjitsinh Bihola. All rights reserved.
 Detail Design Thinking Process – with Tools & Techniques

Domain Empathy
• Intro to Design Identification • AEIOU Framework • Define the Problem
Thinking methodology • Role Playing Statement based on
• Select your area of • Identify
• Importance • Interview Unarticulated/Unmet
empathy of User
interest for design
• Design Process • And many more needs of User • Right problem leads
project
• Design Elements methods available • Pleasure and Pain points you to right solution
• Branch specific or • Story telling
General domain
Design Thinking Define Design
Observation
- Intro Problem
Mind Mapping

© 2015 Karmjitsinh Bihola. All rights reserved.

 Concept Product
• Multiple ideas/solutions Finalization • Very early & rough Development • Revalidation
for problem prototype
• Refine the problem • After combining and • Made up of paper, • Functions • Reject
statement with possible refining, finally cardboard, thermocole • Features • Redesign
solutions etc. whichever material is
select the concept available • User Expereince • Retain
• Opportunity mapping
for your problem • Components
statement Dirty Customer
Ideation
Mock-ups Feedback

SCAMPER tool

© 2015 Karmjitsinh Bihola. All rights reserved.

 Pre-Design (LNM) CAD Model
• General • Design Considerations
consideration for • Including material,
Ergonomics and • System level process, machinery • Branch specific CAD
Aesthetics design/Project Plan requirements tool
• Product Semantics • Identify Learning • Design Calculation • Iterations in models
requirement to with variations
complete project • Prototypes/Iteration
Ergonomics & Detailed Design
Aesthetics

© 2015 Karmjitsinh Bihola. All rights reserved.

 Final Model Optional
• Sequential • Analysis
prototyping • Simulation
• Final prototype/ • Test your design in real • Patent Filing
• Iterations with all
working model environment and then • BMC
possible
modifications • With YouTube video iterate if required • Start-up support
link • Design Support
• CFI
Prototype Test/Analysis

© 2015 Karmjitsinh Bihola. All rights reserved.

Theoretical v/s Real process flow
 Empathize

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 Feel the pain-

http://nif.org.in/

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 to build Empathy-

Looking is just not enough !!!

– start gazing - start internalizing the pain
– start socializing engineering principles
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 to build Empathy-

75,000 Civil Engineers produced by India per year… a challenge still remain to
link affordable drinking water supply to masses in urban areas.

Strengthen the appeal of socializing technologies

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 Innovations……………………………………………………………….. that take away your pain

Source:
http://www.lcahous
ton.com/2014/04/cy
nthia-koenig-wello-
water/

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 Innovation is not always involve …….. it only depends on empathy of user

Automation
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 Call of the Nation:
Innovate to Grow not only to Survive

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Thank you
 Faculty development program (FDP)

 As subject is New for University, We Have organized Series of Faculty

Development Program (FDP) to Train Faculty members of All Affiliated Colleges

 Total - 42 FDPs (4 days each)

 More than 2800 Faculty Members were Trained

 From 120+ Engineering colleges across the state

 Mentors Explaining the Design Pedagogy

Faculty Participants Working on Canvases

Canvases prepared by Faculty members in FDPs
Design Thinking workshop with Prof. Libby, UPEI, Canada
EPICS workshop with Prof. Bill Oakes, Purdue University, USA
Participants during Industrial ShodhYatra (ISY) 2015
 International Conference on “Design Thinking” 4-5 January 2016

 Design Thinking is a powerful

methodology that can benefit
individuals, economies and
societies; it helps apply multiple
viewpoints to a problem.

 The major problem in the path

of Design Thinking/ Engineering
is “Change in Mindset”.

 To achieve the objective of the

Design thinking, we have to
make habit of looking at
problems as opportunities.

 Students are one of the most

important stakeholders in the
process and hence they have to
feel the ownership for their
projects and start to believe
that they can be able to achieve
the tasks given to them.
 Should you have any query, kindly write us at: design@gtu.edu.in
 For more information, kindly visit us at: http://de.gtu.ac.in/

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