Nathalie Tesson

Brighton, BN1 5FP

Nathalie.tesson@talktalk.net 01273 503304 07899 806880

A creative and edgy PR and Marketing professional with over 16 years experience on consumer, lifestyle and
business brands. Highly motivated with excellent writing skills, a knack for thinking outside of the box and a
passion for delivering results.

Marketing specialisms Strategy formulation, new product development, promotion,

advertising, online strategy
Public Relations specialisms Press releases, social media, feature placement, events,
sponsorship, art direction, product placement

Marketing and PR Consultant (Freelance) May 2005 to date

I service a number of small and medium sized businesses in Sussex and London, focusing on the fashion,
health, entertainment/leisure and ethical markets.

Client Description Campaign + Achievements Website

Eco-Action Isle of Wight Implemented green actions at the Isle of www.ecoactionpartnership.
Partnership Festival and other Wight Festival under the “Let it Bee” com
new business campaign. I was responsible for
initiatives successfully publicising this via TV, radio,
press and online.
Google Loved Worn & Designed and implemented a highly www.lovedwornreborn.wor
Reborn successful clothes swap event for Google dpress.com
-my own employees including internal publicising
enterprise via posters, intranet, menu cards and http://www.facebook.com/
publicised via FB face-to-face. pages/Loved-Worn-
& twitter Reborn/169696278283
NHS Fighting fit for Campaign aimed at employers to help http://www.workwellbright
Business keep their employees fit and healthy onhove.nhs.uk
thus seeing the benefits through their
improved performance
Bagzontherun Recycled rubber A one off product placement campaign www.bagzontherun.co.uk
.co.uk bags made in for Christmas 2008 got this brand
Columbia from named as the 5thbest present to buy a
inner tubes of man for Christmas in the Independent
bus and truck magazine (ahead of Sony).
tyres
Seasalt Ethical fashion An awareness campaign with women's www.seasaltcornwall.co.uk
Cornwall brand glossy titles and national newspapers.
Cortijo Year round Coverage in various spiritual and www.cortijo-romero.co.uk
Romero holistic holidays wellbeing titles and a press trip for
in Spain Healthy Magazine (Holland & Barratt)
resulting in a feature.
Four Print One of the first print companies to start www.fourcornersprint.co.u
Corners / management thinking responsibly with regards to the k
Responsible agency printing processes used. Coverage in
Print national, regional, business and trade
press.
Lighthouse Professional A relaunch and relocation for this, 20 www.lighthouse.co.uk
development year old company, into state of the art
opportunities for premises in the heart of Brighton.
the film industry Included event management and press
in national, regional and business.
 Nathalie Tesson
Brighton, BN1 5FP
Nathalie.tesson@talktalk.net 01273 503304 07899 806880

Account Director
Billington Jackson (agency) June 2001 to Apr 2005

Responsible for the Police/David Beckham sponsorship (including events, photo shoots, news stories, picture
& product placement and crisis management) which resulted in Police being the No. 1 sunglass brand for
men in the UK.

• Day to day management of the PR department plus two account executives.

• Planned and implemented strategies for each brand with proposals to client, management of budgets
and report back to clients with results and evaluations.
• Briefed, co-ordinated and art-directed shoots and used the images to develop press packs, POS and
advertising.
• Press liaison including organising press open days and press trips.
• New business development – won the Camel Active account.

Client Description Campaign + Achievements

De Rigo Eye wear While the majority of the focus was on the David Beckham
sponsorship deal there were a number of other significant
sunglass brands such as Fendi, La Perla, Etro, Givenchy which
I had the pleasure of working on which included seasonal press
releases per brand, press appointments, press open days,
product placement, celebrity gifting.

Camel Active International Did a number of shoots for their seasonal collections which
menswear and
were picked up national and regional newspapers.
footwear brand
Panama Jack Footwear Launched Panama Jack footwear to the men's magazines and
national newspapers via press appointments, press gifts,
celebrity placement and product placement.
FlexiSki Flexible ski holiday Organised a press trip to the Badruut's Palace Hotel in St Moritz
packages
for 11 of the top ski journalists in the country. This resulted in

Freelance PR Consultant
Dunhill Feb 2001 to June 2001

Project Dunhill re-launch

• Helped with all aspects of the new Bond St store launch event
• Set up interviews between journalists and key Dunhill personnel for national news stories
• Organised an international press conference with the Dunhill Executive Management team and foreign
journalists
• Set up press appointments in the new Bond St store with the fashion teams of all the men’s magazines
 Nathalie Tesson
Brighton, BN1 5FP
Nathalie.tesson@talktalk.net 01273 503304 07899 806880

Press Officer, Menswear

Arcadia Group Plc Feb 1998 to Feb 2001

Brands TopMan, Burton Menswear, Hawkshead and zoom.co.uk

Responsible for communicating the brand strategies to the consumer including:

Client Campaign + Achievements

Burton Menswear Sponsorship of the England Football team - planning, co-ordinating and attending
shoots, placement of pictures and stories in national press, entertaining press at
football matches and organising an inter-magazine football match at Wembley
stadium. All of which helped to heighten and improve the public perception of the
brand
TopMan Working closely with the design and buying teams to ensure only selected “on trend”
product was presented to press and thereby helping to change the perception of
TopMan in the eyes of the press. In addition, I dressed key men’s magazine stylists in
TopMan clothing and gave them key pieces each season. I also art directed cutting
edge press packs and was involved in producing fashion shows and organising press
outings. This resulted in an increase in amount of coverage in men’s glossies by over
400% and hence this change in perception was filtered though to the consumer.
Zoom.co.uk Seconded to to help set up the marketing function. While there, 2 projects of note
were the London Fashion Week mini site which included briefing both the style and
content including coverage from the shows, live web cam with Amanda Wakeley
(fashion designer) and Kate Reardon (fashion journalist) and daily competitions to win
outfits from TopShop. The other was an online advent calendar for the Xmas
campaign for which I sourced £24k worth of prizes to encourage users to visit the site
on a daily basis. Both promotions were deemed extremely successful in light of
number of additional traffic brought to the site.

Assistant Brand Manager, Europe

Revlon Corporation Mar 1991 to Aug 1997
Products Revlon, Ultima II, Charlie Fragrance and Natural Honey

Responsible for implementation of the marketing plan including:

• New product development. Helped with all aspects of developing new products from formula testing and
approval, research, packaging design, on-pack copy, consumer leaflets through to launch and promotion.
Some examples include Charlie Sunshine, Ultima II Extraordinaire range of home spa treatment
products: Lip Booster, Décolletage Booster, Face and Neck Booster and Natural Honey
• Responsible for the inclusion of ingredient labeling in 5 languages on the artwork of all products to
comply with EEC regulations
• Responsible for writing and producing a quarterly newsletter aimed at the Chemist trade
• Briefed and co-coordinated the development of collateral for all new products
• Developed on-pack and special price promotions to help push slower moving lines
• Responsible for range reviews including discontinuations of poorer selling lines and development of on
trend lines and shades.
• Highlights: Solely responsible for developing the first lip plumping lip-gloss Ultima II “Volumising Lip
Gloss” which is still around today and still gets publicity due to the aptness of the product in today’s
world of Botox. Was also heavily involved in the launch of Colourstay Lipcolour, which included TV
advertising as part of the marketing plan.
 Nathalie Tesson
Brighton, BN1 5FP
Nathalie.tesson@talktalk.net 01273 503304 07899 806880

Retail Sales Executive

Millicom Cellular Feb 1989 to Mar 1991
• Mobile phone sales to corporate clients
• Managed the company’s largest corporate client - the MoD

Advertising Booker
NMB (Newspaper Marketing Bureau) Mar 1987 – Mar 1988
Booked adverts into various South African newspapers on behalf of advertising agencies

Further education
• Social Media - Silicon Beach
• Fashion Journalism – London School of Fashion
• Introduction to Public Relations – Henshall School
• CIM Certificate – London School of Distributive Trades
• University of Witwatersrand (South Africa) - BA

Other details
• French passport holder. Fluent written and spoken French

Hobbies and interests

• Yoga, going to music festivals, cycling, roller-blading and spending time with family in the French
countryside.