Professional Documents
Culture Documents
• Competitive Equilibrium
• Profit Maximization
• Monopoly
– Output and Price Analytics
• Coordination of Multiple Plants
• Pricing with Learning Effects and Network
Externalities
1
Competitive Equilibrium
• Mechanism of Competitive Equilibrium
– Demand Growth
• Higher prices stimulate more supply from existing firms
• Emergence of profits causes entry/expansion of capacity
– Demand shortfall
• Lower prices cause cutbacks in in supply from existing firms
• Losses (negative profits) cause exit/contraction of capacity
– Processes continue until economic profits return to 0
2
Market Power
Profit Maximization
(drum roll)
3
Monopoly:
• Suppose we have
Demand: Q = 100 - P
Costs: MC = AC = 10
Revenue: R = PQ = (100 - Q) Q
Profit: Π = R - C
= (100 - Q) Q - 10 Q
4
Direct Monopoly Solution
Profit: Π = (100Q - Q2) - 10Q
Take derivative:
d Π/dQ = (100 - 2Q) – 10
( = MR – MC )
Profits are maximized where dΠ/dQ = 0
0 = (100 - 2Q) – 10 ( = MR – MC)
Q = 45
With price
P = 100 - Q = 55
5
MR in Detail
MR = R1 - R0 = P1Q1 - P0Q0
= P1 + Q0 ∆P
MR in Pictures
P Q0(∆P)
P0 P1
P1
Q0 Q0+1
Q
6
MR, Calculus Version
R = P(Q)
Q
dR dP
MR = = P+Q
dQ dQ
(Compare to MR = P1 + Q0 ∆P)
7
The Monopoly Picture
120
Monopoly Solution
100
Demand
80
MR
MR=MC
60
55
Competitive
40
Solution
20
MC=AC
c
0
45
0 20 40 60 80 c 100 120
⎛ 1⎞
MC = P ⎜1 + ⎟
⎝ ε ⎠
8
Example: Supermarkets and
Convenience Stores
• Supermarkets: ε ≈ −10
(P-MC)/P = .1, 10% markup
• Small convenience stores: ε ≈ −5
(P-MC)/P = .2, 20% markup
9
Multi-plant Firms
Plant H:
QH
Cost CH(QH)
Distribution and Sale:
Revenue R(QH + QL)
Plant L:
QL
Cost CL(QL)
MC L
7.5
MC H
7
6.5
6
Cost
5.5
4.5
3.5
3
0 20 40 60 80 100 120
Quantity
10
MC L
7.5
MC H MC Firm
7
6.5
6
Cost
5.5
4.5
3.5
3
0 20 40 60 80 100 120
Quantity
MC L
7.5
MCH MCT
7
6.5
6
Cost
5.5
4.5
4 D
3.5
3
0 20 40 60 80 100 120
Quantity
MR
11
Algebra of Overall MC
12
Adjustments to Current MR and MC
13
Take Away Points
• MR = MC; MR = MC; MR = MC
14