WAVES

Millennial Leaders of America

By: Oriane Yehouenou
Iyanna Patterson
Michelle Saunders
Stephanie Carter
Client Background:
The Student Government Association
(SGA) is the official organization
governing body at Morgan State
University.
 The purpose of this one-day event is to exchange ideas
through an interactive experience about what can and

Event Goals & should be done to create change for a better future in
politics, business, and in education. One goal is to increase
awareness of issues that are affecting our society. The

Preferences second goal is to increase activism by moving others to take

action and seek ways in which they can participate in being
the change they wish to see.
Competitive Analysis
Millennial Week DC:
A conference dedicated to bringing
together millennial entrepreneurs. Free
food, networking, panel discussions.
Located in Washington DC over the
course of 2 days.
Millennial Summit:
young professionals, impact players,
rising stars and innovators come together
to connect and grow. This conference
focuses on helping young people expand
their circle of influence and impact
change across the region. Located in
Wilmington, Delaware
Stakeholder Analysis

Community Leaders
Administration - Desire to reach Millennial
-increase awareness age publics for personal
Students and community impact
- Build a network goals.
of Morgan State. - Build Partnerships
- Learning
- Community
- create opportunities
involvement/
for students.
volunteer
Venue & Vendors:
In the front of the ballroom, a stage will be set up, with a
Morgan State backdrop along with a table and microphone
for the panelists and a podium for the mediator. Students
volunteering for the event will be placed around the
ballroom in specific sections with wireless microphones
for members of the audience to chime in with opinions or
questions. The menu will consist of salad, chicken, and
fish; vegetables; gluten free crackers and bread; and a mix
of regular and vegan/ non dairy desserts.
Key Public
Amount of attendees : 250
Although the event reads, “Millennial Leaders of
Americas,” that age group only includes persons born
1981-1996. Nevertheless, the age range of our key publics
begins around the age of 18 and ends around age 37. In
order to be eligible to vote in the United States, you must
be at least 18 years of age. A democracy is most effective
when the voters show up to the polls in large numbers to
invoke changes to the House, Senate, and Congress such as
in the recent November 2018 elections. Another reason for
this choice key public is because this age group includes
most college-aged individuals.
 Registration-9:30-10:00

Activities Introductions, ice breaker 10:00- 11:00

By engaging our attendees in Mentor Networking Luncheon 11:15- 12:45

lively conversations and

debates, we are hoping to Political Panel 1:00-2:00
exchange ideas and broaden
mindsets. This is our Environmental Panel 2:00-3:00
expected itinerary:

Business Reform Panel 3:00-4:00

Education panel 4:00-5:00

Closing ceremony- 5:00-5:45

Budget
The cost for this event has been well
studied and we tried to reduce the
cost at our best. Our grant total of our
expected expenses is $11,836,78.
Our budget includes the decoration,
the food and the goody bags.
Promotion Social Media:
Instagram, Twitter

Print:
Posters, News Release

Broadcast:
WEAA PSA
 Sustainability &
Crisis Management
This event is an indoor event, therefore there
will be no environmental impact that would
jeopardize this event from occuring.
Timeline

*Make sure volunteers

*Make sure catering is are present to escort
*Send emails with
present for luncheon guests and speakers
parking passes

*Contact building manager to have event space and

restrooms accessible
 To measure the success of the event we will be checking the
people at the entrance. Our first interest in this is to know
how many people RSVP and how many in total actually
came. Seeing who RSVP and didn’t come and who did not
Evaluation RSVP but came. getting their name and e-mails address. The
e-mail address will be used to send them a post event survey
where they will be asked question about different aspect of
the event. We will use the result to know what they thought
about the event. This will help if we need to organize other
event in the future.