You are on page 1of 12

BUSINESS COMMUNICATION

ORAL PRESENTATION

1ST PERIODICAL

RESEARCH ON

DAWN NEWS

GROUP # 13

CHERISH YOUSAF # 6

MUHAMMAD IRFAN # 25

MUNEEB ALAM # 29

ZAINAB SALEEM # 54

UNIVERSITY OF karachi

1
DAWN NEWS CHANNEL

INTRODUCTION

Dawn News Television Channel:


Dawn News draws on a distinguished heritage, adhering to the values of trust, credibility and
reliability — the same principles and purpose envisioned by Quaid-i-Azam Mohammad Ali
Jinnah, the ‘Father of the Nation’. Dawn News is a part of the Dawn Media Group, which
also includes the Dawn Newspaper (Pakistan's oldest newspaper and the one initiated by the
Quaid), Dawn.com (the newspaper's website) and CityFM89 (a popular radio channel).
Adding to this array will soon be the Dawn News TV Channel's own website.

Dawn News is Pakistan’s first 24-hour English news channel. Based in Karachi, the station is
a subsidiary of Pakistan Herald Publications Limited (PHPL), Pakistan’s largest English-
language media group. The test transmission of the station occurred on May 25, 2007 and the
channel went live on July 23, 2007.

The channel is backed by Pakistan’s leading newspaper, covering National and International
news and broadcasting exact and accurate information about what is happening around us.

VISION OF DAWN NEWS CHANNEL


In this world of chaos and confusion, Dawn News will provide viewers news and
information with clarity and accuracy as well as informed debate, so that they may
become agents of change.

OB JECTIVES OF Dawn News CHANNEL:

• Dawn News reports all sides of the story, letting the light through, every
second, every minute, every hour, 24×7. The primary objective of the channel is
to empower you to understand the difference.

• Dawn News draws on a distinguished heritage, adhering to the values of


trust, credibility and reliability.

• Dawn News provides a link to current affairs at home for Pakistani


diaspora living in far away countries like that USA and the UK as it is also
beamed globally.

• Dawn News vows to “provide its viewers with a medium that is


responsible, credible and balanced.”

2
LAUNCHING OF DAWN NEWS CHANNEL:
Dawn News’ Test Transmission was launched by former President of Pakistan, Retd. General
Pervez Musharraf. The complete launch of the channel coincided with the results of the
Supreme Court case, which cleared the Chief Justice Iftikhar Muhammad Chaudhry, who was
suspended by General Musharraf. The channel was initially housed at Haroon House, the
head-office of PHPL, but later moved to its current premises in West Wharf, Karachi.

The channel will soon have an online stream available on its website for foreign viewing.

Pakistan’s first English news channel has now also been launched in the USA. Viewers can
now tune in to the channel on the Dish Network and remain updated with news from Pakistan
and the South Asian region. Dawn News offers a wide spectrum of programmes featuring
news, current affairs, sports, business and lifestyle. Pakistani-American audience would
notice the difference. There has also been a huge request from North America to start
broadcasting the channel there as well.

HISTORY

The founder of Pakistan, Quaid-e-Azam Muhammad Ali Jinnah, launched the Dawn
newspaper in the 1940s and till date, is the oldest and most widely read English
language newspaper in Pakistan. Hameed Haroon is the son of a famous Muslim
politician of British India Sir. Abdullah Haroon. Hameed Haroon is not running for
any political office as the title may mistakenly be interpreted.

HAMEED HAROON (CEO & PUBLISHBER OF DAWN GROUP OF


NEWSPAPER)

Hameed has worked his way up the corporate ladder in a newspaper considered the
unofficial national English broadsheet of Pakistan. Hameed Haroon was educated in
Europe and USA and has widely travelled, reported and led his media group by
setting personal examples for the rest of his colleagues. When couple of years ago, he
decided to take on the red tape bureaucratic structure of Pakistani government and
throw a challenge to afore mentioned countries, people thought it was the proverbial
“swan song” and he was thinking of retiring on a high note. He announced the
establishment of Pakistan’s First 24 hour English language News channel, for some a
“Patriotic act of charity” in a country where official literacy rate is 36% and less than
1% of the population can claim to understand fluent English. Mr. Haroon has neither
the official backing nor a rightwing elite lobby to bail-out his venture. He started with
small means considering mega ambitions and targets he has set himself. It’s amazing
how quickly Dawn News has established itself in the cut-throat competition of
satellite news channels in a potential market of billion people in South Asian
subcontinent

Now Uk’s Prime tv made a syndication deal with Dawn newsIn this development, Prime TV
will broadcast up to five-hours of Dawn News programmes per day, enhancing the channel's
Pakistan current affairs and news output.

3
BACKGROUND:‘

 Dawn has catered generation to generation, technology to technology and


from newspaper to news channel.
 The founder of Pakistan, Quaid-e-Azam Muhammad Ali Jinnah launched
the Dawn newspaper in the 1940s.
 Hameed Haroon( CEO & PUBLISHER of dawn group of newspaper)
announced the establishment of Pakistan’s First 24 hour English language
News channel in 2007 for some a “Patriotic act of charity.”

IMPACT OF DAWNNEWS CHANNEL OVER THE MINDSETS


OF THE PEOPLE OF PAKISTAN.

Dawn News as the first English language news service in Pakistan. The rise of Dawn
News in Pakistan has created many opportunities for Pakistan as a country. What
separates Dawn News from other News networks is the fact that it is aimed at an elite
audience. The target is also the policy makers and the young people of Pakistan.

You can also see Dawn News's anchors, journalists and reporters primarily as young
people under the age of 35. What does this mean for Dawn News? This means that
Dawn News is investing in the young people to provide opportunities for them. These
youth are not just youth from the streets, these are part of an emerging youth of
Pakistan, some of whom have obtained their higher education abroad in countries
such as United States, Canada and the West. But there is one key demographic that
Dawn News can reach out to: That key demographic are the people of the West as
well as the Far East.

The need for globalization, the international network of media representatives has also
been successively webbed to all the developed and developing nations of the world.

• The channel has an online stream available on its web site for foreign
viewing.
• Pakistan’s first English news channel, has launched its beam in the
USA. Viewers can now tune in to the channel on the Dish Network and
remain updated with news from Pakistan

4
COMPARISION BETWEEN DAWNNEWS AND OTHER
LEADING NEWS CHANNELS IN PAKISTAN:

Dawn News different from other Pakistani networks is the fact that the newspaper's founder is
the founder of the nation. It is the man behind the vision that made Dawn News possible.
Quaid-e-Azam Mohammad Ali Jinnah's vision was to provide an English language newspaper
with an Eastern perspective. To understand the news and the circumstances facing Pakistan,
Dawn News got it right in pursuing a TV Channel. Speaking in Urdu, it only limits your
market to people of South Asian descent. Speaking in English will reach out to the markets of
Europe, East Asia and the United States.

More importantly, we can not remember the channel without remembering the father who
founded Dawn News. Mohammad Ali Jinnah was a pioneer in many things. He was a lawyer,
a journalist, a politician and a philanthropist. Despite Pakistan's bitter circumstances during
his time, he still had a grand vision for a prosperous Pakistan. It is a hope that Dawn News
will strengthen his legacy by helping the country prosper and rise. Dawn News will change
the way Pakistanis think about the news in Pakistan. It is the gateway to opportunity for the
rest of us.

DawnNews is not only a hard news channel, it also delivers a variety of programs that target
healthy living, fashion, cooking and entertainment .Unlike other news channels they provide
you with hard news 24/7.

• Dawn news is marked by its authenticity an credibility and in that way it is


very much different with any other news channel.
• Dawn news is only channel of pakistan which provide the facility to see the
online life programs
• Within the period of only two years Dawn news has capture the 4 percent of
the overall market share.

5
Dawn News has a large network of reporters and broadcasters, thanks to decades of
experience in newspaper market. The Financial constraints restrict its in-house
production of investigative reporting, documentaries and info-entertainment shows.
Most of the time on air is “piece to camera”, shot of the news studios or shared
satellite link from foreign or local news-feeds with inserted English subtitles. The
accents of the news readers leave a lot to be desired. In the short term Dawn News can
out-source some air-time for factual documentaries, Investigative journalism and info-
entertainment

PROGRAMS ON DawnNews CHANNEL:

Programs on dawnnews tv have been segmented into following categories

LIFE STYLES:

Empowering our viewers to take control of their lives, our programmes provide a
space for full consideration and expression of your daily life. Look beyond and
explore your horizons. Discover the possibilities of your world with Lifestyle on
DawnNews.

A Taste of Fusion
Join the exciting and talented chef, Poppi Agha, for a cooking show which fuses
together...

For the Love of Food


For the Love of Food takes you on a culinary adventure around Pakistan...

No Reservations
Watch Ayeshah Alam converse with the stars on No Reservations every Sunday
night....

6
DOCCUMENTARIES:

Our documentaries are all about precise and honest storytelling. Capturing the essence
of contemporary life and documenting our past and present as we move on with an
open mind and a focused lens. The Art of Storytelling - Documentaries at DawnNews.

92 Identity
+92 Identity is a 20 minute theme based mini-documentary show. Each segment in
the show ...

Equinox
Enduring the consequences of Pakistan’s problems, these are people whose voices
have been heard...

Heritage of Pakistan
This series highlights and explores famous and not-so-famous landmarks in urban...

INVESTIGATIVE REPORTING:
IN
DawnNews takes you beyond the headlines, the facts and figures, the official
statements and unofficial speculations, the rumours, and the facades. Unveil the truth
and discover the real story with our Investigative Reports.

7
DawnNews Investigation Cell
The DawnNews Investigation Cell broadens the scope of investigative reporting. The
programme's aim is to uncover the hidden truth behind important issues.

Madressahs or Nurseries of Terror?


This documentary series separates reality from the myths about Madressahs. These
Islamic religious schools have played a vital role in the history of Islam...

Plan-B
With fossil fuels being finite and Pakistan a Kyoto signatory, the country needs
alternative energy sources. Where are they and how will they work?...

COMMENTARY & CRITIQUE:

voices to be heard Commentary and Critique on DawnNews views reality from a


sharper angle.

Cutting It
Cutting It is the most distinctive film review show in Pakistan. Our charismatic, witty
anchors aren't afraid to express their full opinions on a broad range of movies.

8
Open Frequency
Open Frequency is a show that explores controversial social issues from the youth
perspective. Aliza Akhtar and a host of young adults come together in an open

CURRENT AFFAIRS:

In an uncertain and increasingly intolerant world, it’s hard to comprehend reality.


Current Affairs on DawnNews helps you understand the complexities of the modern
world with clarity, balance and objectivity. We believe in empowering our viewers by
facilitating their access not only to information, but also to more meaningful
knowledge and understanding of issues that concern them.

Breakfast At Dawn
Breakfast at Dawn gives you a hearty, healthy serving of news and discussion to fill
you up for the day ahead.

Centre Point
Centre Point is a focused political debate show. Each week a panel of experienced, expert,
political commentators...

Counter Spin
Counter Spin sifts the news from the noise. The show is a week in review with
elements of media critique and news...

9
Eye Of The Storm
Eye of the Storm is a new current affairs programme focusing on Pakistan'sforeign
policy.

NewsEye
Tune in to DawnNews’s flagship news show every weeknight. NewsEye is a hard
-hitting, prime...

Wired & Active


In Pakistan, a country beset by political turmoil, the internet provides citizens with an
open forum for political...

ART & CULTURE

AStimulate your aesthetics and submit to your senses as DawnNews takes you on a
journey through the art, culture and heritage of Pakistan and the wider world.
Providing a full palette for your imagination, watch Art and Culture on DawnNews.

Encore
Encore highlights the headline news in art, culture and entertainment. Tune in for
weekly news of art exhibitions, movie openings, book readings, fashion shows, and
celebrity gossip.

10
Framed
Framed aims to explore and critique art, through interviews, discussions and exposes
of artists, art critics, gallery

BUSSINESS:
B;
A 700 billion dollar rescue package in the U.S.? Oil at $147 a barrel in July? The KSE
shedding 615 points in a single day in May? As the world revisits the Great
Depression DawnNews is The Business for business news. Tune into business news
you can bank on.

Corporate Corridor
Corporate corridor is a program where we discuss business with the top executives
representing the private, public and government enterprise.

Take Stock
Take Stock is your daily report on local and international market’s activity. The show
monitors all the essential stories from the business world, with experts...

SPORTS:

Whether kissed by extraordinary triumph or humbled by defeat DawnNews provides a


window into the drama and spectacle of Sport. With hourly updates, daily reviews,
and weekly roundups, experience sport in its entire splendour only on DawnNews.

The Late Swing


The Late Swing is a show for sports fans by sports fans. The first English language
sports show in Pakistan, it covers national and international sports new.

11
TECHNOLOGY:

Whether your interest is the latest gadgets to hit the market, in-depth insights into
scientific and technological developments, or new products and processes,
DawnNews brings you comprehensive coverage through its creative and informative
technology shows.

I-Techie
-Techie is a light-hearted, spunky, but highly informative science and technology
show. It covers all aspects of science and technology, with segments

CONCLUSION

Economic recession make it harder for DawnNews to survive in an era of


dwindling advertising revenue. The Pakistani diaspora has demonstrated its
nationalistic loyalty to all things Pakistani. Despite occasional disappointments in
the quality of Pakistani airlines’ services and banality of official Pakistani news
TV, there is a huge opportunity for DawnNews quality programmes in Europe
and North America.

12

You might also like