Professional Documents
Culture Documents
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Introduction
Cultural could be defined as the fundamental ways of life living acts in a certain way
different from other communities. Thus, an expressed shared values among a social group
every sort of public platform there are both positive and negative outcomes are being derived
towards the society and thus to the culture and in case of media, there is a huge broader
spectrum of influences are generated to the individual living within the society. This essay
would consider the media a mass medium influencing social media and television, radio and
any other platform which directly or indirectly interacts with the people within the society
and how they are influencing the culture. The traditional media such as television, newspaper
radio are the primary source of information to the individuals living within the society related
The impact of mass media highly influence the cultural lifestyles along with the daily
livings among the people and they are sometimes brought about positive or negative
outcomes and therefore the high care needed to be undertaken to avoid such complex bias
circumstances within the society to ensure the existence of cultural and social ethnicity within
a specific region.
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Although, sometimes it has been significant that some of the information or events
sometimes have been manipulated as per the convenience of the government or any particular
group to significant attention towards that very factors negatively or positively. Mostly, the
popularity of social media websites such as Facebook, Twitter, and YouTube is provided
with a significant impact on society and culture. Some of the cultural norms and regulations
are getting violated since the platform is a public domain and optimistic behaviour cannot be
expected every time. Therefore, there is a high need for looking into the persistent issues
related to the impact of mass media over the societal and cultural influences among the
individuals.
distributes the political information. Cable TV network provides information could provide
some information, image and massage which can be linking with international society
(Harvard). The benefits which are achieved through the media to the cultural influences are
effective learning and language diversification. There are some educational and health-
related messages are being transferred through social media which are prominent factors for
driving the understanding of the issues and understand it in a better way to ensure solutions of
Second significant advantages which had been imposed through media are the
development of cognitive skills along with spatial awareness. With the help of the
recommended that there should be some limitation of playing the video games especially for
the children's as it may cause the long-term habitual impact within their daily living.
The third significant influence of mass could be considered as the social interaction
development among a different group of people in a particular society and through internet
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different ethnic group of people can in attract or communicate with each other which would
results in the development of cultural diversified group within a certain amount of people
(Dayananda 87-93). In contrary, it may result in losing the cultural identity of a particular
group of people due to the cultural diversification and thus diminishing the unique identifier
execution for example hobbies related to work out or readings could be highly influenced
through media if a particular group is discussing with each other related to the carryout of
training and development related to readings and other hobbies. Thus, the other individuals
could be attracted through this activity and may proceed with the same flow of development.
In the survey, it was seen that the internet communication technology increasing to the global
information such as provides news, information, various shades of the entertainment and
enable many view and ideas which are like every in different places and else to share in
world event (Mazzoleni). The world group content jointly that internet enriches of
knowledge of other culture with them and increasing their understanding methods and they
also enlighten them in a better way and alternative any other methods. It is important for
individuals to abide by their own culture they were capable to be thankful for their own
cultural values, to protect their losses roles and able to change some aspect. Gerbner (353-
354), media such as internet challenges because of internet inherent interactivity the disparity
borders and the global flow on one side. The Internet allows the user from various countries
and culture selected and run global news content. Cable TV provides some new channels
such as CNN, BBC, SABC, AIT responds their main source of world news. Cable TV wants
to develop the broadcasting because we learn by the classical way our life, intellect and
standard living. There are some cable channels which are considered educated like the
discovery channel. Further Christian cable channel continues to teach morality and improve
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enlightenment which might be helpful for that particular group of ethnic people and lastly, in
a significant culture spread of habits such as soft drinks including tea, coffee and cigarettes
and different daily necessities has drastically changed due to the promotional advertisement
Violent Content: Now day, media only want to achieve popularity and for this reason
they promoting several debatable contents which creating different violation such as religious
and cultural. The medial also motivating new issues which are really not an issue for a
country or its citizen but media showing those issue after modifying as a conflict.
Sexual Content: To attract more audience media has started to publish some sexual
content which very harms to our society. Mainly the children are affected by this issues as
they have less control over emotion and they have more likely to be addicted about this type
of content (Kitzinger). Besides the morality of our society damaged as many people involved
negatively as most of the advertisement are fake and just attract the consumers. The
consumers are cheated through advertisement as the owner of the advertisement does not
provide enough service as they informed through advertisement. The media not reviewing
Health: The media organisation can achieve more profitability by promoting smoking
and alcoholic product. These products are harmful to our health while media promoting these
products through attracting audio-visual presentation. Therefore, the common people are
started to accept these and their health is now a real danger. Not only health but also they are
Gerbner (353-354), the context of 1970 of media debates on violence within the
United States, these popular elements is the effects of the entertainment TV viewing highly
compare with high low TV user. TV system differences across of the national boundaries and
special relationship with the significant of the people within the country and helpful for
undertaking the current policies and practise put forward by the government to encounter the
extremist activities and how they are currently effective. Also, the intensive investigation has
been carried out and the data and charts have been showcased related to the level of
involvement which has been imposed by the extremist's groups within the young generation
of people. Thus, with the help of the investigation, the readers or policymakers could help in
understanding the current circumstances of the practical scenario and the sustainable policies
modification or new policies implementation could be done. The senior family members
could look into the study so as to get the idea of how the young people are getting diverted
from the honest and reliable life living to the extremism through the influence of terrorism
and therefore, the relative measures such as provide guidance to the children's or young
individuals not to get influenced on social media regarding any extremists and in this way a
larger community or people could be saved from the terrorism influence (Couldry). The
lacking in management framework within the social media restriction due to that very fact the
fake profiles numbers of extremist groups are increasing could be minimised if the effective
supervision and monitoring could be done. On a contrary, it has been seen that there is a
critical influence has been provided by the jihadist groups through social media platform and
mainly twitter has been used extensively for radicalization to the youth.
Conclusion
It has been prevalent that media has influenced both positive and negative aspects to
society and culture. It is evident that social media websites are sometimes becoming the
platform for the terrorist organisations to spread their propaganda online. Thus, there should
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be the high level of restriction of using social media within the society to ensure the immature
are not trapped within this process of extremism. Although, there are some positive impacts
have been categorised which are discovered in the study. Most importantly, the age
restriction of using media could be imposed by the government particular the social media
has impacted their lives of youths which does not have any maturity of using or analysing a
context deep and thus they are negatively influenced sometimes to go for certain activities
Works Cited
Benson, Rodney. "News media as a “journalistic field”: What Bourdieu adds to new
institutionalism, and vice versa." Political Communication 23.2 (2006): 187-202.
Hjarvard, Stig Prof. The mediatization of culture and society. Routledge, 2013.
Shoemaker, Pamela J., and Stephen D. Reese. Mediating the message in the 21st century: A
media sociology perspective. Routledge, 2013.
Dayananda, C., et al. "Autotrophic cultivation of Botryococcus braunii for the production of
hydrocarbons and exopolysaccharides in various media." Biomass and Bioenergy 31.1
(2007): 87-93.
Kitzinger, Jenny. Framing abuse: Media influence and public understanding of sexual violence
against children. Pluto Press, 2004.
Couldry, Nick, Andreas Hepp, and Friedrich Krotz, eds. Media events in a global age.
Routledge, 2009.
Gerbner, George. "Cultivation Theory." A first look at Communication Theory, 7th Ed. New
York City: Frank Mortimer. Pg (2009): 353-354.