Name : Hari Baku Pangestu

NIM/Class : 29118077 / YP59C

THE BATTLE OF THE ASIAN TRANSSHIPMENT HUBS : PSA VERSUS PTP (A)

Narrative :

Opportunities Threat Concern

Process & Technology 1. Workers have better 1. PTP have low labor PSA needs to
ability than PTP in and services cost differentiate
operating the 2. PTP have similar themselves through
PORTNET and CITOS operating system bringing premium
system value to customers
2. have distinct target
consumer (premium
quality and services)
3. PSA have better
network connectivity
and flexibility
Cooperation Agreement to stabilize PTP tries to takeover How PSA maintain
prices, segment the long-time PSA’s relationship with
market and combined customers customers
port service with PTP
Location Higher income PTP have better and How to use the
because of the more strategic existing location more
location in Singapore locations effectively and
efficiently

Seriousness Urgent Growth

Process/Technology H H M
Cooperation M M H
Location H H M

Anaysis Who will Do The Work

Process/Technology IT Departement,
Operation
Dpeartement, Finance
Departement
Cooperation CEO, Public Relation
Departement
Location Operation
 Departement

When Resources
Process/Technology Continuously IT Expert, Funding
Cooperation 1-2 Years Funding, MOU
Location 3-5 Years Funding,