INTRODUCTION

Crayons Advertising forays into the outdoors

Delhi based Crayons Advertising in the past years has worked on

some major OOH campaigns for the Shiela Dixit government in
Delhi, the UPA government's campaign during the national
elections using 12,000 hoardings, and a campaign for Fortis
Healthcare in Delhi-NCR. Now, with a few more accounts under
its belt, the agency has come up with its specialised OOH arm --
Crayons OOH.Ranjan Bargotra, president, Crayons Advertising,
said, "The time was ripe for us to start a specialised arm. The
success of campaigns conceptualised by us in the past gave us the
confidence to explore the depth of the medium. With Crayon
OOH's first office opened in Delhi, we intend to consolidate our
position here and then move to markets in Mumbai, Kolkata, and
Chennai." Gurjit Singh, who was earlier associated with Grey will
be heading the newly created division. As business head, Crayons
OOH, he will be responsible for strengthening Delhi operations,
and later, taking the agency to other markets. Embarking upon the
new venture, he said, "The market has begun to pick up, post the
initial onslaught of the economic slowdown. As compared to the
traditional ATL media, outdoor has the ability to sustain a client's
campaign effectively for a longer duration." Bargotra points out

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how the outdoor industry in Delhi had been lying low, owing to
the restrictions imposed by the Supreme Court on the display of
hoardings. Around 12 years ago, the apex court had banned
hoardings on roads, holding them to be hazardous and saying that
the safety of road users was of utmost importance. Recently, a
bench at the Supreme Court allowed immediate implementation of
MCD's (Municipal Corporation of Delhi) new outdoor advertising
policy, according to which only large-sized billboards at a
significant distance from traffic junctions and intersections would
be permitted. This development will surely work in favour of the
agency.Currently, the agency has no plans to acquire media
properties. Bargotra further added,"Initially, our prime objective is
to provide good service to our clients. Owning media properties
will be the next step." The agency has three major accounts --
Fortis Healthcare, BSNL and IREO, a real estate player. The Fortis
account is estimated to be worth approximately Rs 20 crore

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Crayons Advertising bags Congress poll campaign contract for Rs
150 crPolitical Bureau

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RJD

New Delhi Oct 3: The aam admi will still be there, but Brand
Congress this time will mean Sonia Gandhi, her son Rahul and
Prime Minister Manmohan Singh.

With elections now around the corner, the Congress has decided to
hand over its campaign strategy to Crayons Advertising, which
beat JWT to bag the account estimated at over Rs 150 crore. Senior
Congress leader Digvijay Singh on Friday asserted that Crayon had
been chosen on the basis on its presentation, and the party
leadership would now sit with the advertising agency in coming
days to finalise the campaign theme and strategy for the party.

Broadly, the campaign would focus on the nuclear deal, loan

waiver to farmers and achievements of the government in the rural
sector including NREGA, Singh told reporters. “Their

3
understanding of the political scenario also played a role in the
firm being selected,” Singh, who heads the publicity committee of
the party, said when asked why Crayons was chosen.

The agency, incidentally, had done the BJP’s campaign in

Rajasthan in 2003. When asked about it, Singh maintained that
they would work only for the Congress this time. The BJP,
incidentally, has called Lintas and Graphic Ads to make their pitch
for the party’s campaign.

Political parties have been engaging professional advertising

agencies since the 80’s and in the last ten years, they have invested
heavily to try and reach out to the people with specific messages.
In the last Lok Sabha elections, however, the NDA government’s
“India Shining” theme failed to connect with the people, and a
sizeable section of the party blamed the “elitist” campaign for the
defeat. The Congress, on the other hand, was percieved to have
swung the confidence of the voters in its favour by its aam admi
plank.

Reposing faith in its earlier campaign, Digvijay Singh said this

evening that the party would continue with their aam admi theme.
He, however, said that Brand Congress would be represented by
Sonia Gandhi though Rahul Gandhi and Prime Minister

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Manmohan Singh would be given equal importance in the
campaign.

The BJP, on the other hand, will try to focus on three “I”s —
Inflation, Internal security and Incompetence—in its campaign.

Jan 2006 Jan 3, 2006 - Crayons Advertising Delhi, has bagged

the creative and media duties for the Incredible India
campaign for Jammu and Kashmir Tourism in a multi-
agency pitch, ... Ranjan Bargotra, President, Crayons
Advertising, says, "Crayons will start servicing the
account from next week. ...
From Crayons Advertising bags J&K Tourism A/C -
Related web pages
www.televisionpoint.com/news2006/newsfullstory ...
2.

Feb Feb 6, 2006 - There's nothing in it except cardboard

2006 and crayon drawings and these weird-looking people
made out of aluminum foil. There's no creativity here."
... A photo of the Alamo, which may or may not have
been torn out of a history book, is shown in the
background. ...

5
 From Truly creative advertising begins with an idea,
not a big budget.(Freebirds … - Related web pages
...
4.

Mar Mar 8, 2006 - A spokeswoman described the service as

2006 'shoddy', adding: 'We're all for open and honest
competition, but this practice is confusing for our
customers and we will continue to fight that.' 118 118
has appointed

Apr Apr 28, 2006 - Omaid Hiwaizi, the Crayon partner,

2006 said: 'We took our time to find the right person, with
core experience in direct marketing but abilities in
online and advertising, reflecting the output of
Crayon. Steve had that, and the spunky attitude the
kids here have.' From Movers: Appointment at
Crayon.(Stev Mulholland)(Brief article) - Related web
pages
www.accessmylibrary.com/premium/0286/0286 ...
1.

May May 26, 2006 - Dance Teacher; November 1, 2002 ;

2006 700+ words ......they even art, up. The study of dance

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 history can give young students a sense...opposite side
to post facts about a dance history great. You can also
have coloring book pictures of your dance history
figure available with crayons for. ...
From 'Circus' delights despite shoestring budget. |
Article from Columbus … - Related web pages
www.highbeam.com/doc/1G1-146278043.html?refid ...
2.

Aug Aug 3, 2006 - FIXIT; Try WD-40 on stain from melted

2006 crayon.(SOURCE) ... find Star Tribune (Minneapolis,
MN) articles. Byline: Karen Youso; Staff Writer Q: My
children like to color in the back seat of the car while
we're trav...
From FIXIT; Try WD-40 on stain from melted crayon.
(SOURCE) | Article from … - Related web pages
www.highbeam.com/doc/1G1-149029767.html?refid ...

4.

Sep Sep 11, 2006 - The background and procedural history

2006 of this litigation is described in the Opinion and
familiarity with that Opinion is assumed. ... Juicy

7
 Vernis, Juicy Crayon and Juicy Rouge were launched
in the United States in May 2004 through a
promotional campaign called Juicy Pop. ...
From Juicy Couture, Inc. v. L'Oreal USA, Inc., No. 04
Civ. 7203 (SDNY 09/11/ … - Related web pages
websearch.versuslaw.com/wfrmDocViewerprem.aspx ..
.
6.

Oct Oct 30, 2006 - Jaffe said Crayon intends to attract

2006 clients who are looking for alternative means of
advertising beyond traditional ads. Initial clients
include Coca-Cola and GSD&M. Despite the virtual
launch of the company, Jaffe concedes that the Second
Life virtual world, which is more oriented ...
From Crayon Launches In Second Life - Related web
pages
www.clickz.com/3623809

8.

Nov Nov 13, 2006 - Increasingly, businesses, particularly in

2006 the advertising and media industries, are opening
virtual offices in Second Life as an internal

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 communications ... New-media marketing firm crayon
has its primary office on a Second Life island called
crayonville. Avatars of the company's nine ...
From More companies move into virtual world -
Related web pages
www.post-gazette.com/pg/06317/738025-96.stm
10.

Dec Dec 6, 2006 - EASTON, PA — Step into the Crayola

2006 plant, and you might smell something besides the
colorful collection of crayons oozing off the
production line. ... The company, which also owns the
Silly Putty brand, is no longer a holiday advertising
no-show, either. This year, it's tripling its ...
From Crayola draws on new ideas as crayons make
room for 'mess-less' toys - Related web pages
www.usatoday.com/money/industries/retail/2006 ...

1990-2009 Search other dates

Search
From To Examples: 2001/06/21, 247AD,
585BC
1.
1999 Jun 15, 1999 - On May 21, 1999 Ebony opened a

9
 30000 square feet department store in Chandigarh and
it will be opening a 20000 square feet store in Noida
(UP) ... It has doubled its advertising budget to Rs 3
crore this year, from Rs 1.5 crore last year. The
company is going to launch a new three-ad ...
From Ebony sets store by expansion - Related web
pages
www.expressindia.com/news/fe/daily/19990615 ...
3.
2002 Oct 11, 2002 - Further, it has also decided to expand its
stationery business by introducing some products like
crayons under the banner of "Kids Stationery. ... For
starters, it has launched an advertising campaign to
educate the consumers. Says Mr Moolchandani, "Every
person wants to receive a card ...
From Taking Stock Of The New Realities. - Related
web pages www.accessmylibrary.com/premium /
0286/0286 ...

ABOUT US

About Us

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Imagine, you have a blank canvas in front of you. With myriad
colors and a handful of brushes.

What would you paint?

At Crayons, this is how we begin each day. Enthused with a
passion to paint 'our song'. The one, which has helped us stay on
top in advertising for more than twenty years. Today, we are the
largest independent agency in the country. With a circle of clients
that keeps getting bigger and better. In short, we are a team of
young, spirited pros who love advertising. We wake up every
morning with a song on our lips and a few brushes in our pockets.
Only to paint the canvas of our imagination with dazzling colors of
creativity.

WELCOME TO CRAYONS!

PORTFOLIO

- Corporate Identity
- Exhibitions
- Others
- Outdoor
- Packaging
- Print
- Radio Production
- TV
- Online

Portfolio

Crayons portfolio comprises of work for:

• Corporate Identity

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 • Exhibitions
• Others
• Outdoor
• Packaging
• Print
• Radio Production
• TV
• Online

- Exhibitions
- Others
- Outdoor
- Packaging
- Print
- Radio Production
- TV
- Online

Portfolio - Corporate Identity

Baba Pan Masala I-Control Kerovit

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 SRGP Corporation
Kerrogres New Age
Ltd.

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 PORTFOLIO- OUTDOOR

1) Delhi Govt & Congress

Bus Shelter

Hoardings

Outdoors

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2) FDDI

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- Exhibitions
- Others
- Outdoor
- Packaging
- Print
- Radio Production
- TV
- Online

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 Portfolio - Packaging

1) 50 gms

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1) 100 gms

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1) 500 gms

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Portfolio - Radio Production

1) Avon

• Avon e-scoot
• Avon spot 30 SEC cycle

2) Fortis

• English lady jingle

3) La-fame

• Spot 1 Chances
• Spot 2 Deprived

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International Assocation
 ITALY
RONCAGLIA & WIJKANDER
www.roncaglia.it

 UK
SOUK
www.soukcomms.com

 GERMANY
SERVICEPLAN
www.serviceplan.de

 FRANCE
DUFRESNE CORRIGAN SCARLETT
www.dufresne-corrigan-scarlett.com

 SPAIN
GAP
www.gapspain.com
 HOLLAND
WAVE Communications
www.wave.nl

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 GREECE
SOLID GROUP
www.solid.gr

 CHINA
NEXXI
www.nexxi.it

 AUSTRALIA
BG&A
www.brettgoulston.com.au

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Clients - Financial Services

Clients - Consumer Durables

Clients - Corporate

Clients - Education

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Clients - Foods & Beverages

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Clients - Hospitality

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Clients - Life Style

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 BIBLIOGRAPHY

www.crayons.com
www.google.com
www.yahoo.com
www.msn.com

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