Capturing Value

from Big Data &

Analytics

Dave Bhattacharjee
Director, Cisco
Consulting Services
The Internet Continues To Evolve

Internet of
Everything
Business and Societal Impact

Immersive
Digitize
Experiences the world
Networked Digitize interactions
Economy (business and
social)
Connectivity Digitize business Connecting:
Digitize access processes • People
to information • Social • Process
• E-commerce • Mobility • Data
• Digital • Cloud • Things
• Email
• Web browser supply chain • Video
• Search • Collaboration

Intelligent Connections
Cisco Public
“The network will play a crucial part in how we
develop the car; gathering data, learning from it and
adapting will ultimately determine our season”
Christian Horner
Team Principal, Infiniti Red Bull Racing
An accelerating explosion of data

Consumer Data Corporate Data

210 billion email Smart grid to grow utility

messages per day
data generation x10

72 hours of video uploaded

every minute
Corporate IT data growing
In 2013, global mobile traffic yearly by 60%
grew by 80%

Source: Cisco, FERC, Radicati Group, BT, Youtube Cisco Public 4

 Significant business value can be created
from Big Data Analytics

Retail & Store 54% after tax profit gain from social, video and mobile analytics
Operations
Big Data and Analytics Power 44% of
Supply Chain Reduction of “out of stock” by 16%

IoE Value at Stake = $6.4 Trillion Opportunity

E-Commerce Analytic recommendation engines can drive up to 30% of revenue
Marketing CPM lifts of up to 50%
over
8-10% increase nextfrom10
in revenue years
customer segmentation
Healthcare Reduced Operating costs by 40% by integrating EMR, Clinical, Cost data
Detection of infections in premature infants 24 hours before symptoms
Energy Reduced response time for wind forecasting by 97%
Source: Cisco Consulting Services primary research, 2013
References:
Cisco, The Economist, McKinsey 2011, Gartner, 2005, TechAmerica, eMarketer
Cisco Public
Most organizations adopt a similar approach
to Processing Data
From Raw Data to Informed Business Decisions
Informed
Raw Data Relevant Facts Knowledge / Insights Decisions
Real Time

Data
People Process Create Take
Prepare Store AnalyzeData Things
Acquisition Insights Action

Information Enrichment
People Process Data Things
V V
Connecting people in Delivering the right Leveraging data into Physical devices and
more relevant, information to the right more useful objects connected to
valuable ways person (or machine) information for the Internet and each
at the right time decision making other for intelligent
decision making
Cisco Public
 However, the world of Big Data Analytics
continues to evolve…
Changing Customer Behaviors New Data Sources New Analytics Needs

Multi-channel Descriptive

Social Predictive, Prescriptive

Environment Customers

More Choices Sensors

Social SQL
Media

More Relevant Choices Statistics, Machine

Learning
Traditional
Analytics
Decisions in Minutes Batch, Historical
Transactional
Data
Actions in Seconds Right-time
Historic
Data

Cisco Public
 …Increasing the challenges faced by Big Data
Analytics practitioners

85 percent of business data is made up Access to real time data is the top
of cold data that is accessed
infrequently
priority for Service Providers
Source: IBM, Said Business School
Source: IDC, Storiant

“It’s about the actions we need to

take, not just the dashboards.”
Source: Cisco Public Sector customer
Cisco and the Network bring Unique
Capabilities to addressing these challenges

Analytics at the edge: We move analytics capabilities to the source of

the data, enabling real-time insights and decisions

Wi-Fi Store Cameras Call Center Machines Web Collaboration Tools

Location Customer Customer Supply Brand awareness & Sales force
analytics behavior segmentation & churn chain sentiment productivity

Network-enabled analytics: We combine network-based and real-time

streaming analytics and other data sources, both at the core and the edge
of the network

Cisco Public
Cisco offers a complete data analytics stack

Analytics Strategy + Services Data Cisco

Science Services

Visualization

BI / Analytics

Hadoop / NoSQL

DBMS

Data Capture, Handling & Virtualization Truviso Composite TigerMe

Prime ThinkSmart
Network based analytics

Servers, Storage & Networking Nexus UCS

Partner Acquisition
Cisco Public
Cisco has connected analytics offerings in
six areas
IT Contact Center Collaboration

Optimized networks for Personalized contact center Organizational effectiveness,

service agility service in real-time collaborative selling

Retail Service Provider IoE

Store operations and Customer stickiness and Enabling new business

customer service operational efficiency models for innovation, agility,
and efficiency
Cisco Public
Case Study: Analyzing impact of video
collaboration in Banking

Customer Challenge Offer / Solution Value

• What is the real value • Quantify ROI from hard • 254% ROI in hard travel
we are capturing from travel savings savings
our video assets? • Predict optimum • 20% - 30% higher
locations for assets utilization of video
assets

Cisco Public
Case Study: Improving policy renewals in
Insurance
Customer Challenge
• Improve customer
intimacy at critical points
in the customer journey
• Improve sales force
efficiency and marketing
effectiveness
Offer / Solution Value
• Mine call center data to • 2% reduction in
understand customer churn
- Customer call • 10% increase in
behavior revenue via improved
- Best way to contact segmentation
during policy renewals
• 20% increase in sales
force productivity
Cisco Public
Case Study: Improving business operations
in retail stores
Customer Challenge Analytics Solution Value

• Improving in-store Analytics solutions • 15 % reduction in out

operations leveraging Wi-fi, RFID of stocks
and computer vision for • Improved customer
• Understanding • Front line satisfaction
shopper behavior optimization
• On Shelf Availability
• Shopper tracking

Cisco Public
Case Study: Proactively planning for outages
at a Public Utility

Customer Challenge Analytics Solution Value

• Mitigate impact on • Use analytics to • 1% reduction in

customers from - Enable 360-degree contact center costs
planned outages view of the • 1% increase in
• Improve customer customer Customer Satisfaction
experience - Implement First
Contact Resolution

Cisco Public
Case Study: Improving Asset Utilization in
the Exploration of Oil & Gas
Customer Challenge Analytics Solution Value

• Seeking an integrated, • “Single Source” with • 50% less costly than

holistic, view of Cisco Data legacy solutions
exploration and Virtualization for easy • 1/3 of the time –
production asset data access to 45+ source saving $2M per year
systems

Cisco Public
 Organizations See the Upside, But Express
Need for a Strategic Plan

4 in 5 analyze
data today Leadership
1 in 4
Governance But only

get strategic value from it

Capabilities
Over 1 Architecture
in 3
say they need a strategic plan
Source: The Third Annual Cisco Connected World Technology Report, August 2012, survey of 1800 IT professionals in Cisco
18 Public
countries