Discover What Makes

Africa Beautiful!

CELEBRATING
10TH
ANNIVERSARY
fitys#SwahiliFashionWeek www.swahilifashionweek.com

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Organiser
BolognaFiere Cosmoprof S.p.a. - Milan - Italy
ph. +39.02.796.420 fax +39.02.795.036
info@cosmoprof.it

company of

in cooperation with

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Hurray! We are survivors! It is the first of the beginning of milestones, for a child conceived in 2007 and
born in 2008 now celebrating its Tenth Year. Swahili Fashion Week and Awards this year celebrates its
10th Anniversary as the biggest and largest Fashion event in the whole of East and Central Africa bring-
ing the best of Africa’s design talent under one roof.

Created as a platform for designers from Swahili Speaking countries, to date we have created an Indus-
try which does not only spur the growth of textile, culture and fashion Industry, but also that of the tourism
Industry. Swahili Fashion Week and Awards, has been responsible for creating various job opportunities
for youths and created trade brands that are now household names in the region.

As we all know, clothing is a basic human need, we need to nurture and support home grown talent
and promote the “Made in Africa” concept.

Ever since to-date, our focus is to pride Swahili Fashion Week and Awards as an East and Central African
Platform, made in Tanzania.

Ten years would be a day dream if passion was not our core drive, would also not have been possible
weren’t it be for all the Fashion and Accessory designers, Stylists, Models, Exhibitors, Make-up and Hair
stylists, Photographers, Media, Volunteers, Sponsors, Suppliers, Clients, Partners, past and present staff
at Swahili Fashion Week and all those fashionista who have been attending the fashion week year in,
year out.

Last but not least, I thank the Almighty God for guiding me throughout to be the Change I want the
world to see.

As former American President John F Kennedy said, “Ask not what your country has done for you, but
what you haave done for your country”
With that may I welcome you to witness the 10th Anniversary of Swahili Fashion Week and Awards.

Yours Fashionably
Mustafa Hassanali
Organizer/Founder/Owner

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Swahili Fashion Week is the biggest and largest annual fashion event in the whole of East and Central
Africa providing platform for fashion and accessory designers from Swahili speaking countries and be-
yond to showcase their talent, market their creativity and network with clientele and the international
fashion industry.

This is all aimed at emphasizing to the region that fashion is an income generating creative industry,
meanwhile promoting a “Made in Africa” concept.

Swahili Fashion Week is a platform founded and created by celebrated Pan African couturier from
Tanzania, Mustafa Hassanali in year 2008.

This year will mark the Tenth anniversary of this Annual Event.

VISION: Swahili Fashion Week is geared towards being the most sought out after and preferred fashion
platform in Africa for the international market.

MISSION: We aim to;

•Promote Eastern African fashion brands.
•Improve the quality and output of fashion design from East Africa
•Provide a platform for up and coming young designers in the region
•Create opportunities for East African products in African Diaspora markets

Swahili Fashion Week comprises of multitude of events within its umbrela, amongst them being Design-
ers’ runway showcase, Emerging designers competition, Awards, Bazaar, Pop up Shop, Model Casting,
parties, Launching of new Logo, Textile and Apparel forum and Cosmoprof Beauty Class.

In our 10th Edition, our aim is to reach-out to the public to emphasize and promote talents in the fashion
Industry. Its more about valuing our own designers and building brands that take them to the next level.

We are celebrating the 10th Anniversary of Swahili Fashion Week and Awards on 1st, 2nd and 3rd
December, 2017 at the National Museum, City Centre-Dar es Salaam.

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 2009 2008

2011 2010

2013 2012

2015 2014

2017 2016

??
2018
The Swahili Fashion Week logo is mirror image of the African continentgraphically resembling the kipe-
peo (the Swahili name for a vibrant, colourful butterfly).

The image of Africa resembles the face of an African woman with her characteristic head wrap; the
sharp models give a glamorous feel to the “Fashion is Business” and “Made in Africa” ideas.
The wings resemble the direction aimed at taking Eastern African fashion industry to an International
audience.

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Baraza la Sanaa la Taifa (BASATA) ni shirika la Umma lililoundwa kwa sheria ya Bunge Na. 23 ya 1984,
kusimamia maendeleo ya Sanaa na wasanii nchini ili kumjenga mtanzania mwenye kutumia sanaa
zilizo bora.

BASATA linahamasisha wasanii wote wanaojishughulisha na kazi za sanaa kuona umuhimu wa kujisajili.

Ni usajili pekee utakaokufanya uwe rasmi katika Taifa letu.

Wanaotakiwa kujisajili BASATA kwa mujibu wa sheria ya Sanaa ni pamoja na wasanii wa Sanaa za
Maonesho(Ngoma, Maigizo, Utambaji, Hadithi, Sarakasi n.k), Sanaa za Ufundi(Wachoraji, Wachongaji,
Wasusi, wapiga picha za mnato, wabunifu wa mavazi n.k), na Sanaa za picha Jongevu(Waigizaji wa
Filamu, Waandishi wa script, waongozaji n.k) Aidha studio za muziki na Filamu, kumbi za sanaa na bu-
rudani.

Sanaa ni kazi
Tuithamini
Tuienzi
Tuifanye iwe rasmi
JISAJILI SASA

Katibu Mtendaji

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1 Female Model of the Year Jihan Dimack
2 Male model of the year Emmanuel .J. Kisusi
3 East African Model of the Year Waiswa Ronald(Uganda)
4 361 Degrees Designer of the Year Martin Kadinda
5 East African Designer of the Year Jamil Walji (KE)
6 Khimji’s Men’s Wear Designer of the year Martin Kadinda
7 Khimji’s Up Coming Designer of the Year Lilian Patropa
8 Jumia Market Innovative Designer of the Year Samz Zebedayo
9 Stylish Female Personality of the Year Lavidos
10 Stylish Male Personality of the year George Williams
11 Fashion Journalist of the Year Betty Omara
12 East African Journalist of the Year Gloria Haguma(Uganda)
13 Fashion Blog of the year 8020 Fashion
14 Fashion Photographer of the Year Elle Emmanuel
15 Darling Hair Stylist of the Year Merry Light
16 Make up Artist of the Year Simply Gorgeous
17 Accessory Designer of the Year Manyata House of Accessories
18 Stylist of the Year Mr. Outfit
19 Style Icon of the Year Elizabeth Michael
20 African Designer of the Year Laduma Xhosa(SA)
21 Hon. Zakhia Meghji Life Time Achievement Award Issa Michuzi
22 Humanitarian Award of the Year Jina Langu Ni
23 WB-Emerging Designers Competition 2016 Winner Shahbaaz Sayed
24 New Face of the Year Jescar Nicholous

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Ever since its embarkment to-date, ten years down the line, privileged yet to grace the biggest and

largest fashion platform. It seems like yesterday when Mustafa Hassanali invited me in what was to

become an annual event in Dar es Salaam. I believed so much in the idea of Tanzania having her own

Fashion Week, that I made a point to be part of it in every single year. Now looking back, I don’t regret

my decision.

This is my 10th showcase with Swahili Fashion Week and Awards. I am proud to be the ONLY designer

who has showcased in this platform for 10 consecutive years now. I can tell of its growth and huge im-

pact to lives of many across the continent, because I have witnessed how it managed to survive what

pulled down many.

Through Swahili Fashion Week, I have met great talents from Up-coming and Professional Fashion De-

signers from all walks of life. I got the opportunity to network with people in this industry and also learned

to grow and perfect my business of fashion.

By networking, I had the opportunity to showcase my collections at other International Fashion Weeks

and events such as Mozambique Fashion Week, South Africa Fashion Week, Hub of Africa Fashion Week,

Accra Fashion Week, Origin Africa, the list goes on…

Taking part in all these events also increased my number of clientele and I got to sell to smaller boutiques

within East Africa and US.

Just like each year I showcased a stronger and better collection than the previous year; Swahili Fashion

Week has grown and is better than before.

Swahili Fashion Week has become a National Event in the annual calendar and continues to put Tanza-

nian Fashion on the world map. Let’s continue to support and invest in it so one day our future Fashion
Designers can enjoy the fruits of our labor.

HAPPY 10TH ANNIVERSARY SWAHILI FASHION WEEK AND AWARDS

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 The media lauch for Swahili Fashion Week and Awards took place on 1st November 2017 at Golden
Tulip City Centre Hotel, which aimed at unveiling this year’s logo and disseminating information to the
media about Swahili Fashion Week and Awards 2017. From the left is the Managing Director of 361
Degrees Africa Mr. Mustafa Hassanali, Director of Arts Promotion and Marketing Mrs. Vivian Shalua and
the production Manager of Azam TV Mr. Charles Hillary.

The media launch was attended by phenomenal fashion stake holders, the first three from the left are
media personel and Tanzania’s established designers followed by the production Manager of Azam TV
Mr. Charles Hillary and the Fashion Coordinator of Swahili Fashion Week Ms. Lightness Kitua

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“There are a lot of talented models in Tanzania hence, Swahili Fashion Week goes beyond using only already
established models and recruit fresh talents to play its part in growth of fashion industry across Eastern and
Central Africa” The model casting took place on 11th November 2017 at Golden Tulip City Centre Hotel.

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 PopUp
Shop 2017

The Pop Up Shop had 37 exhibitors among them were Designers, Accessories designers, Swahili Dish
Cooks, Painters & Sculptures. The Pop Up Shop connected exhibitors with the Diplomatic and Expatri-
ate Community. It was open to public

Pop Up Shop was hosted by the Italian Ambassador HE. Roberto Mengoni at his residence Kenyatta
drive, Oysterbay on the 25th November 2017

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 The Mabinti Centre
-empowering women-
T h e M a b i n t i C e n t r e , a p r o j e c t o f C C B R T , t r a i n s
w o m e n r e c o v e r i n g f r o m f i s t u l a s u r g e r y . T h e
w o m e n a r e t r a i n e d i n s e w i n g , s c r e e n - p r i n t i n g a n d
t i e & d y e . T h e y a r e a l s o t a u g h t h o w t o c r e a t e a n d
r u n a b u s i n e s s .

1 0 Y e a r s o f M a b i n t i ! 1 0 0 l i v e s t r a n s f o r m e d !
1 0 0 w o m e n h a v e g a i n e d t h e k n o w l e d g e a n d s k i l l s
t o e n a b l e t h e m t o e a r n a n i n c o m e a n d b u i l d
b r i g h t e r f u t u r e s f o r t h e m s e l v e s a n d t h o s e a r o u n d
t h e m .

Migombani Street 46 – Dar es Salaam www.swahilifashionweek.com

Open every day from 9am to 1pm – closed on Sundays
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 swahili fashion week schedule & awards 2017
FRIDAY, 1ST DECEMBER SATURDAY, 2ND DECEMBER SUNDAY, 3RD DECEMBER

WB - EMERGING DESIGNERS COMPETITION JAMILLA VERA SWAI

BONUZI
JINA LANGU NI HON.ZAKHIA MEGHJI LIFETIME ACHIEVEMENT AWARD
ACCESSORY DESIGNER OF THE YEAR
HUMANITARIAN AWARD OF THE YEAR MARTIN KADINDA
THE TRIBE CALLED (ZIMBABWE)
KASIKANA COLLECTION THE MABINTI CENTRE
SHAHBAAZ SAYED
IMAGE MASTERS EAST AFRICAN JOURNALIST OF THE YEAR FASHION BLOG OF THE YEAR
HOUSE OF PRISAR
GIFTED HAND MKWANDULE`SON
EAST AFRICAN DESIGNER OF THE YEAR KAI`S DIVO COLLECTION (UGANDA)
SOFIA
HOUSE OF ALFAALFA (SOUTH AFRICA) MALE MODEL OF THE YEAR
MAKE UP ARTIST OF THE YEAR
HAIR SHOW By REHEMA SAMO
SOUTH OF SAHARA (ZIMBABWE) BIJOUX TRENDY
HAIR STYLIST OF THE YEAR
WILDAID

www.swahilifashionweek.com
FASHION PHOTOGRAPHER OF THE YEAR
TNGAZY
FEMALE MODEL OF THE YEAR
MIIZU (MALAWI) KIBOUT
MARTHA JABO (UGANDA) ZARGUE`SIA (ZIMBABWE)
GETA EAST AFRICAN MODEL OF THE YEAR
MAHDISH DESIGNER
KHIMJI UP COMING DESIGNER OF THE YEAR
KIULAH
FASHION JOURNALIST OF THE YEAR
DORTISH STYLE BERYL QOUTURE (UGANDA)
MANYATTA HOUSE OF ACCESSORIES
FEMALE STYLISH PERSONALITY OF THE YEAR NEW FACE OF THE YEAR
ENJIMAASAI FASHION
AFRIKA SANA
HANDMADE FROM TANZANIA & ABBY LEWIS DEL AFRICA FASHION (NIGERIA)
MALE STYLISH PERSONALITY OF THE YEAR
STELLA CUSTOMISED (KENYA) DASHING DIVA AFRICAN DESIGNER OF THE YEAR
JREASON LAGOS (NIGERIA)
CHUWA FASHION LUCKY CREATIONS
INNOVATIVE DESIGNER OF THE YEAR
STYLIST OF THE YEAR MENS WEAR DESIGNER OF THE YEAR
SAMZ SAMUEL ZEBEDAYO
MOSHANY STAR LOOK TOWANI CLARK (ZAMBIA)
BOBO MBANGA SHOSTYLE (SOUTH AFRICA)
MILLY`Z
STYLE ICON OF THE YEAR
NALEDI TANZANIA
WB-EMERGING DESIGNER OF THE YEAR
PALSE JOHANNESBURG (SOUTH AFRICA)
KAHVARAH KIKI`S FASHION

SAIRIAMU DESIGNER OF THE YEAR

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 Sfw 2017
designers
rika Sana
Af
AFRIKASANA
Ailinda Sawe has been on the Tanzanian fashion
map since the mid seventies when she represent-
ed Tanzania at the FESTAC ’77 in Lagos, Nigeria;
coordinating fashion for the East and Central Afri-
ca zone at the festival.
After Lagos, she went for further studies in Greece
and Manchester, UK where she graduated in
Fashion Designing and Textile Technology.
Back home, she supervised the YWCA Cottage In-
dustry for some eleven years before finally decid-
ing to go solo and establishing her own business
and brand, Afrika Sana.
Ailinda Sawe is a true pioneer of Tanzanian fash-
ion; has been a successful designer for nearly four
decades. She is a founding director of Afrika Sana
Ltd, a renowned family based company dealing
with African fashion for the past three decades.
She has participated in numerous shows and exhi-
bitions in the country and worldwide.
Throughout her fashion career, Ailinda has re-
mained original and true to African cultural ex-
pression. Her collections have always been an
expression of African and particularly Tanzanian
haute couture.
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ABBY LEWIS
With a background in the fashion industry in her
native New York working for major fashion houses
like Calvin Klein and Tommy Hilfiger, this collabora-
tion with Handmade from Tanzania will be Abby’s
debut collection.
Featuring a range of pieces where minimalist city
style meets effortless silhouettes ideal for tropical
weather, this collection is for the woman who nev-
er sacrifices style for comfort. Natural handwoven
fibers pair seamlessly with distinctive, flattering
shapes to make this lightweight, breathable col-
lection as versatile as it is unique.
HANDMADE FROM TANZANIA
We are a social enterprise in Dar es Salaam, our
aim is to improve the economic welfare of our
weavers and the quality of weaving in Tanzania.
This is achieved through a strong training Pro-
gramme, constantly enhanced by experimenting
and exploring new techniques, and always ensur-
ing all staff (at all stages of the process) are paid
a good living wage.
We use only Tanzanian cotton and do all our own
dying to produce a unique palette of colors.
Our handwoven cotton fabrics are suitable for
clothing and come in a wide variety of colors and
weaves.
MILLY’Z
Growing up I’ve always loved watching fashion
TV’s and I had no idea how to get to, so I kept
admiring. But one thing I was so sure, fashion has
a way of making life so comfortable and encour-
age in a way that you can live life with positive
choices and do anything yet can wear anything
that makes you feel incredible and that’s all mat-
ter!
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The brand Bijoux Trendy stands for a stylish wom-
an who adores fashionable pieces that stand out
with class. The Bijoux woman loves color, structure,
patterns, shapes and intermixing cultural influenc-
es. The production of our pieces and sourcing of
materials arrays from Central African countries
of Congo, Burundi, Benin, Senegal, Mali and the
coastal Tanzania.
Bijoux Trendy aims to provide everyday wearable
pieces at good rates that satisfy our clientele. Our
work has been worn by different celebrities from
east Africa, Europe, America and Australia and
also featured on different local African maga-
zines.
GIFTED HANDS
The brand stands for stylish woman.
We cater for both day wear and wedding outfits.
Previously, I used to be commercial and runway
model however since 2015 I introduced my own
fashion brand.
My designs has been worn by various celebrity
from East African and have to date received var-
ious awards and accolades.
Samuel zebedayo is a Tanzanian Fashion designer
with his own label SAMZ. He started designing and
styling at a very young age.
He does both men and ladies wear though cur-
rently he has also diversifies into making accesso-
ries such shoes, (men, ladies as well as kids shoes)
handbags, backpacks, wallets as well as belts.
His designs are simple, Afro fused, and sophisticat-
ed.
www.swahilifashionweek.com
BONUZI
Yesterday, Today and Tomorrow. On a personal
note, those are the three items normally associat-
ed with Bonuzi. Where it was or came from, or has
been rather, to where it is and most fascinating, to
what the future holds.
The yesteryears have been (and still are) the
ground work. Though it is only recently that the
name Bonuzi (meaning ‘good taste’) was at-
tached, I had always maintained an affection
and obsession for fashion and style. Much has
been done since the tender years of 8; marked
by altering my cloths with the illusion that I wanted
more style, much to my mum’s dislike.
Today, Bonuzi is still at its embryonic phase; still an
unfamiliar concept most. Having only launched its
first ever collection a fortnight ago, the future im-
plies that it can and shall be a household name.
After all, everyone loves good taste right?
REHEMA SAMO HAIR & MAKE UP
Rehema Samo is a Make-Up & Hair Stylist in Tan-
zania. She has worked with Swahili Fashion Week
and Awards for ten years now.
She is registered with BRELLA and TRA. She deals
with Movie, Fashion Show, Photo Shoot, Music
Video, TV Presenter, Training Workshop and Ad-
vertising.
She is based in Dar es Salaam and has a make-up
Studio. She has participated as a Make-up and
Hair Stylist in Swahili Fashion Week and Awards,
Miss Tanzania Beauty Pageants, Miss Tourism, Miss
World as well as with various Companies like Vo-
dacom, Tigo, Kilimanjaro Beer, Samsung, Prima
Hair, Serengeti Beer and Airtel as well as MCAV-Ni-
geria Make-up Artist Nominee.
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DORTISH STYLE
Dorothy Mhina is owner and principal design-
er of Dortishstyle, a designing firm located in
Dar es salaam. Dorothy is a graduate of University
of Dar es salaam, where she received a Bachelor
in Commerce and Masters in Business.
After taking a short course in design and tailoring,
Dorothy launched her business in October 2015,
where she began nurturing her dream and pas-
sion in fashion.
Her creativity, self-expression and sense of humor
helped the business to stabilize and expand its
market. It was in this capacity that she has been
able to design for a number of people of different
status.
Her imaginative and generous approach toward
fashion designing has enable her brand to be
showcased in Dar es salaam and beyond.
Dorothy believes that “if you trust God with your
vision, pour your passion and put all your energy
in it, eventually it will happen, beyond your imag-
ination”.
CHUWA FASHION
Amedeus Antony Chuwa is the Founder & Lead
Creative Designer of Chuwa Fashion in Arusha,
Tanzania. His fashion line is inspired by the com-
munity that surrounds him; Afrocentric & Vibrant.
He started learning how to knit and sow at VETA
University in Dar es Salaam for one year.
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Thereafter, he opened up his own office and took
up regular tailoring jobs. He did that for about 8
years until he got a “Finishing Sponsor” from his
teacher who is from Germany.
The course lasted 2 years of which his German
Teacher flew to Tanzania to personally coach and
show him how to pass on knowledge to his peers.
It was at that time that he felt confident enough
in his skills as a fashion designer and a tailor, that
he decided to open Chuwa Fashion. Currently, he
designs and create every item on my own.
I design and create my work around the German
Protocol, a tailoring method used to increase and
maintain the quality and lifespan of various cloth-
ing items. This method is rarely used among Tanza-
nian tailors and fashion designers. This is one of the
key factors that separate Chuwa Fashion prod-
ucts from other fashion designers in the industry..
I see Chuwa Fashion being able to facilitate a
mass-producing factory and a tailoring and de-
sign class all within the same vicinity. The aim for
the class is to enable those that weren’t able to
further their studies in creative & fashion design to
learn new skills and become more practical in the
field of fashion design. I also see Chuwa Fashion
opening up retail stores across the globe and in-
troducing the world to Tanzanian culture through
fashion.
ENJIMAASAI
My Identity as Enjimaasai (@enjimaasai) originat-
ed from “Enjipai” meaning Happiness- my name
and “Maasai” my tribe. Thus I came up with En-
jimaasai- a happy Maasai you can say. My line
started by designing clothes out of Maasai attires
and bead ornament. Now I explore other designs,
specifically Afro-European culture.
Since I was young I loved looking neat & smart
even though i struggled to become this far from
the Maasai life where i grew up with, I thus de-
veloped an interest in designing but never really
thought that it could be this intense.
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I grew along nurturing this interest until 2011, that
is when I practically started designing. It wasn’t
easy to concentrate as i was studying still.
The main reason that pushed me into designing
was interconnecting and becoming a voice of
the voiceless to the girls (Maasai Girls) who lead
the same life as mine.
With her ideas and persona she quickly made an
impact on advertising agencies who hired her to
work as a costume designer on TV adverts such as
Pilsner ice, Konyagi ice, Kencell and Aids Aware-
ness Campaign.
Having had enough of Kenya, in 2002 she decid-
ed to return Dar-es-salaam and open up JamillaV-

Enjimaasai Motto is To Produce High quality
clothes at affordable price, while passing the
voice for the voiceless.
eraSwai Studio and give the already established
local designers some very heavy competition.
Since then she participated in various fashion
shows, including Swahili Fashion Week and Mo-
zambique Fashion Week and does some exclusive
designs for her growing group of clients, including
clothes for retail shops in Zanzibar, Nairobi and
Dar-es-salaam.

Jamilla Vera Swai

Jamilla Vera Swai compensates her petite stature
by making grand, vibrant, exotic, all in your face
SOFIA
extraordinaire designs. In her designs, she caters
Andrew Kalema is the founder and CEO of SOFIA
for everyone, from the young and old in all shapes
brand also known as “Mr Designer” he is a grad-
and sizes.
uate of Mass communication who’s swept away
by the passion of design. The name “SOFIA” that
Born in August 1975, Jamilla’s love affair with
carry the name of a person he treasure mostly. Its
fashion started at the tender age of 7, when she
origin came direct from his mother’s name as the
came across her auntie’s fashion sketches. She
symbol of appreciation of her efforts towards his
then used her dolls to create clothes for.
career.
At the age of 14 while she was still in high school,
she started modeling for adverts on local TV sta-
SOFIA, his mother who mostly dedicated her mor-
tion in Maputo as well as designing for the agency
als and materials to support his career by ensuring
she was signed with, Estudio Stilo.
he live his dream of being an international design-
er by creating new designs using both local and
Being of a petite stature and not being able to do
international fabrics thus creating a sense of mul-
modeling full time, Jamilla concentrated on what
ticulturalism in his creations.
she was doing best, which was designing. To per-
fect her skills she joined Institute de Bela Artes in
SOFIA is a growing brand on the fashion market
Maputo to study fashion then later on moved to
based in the Kilimanjaro region with the aim to op-
Fashion College International in Nairobi to com-
erate countrywide and even international in the
plete her studies.
not so distant future.
We offer different designing for both male and fe-
Not being content with just studying, she co found-
male by receiving orders from customers and also
ed SuturCouture in 2000. This company dealt with
consider their views concerning the designs so as
various fashion shows in Nairobi, Magadi and Dar-
to meet customer’s need.
es-salaam, where she got many awards.

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MOSHANY STAR LOOKS (MSL)
My name is Daniel Mosha a Tanzanian born
designer. I went to local government training
institute taking the course of community devel-
opment and at the same time took fashion de-
signing classes for three years.
In the year later I joined the institute of fashion de-
sign in Tanzania attending the course of fashion
designing. During my course I learned how to ex-
tend my limits through experimentation by seeking
solution and innovations coupled with creativity, I
started making my own brand shoes and sandals
being retailed in Dodoma and Shinyanga.
I am seeking the new destination that will bring
me closer to my dreams and goals. I am always
faithful to the past, grateful for the present and
optimistic about the future.
JINA LANGU NI…..
Jina Langu Ni.. is one of the most successful social
enterprise founded by the artistic designer Deny
Grillo in September 2011 in Dar es Salaam. The
project implemented by the Italian NGO CEFA ,is
empowering and supporting a group of Tanzani-
an mothers of children with disabilities to become
talented jewellery makers using traditional Tanza-
nian fabrics.
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The necklaces, earrings , bracelets and all acces-
sories produced by Jina Langu Ni, besides being
beautiful pieces of art, are a symbol of release
of the women who create them. Something pre-
cious and unique, to which they proudly tie their
names.
Production is organised in order to allow the moth-
ers involved to work mainly at home, facilitating
them in taking care of their children and reducing
transport costs. Women are paid according to The
number of pieces produced.
For most of them this job represents a significant
portion of their families’ monthly income. To date
13 women’s lives have been changed for the
better through this initiative.
“With the income I get from making jewellery, I
want to make savings for my son’s education.
Like any other mother, I want the best for my
child”, says Sharifa, one of the mamas.
MKWANDULE’SON
Kulwa Mkwandule is Tanzanian fashion Designer
with a brand name MKWANDULESON .He has de-
gree in business administration at CBE. Based on
men and women wear though currently grown to
the extent of making wedding dresses.
He started to work in fashion industry in 2014 and
opened his store at Tabata. He dresses people
in a number of events such as weddings party,
send-offs, and runways that multitudes have been
eyed and appreciated.
He has showcased his designs and had par-
ticipate in different event within Tanzania and
abroad.
In 2015 he won the Swahili Fashion Week Emerging
Designers competition.
www.swahilifashionweek.com
He also closely works with Zanzibar fashion house
to give support to the Zanzibar ministry of health
on breast cancer awareness.
Having more exposure to the world of his own is
what he yearns to become and is intimately pas-
sionate about
SHAHBAAZ SAYED
Shahbaaz sayed is a very young fashion designer
who is pursuing his dream of becoming the best
fashion brand in Tanzania and the world at large.
He has participated in various fashion compe-
titions since he began his journey in the fashion
industry in 2015 to show case his talents and build
his brand.
After winning the Emerging designers competition
by Swahili fashion week in 2016 gave him the op-
portunity to launch his brand on the 10th annual
Swahili fashion week showcasing his first ever col-
lection as a brand.
Shahbaaz Sayed is a fashion brand which offers
women’s clothing and apparel specializing in
statement pieces and evening wears. The brand
creates unique garments pieces which aims in
enhancing the female form and paying attention
the uniqueness in appearance and fit.
The designer’s aesthetics which is glamour, sexy
and elegant is mostly reflected into the garments
which gives it uniqueness in his garments and sets
him apart from other designers.
www.swahilifashionweek.com
THE MABINTI CENTRE
Originally from Belgium, Katia trained as a primary
school teacher, with an emphasis in art educa-
tion. Katia has used her skills to support women’s
empowerment projects in Khartoum and Kigali.
After moving to Dar es Salaam, she founded the
Mabinti Centre in 2007.
A project of Comprehensive Community Based
Rehabilitation in Tanzania (CCBRT), the Mabin-
ti Centre seeks to improve the quality of life for
women who have received fistula treatment at
CCBRT’s Disability Hospital.
The Mabinti Centre (“mabinti” means “girls” in
Swahili) provides a yearlong training program
that teaches women technical skills including
screen-printing, sewing, batik, beading, and cro-
chet.
Program participants develop not only the neces-
sary business and vocational skills, but most impor-
tantly, the confidence needed to successfully op-
erate their own business. Katia fervently believes
that “one of the best things anyone can do for
women is to educate and empower them.”
Katia is passionate about textile art and has at-
tended courses in textile design, silkscreen print-
ing, batik, tie and dye, and art quilting. She enjoys
designing textile prints and creating bags togeth-
er with her team.
She especially loves to experiment with different
printing techniques and materials. When sketch-
ing new designs, Katia always keeps in mind how
the design can be reproduced on different prod-
ucts. All products at the Mabinti Centre are made
with locally made 100% cotton, combined with
leather.
This year, the prints Katia designed for the Swa-
hili Fashion Show are inspired by the beads and
braids of Tanzanian women’s traditional and
modern hairstyles: their variety of patterns, beau-
ty, individuality, and cultural significance.
25
 The designer is the winner of the 2011 Swahili fash-
ion week Emerging designer Competition award.

The Womenswear brand is effortless chic, femi-

nine, rock detailing and versatile, the brand com-
bines African flair for prints and color and interna-
NALEDI
tional silhouettes. Sarah Masenga is passionate
Kemi Kalikawe founded Naledi Fashion in 2009
about making women feel beautiful by enhanc-
as an afro-urban, ready-to-wear brand for the
ing their beauty and personality.
professional woman. Her feminine designs tran-
sition easily from day to night, with a modern so-
She designs for the Tanzanian, African and global
phisticated aesthetic. Kemi strongly believes in
woman in mind, because regardless of where we
the power of collaboration, having worked with
come from, women all over the world aspire for
Words and Pictures (WaPi), a British Council art ini-
similar goals, we are united by our passion.
tiative, and organising the first 2 fashion roundta-
ble panel discussions.

She founded Naledi Fashion Institute as a way

to strengthen the fashion industry by supporting
young, up-and-coming designers gain experi-
ence, through in-house hands on training. Through
this she was asked to facilitate the first Culture and
Development East Africa (CDEA) Fashion Incuba-
tor Bootcamp East Africa.
Gabriel Mollel, an award winning Fashion design-
She has been featured on CNN Africa Start-up, er from Tanzania with his design label Sairiamu
on the cover of Femina magazine and has served specialises in Leather Products and traditional
as a panel speaker for Ndovu Spotlight. In 2015, Maasai Attire.
Kemi was chosen for the African Women’s En-
trepreneurship Program (AWEP) a United States, He is also the founder of Sairiamu Community Ac-
State Department initiative, to represent Tanzania tion Foundation.
as a leader in the fashion industry. NALEDI Fashion
Tanzania is proudly rooted in the history and future The name Sairiamu, which is Gabriel’s design la-
of the Tanzania fashion industry bel, means “someone who gives with both hands”
in the Maasai language. A dutiful Morani from
Losinoni Juu, a small village in Arumeru district, in
the northern Tanzania region of Arusha, Gabriel

House
PRISAR
of has had both his hands working for the better-
ment of the community long before he became a
household name in the country’s fashion industry.

He was part of a group that created the Maasai

Hannosete committee with the aim of providing
PRISAR
the community with clean and safe water, in the
Sarah Masenga is a fashion designer based in Dar
process, liberating women from the drudgery of
es Salaam Tanzania and is the founder of the label
having to walk long distances that took most part
House of Prisar, in short Prisar. Drawn by the love
of their time and energy, to collect unsafe pond
of clothing and designing, the designer launched
water. As of today, there are over 4000 villagers,
the womenswear brand.
mostly women, with more time in their hands to
devote to other development activities and a
The designer has showcased in the Dar fashion
healthier community free of waterborne diseases.
festival and the Swahili fashion week in Tanzania
and in Nairobi.

www.swahilifashionweek.com
26
He also established the Maasai Women Cultural
Centre to economically empower women and
promote their traditional artistic ingenuity to the
outside world. The centre is also involved in the
promotion of education for children, particularly
girls who are more likely to fall victim of negative
cultural practices such as female circumcission
and the subsequent childhood marriage.
Gabriel’s current project is to build a health centre
that will provide the necessary primary healthcare
services to the Losinoni Juu Village community
and the surrounding areas. This is an important
project, given the areas’ lack of maternal health-
care, the raising HIV/AIDS and other sexually trans-
mitted infections, the prevalence morbidity and
mortality due to prevantative diseases such as
Tuberclosis, Malaria, acute respiratory and gastro-
intestinal infections.
KIULAH’S
Kiulah was born in 2016 by the owner Esther Kiula,
a Tanzanian who is 25 years old, a designer based
in Dar es Salaam.
Kiulah has worked with different people including
Rebbeca Gyumi, Miss popular, and other people
from outside Tanzania who are into bead state-
ments.
Kiulah is now on its way to diversify more into
clothing line of ready made women wear, with
the aim to create a brand that would encourage
people to buy things more from Tanzania than im-
porting goods and also something that is different
and uniquely going with the current trends.
www.swahilifashionweek.com
KAHVARAH
Kahvarah was founded in 2014 by designer Val-
erie Amani. It’s leading purpose being to create
distinctive clothing with a captivating narrative.
Focusing on bespoke items and exclusive capsule
collections, it is a brand that focuses on the indi-
vidual and their story.
It combines the love of cultures, paradoxes and
art and aims to translate the beauty and versatile
nature of Africa into an internationally relatable
brand.
Kahvarah is proudly African, and the soul of the
brand is anchored in the secrets of the African
continent. For this year’s SFW show Kahvarah
will incorporate jewelry from [ VØI], pronounced
“Voy”, introducing a new and exciting collabora-
tion of female energies.
Kahvarah has also been featured on the cover
of Tanzania’s inflight magazine, Precision Air and
has been included in various magazine editorials
including Ogojiii and Dreamless Magazine (UK).
SOUTH OF SAHARA
A Zimbabwean based design house founded by
Viktor Roberto Nyajeka . SOS is an audacious and
avant-garde take on men’s & women’s fashion.
Like art, fashion is a tremendous vehicle connect-
ing people with different cultural personalities, sets
of values, concepts and traditions Drama, rhythm,
glam & couture; using these fashion metaphors
SOS weaves an eccentric fusion of African tradi-
tional creativity meeting modern ingenuity.
Simply put, it is a Demi- couture; a middle ground
between ready-to-wear and couture.
27

KASIKANA
KASIKANA meaning A YOUNG LADY or BINTI in
Swahili originally got its name from the Ngoni eth-
nic group in the Southern Part of Tanzania.
Bertha J. Komba, a born and raised Tanzanian
lady with passion for the fashion industry’s elegant
pieces is behind the foundation of the incredible
KASIKANA collection. Miss Komba took off her
fashion career in 2014 when she humbly began to
make simple designs working hand in hand with
the most inspirational figure- her tailor mother.
KASIKANA fashion house is dedicated to spark the
love of traditional and culture spirit especially in
wearing styles. “The most thing that inspires us is to
see someone appearing in the beautiful African
print”, KASIKANA stresses.
Over the years KASIKANA has come up with col-
lections for men and women with the African
fabric “kitenge” as a major material. The elegant
pieces are a sure ease of transformation from
formal wear to casual. KASIKANA Colourful and
Classy clothing provides an all-time eagerness to
express boldness through dressing African.
Notwithstanding designing catchy garments,
KASIKANA is a certain go-getter designer that
unveils the African culture amid making a dream
come true 2017 year of sustainable tourism as its
current objective.
28
KIBOUT
I started to design clothing 6 years ago when I was
working as a model and trainer for beauty pag-
eants.
I always liked to design my own outfits and to help
out other girls who appreciated my sense of style.
From here the love for designing slowly grew onto
something that I wanted to make it my profession.
In 2015 I started Kibout (kitenge-boutique), to-
gether with my husband. It is a fusion of authentic
African cultural fabrics and modern funky urban
streetwear designs.
Kibout has lots in store for 2018 so what better way
to get it started then participating in the 10th edi-
tion of SFW and show the world we are ready to
take over.
KIKI’s FASHION
Christine Zimba famously known as Kiki Zimba is
an African designer since 2011 born and raised in
Dar Es Salaam, Tanzania. She is a business woman,
owner of Kiki’s Fashion Boutique and a mother of
two boys, Jameel and Jahsh.
This is her Sixth time in a row to showcase at the
Swahili Fashion Week and Awards. Fashion is her
life and she feels overwhelmed whenever she
sees people wearing her label around the world,
her designs are developed with a modern aes-
thetic, her ready to wear and bridal collections
evoke an enteral quality which makes her dreams
come true.
www.swahilifashionweek.com

Stella customized fashion was triggered and
inspired by real life situations. The name Stella
comes from the designer’s daughter who has
been a great inspiration.
The brand was established in May 2013 with the
main motive to encourage and inspire women to
not to shy away from exploring fashion boundar-
ies embrace their individuality through fashion.
The brands mission is committed to create a rare
yet effortless fashionable collection with an af-
fordable yet stylish look with a vision to create a
noticeable impact in the fashion industry both lo-
cally and internationally
MAHDISH
Designer
Otto Luambano, born in 1989, is a Tanzanian
fashion designer whose brand is named Mahdish
Designer. A computer engineer by profession,
fashion designing began as a hobby during his
childhood and morphed into a passionate profes-
sion. He is now the proud owner of a Tanzanian
fashion design house.
Mahdish Designer: The Tanzania based label is
named as a result of the passion of two lovers’
names, with the aim of broadcasting their love for
fashion.
They especially favor modern African styles, look-
ing to East African artisans for their skilled tradition-
al techniques.
www.swahilifashionweek.com
Mahdish prides itself on fusing international trends
with African influence to create incredibly chic
and versatile clothing. Traditional fabrics and cus-
tom-designed prints are just a part of Mahdish’s
major appeal. What really makes the brand stand
out is its dedication to bringing their outstanding
designs to the African market, first.
MANYATTA HOUSE OF ACCESSORIES
Manyatta House of Accessories is a Tanzanian
based accessories and jewerly design house run
by three friends. Since its establishment, Manyatta
has managed to secure a stable name for itself in
the fashion industry.
It was their twitching hands and love for fashion
and arts and crafts that bought the friends to-
gether and it was not till later on after a decade
long of friendship that they decided to turn their
passion into a business.
The Manyatta brand not brings to life unique fash-
ion forward custom made and ready to wear ac-
cessories but also create statement jewelry that
celebrate the essence of their rich heritage ,style
and African culture through the use of tradition-
al maasai beads, natural stones, wood, recycled
glass beads, bones, horns, brass etc.
Each and every single piece is handmade with
love and the founders make sure that each piece
carries a piece of each one of them individually
when it’s completed. To deliver a work of art at
completion is what the ladies behind Manyatta
aim at when working on a new design.
29

LUCKY CREATIONS
Innocentia Lucky Sabas who started as a com-
mercial and runway model in 2006. She worked
hard as a model, because it was her bridge to
achieve her goal of being a designer.
In 2011, that marked the birth of Lucky Creations
when living in Zanzibar and was inspired with the
tourism market based in Zanzibar’s Stone town
and the influence of the big Italian community
living there.
Lucky Creations has showcased in many fashion
events within Tanzania and abroad. SHE has also
been participating in giving back to the society
through fashion when she organized a fashion
event to raise awareness of the health of mother
and child campaign.
Over years Lucky creations has scored hearts of
many fashion lovers in and out of Tanzania. She is
an award winning designer having won the Swa-
hili fashion week award for best upcoming design-
er of year 2012.
Her Goal is to make her brand not a trending
brand but a brand that will last for generations
to come. Her designs are mostly based on the
aesthetics of simplicity with a touch of class and
elegance.
30
Martin Andrew Kadinda was born in Tanzania and
had an active modeling career with awards as
Most Talented Model and Best Male Model re-
spectively
During a private meeting with supermodel Nao-
mi Campbell at Fashion for Relief in Tanzania he
was influenced and inspired to start working as a
fashion designer. In 2012 he launched his ‘Blazer
Single Button’ concept that was an instant hit.
In 2012 he was awarded the Best Menswear De-
signer of the Year and was invited to showcase in
the Music on the Catwalk Fashion Show in New
York. He is 4 times Menwear winner, Innovative De-
signer of the Year 2015, 316 Degree Designer of
the Year 2016 and Abryanz East African Designer
of the Year 2015 and 2016
His best-known clientele coming from the showbiz
industry and various parts of Africa, including: Di-
amond Platinum, Wema Sepetu, Ommy Dimpozi,
Shetta, Millard Ayo, Hamis Mandi and Africa’s fin-
est saxophonist, Brian Mugenyi from Uganda. He
also worked with Shaggy, the iconic dancehall
musician on his visit to Tanzania.
Other well-known personalities dressed by Martin
include Nigerian jewellery designer, Monalisa, top
model Millen Magese and Big Brother winners Uti
and Idrisa Sultan.
Martin has also showcased at Menswear Fashion
Week in Cape Town, South Africa, Estelle Man-
tel Fashion Week in Zambia, Mozambique fash-
ion week. Music on the catwalk New York (USA),
Bongo style in Belgium (Europe) as well as Jambo
Fashion Affair & Swahili Fashion Weeks in Tanzania.
Martin is a force to be reckoned with in the fashion
industry because he feels that nothing can stop
him and the news reviews have crowned him as
“Africa’s Fashion Jewel” at the humble age of 28!.
www.swahilifashionweek.com

'UHVVLQJ<RX:LWK$Q$IULFDQ7RXFK
THE TRIBE CALLED
Born in the village our roots run deep, our hearts
beat for the streets we were raised in, we bleed
for the townships we ran.
Our style shines through its originality, diversity, au-
thenticity and creativity creating our own signa-
ture identity.
Our roots weave a thread of African identity
through the villages, the corner markets in the
township and the heart of the concrete jungle.
About the designer:
Born in 2010, the tribe called is an African urban
wear brand by designer Terrance Chipembere
that speaks to the youth of today yesterday and
tomorrow. From our humble beginnings we have
evolved, bringing a sense of individual identity
and pride in our culture.
JREASON
Jide Adedeji, is the creative designer and stylist
behind the menswear brand JREASON founded
4 years ago acclaimed in the Nigerian fashion
industry as both stylish and enterprising. Having
showcased his collections across major fashion
platforms from ECOWAS fashion week to Music
Meets runway. He has styled at nearly all the major
fashion shows and TV production (including spice
TV). Jide is certainly no newcomer to the ethics
behind the scenes and back stage. This year Jide
Adedeji takes up seat as one of the head stylist for
Africa Fashion Week Nigeria.
www.swahilifashionweek.com
Miizu/ Pronounced Mee-zoo
Malawian Word Meaning Roots
Miizu is a Malawian brand that represents modern
style and quality. Founded in 2013 by self-taught
designer Lillian Koreia, the brand offers fresh styles
that are a fusion of contemporary, modern style
lines with traditional Malawian fabrication.
The brand currently serves the Malawian market
with ready to wear garments, as well us offering
bespoke tailoring for its growing clientele.
In October 2014, Miizu opened its first boutique in
Blantyre, Malawi.
Miizu aspires to be a top lifestyle brand that pro-
vides fashionable clothing that celebrates the
roots of Malawian heritage.
T-NGAZY - BIO
Fashion designer T-ngazy, born in 1977 in Tanza-
nia. I had brief career as hair dresser and makeup
artist before opening Fashion House in Zanzibar in
2013. In September 2013 I launched my cloth line
and introduce my T-ngazy brand to the public.
I’m a charismatic and mysterious Tanzanian de-
signers who specializes in women wear, my de-
signs are unique, traditional and exciting. I enjoy
mixing ethnic tribal printed fabrics together with
westernized contemporary designs. I expresses
my philosophy and Avant-garde spirit in my cloth-
ing which is its unique feature.
T-ngazy future plans is to be recognized as one of
Tanzania leading fashion designer. I also hope to
give back to my community and getting my gar-
ments manufactured in my County and sell them
globally.
31

Sfw 2017
designers
Kutowa is an afrochic label fusing European
aesthetics, cuts with vibrant colourful African
fabric and minimalism - a reflection of designer
Towani Clarke’s heritage. A clash of two different
fashion senses, incorporating both, but making
something new, different and nothing like the
individual fused components.
Kutowa is her answer to the conundrum of being
an African living in a Europeanized world.
The garments reflect outwardly a inner essence
of being a child of the New Age, a mix of many
cultures.
Womba, Kutowa’s latest collection, shown at
SFW 2017 is inspired by the word “Kuwomba” or
“to work” – one thing women do an awful lot of.
Womba is collection that is comfortable, wear-
able, allowing movement without compromising
on style. T
he collection features a variety of garments
from skirt, skort, cullotte, trouser to jump suits in
breathable cotton chitenge fabric mixed with
colorful plain fabric.
BERYL QOUTURE
Anita Beryl is a Ugandan fashion designer, coutu-
rier and entrepreneur.
32
She is the founder and creative director of ‘Beryl
Qouture’, a luxury fashion brand.
The haute couture and high end fashion brand
was started in 2011 by its creative director, Beryl,
a fashion designer who is an alumnus of the
French Fashion University, ESMOD.
With focus on haute couture and ready to wear
pieces, Beryl Qouture has managed to grow into
one of the most sought out fashion design houses
in Uganda, with 2018 seen as the year in which
the brand plans to go regional.
In 2016, Beryl was awarded for the Outstanding
Fashion Designer of the year, at the Uganda
Entertainment Awards, held in the Kampala.
BOBO MBANGA SHO STYLE
Abongile Bobo Mbanga is a fashion designer
born in a small town called Butterworth in the
Eastern Capes. Her fashion studies in Cape Town
has shaped her craft in both fashion and bead-
work a technique and skill most loved.
The fashion label is set to offer edgy womens-
wear that celebrates African culture at the same
time keeping up with World trends.
It is true and committed to celebrating the wom-
an through form, fabric and keeping up to date
with world trends.
The label is for a woman entering a more mature
age but still young at heart. She mixes sophistica-
tion with sexy play and feminine silhouettes. Hard
and soft fabrics with a favorite being leather are
always a must. Bespoke is its specialty creating
once off pieces for special occasions.
With Ready to Wear soon to be available at a lo-
cal retailor exciting times are ahead as we go on
the journey where the dress takes on many trips.
www.swahilifashionweek.com
DEL AFRICA FASHION HOUSE
Providing exceptional aesthetic designed cloth-
ing for local/international market. Our business
combines a unique blend of African and interna-
tional fabrics and designs to produce clothing,
shoes bags and accessories of international
standard for both local and export purposes.
KAI’S DIVO COLLECTION is a fashion brand that
deals in both ladies and gentlemen’s ready-
to-wear apparel. We mainly focus on offering a
smart touch to fashion through personal styling
and custom creations for clients who may require
such.

“We are known for creating new designs/styles

every week”
The CEO in the person of Fidelis Usigbe, 9 year
track record and leadership training skills with
various NGO’s, Entrepreneurship training with
Jos Business School, Internship with the National
Assembly, First Hand Training with a tailor for
three years has grown the business to this stage
that we offer branding services, train and equip
youths with the necessary skills that will enable
them start-up a sustainable fashion business.
Our brand was established in December 2014
by Abbas Kaijuka, an individual who prides him-
self upon the passion for his fashion craft. He’s
received special recognition as Uganda’s best
fashion stylist and in December 2016 launched his
very first tailor-made bridal collection during the
prestigious Swahili Fashion Week in Dar-Es-Salam,
Tanzania.
His Mission is to avail sporadic apparel to potential
clients from all walks of life, at an affordable price;
that is to say; have them spend less, but look ele-
gant and affluent.

WildAid Collection works in conjunction with Fa-

rouque Abdela, Doreen Mashika and Jamilla Vera His Vision is to undoubtedly be Uganda’s biggest
Swai. The labels are all available in Tanzania and fashion brand and to further emerge into the in-
Zanzibar. Some also sell online on Etsy ternational market.
WildAid works at both ends of the wildlife trade
chain in the East Asian consuming countries, such
We personally deliver our services to clients situat-
as China and Vietnam, and in the producer coun-
tries, such as Tanzania. ed anywhere with in Uganda; hence our current
scope of operation is domestic, although plans to
In East Asia, where people buy huge amounts of further propagate into the East African region are
illegal ivory and rhino horn, we have worked with
underway, then later we would international.
Jackie Chan, David Beckham, Richard Branson,
Prince William and Yao Ming to urge people never
to buy rhino horn or ivory.

In Tanzania, we have worked with Ali Kiba, Jac-

queline Mengi, Mohamed Dewji and singer Ben
Pol. Using the slogan “Ujangili Unatuumiza Sote”,
our ambassadors have appeared on TV, on radio
and at public events to encourage people to re-
port poaching and smuggling and to champion
the cause of Tanzania’s vanishing wildlife.

www.swahilifashionweek.com
33
Ishmael Tsakatsa is the founder and head de-
signer for the brand Zargue’sia (pronounced as
Zaar-goo-zhaar ). Ishmael grew up with a love
for unique fashion and style. He first appeared on
the fashion scene at the Zimbabwe Fashion Week
2012 in a Young Designers competition.
Following his success, He launched his brand
Zargue’sia in 2013 at Zimbabwe Fashion Week. He
was awarded the Zimbabwean Designer of the
Year title at the Zimbabwe Fashion Awards in 2014.
Ishmael’s designs are mainly inspired by the word
of God from the Bible and the essence that lies
behind his brand is the magnificence and radi-
ance of God’s beauty.
Zargue’sia is a luxuriant brand that exudes the
effulgence of God’s beauty and love. It is an al-
lure of elegance, opulence and a romanticism of
royalty.
The Zargue’sia Woman is that woman that well
adorns her femininity with flair. She is that virtuous
woman of affluence who takes pleasure in cloth-
ing that depict pure timeless elegance. Her sense
of style is conservative and gracious yet sophisti-
cated and dramatic.
The Zargue’sia Man is debonair man who em-
braces his masculinity with sartorial elegance and
style. He is a man who is fashion forward, sophis-
ticated and urbane whereas he displays a char-
acter and personality of a suave gentleman who
is self-assured and a man of honor and respect.
34
PALSE’s BIO
Paledi Segapo is the founder of PALSE fashion
label, based in Johannesburg - South Africa. The
brand caters for both genders.
PALSE brand has become synonymous with so-
phisticated style. PALSE has recently showcased in
London, Africa Fashion Week 2017.
Segapo is an award winning designer, with the
following accolades under his name and brand:
2012 Creative Professional of The Year – iKusasa
Awards, South Africa
2015 African Designer of the Year – Swahili Fashion
Week
2017 Excellence Award for Contribution To The
African Fashion Industry, Mens Fashion Week Ni-
geria.
PALSE opened its first flagship store in 2014 – Jo-
hannesburg.
The brand has adorned many SA celebrities, from
the likes of Proveb – SA Idols Host, Lungile Radu
– Big Brother SA, musicians Donald, Cassper Ny-
ovest to name a few.
Segapo is currently a brand ambassador for CAT-
TERPILAR Footwear SA, Laser Beautique Clinic.
PALSE brand has been showcasing at SFW since
2012. In SA PALSE is a regular feature at SA Men’s
Wear fashion week, SA Fashion Week, Durban
Fashion Fair.
Internationally PALSE has showcased in Paris, Zu-
rich, London and many African countries.
www.swahilifashionweek.com

Durban raised and Johannesburg based Self
taught fashion designer Sandile Mlambo founded
his brand ALFALFA pret a porter under the House
Of Afalfa brand and is celebrating 10 years in the
fashion industry.
One of South Africa’s top Fashion designers,
Sandile Mlambo is an internationally acclaimed
designer and celebrity stylist unashamedly ob-
sessed with the African Continent, its culture and
female figure.
Graphics Creation | Printing | Packaging
Jeje Steel Depot, Godown No.1 | Kipawa, Dar es Salaam, Tanzania
P.O.Box 38273 Dar es Salaam. | +255 686 118 111 | +255 782 786 990
email: info@imagemasterstz.com
www.swahilifashionweek.com
ALFALFA has shown at the International Durban
Fashion Fair for 6 years, South African Fashion
Week for 4 years, South African Fashion Week
London, London Fashion Week- Africa and is
showcasing at Swahili Fashion Week for the first
time in 2017.
ALFALFA prêt a porter is a premium quality ready
to wear women’s wear brand based in Johan-
nesburg and Durban South Africa and has been
enjoyed by women from all walks of life, including
some personalities, local and internationally.
An Award Winning fashion designer and brand,
ALFALFA opened their first High End Boutique
in Central Johannesburg in 2014, has recently
opened their Durban Branch in Durban in June
and is looking to expand across the African Con-
tinent.
35
 www.swahilifashionweek.com
36
 2017 FINALIST
WASHINGTON BENBELLA
EMERGING DESIGNERS COMPETITION

1. Liberatha Alibalio 6. Mohammed Juma

2. Charity Nyaimaga 7. Anjali Borkhataria
3. Maryimmaculate Gervace 8. Edina Ibrahim
4. Emmanuel Kisusi 9. Gisela Kaguo
5. Agness Sixbeabeatus 10. Jackline Ottaru

In its 10th Edition Swahili Fashion Week and Awards continues to make a way for
the designers who want to create brands and who use Swahili Fashion Week as a
stepping stone towards greatness. In this year’s Emerging Designer’s Competition
we are still celebrating Washington Benbella for all his contributions and hard
work helping designers achieve the best

The call for entry was announced and the finalists were choosen by a team of
judges namely Designers Samz Zebedayo and Jamilla Vera Swai, Stylist Rio Paul
and Lightness Kitua from 361 Degrees Africa.

All these will compete for the Washington Benbella Emerging Designers Compe-
tition Award 2017 pushing them to be the next fashion idol.

PAST WINNERS
2016 SHAHBAAZ SAYED 2012 PHILISTA ONIANG’O

2015 KULWA MKWANDULE 2011 SARA MASENGA

2014 MENDRAD PETER MLOWE 2010 SUBIRA WAHURE

2013 BHOKE CHACHA 2009 TUJENGE AFRICA MATALAY

2008 EDWIN MUSIBA

www.swahilifashionweek.com
37
ABOUT SFW BAZAAR
Bazaar is a podium where Fashion, Accessory designers and other stakeholders exhibit and sell their
unique, often hand-made clothing, accessories and products.
The Swahili Bazaar captures the spirit, style and essence of the Swahili coast. It will be the first ever Ba-
zaar during the Swahili fashion Week and Awards. In this upcoming season, our focus is placed firmly on
people who epitomize the best of the East African fashion industry, with products that have a strong
global appeal.

THEME
Celebrating “MADE IN AFRICA”celebrating Creative entrepreneurship.

OBJECTIVES
Promote Eastern African fashion brands
Promote Culture of Swahili Speaking Countries
Create opportunities for East African products in African Diaspora markets and beyond
Propagate The Business of Fashion

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www.swahilifashionweek.com
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 TO VOTE TEXT SFW SPACE
NOMINEE’S CODE TO 15670
OR VOTE ONLINE
Email: vote@swahilifashionweek.com
Web: www.swahilifashionweek.com

FEMALE MODEL OF THE YEAR FASHION BLOG OF THE YEAR

BATULI MOHAMMED SFW FM 01 AFROSWAGGA SFW BLOG 01
GETRUDE MWAKASAKA SFW FM 02 BARRISH HOLLICTZ SFW BLOG 02
QUEEN MGESI SFW FM 03 FASHVO SFW BLOG 03
SIA PIUS SFW FM 04 JM FERNWEH SFW BLOG 04
SMAYRA AHMED SFW FM 05 LA PRINCESSA WORLD SFW BLOG 05
MISSIE POPULAR SFW BLOG 06
MALE MODEL OF THE YEAR
ALLY CHAMACK SFW MM 01
SFW MM 02
FASHION JOURNALIST OF THE YEAR
BERNARD ALEX (BEN BREAKER)
SFW MM 03 AGNES ALCARDO SFW FJ 01
GEORGE CHARLES (GEE TYGA)
RICHARD (CHADY BLACK) SFW MM 04 DEOGRATIOUS KITHAMA SFW FJ 02
THOMAS NGUKA SFW MM 05 ELIZABETH TUNGARAZA SFW FJ 03
LILIANE MASUKA SFW FJ 04
GETA EAST AFRICAN MODEL OF THE YEAR MOHAMMED MHARIZO SFW FJ 05
AAMITO LAGUM (UGANDA) SFW EFM 01
EDDY NDAYISHIMIYE KOV (RWANDA) SFW EFM 02 IMAGE MASTERS EAST AFRICAN FASHION JOURNALIST OF THE YEAR
HAKIM NKENGURUTSE (BURUNDI) SFW EFM 03
CAROL ODERO (KENYA) SFW EFJ 01
JAY RWANDA (RWANDA) SFW EFM 04
GLORIA HAGUMA (UGANDA) SFW EFJ 02
MACDULLA HAJI (UGANDA) SFW EFM 05
MUKOMBOZI RUTAHA (RWANDA) SFW EFJ 03
NELVIN CHUMA (KENYA) SFW EFM 06 ROBERT KAYIHURA (RWANDA) SFW EFJ 04
OLIVIA SANG (KENYA) SFW EFM 07 SHALOM NICOLETTE EBYAU (UGANDA) SFW EFJ 05
SILVIA NJOKI (KENYA) SFW EFJ 06
DESIGNER OF THE YEAR WANJA MUNGAI (KENYA) SFW EFJ 07
ALLY REMTULLAH SFW DY 01
AN ANISA ABAYA SFW DY 02 ACCESSORIES DESIGNER OF THE YEAR
ELISHA REDLABEL SFW DY 03 AFRIPOSH DESIGN SFW ADY 01
JAMILLA VERA SWAI SFW DY 04 ASIA BOTEA SFW ADY 02
KIKI FASHION SFW DY 05 KUSKUS SFW ADY 03
LUCKY CREATION SFW DY 06 MIA DESIGNS SFW ADY 04
SAMUEL ZEBEDAYO SFW DY 07 PHOEBY JEWELRY SFW ADY 05
SHERIA NGOWI SFW DY 08 TULIP BEADS SFW ADY 06
ZAWADI ZANZIBAR SFW ADY 07
EAST AFRICAN DESIGNER OF THE YEAR
ANITA BERLY (UGANDA) SFW EAD 01
JOHN KAVEKE (KENYA) SFW EAD 02 HAIR STYLIST OF THE YEAR
AMERICAN HAIR TZ SFW HS 01
KAIJUKA ABBAS (UGANDA ) SFW EAD 03
MASUMA SOMJI SFW HS 02
MOSHIONS (RWANDA) SFW EAD 04 SFW HS 03
REHEMA SAMO
VAISHALI MORJARIA (KENYA) SFW EAD 05 SIMPLY GORGEOUS SFW HS 04
WINNIE G FASHIONS (SOUTH SUDAN) SFW EAD 06 TEXTURE BEAUTY SFW HS 05

KHIMJI UPCOMING DESIGNER OF THE YEAR MAKE UP ARTIST OF THE YEAR

GEOFFREY JONATHAN SFW UD 01 DIVA GLAM SFW MA 01
GIFTED HAND SFW UD 02 GRACE MALIKITA SFW MA 02
KASIKANA JULIET KUNDI (VIVACIOUS) SFW MA 03
SFW UD 03
LOUISE HARRISON SFW MA 04
LIGERO SFW UD 04
MAKE UP BY JOJO SFW MA 05
MAC COUTURE SFW UD 05 NDIBS SFW MA 06
MILLY'Z SFW UD 06 UPENDO MLAY SFW MA 07
SALEHE HAMIMU SFW UD 07

KHIMJI MENSWEAR DESIGNER OF THE YEAR FEMALE STYLISH PERSONALITY OF THE YEAR
ISLAMIC FASHION TZ SFW MWD 01 FARAJA NYALANDU SFW FSP 01
JULITHA KABETE SFW FSP 02
JM INTERNATIONAL SFW MWD 02
MILLEN MAGESE SFW FSP 03
KI2PE SFW MWD 03 MWAMVITA MAKAMBA SFW FSP 04
MKWANDULE SON'S SFW MWD 04 HON. SOPHIA MJEMA SFW FSP 05
MTANI NYAMAKABABI SFW MWD 05 KHAIRAT CARLO OMAR (THE DATI) SFW FSP 06
PSJ SFW MWD 06 WEMA SEPETU SFW FSP 07
SPESHOZ SFW MWD 07
MALE STYLISH PERSONALITY OF THE YEAR
ANDRU MAHIGA SFW MSP 01
INNOVATIVE DESIGNER OF THE YEAR
BEN POL SFW MSP 02
AFRIKA SANA SFW ID 01 ERICK GIES KISAI (KING KAPITA) SFW MSP 03
HAND MADE FROM TANZANIA SFW ID 02 HON. ELLY KINNGU SFW MSP 04
KEMI KALIKAWE SFW ID 03 MBWANA SAMATTA SFW MSP 05
MAKEKE INTERNATIONAL SFW ID 04 SIRASI CHASSAMA (QBOY MSAFI) SFW MSP 06
MARTIN KADINDA SFW ID 05 FLAVIAN STEPHEN (STiVE LEE) SFW MSP 07
MANJU MSITA SFW ID 06
SAIRIAMU SFW ID 07

www.swahilifashionweek.com
40
 TO VOTE TEXT SFW SPACE
NOMINEE’S CODE TO 15670
OR VOTE ONLINE
Email: vote@swahilifashionweek.com
Web: www.swahilifashionweek.com

STYLIST OF THE YEAR FASHION PHOTOGRAPHER OF THE YEAR

GATHO BEEVAS SFW SY 01 ALI ZOEB SFW FP 01
IRFAN RIZWANALI SFW SY 02 BENARD ATILIO SFW FP 02
JOUJOU NYAKI SFW SY 03 CANNY SOPHEN SFW FP 03
LE HAUTE STYLE SFW SY 04 CLEMENCE ELIAH SFW FP 04
SWALHA MSABAHA SFW SY 05 SFW FP 05
DANIEL SIMFUKWE
THE STYLIST SFW SY 06
RAMADHANI NGOTA SFW FP 06
SHAWN KIEFFER SFW FP 07
STYLE ICON OF THE YEAR
ALIKIBA SFW SI 01
HAMISA MOBETTO SFW SI 02 DASHING DIVA AFRICAN DESIGNER OF THE YEAR
IDRIS SULTAN SFW SI 03 ADAMA PARIS(SENEGAL) SFW AD 01
JACQUELINE MENGI SFW SI 04 CHRISTIE BROWN (GHANA) SFW AD 02
JOKATE MWEGELO SFW SI 05 EJIRO AMOS TAFIRI (NIGERIA) SFW AD 03
JUMA JUX SFW SI 06 MAFI DESIGNS (ETHIOPIA) SFW AD 04
RIO PAUL SFW SI 07 RICH MNISI (SOUTH AFRICA) SFW AD 05
WOLPER STYLISH SFW SI 08 TAIBO BACAR (MOZAMBIQUE ) SFW AD 06
TOWANI CLARKE (ZAMBIA) SFW AD 07

䜀攀琀 夀漀甀爀 匀眀愀栀椀氀椀 䘀愀猀栀椀漀渀 圀攀攀欀 ㈀　㄀㠀 䌀愀氀攀渀搀攀爀 一漀眀

s¤¤ŲưŠţţƕťŤŧƕŤŧŤƕŤšš
www.swahilifashionweek.com
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 Tanzania Textile
And
Apparel Forum

1ST DECEMBER 2017 – NATIONAL MUSEUM

CITY CENTRE

Where fashion meets industry

“Accelerating growth in Tanzania’s textiles, apparel, and
Fashion industries from 2017 – 2025.”

Sponsored By:

www.swahilifashionweek.com
For 42
Inquiries Call Naomi Godwin through 0687 368 443 | naomi@361africa.com
www.swahilifashionweek.com
43
 Sponsors

SPONSORS 2017

Ambasciata d’Italia
Dar es Salaam

Brought to you by:

www.swahilifashionweek.com
44
www.swahilifashionweek.com
45
 Founder/Organiser: Mustafa Hassanali

Head of Operations: Hurbert Kissasi

Project Manager: Glory Urassa

Events Coordinator: Naomi Godwin

Fashion Coordinator: Lightness Kitua

Creative Master: James Eric Kuzwa

Webmaster: Yonafika Akida

Project Intern: Fidelis Kimangano

PR & Media Officer: Maryam Idrissa

Photography: Simon Deiner (South Africa)

Choreography, Production and Direction: Group of Creatives (South Africa)

Event Set & Décor: 361 Degrees Africa

Sound: Eventlites

Our 10th Anniversary Celebration wouldn’t be a success weren’t it for all the Fashion
Industry stakeholders, Sponsors, Partners, Media, Fans and all our supporters. Words fail us,
but deep inside us it is humbly appreciated.

Together Tunaweza!
We @Team 361
Look foward to seeing you
at

www.swahilifashionweek.com
46 30th Nov - 2nd Dec 2018
 42899/FW

Asante Tanzania
5 years of taking you to more places more often

www.swahilifashionweek.com
Dar es Salaam | Harare | Kilimanjaro | Lusaka | Mbeya | Mwanza
For affordable flights, choose fastjet.

47
Book via fastjet.com, at a fastjet shop, your travel agent or
phone our call centre on +255 784 108 900 for everyone
 MEDIA MANAG
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PUBLIC RELAT

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“We Serve”

fit
fit @361tanzania
www.361africa.com |+255 715 303 880| info@361africa.com
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