CHAPTER-01

Introduction of Customer Preference and Satisfaction

Who is Customer?

A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good,

service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other
consideration. Customers are generally categorized into two types:

 An intermediate customer or trade customer who is a dealer that purchases goods for
re-sale.
 An ultimate customer who does not in turn re-sell the things bought but either passes
them to the consumer or actually is the consumer.

A customer may or may not also be a consumer, but the two notions are distinct, even though the
terms are commonly confused. A customer purchases goods; a consumer uses them. An ultimate
customer may be a consumer as well, but just as equally may have purchased items for someone
else to consume. An intermediate consumer is not a consumer at all.

What is Preference?

Preference refers to certain characteristics any consumer wants to have in a good or service to
make it preferable to him. This could be the level of happiness, degree of satisfaction, utility
from the product, etc…

Preferences are the main factors that influence consumer demand. Economists study preferences
to perceive the demand for each commodity and the future implications it may cause.

What is Customer Preference?

Customer preference is used primarily to mean to select an option that has the greatest
anticipated value among a number of options by the consumer in order to satisfy his/her needs or
desires. Preferences indicate choices among neutral or more valued options available. The
preference of the consumer is the result of their behavior they show during searching, purchasing
and disposing the products.Consumer preferences are defined as the subjective (individual)
 tastes, as measures by utility, of various bundles of goods. They permit the consumer to rank
these bundles of goods according to the level of utility they give the consumer. Note that
preferences are independent of income and pieces. Ability to purchase goods does not determine
a consumer’s likes or dislikes. One can have a preference for Porsches over Fords but only have
the financial means to drive a Ford.

 Tailor marketing strategies to customer preferences

To make communications relevant, marketers need information about each customer's

preferences and interests. But where do you get this information? How do you coax customers to
give it to you? A well thought-out preference center can make all the difference across all
channels.

First, limit the information requested. Look at your overall marketing strategy and use that as
your guide to decide what data to request. Ask only for the information you need and you will
use to execute your communications strategy.


Don't collect all the information at once. Allow your customers to share only the data they are
comfortable sharing. As you build trust, they'll usually be willing to share more.


Finally, don't give up. Send periodic follow-ups to customers who haven't completed their entire
profile, and remind them of the advantages of doing so.


Once you have the data, make sure you use it. Customers like it when you talk about what's
important to them, so tailor your offers based on their information. It helps to ask your customers
the day of the week and time of day they prefer to receive your messages.


Gathering information through preference centers is the first step in building a meaningful
dialogue with your customers. By combining preference information with data you already have,
you can create campaigns that are so relevant that your customers will consider your marketing
communications a value-added, differentiating service.

What is satisfaction?
It is the customer’s perceived performance from a product in relation to the
expectations.Customer satisfaction, a business term, is a measure of how products and services
supplied by a company meet customer expectation. It is seen as a key performance indicator
within business and is part of the four perspectives of a Balanced Scorecard.

In a competitive marketplace where businesses compete for customers, customer satisfaction is

seen as a key differentiator and increasingly has become a key element of business strategy.

The customer is satisfied if the performance matches the expectations; delighted if the
performance exceeds expectations. Marketing aims for total customer satisfaction by matching
product performance with expectations. Fulfillment of one’s wishes, expectations, or needs, or
the pleasure derived from this.

What is Customer Satisfaction?

Customer satisfaction measures how well the expectations of a customer concerning a product
or service provided by your company have been met.

Customer satisfaction is an abstract concept and involves such factors as the quality of the
product, the quality of the service provided, the atmosphere of the location where the product or
service is purchased, and the price of the product or service. Businesses often use customer
satisfaction surveys to gauge customer satisfaction. Typical areas addressed in the surveys
include:

 Quality of product
 Value of product relative to price-a function of quality and price.
 Time issues, such as product availability, availability of sales assistance, time waiting at
checkout, and delivery time.
 Atmosphere of store, such as cleanliness, and enjoyable shopping environment.
 Convenience, such as location, parking, hours of operation.

Every human being is a consumer of different produces. If there is no consumer, there is no

business. Therefore, consumer satisfaction is very important to every business person. The
consumer satisfaction after purchase depends on product performance in relation to his/her
expectations.
Consumer satisfaction or dissatisfaction is the feeling derived by the consumer when he
compares the product's actual performance with the performance that he expects out of it.
Consumers make their expectations from the service quality, service, delivery, communications,
past experiences and references. These all are to be judged correctly by the management so that
their perceptions match with consumer expectations. If any of these factors are wrongly
interpreted then the expected level of consumer satisfaction cannot be reached.

INDUSTRY PROFILE

Global level

The world’s largest market for two wheelers is china followed by India. These countries are also
hosts to world class plants along with the obviously powerful and influential Japanese
manufacturers and brand names such as Honda, Suzuki, and Yamaha and so on. It is also seen
that the advent of national brands like Bajaj and TVS, which are also likely to go global, setting
up marketing and manufacturing arrangements in the other populous markets of Asia. The global
market for two wheelers has shown tremendous growth over the past decade.

The geographic spread of this growth has been very uneven. Asia has accounted for the vast
majority of growth. China and India alone account for over half the world’s two wheeler sales.
Other large markets in the region are Japan, Indonesia, Vietnam and Taiwan. Latin America is
another important region and sales there have more than doubled over the past ten years
especially in Brazil.

The major players in the world two-wheeler market could at one time be categorized simply into
two groups: the three global Japanese giants (Honda, Suzuki and Yamaha) and other players are
Hero, Bajaj, TVS, and Royal Enfield. However, as the industry globalizes further, a further
category is emerging, namely other Asian (mostly Indian and Chinese player) and European
players who are seeking to expand their own identities worldwide.

The global two-wheeler manufacturing industry grew by 3.3% in 2013 to reach a value of
$61.5bn representing a compound annual growth rate of 5.8% for the period spanning 2009-
2013.Europe and North America experienced an overall decline in industry value in 2013. The
decline in North America was driven by the Mexican industry, which saw a decline in production
volume of over 20% in 2013.

Two-wheelers are one of the most affordable forms of motorized transport and, for most of the
world's population; they are the most common type of motor vehicle. About 200 million two-
wheelers, including mopeds, motor scooters, motorized bicycles, and other powered two and
three-wheelers, are in use worldwide, or about 33 motorcycles per 1000 people. In comparison,
there are around 590 million cars in the world, or about 91 per 1000 people.

a. National level

India is a 4th largest economy in the world,4th largest commercial vehicle market, India emerged
as Asia’s 4th largest exporter of automobiles, behind Japan, South Korea and Thailand.India is
the second largest manufacturer and producer of two-wheelers in the world. It stands next only to
Japan and China in terms of the number of two-wheelers produced and domestic sales
respectively. This distinction was achieved due to variety of reasons like restrictive policy
followed by the Government of India towards the passenger car industry, rising demand for
personal transport, inefficiency in the public transportation system.

Indian two-wheeler industry has got spectacular growth in the last few years.Indian two-wheeler
industry had a small beginning in the early 50's. The Automobile Products of India (API) started
manufacturing scooters in the country.Bikes are a major segment of Indian two wheeler industry,
the other two being scooters and mopeds. Indian companies are among the largest two-wheeler
manufacturers in the world.

Indians prefer the two wheelers because of their small manageable size, low maintenance, and
pricing and easy loan repayments.Indian streets are full of people of all age groups riding a two
wheeler.The Indian two-wheeler industry made a small beginning in the early 50s when
Automobile Products of India (API) started manufacturing scooters in the country. The two-
wheeler industry in India has been in existence since 1955. It consists of three segments viz.,
scooters, motorcycles, and mopeds. Until 1958, API and Enfield were the sole producers. In
1948, Bajaj Auto began trading in imported Vespa scooters and three-wheelers. In the initial
stages, API dominated the scooter segment; Bajaj Auto later overtook it. Although various
government and private enterprises entered the fray for scooters, the only new player that has
lasted till today is LML. Under the regulated regime, foreign companies were not allowed to
operate in India.

Notwithstanding the strong revival witnessed early in FY15, volume growth in the Indian two-
wheeler industry has reported deceleration over the last few months dragged by declining
volumes of motorcycles segment. The growth story for the Indian automobile industry in 2014
rode on the two-wheeler segment and not on passenger cars or commercial vehicles, as high
interest rates and a stuttering manufacturing industry kept a check on demand.

The two-wheeler segment is the only one that has clocked positive growth at 12.9 percent YoY
(year-on-year) to reach sales of nearly 13.5 million units by October. This can be attributed to the
low cost of two wheelersin India.

ICRA said that various structural positives associated with the domestic two wheeler industry
include favorable demographic profile; moderate two wheeler penetration levels (in relation to
several other emerging markets), under developed public transport system, growing urbanization,
strong replacement demand and moderate share of financed purchases remain intact.

ICRA said the motorcycle volumes faltered after a positive first half of 2014-15 and OEMs lined
up new models to woo customers. Accounting for over 65 per cent of two-wheeler industry
volumes, performance of motorcycles has a significant bearing on the overall volumes of the
industry.

Consequently, with sluggish volumes in the segment, the overall industry volume growth was
also dragged down during the last four months despite continued strong performance of scooters.
Though the segment grew by 11.6 percent year over year (YoY) during H1 FY15, growth
faltered during FY15 with motorcycle volumes posting a decline of 5.4 percent YoY and 6 per
cent YoY in January 2015.Although fuel prices have started coming down significantly, the
enquiry levels at showrooms have come down and conversions are not taking place at all. The
sales of diesel vehicles are also tapering off because of the narrowing price gap vis-a-vis petrol.
Two-wheeler sector grew 12.9 percent.

The demand environment for the two wheeler industry remained subdued in the current fiscal.
CARE Research believes tough economic scenario owing to high inflation, depleting growth in
all economic activities, coupled with challenges like firm interest rates and spiralling fuel prices
have moderated the growth in near term.

HISTORY

Mar 1946

Mar 25, 1946 - Government anyone el« will prevent us from working in the cause of mace

and that pledge holds good no matter from which direction the danger might come. Lessonof
world history teaches us two things. The first is that any attempt at world domination is
almostalways successful at the...

Jan 8, 1950

As was indicated by activity during the last National Motor Boat Show, which usuallyserves as a
barometer of what the recreational boating industry may expect business-wise thatyear, 1949 was
one of the best years in the history of this sport and recreation. ..

.Mar 1951

Mar 8, 1951 - of the kitchen and into industry are further obstacles in the main- tenancyof owner
occupied homes in Chicago, the architect says. ... But then, being active has been aagood thing in
Schmidt's life-for young Schmidt was pedalling his two- wheeler past Mr.Montgomery Ward's

Jan 1955

Jan 23, 1955 - Wheeler of Wheeler: Yachts said his firm had solid three times as manycruisers as
last. He added, "Boating is now an industry with a ... For the first time in history this boat maker
is using colours just as the new 1955 automobiles have their bright and pastel colour
combinations. ..

.Feb 1956
Feb 19, 1956 - Walter H. Wheeler Jr... Pitney-Bowes. . George F. Smooth. J3 andJohnson.
Edwin J. Schwvanhaurser. Worthinztontt - tin. You'd have from dozens of behind-the-scenes buy
Inness and industry in action . . . many in colour . . . plus charts. Graphs and that speedyour
reading

.Apr 1957

Apr 26, 1957 - 169 Bartholomew Avenue BRICKYARD WHEELERS

WANTEDIMMEDIATELY APPLY Stiles & Reynolds Brick Company Christian Lane
BerlinBULLARD ... Write to Box 8810 Cournand AcncTvrr SALESMEN An opportunity to
Join thefastest growing sales Industry in to country, will b offered to several sincere ..

.Apr 10, 1966

The Motorcycle, Scooter and Allied Trades Assn., has forecast a 35-40 per centexpansion this
year in an industry which more than doubled its dollar volume in 1965. .‘Approximately $225
million was spent by Americans for the purchase and maintenance of motorized two-wheelers

.Jun 1967

Jun 12, 1967 - Two retired generals--Lester Wheeler of the Army and RE Koon of theAir Force--
sat in the "Red Room" and talked quietly about launching a ... US Think Tanks: $2-Billion
Industry Established to Study Other People's Problems RAND BEST KNOWN OF 400IN
NATION Corporation Helps to Map...4

Mar 1968

Mar 3, 1968 - rim offer no a wide variety of services to clients 1, both private Industryand
govern. Mint. Resumes, including salary. History, are as soon ... Requires three Year's Euler-
lance in buying, selling in' and real estate including two Years in, or management of real tsar
public use or...

Jun 1968
Jun 9, 1968 - and conservatory in Lincoln park, Buckingham fountain in Grant park, andthe
Museum of Science and Industry at Lake Shore and Columbia drives. ... Cheaters make this
afour-wheeled two-wheeler. But how else is. A youngster to learn now to make the
transitionfrom tricycle to bicycle

Jun 14, 1971

Adds Henry Devil Morin, a Los Angeles two-wheeler dealer: "I can sell every bike I canget my
hands on." Cyclical Demand. The shortage results from the bicycle's biggest wave of popularity
in its 154-year history. Environmentalists are turning to the bike as a pollutionsolution.

..Aug 1973

Aug 18, 1973 - He did it by re- maiming motionless on his two- wheeler for almost 5*hours. a $.
IT S POPULAR! Motorcycle- cling has become so popular in ... Kawasaki hasintroduced the
first really suck- restful / touring motorcycle in the US It's called the Z-1 and is powered by the
industry s only ..

.1974

1974 - Kinetic Group, founded in 1974, has sold over 6 million vehicles in India. It has ahistory
of innovation and pioneering and has introduced several new concepts that haverevolutionized
the two wheeler industry. The Kinetic Group of companies is a leading player inthe automotive
industry in India. Kinetic Group.

Mar 1978

Mar 19, 1978 - For I’m- mediate consideration, please submit letter or re- sume in
strictconfidence, including experience, salary history and requirements, to: ... Link your
developmentwith FOSTER WHEELER S Future. Foster Whew, a respected Nome in the.
Engineering andConstruction Industry offers

Nov 1979
Nov 15, 1979 – MOTORCYCLES-Two-wheeler enthusiasts can get their fill at SpeedWeekend
West starting Friday night at Anaheim Stadium. ... Bob Rope is featured speaker at theSEMA
Industry Awards Banquet tonight at the Las Vegas Hilton . . . Exotic racing machinesincluding
Bill Shrews berry’s..

.Jan 19, 1984

Industry ail Visit to Hero Honda A Report Abhishek Jain COMPANY PROFILE HeroGroup,
India and Honda Motors, Japan on 19th January 1984 joined their hands together tocreate a joint
venture known as Hero Honda. Jointly they decided to cater to the two...

Jul 1988

Jul 19, 1988 - It was scheduled to debut with a two-hour episode featuring a murder trialof
"Jump" star Johnny Deep ... The 8 pm Saturday slot will be filled now ... Thomas, the former
Four anchor, bought controlling interest in Wheeler Industries, which has defines
industrycontracts, a year ago. ..

.Jul 1989

Jul 10, 1989 - Chuck McCullough, editor and publisher of Bicycling Magazine, one of the race's
sponsors, said bicycling is a booming sport in the Palo Alto area because it appeals to people in
the high- tech industry. ''A lot of the cyclists are from technology companies. They likethe
knickknacks...6

Mar 1997

Hero Honda's results for the 12 months ended March 1997, appear to reflect the stronggrowth
(21 per cent) in the motor-cycle segment which incidentally has been the highest in thetwo
wheeler industry. A 35 per cent increase in exports due to a price advantage

.Oct 1998

Oct 30, 1998 - MUMBAI, Oct 29: The two-wheeler manufacturers have beaten therecession in
the automobile industry by recording an impressive growth of 14 per cent for the ...Overall the
auto industry recorded a growth of over seven per cent in the first-half, fuelledmainly by two-
wheeler sales

.Feb 1999

Feb 5, 1999 - We, in Maharashtra, are recreating history, but in our own mould.Exponents of
Hindu Rattrap and Swedish may be offended if you say they were imitating theFrench ... In fact;
fears are being expressed that the car industry will now offer stiff competitionto the two wheeler
industry. ...

May 1999

May 3, 1999 - Despite a general economy downturn, the two-wheeler industry hasmanaged to
register a two-digit growth in 1998-99. The growth was fuelled by motorcycles,which have
changed gears to emerge on top in the two-wheeler industry. Sunil Kant Mensal, thenewly-
elected chairman of..

.Aug 2007

Aug 1, 2007 - “We kept silent so far on the drought situation prevailing in the two-wheeler
industry,” said Venue Srinivasan, chairman and managing director of TVS Motor. ...The Indian
two-wheeler industry declined last year by 12%, mainly on account of higher interestrates for
vehicle financing. ...7

Sep 2007

Sep 9, 2007 - Two-wheeler industry heavyweights like Hero Honda and Bajaj Auto, too have
awoken to the challenge and are preparing to protect their turf. ... a car that flatters todeceive, and
may end up as just another ambitious project that merits only a footnote in globalautomobile
history. ...

Jan 2008

Jan 13, 2008 - But will this be bad news for the two-wheeler manufacturing industry?Yes, Anon
can spell mega trouble for the bike makers. According to industry estimates only 10 per cent of
the seven million strong two-wheeler buyers would prefer an entry-level mini car when it hits the
road later...

Apr 2008

Apr 9, 2008 - However, he declined to comment on whether that would mean having tocut
production at its other two facilities in Dharuhera and Mansard. Munhall was talking incontext of
the company's ability to utilize the capacity of its three plants at a time when the two-wheeler
industry has been..

.Mar 2009

Mar 25, 2009 - As the Nano customer-profile includes current two-wheeler owners, thestate
agencies should take proactive actions to ensure that they are ... In a sense, Tata Motors
hasalready changed the face of the Indian automobile industry by develop Two Wheelers
business inIndia.
Type Public company
Traded as BSE. NSE
Industry Motor cycle
Founded 1978
Founder T V Sundharam iyenger
Headquarter Chennai
TVS MOTOR COMPANY

TVS Motor Company Limited, part of the TVS Group, is one of India's leading two-wheeler
manufacturers. With a turnover of over Rs.2700 crores, the Company manufactures a wide range
of motorcycles, mopeds and scooters. Little wonder, it boasts of more than 7 million happy
customers.

The chapter called two wheelers in India begins…..The year was 1980. And it is a year to
remember for the Indian two-wheeler industry. For it was this year that saw India's first two-
seater moped, TVS 50, rolling out on the Indian roads. For some it wasfreedom to move. For
some, shorter distances to span. For the IndianAutomobile sector, a breakthrough to be etched in
history.

With the joint venture with Suzuki Motor Corporation in 1983, TVS-Suzuki became the first
Indian company to introduce 100 cc Indo-Japanese motorcycles in September 1984. Through an
amicableagreement the two companies parted ways in September 2001.

MISSION
We are committed to being a highly profitable, socially responsible, and leading manufacturer of
high value for money, environmentally friendly, lifetime personal transportation products under
the TVS brand, for customers predominantly in Asian markets and to provide fulfilment and
prosperity for employees, dealers, and suppliers.

VISION

 Driven by the customer

TVS Motor will be responsive to customer requirements consonant with its
corecompetence and profitability. TVS Motor will provide total customer satisfaction
bygiving the customer the right product, at the right price, at the right time.
 The Industry Leader
TVS Motor will be one among the top two two-wheeler manufacturers in India and
oneamong the top five two-wheeler manufacturers in Asia.
 Global overview
TVS Motor will have profitable operations overseas especially in Asian
marketscapitalizing on the expertise developed in the areas of manufacturing, technology
andmarketing. The thrust will be to achieve a significant share for international business
inthe total turnover.
 At the cutting edge
TVS Motor will hone and sustain its cutting edge of technology by
constantbenchmarking against international leaders.
 Committed to Total Quality
TVS Motor is committed to achieving a self-reviewing organization i perpetuity
byadopting TQM as a way of life. TVS Motor believes in the importance of the
process.People and projects will be evaluated both by their end results and the process
adopted.
 The Human Factor
TVS Motor believes that people make an organization and that its well-being isdependent
on the commitment and growth of its people. There will be a sustained effort through
systematic training and planning career growth to develop employees' talentsand enhance
job satisfaction. TVS Motor will create an enabling ambience where themaximum self-
 actualization of every employee is achieved. TVS Motor will support andencourage the
process of self-renewal in all its employees and nurture their sense of self worth.

ABOUT THE MATHRU TVS MOTORS

MATHRU TVS is a proprietary concern started on 1th December 2005 by Mrvija Kumar C N
aresident of Bellur . Having a good reputation and hailing from reputed business family. It
located at Krishna complex thumkur toMysore road Bellur which is very best place for such
type of unit.

Working hour of MATHRU TVS is between 10.00 am to 6.30pm and helpline breakdown
service is available for 24hrs within city limit.

For the convenience of the customer and smooth running of the concern, the unit has been
divided into various section.

Spare part division

Work section

Sales department

MATHRU TVS also made the automated workshop in 05 January2005 .Generally all kinds of
repairs and services like Reconditioning ,lathwork,firefighting etc. are carried out in automated
workshop for the smooth workingof workshop. Under the workshop in charge there are two
skilled mechanics and two mechanics cum electricians and under each of them there are two
helpers.

The mechanic in the workshop are talented and have efficient and have attend various training
camp organized by TVS COMPANY .

The various machines and tools installed in workshop are

Hydraulic ramp

Pneumatic tools
Tools board

Special tools

Engine jig

Air compressor

Air inflator

Bench vice

Impact driver

General tools

Verneir

Timing light

Battery charger

Battery tester

Hydro meter

Soldering iron

Spark plug cleaning machine

Air gauge

Water wash machine

Multi meter

Compression gauge

Mileage tester

Rpm meter
This installation of tools and machinery of automated workshop are very sophisticated. Every
day there are 15 to 20 vehicle for servicing purpose in the workshop of MATHRUTVS .

For the convenience of the satisfaction of customers,separate waiting room has been constructed
with various facilities like newspaper,journals,magazines, TV etc.

The unit has separate spare parts counter , where in all spare and equipment are genuine and
indirectly supplied by the TVS COMPANY. The unit has spare parts of all ranges bike of TVS.

MATHRU TVS MOTORS

DEALS WITH FOLLOWING TVS COMPANY MOTOR CYCLE

TVS Fiero FX

TVS Scooty Pep (90 cc) (3rd largest used scooter in India)

TVS Star

TVS Star City

TVS Star Sport

TVS Victor (110 cc)

TVS Victor EDGE (125 cc)

TVS Flame (125 cc,ccvti technology)

TVS Scooty
Product profile

TVS AX 100

TVS Fiero

TVS Samurai

TVS Shaolin

TVS Shogun

TVS Apache (150 cc,13.7 Ps @8500rpm)

TVS Apache RTR 160

TVS Apache RTR 160 EFI (Electronic Fuel Injection)

TVS Apache RTR 180 (17.3ps)

TVS Centra

TVS Fiero

TVS Fiero F2

TVS Fiero FX

TVS Flame

TVS Flame (125 cc, ccvti technology)

TVS MAX 100

TVS MAX R 100

TVS Star

TVS Star City

 TVS Star Sport

TVS Supra

TVS Victor (110 cc)

TVS Victor EDGE (125 cc)

TVS Victor GLX (125 cc)

TVS Apache

TVS Apache is an exciting offer from TVS. A powerful blend of contemporary design and
engineering, TVS Apache is superbly styled with fantastic finish. The mighty machine has sleek
finish with lines that flow smoothly and seamlessly.

TVS Centra

TVS Centra is an efficient bike in the popular 100 cc segment in India. Thanks to the VTI
(Variable Timing Intelligent) engine technology, it is one of the most fuel efficient bikes inIndia.
Coming with a slew of innovative technologies and superb design, the bike promises style,
mileage and ridingcomfort.

TVS Fiero F2

TVS Fiero FX 2 is a dynamic looking body with lots of power packed features. The all-new twin
pod instrument cluster comprises the speedometer and trip tachometer. Triple rated 5-step shock
absorber at the rear and hydraulically damped front suspension imparts stability and comfort.

TVS Star

The TVS Star is TVS' entry-level bike that challenges the dominance

of the Bajaj CT 100 in the economy-segment. TVS has launched different kinds

of motorcycles which are marketed with all customized specifications.

TVS Super XL

TVS Super XL has been incorporated with all features a two-

wheeler needs to sell itself. The vehicle has been designed with rural vehicles in

mind. With proper safety, speed and easy-to-ride features, it has been able to

taste success in its target market.

TVS Victor

TVS Victor is an impressively styled powerful motorcycle. The bike

is available in new graphics and alloy wheels, which accentuate its sporty style.

The fuel tank has rounded lines with an aircraft styled fuel filler lid.

COMPITATORS

BHAGAYALAKSHMI MOTORS (HERO)

AMRUTHA AUTOMOBILE (BAJAJ)

MATHRU (YAMAHA)

MAHENDRA (HONDA)
Swot analysis

Strength :-

 Huge sale network (3500 Dealers).

 Better sale service.
 It has the highest share inautomobile sector.
 It has a good brand image.
 It gives better service for customers.
 Best customer preference.
 Debt equity ratio is only 0.1.

Weakness:-

 Suppose to be very sophisticated.

 Not fit for ruler India.
 They have big gap between cubiccapacities of its products.
 Its market share is reducing from lastfew years.
 Spare parts are too costly.

Opportunity :-

 If they are able to improvise thefuel efficiency of Scooty pep+, it will be a golden
opportunity to take over the market.
 Growing world demand for entry-level motorcycles especially inemerging markets

Threats :-

Main threats to TVS are their competitors like:-

  Bajaj Auto Ltd.
 Hero Honda.
 Yamaha Motors India.
 The cost of the product is very highin comparison to other com

Mathru TVS motos company limited

Statement of profit and loss for the year ended 31stmarch 2018