“The impact of Times of India on

THE HINDU
With Respect to Reader’s perspective”
Submitted
By

K.ANANDA KUMAR
(REG .NO:41909631008)

A SUMMER PROJECT REPORT

Submitted to the

FACULTY OF MANAGEMENT SCIENCES

In partial fulfillment of the requirements

For the award of the degree

Of

MASTER OF BUSINESS ADMINISTRATION

IN

MARKETING

ANNA UNIVERSITY

CHENNAI - 600025.

AUGUST 2010.
 Sri SAIRAM ENGGINERING COLLEGE
(Affiliated to Anna University)
Sai Leo Nagar, West Tambaram,
Chennai – 600 044.

BONAFIDE CERTIFICATE

Certified that this project report titled “The impact of Times of India on THE HINDU with

respect to readers perspective” is a bonafide work of Mr. K.ANANDA KUMAR

(41909631008) was carried out under my supervision. Certified further, that to the best of my

knowledge the work reported here in does not form part of any other project report or

dissertation on the basis of which a degree or award was conferred on an earlier occasion on

this or any other candidate.

Mrs. SASIREKHA RAMANI. Dr. K.MARAN

Internal Guide Head of the Department

Internal Examiner External Examiner

ACKNOWLEDGEMENT:
First of all, I wholeheartedly thank the almighty for giving me the opportunity and strength to

successfully complete my project.

I render my sincere gratitude to Founder Rev. M.J. LEO MUTHU who persuades me to do this

project successfully.

I render my sincere gratitude and special thanks to DR. C.V.JAYA KUMAR, Principal, Sri

SAIRAM Engineering College, Chennai, for giving me an opportunity to undertake this project

work.

I also express my sincere gratitude to Dr. K. MARAN, HOD, Department of Management

Sciences for his constant supports and direction for this project.

I would like to thank my faculty guide Mrs. SASIREKHA RAMANI, for his valuable

guidance ideas and encouragement for the successful completion of the project.

I am thankful to all the faculty members of department of management sciences who played a

great role to make my project a successful one.

I also express my deep sense of gratitude to THE HINDU, CHENNAI and special thanks to

Mr. SARAVANAN, Regional General Manager who was inspiring me to choose this topic

and made me to do my project successfully.

.
 Table of Contents:

S.No CONTENT PAGE NO

1 Introduction 2

2 Industry Profile 4

3 Company Profile 9

4 Objective of the study 25

5 Need of the study 25

6 Research Methodology 26

7 Data Analysis & Interpretation 32

8 SWOT Analysis – THE HINDU 46

9 SWOT Analysis – TIMES OF INDIA 47

10 Findings 48

11 Suggestions 49

12 Conclusion 50

13 Appendix ( Questionnaire ) 51

14 Bibliography 54
The Paper Industry of India is one
Indian print media is at a massive b
offer majority of national and intern

The Hindu is an English-language

The Hindu is the second-largest c
India, and slightly ahead of The Ec