DEXTER NGUYEN

682.263.0727 | Dexter.nguyen@tcu.edu

EDUCATION
TEXAS CHRISTIAN UNIVERSITY, NEELEY SCHOOL OF BUSINESS, Fort Worth, TX May 2020
MBA, Marketing & Strategy
• 1st place in Toyota North America – Neeley School of Business Case Competition 2018

VIETNAM NATIONAL ECONOMICS UNIVERSITY, Hanoi, Vietnam 2014

BS, International Business
• Management Board Member of Class Youth Union

EXPERIENCE
NEELEY AND ASSOCIATES, Fort Worth, TX Dec 2018 – Present
Consultant to Sabre Travel Network
• Conduct industry research on the go-to-market product launch process for B2B SaaS companies, enabling the product
marketing team to understand best practices and associated metrics and to make insightful decisions

VIETNAM AIRLINES, Hanoi, Vietnam 2016 – 2018

As the fastest growing flag carrier in South East Asia, the airline flies to 64 destinations in 17 countries, excluding codeshare services. VNA is
dominant in the domestic market with share number reaches an average of 60% while the international market share is 32%.
Senior Analyst, Global Marketing
• Achieved 2017 revenue growth rate 20% in Korea and 60% in Japan market, the highest growth in market history and
amongst current networks
• Developed business plans boosting 2017 performance of top 50 sales agents in both markets by 48%, using data analytics
and predictive modeling in assigning each agent with efficient and cost-effective routes
• Initiated with sales agents to launch two new products in Japan in 2017, contributing to 20% of revenue and pushing market
share in this market to 53%, the highest figure amongst overseas markets
• Maintained over 85% occupancy rate on flights from Japan and Korea during 2017 by optimizing revenue management,
issuing discriminating pricing strategies, target market segmentation, and flash sales tactics

DILIGO VIETNAM, Hanoi, Vietnam 2015 – 2016

Vietnamese manufacturer and distributor of multiple brands of consumer goods, including toothbrushes, cotton, towels, and socks. Diligo aims to
become a leading company in Vietnam and Southeast Asia in the field of dental care and home care.
Analyst, Global Marketing
• Managed overseas sales B2B projects, doubling the revenue (mostly in Southeast Asia and Middle East) in the period of 2014
- 2015, the fastest growth in international business division history
• Improved sales retention rate of 12 key overseas partners, including trading and retailing companies, by 90% in 2015
through flexible promotion and pricing strategies
• Acquired new partners through digital marketing activities, including Alibaba B2B market research and social media
engagement, winning the first distribution partnership in Jordan with $30,000 sales contract
• Enhanced overseas brand awareness rate by over 70% by creating the new product catalogue, which was widely used in
promotion events and online marketing campaigns, and launching the first Russian website for products advertising

SAMSUNG ELECTRONICS VIETNAM, Bac Ninh – Thai Nguyen, Vietnam 2014 – 2015
Analyst, Supply Chain Operations
• Led a team of five analytics members; directly involved in global supply chain planning for smartphones projects in Samsung
Vietnam manufacturing zones, components process planning, and materials flow management.
• Managed the first chain for metal material production with more than 20,000 employees and a record output of 14 million
Galaxy S6 phones in six months, leading to the popularization of metal material among all Samsung flagship phones
• Attained the fastest improvement amongst current components’ supply chains by increasing on-time-delivery index to 99%
and decreasing plan-cycle-time index to seven hours in the first half of 2015
• Researched and constructed testing and operating procedures in project factory system for metal material production
management which were further developed in other Samsung global manufacturing zones

ADDITIONAL INFORMATION
• Technical skills: Microsoft Office, ERP, Oracle, Data Analytics: R, SQL, Tableau
• Volunteer experience: Event organizer of Warm Winter Club Hanoi (2012 – 2013), collected data on three underdeveloped
provinces in North Vietnam as input for allocating funds to promote living conditions of more than 120 households