1. Which is your favorite supermarket?

2. How regularly you shop at supermarket?

3. Does the quality of product offered affect your shopping experience at supermarket?
4. How effectively door delivery service makes you to buy from supermarket?
5. How much do discounts makes you to buy from supermarket?
6. How much do promotions makes you buy from supermarket?
7. How much do ease of access to products makes you buy from supermarket?
8. How much do presence of skilled executives makes you buy from supermarket?
9. Do long queues at billing counter affect your buying decision from supermarket?
10. Do availability of different products affect your buying decision from supermarket?
11. Do location of supermarket affect your buying decision from supermarket?
12. Will having apps for making online payments makes you buy from supermarket?
13. Do you prefer buying large quantities at supermarket?
14. Do ambience affect your decision to buy from supermarket?
15. Will you prefer buying perishable things (vegetables, fruits etc.) from supermarket?
16. Do well organization of products make you buy from supermarket?
17. Do basic amenities like drinking water, washrooms make you buy from supermarket?
18. Do customer loyalty program makes you buy from supermarket?
19. If rush is managed properly will you buy from supermarket?
20. Do credit policy attract you to buy from supermarket?
21. Do lots of options in product create confusion at supermarket?
22. Do billing time affect your decision to buy from supermarket?
23. Does intervention by sales executive affect your decision to buy from supermarket?
24. What is your age?
25. What is your gender?
26. What is your annual income?

Completely Completely
Disagree Neutral
disagree Agree agree
1. Which is your favorite supermarket?

2. How often do you shop from a Supermarket?

Weekly Weekly
Weekly once Twice a month
twice thrice Once a
month

3. Which days of week will you prefer visiting Supermarkets?

Wednesd
Monday Tuesday Friday
ay Thursday

Saturday Sunday

4. What time of day will you prefer visiting Supermarket?

12pm-
9am-12pm 3pm-6pm 9pm-11pm
3pm 6pm-9pm

5. How likely are you willing to purchase from supermarket if discounts are available?

Strongly Strongly
Disagree Neutral
disagree Agree agree

6. How likely are you willing to purchase from supermarket if promotions are done?

Strongly Strongly
Disagree Neutral
disagree Agree agree
7. How likely are you willing to purchase from supermarket if ease of access to products are
available?

Strongly Strongly
Disagree Neutral
disagree Agree agree

8. How likely are you willing to purchase from supermarket if long queues are at billing counter?

Strongly Strongly
Disagree Neutral
disagree Agree agree

9. How likely are you willing to purchase from supermarket if customer loyalty program is
available?

Strongly Strongly
Disagree Neutral
disagree Agree agree

10. How likely are you willing to purchase from supermarket if discounts are available?

Strongly Strongly
Disagree Neutral
disagree Agree agree

11. How likely the location of supermarket affects your buying decision?
 Strongly Strongly
Disagree Neutral
disagree Agree agree

12. How likely availability of car parking at supermarket affects your buying decision?

Strongly Strongly
Disagree Neutral
disagree Agree agree

13. How likely ambience of supermarket affects your buying decision?

Strongly Strongly
Disagree Neutral
disagree Agree agree

14. How likely availability of drinking water affects your buying decision?

Strongly Strongly
Disagree Neutral
disagree Agree agree

15. How likely availability of washroom affects your buying decision?

Strongly Strongly
Disagree Neutral
disagree Agree agree

16. How likely well organization of products affects your buying decision?
 Strongly Strongly
Disagree Neutral
disagree Agree agree

17. How likely quality of products available affects your buying decision?

Strongly Strongly
Disagree Neutral
disagree Agree agree

18. How likely you are willing to purchase from supermarket if Apps and digital payment is
available?

Strongly Strongly
Disagree Neutral
disagree Agree agree

19. What do you think how much “availability of products” will impact purchase decision at
Supermarket?

Strongly Strongly
Disagree Neutral
disagree Agree agree

20. Will you prefer buying large quantities at supermarket?

Strongly Strongly
Disagree Neutral
disagree Agree agree

21. Will you prefer buying perishable things (vegetables, fruits etc.) from supermarket?

Strongly Strongly
Disagree Neutral
disagree Agree agree
22. Will credit policy impact purchase decision at supermarket?

Strongly Strongly
Disagree Neutral
disagree Agree agree

23. How much will rush impact your decision to purchase at supermarket?

Strongly Strongly
Disagree Neutral
disagree Agree agree

24. Will billing time affect your decision to buy from supermarket?

Strongly Strongly
Disagree Neutral
disagree Agree agree

25. Will many options in product create confusion at supermarket?

Strongly Strongly
Disagree Neutral
disagree Agree agree

26. Will intervention by sales executive affect your decision to buy from supermarket?

Strongly Strongly
Disagree Neutral
disagree Agree agree

27. What is your age?

Less than 15 15 to 20 20 to 25 More than 30

years years years 25 to 30 years
years
28. What is your gender?

Don’t
Male Female want to
reveal

29. What is your annual income?

2 Lakhs< 4 Lakhs< 6 Lakhs<

Annual Annual Annual More than 8
< 2 lakhs
Income< 4 Income< 6 Income< 8 lakhs
Lakhs Lakhs Lakhs