sr.

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2
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3
4
a)
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5
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6
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7
a)
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8
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9
10
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11

a)
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13
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14
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15
Question
Male
Female
Which products do you usually purchase from Reliance fresh?
F&V:

Non Food

cosmetics :

electronics :

food :

Backery :

Other : ..................

e.g : ……………….
since how long?
0 - 1 year:

1 - 2 years :

2 - 3 years:

3 - 4 years:

Rarely:
What motive you to buy From Reliance fresh?
Brand name

Price

Product Quality

After sales service

Variety
What comes to your mind first? When you think of?
Reliance fresh
Are you satisfied with Reliance fresh?
Highly satisfied

Satisfied

Neutral

Dissatisfied

Highly dissatisfied
Rank the following stores in the order of your preference? [1 most preferred – 5 least preferred]
Reliance fresh

More :

Spenser

Subhiksha
Spinach :
What do you think of symbol / logo of Reliance fresh?
Strong brand

Qualitative :

Risk taker

Proditor :

Believeable :

Any other
Please rate the following Terms as per match with reliance fresh in your opinion?
Discount store

Fresh products

friendly staff

Ongoing schemes

Low Prices

Store cleanliness

Excellent shopping experience

Modern Lifestyle

What do you think of after sales service provided by Reliance fresh?

Poor

Average

Good

Very good

Excellent

Is Reliance fresh Different from others, what differentiates it?

How do you get information about Reliance fresh and its offers ?
Friends:

News paper:

Banners:

In stores:

Other:
What comes to your mind when it comes to Reliance fresh?
[Strongly Disagree -1, Disagree-2, Neutral-3, Agree-4, Strongly Agree-5]

It is established reliable brand

Excellent product performance.

Excellent on time delivery & commitment

Excellent after sale service

Competitive pricing
 Any other
Will you prefer to go for repeat purchase in Reliance fresh as & when you wish to?
Yes

No

Let us know why?

If there are complaints, are all your complaints resolved on time?
Yes

No

Type:
How satisfied are you with the overall quality and offering?
Reliance fresh

More

Spencer’s

Subhiksha

Spinach

Any other suggestions?

1 2 3 4 5 6 7 8
1 1 1 1 1 1 1 1

1 1
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 4 4 4 4 5 5 4 5

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9 9 6 7 7 10 6 3
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10 10 7 8 10 10 8 8
10 10 8 8 10 10 8 9
7 6 9 6 8 6 7 7
9 9 7 6 8 9 7 9
9 10 8 7 7 8 8 6

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 1 1 1 1

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9 10 11 12 13 14 15 16
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 4 5 5 4 4 5 5 5

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6 5 6 8 8 6 6 5
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3 2 2 1 1 1 1 2
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17 18 19 20 21 22 23 24
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1 1 1
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5 5 5 5 4 5 5 5

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4 7 10 9 7 7 4 7
9 5 8 10 8 8 10 9
8 5 7 10 9 7 5 9
4 8 6 6 8 6 8 3
7 9 8 9 6 8 7 7
9 9 7 8 7 8 6 9

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 3 3

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 4 3

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1

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3 1 2 2 1 1 1 1
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1 1 1 1
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1 1 2 1 2 1 2 2
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57 58 59 60 61 62 63 64

1 1 1 1 1 1 1 1

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1
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5 5 5 9 9 3 10 8

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1 1 47
1 1 53
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1 1 1 37
14
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16
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25
1 39
6
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42
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5 2 3 3 659
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8 9 8 8 697
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75
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1 1 1 1 30
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0
0
0
2 3 4 5
26 18 14 6
37 20 6 8
15 29 38 6
22 25 25 8
 3 7 15 71

2 3 4 5
32 28 25 6
Satisfied Very satisfied
54 16
50 10
35 15
42 5
16 2