Professional Documents
Culture Documents
IN THIS ISSUE
NEWS
The Association for GIS Professionals
3
5
President’s Column
What’s in a Name?
6 BOOK REVIEW
The URISA Board of Directors, staff, and you. Consider what you want out of the
dedicated volunteers continue to move presentation. The main points you want
our organization forward to better serve to articulate should flow from there.
Hilary E. H. Perkins,
GIS Professionals. As the industry evolves GISP, AICP, East-West Keep in mind that you don’t need to do a
and grows, so too is URISA growing to Gateway Council of full “data dump” to make your audience
Governments
continually provide quality services to our understand, so work to cull out the main
members. One product of this commit- points. Your audience needs information
ment is the URISA Leadership Academy that is current, concisely presented, and
(ULA). The ULA is a five day program - that they can use immediately.
the only leadership training program of This is an appropriate time to
its type - tailored to industry leaders and start thinking about making your case.
practitioners faced with unique challeng- Research third-party facts and figures
es of GIS leadership and management, to add credibility to your argument.
challenge. Often what we most want to
and who want to make a positive impact Provide information or tips you wish you
do is to spark creativity, maybe generate
leveraging the power of GIS. The ULA had known when you first encountered
a few laughs, have a conversation, and
represents part of URISA’s commitment the problem or project. Offer
build a real, human connection.
to provide quality professional develop- suggestions that might be transferable to
The reality is that most of us stink
ment training to GIS Professionals as their other applications (techniques, problems,
at making effective presentations. And
careers advance. pitfalls). As you go through your
- this will come as no surprise - our
preparation, think about your audience’s
audiences know it. We also know why:
To register for the 2009 ULA, to be held objectives and what controversies
we read the slides, we jam so much text
December 7-11 in Seattle, please visit www. might arise, and be prepared to answer
onto a single slide that it is impossible for
urisa.org/ula. them. It’s OK to say you don’t know
the audience to read or understand it, we
the answer to a question – just be sure
don’t make good color and font choices,
to say you will find an answer and get
As GIS Professionals, we are often called we load down slides with distracting
back to them, and do it. Finally, prepare
upon to present information about our moving text and graphics, and we create
a strong conclusion during which you
programs, budgets, plans for growth, or complex diagrams or charts that are also
ask something from the audience. This
to convey technical information to the impossible to read.
might include a request for input or help,
public and to decision makers. As our Consider that rarely is the mere
or perhaps a challenge for them to think
careers advance, the general content of passing on of information a satisfactory
about and consider.
these presentations may change, but the objective from the standpoint of the
To prepare for your presentation, I
opportunity to speak in public remains audience, you are there to persuade.
have but one word of advice: practice,
a constant presence. As GIS Profession- So there are three big picture items to
practice, practice. Practicing calms
als, we have something important at think about when preparing a talk that
the nerves and helps you convey a
stake when we stand up to present to a effectively conveys information: content,
confident and knowledgeable persona
room – whether that room is filled with preparation, and style. Content is
to the audience. A confident presenter
decision makers or students – effectively the technical information you want to
projects a stage presence, keeps eye
communicating the knowledge that you present. Preparation is what you need to
contact with the audience, and is dressed
have is critical. do to be ready for your audience. Style is
appropriately. Keep in mind that your
How much professional development how you get that message across.
audience is looking forward to what you
training have you had in effectively Imagine you’ve been asked to make
have to say, and likely do not want you to
communicating through public speaking? a presentation. Before sitting down
fall flat.
If you’ve had any at all, that’s wonderful. at the computer to start drafting your
Most of us learn by sitting down in slide deck, stop. Start analog. Start by
front of PowerPoint and creating slide making sure you understand the scope Other slide preparation tips:
n Make sure font, font size, bullets, and
decks. That’s not a very good way to and the purpose of the presentation and
develop effective presentations. Breaking how it fits into a larger scope. Take some formatting are consistent between
complicated technical information time to think about who your audience slides
down into palatable portions can be a will be and of their expectations of
continued on page 4
So what is in a name? I have been fol- why some of us see the logic behind So, do those 4 letters mean I am
lowing a very spirited discussion about NOT having an exam based certification. more qualified that someone without
the GISP certification on an online forum But, that is not what my intention is with them? Not necessarily. They do indicate
and have been intrigued by much of the this letter.) that I have documented a history in the
discussion as well as a bit taken aback Since finding my passion, I have profession as well as a dedication to
at how vehemently some still criticize enthusiastically pursued it for over grow as the profession evolves and to
the GISP. I was an early advocate of this 28 years. It has carried me into areas adhere to a documented code of ethics.
certification and participated in the dis- of knowledge I never would have A Surveying License does not make
cussion leading up to it. I, for one, have imagined in 1981. I have grown with the one a good surveyor. It does establish
embraced the GISP and quickly applied technology and, with time, saw what I a minimum level of competency and a
for certification when it came available. did as more than just a set of skills. I have legal liability. But, surveying has at least
Just recently, I renewed my certification. had to at least become familiar with, if a few hundred or even a few thousand
Why is it important to me? Maybe a little not master, not just the technological years of history to help define it as a
background is in order. components of GIS, but the science of profession with a very specific skill set.
I started in this field when it was the users that are trying to use it. Then In our country’s early history, it was
even more vaguely defined than it is now. there were also legal aspects of its use. pretty easy for someone to claim the
I was a student in Landscape Architecture Not for GIS specifically, but the process it label of “Surveyor”. But the profession
and a strong advocate of a design was being used to improve. To manage evolved and over time a rigorous
process put for by a Landscape Architect GIS effectively for parcel mapping, I had set of requirements, as well as legal
named Ian McHarg. If you are using a to understand the particular demands of responsibilities, were established that
GIS for overlay analysis of multiple spatial that use. Then digital ortho-photography defined who could be a surveyor and
layers to determine preferred areas of became viable and I had to become what they were supposed to do.
land use, you are following the approach knowledgeable about photogrammetry. GIS, as a profession, is just a baby.
McHarg described in his book Design Now, I work in a department of We still have a lot of growing to do
With Nature (1969, Natural History Press). transportation and have had to take in and I believe our certification will grow
The problem that I was finding with linear referencing systems and dynamic with it. Some sort of testing will likely
McHarg’s concept was that the analysis segmentation. We store the spatial be introduced down the road, but I
and results were extremely laborious data in a very large relational database see that as being relevant to specific
to quantify. It involved extensive use of and have to support two different GIS specialties within GIS, similar to what
a calculator and a planimeter. Then, I platforms as well as a CAD. And so I have we see with Engineering and medicine.
took a course offered in the School of to ask, how would a test evaluate my But, there likely will always be some
Forest Resources at North Carolina State ability to effectively bring GIS into these GIS practitioners that don’t see the
(where I was earning my MLA) known as myriad processes AND convince them to value in those four letters of GISP. That’s
Computer Cartography. The combination talk to each other? OK, we can never be all things to all
of my passion for McHarg’s principals So why even pay the money just people. Really, over time, the real value
and the promise of spatial analysis was a to put 4 letters after my name? (I was of the GISP will not be established by
defining moment in my life. I had found actually asked this by one individual.) For a rigorous exam. The value of the GISP
my life’s work. It wasn’t in design, it me, it was important to establish that will be established by those of us that
was in something people were calling recognition. I knew it would do nothing choose that path of recognition. If we
GIS. I finished out my work for my MLA to enhance my career or increase my live up to the spirit and intent of the
because at that time, there were no pay. But, I found this certification to be GISP, over time, its value will increase.
degrees in GIS. In fact, the geography the first one that at least attempted to The certification process will improve
department didn’t even use it. (A study of recognize all of my career work, and not and become more rigorous in more than
the evolution of GIS might help explain just a particular aspect of it. I had looked one way. But for now, we at least have a
at all the other certifications available beginning. Those four letters mean a lot
to me and they all were closely tied to a to quite a few of us. What they mean to
As of April 25, 2009, specific aspect of my career or a relatively the rest of the world is up to us who have
small skill set. The only one that really earned them.
there are 4,471 GISPs.
seemed to fit me was the GISP.
GISCI GISP® Points for Attending Part I of the ULA = 0.63 EDU Points.
Points for attending the full ULA = 1.25 EDU Points.
What was the most valuable part of your attendance at the ULA?
“Networking with other professionals who deal with the same issues I have. This is the
first time I’ve been able to interact with, almost exclusively, GIS managers, coordinators
and GIOs.”
The ULA will only presented one time in 2009…don’t miss it!
Preconference Workshops:
• Introduction to Next Generation 9-1-1
• Addresses and IS/GIS Implementation: Key to GIS Success
• Advanced GIS
• Exhibits & Networking Opportunities
Keynote Address:
Cheryl Benjamin - New York State Office of Cyber Security & Critical Infrastruc-
ture Coordination
URISA/NENA Closing Plenary Address:
Improving the Geographic Information Used by NYC’s Public Safety Agencies -
2009 Addressing Jim Hall, GISP
Conference
August 4-6, 2009 Important Sessions Including:
Providence, Rhode Island • Address Data for the PSAP: Creating and Maintaining Good MSAG Data
• GIS and Next Generation 9-1-1
The only conference where • Address Systems and Assignment Practices
GIS professionals, addressing • Addressing Strategies Across Multiple Jurisdictions
coordinators, 9-1-1 and emergency • Improving Address Quality: Standardization and Automation
response specialists come together for
education and networking. Visit www.urisa.org for conference details and registration information!
Your business card advertisement can be seen here for $50 per issue.
MarkYour
Specializing in
photogrammetric and GIS
services since 1954
Calendar!
Digital Orthophotography
Digital Planimetric and
Topographic Mapping
Aerial Photography
LiDAR
GIS Services
520 Spirit of St. Louis Blvd.
Chesterfield, MO 63005
tel 636-368-4400 www.surdex.com
12th Annual
GIS Summer School
Intensive Residential Program
July 6-August 27, 2009
• Comprehensive 24-unit
curriculum
• Software training
• Networking events/tours
Easy RFP Distribution
Apply now for admission. Remember to email your technology-
Early enrollment discount. related RFPs to info@urisa.org for FREE
Limited enrollment. distribution to URISA’s corporate and
For more information: business members. Save lots of time and
(951) 827-5804
URISA 2009
effort. We have a list of contacts who are
sciences@ucx.ucr.edu pleased to receive your
www.extension.ucr.edu/geo
RFPs. Take advantage of
this free service often!