Professional Documents
Culture Documents
A
Business Proposal
In Partial Fulfillment of the Requirements
of the Course in Entrepreneurship for Senior High School,
Columban College, Olongapo City
by:
SANTOS, ROSEMARIE
ARARRO, OSCAR
Submitted to:
March, 2018
TABLE OF CONTENTS
I. EXECUTIVE SUMMARY........................................................................................................1
V. MANAGEMENT TEAM.......................................................................................................14
VIII. CONCLUSION...................................................................................................................20
IX. APPENDICES.......................................................................................................................21
I. EXECUTIVE SUMMARY
CROAJAN is an event planning specialist that will provide outstanding events planning
for those who are celebrating important gathering in their lives. CROAJAN will quickly achieve
market penetration. CROAJAN has three mediums that are valuable to their success as an
organization and as member of the business community. The first thing is always satisfying the
customer, for they were the ones who will initially make this business a success. The second
thing is the pricing. CROAJAN will compete when it comes to quality service but will sure offer
you a price which is more affordable and middle class people will be happy about it. The last
thing is to earn profit of course. This is very important for profit will be the machine that will
CROAJAN event planning firm will operate to organize and plan the different occasions
like birthday, wedding etc. and the profit gain would be divided into five. And we can assure
clients that the staffs are approachable and easy to deal with and that they will be satisfied with
Although CROAJAN is primarily a service business, we also offer products to aid our
customers in planning the event themselves, but then again, our firm is here to offer guidance
CROAJAN Event Planning Firm is established by Senior High School student from
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II. PRODUCT/SERVICE DESCRIPTION
CROAJAN Event Planning Firm is a small business established by seven students from
Accountancy, Business and Management, who wants to be business partners and was founded on
February, 2018. Its current location is in Magsaysay Drive, Olongapo City and plans to expand
and put up branches within 3 years. CROAJAN is invested in the community it resides in.
CROAJAN is, in part, the answer to demands of the social world, on a busy, working family,
such as retreat and team building. As a business, we know what the needs of all our valued
customers are for time is very sensible to everyone especially in this generation. As a
son/daughter and family members, we understand the needs of setting special time apart from
other events in our lives. CROAJAN strives to accomplish these goals, in Olongapo and
This group of senior high school students has entered into negotiations to run an events
planning business. Because this generation is mainly hooked to social media and other digital
platforms, the connections of the owners through their personal account will be the first
marketing medium for the business to be known. There are a limited number of events planning
business within the center and with both the passion and skills which will be exerted by all of the
owners. They expect to earn 35% from each event that will be organized.
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• quality of service
Our vision is to build an event planning brand that will become the number one choice
for both individual clients and corporate clients in the whole of Olongapo, as well as in near
provinces like Zambales, Bataan, etc.. Our vision reflects our values: integrity, service,
Our mission is to provide professional and trusted event planning services that assist
individuals, businesses and non-profit organizations in organizing all of their events. We are to
position the business to become the leading brand in the event planning line of business in the
whole of Olongapo, and also to be along with the top 10 event planning outfits in the Philippines
• Wedding Planning
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• Party Rental Services, Etc.
Although CROAJAN Event Planning Firm is primarily a service business, we also offer
products to aid our customers in planning the event themselves. The following products are tools
used inside our operation for the best possible results: Party Pack, Step-by-step Guide, and Event
Planning Software.
Before our event, we interact with our client. Communication with our clients about the
event goals is critical. We use social media to promote an event, such as tweeting or adding
status on Tweeter and Facebook. We make sure that our event materials are mobile friendly, we
will not only be handing out printed materials, such as brochures, flyers, etc., but we will also
make our program and handouts available online as a PDF file or post it on our website. This
enables attendees to have all the materials available on their tablets or smartphones, and they
don’t have to worry about losing pieces of papers. We also, intend to create a mobile app for our
clients’ events that includes access to all event’s handouts, it is easier and less expensive.
Internet is also a must, a great event starts with attendees being able to access to their lives via e-
4.1 Customers
a. Our target market cuts across people of diverse class and people from all walks of life, local
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Below is a list of the people and organizations that we have specifically design our products and
services for;
• Corporate Organizations
• Religious Organizations
• Households / Families
• Sport Organizations
b. Since this is just a start-up business, CROAJAN will run its business locally specifically in
Olongapo City. If given a chance to boost up our business and be known in national events scene
the whole Philippines will experience the service we will offer. Mainly, our major customers will
be corporations and schools in Olongapo that will conduct their anniversary or other events.
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Here are the list of our connection:
Role Name(s)
Mr. Christian Mendoza
Caterer / Catering Mr. Red Lumisan Santos
Mrs. Rosario Santos
Sound System Mr. Molino
Ms. Melyssa Espineli
Ms. Aliana Vitug
Mr. Kevin Salonga
Mr. Jason Gelido
Photographers
Mr. Joel Jack Rosete
Mr. Ryne Nicole Tamayo
Mr. Jomel Lim
Mrs. Christine Raya
Party Needs Mrs. Duran
Other contacts:
c. At CROAJAN Events Planning Firm, our payment policy will be all inclusive because we are
quite aware that different people prefer different payment options as it suits them. Here are the
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In view of the above, we have chosen banking platforms that will help us achieve our
a. Above is the potential customer of this business depending on the market segement. We
summed it up depending on the age and public and private to properlydivide the target customers
of the business.
b. As shown in the table above, it is discussed that the annual growth of the market will always
be depending on the satisfaction of the customers. Above are just roughly estimates. Our goal is
to grow our event planning company to become one of the top 20 event planning companies in
the Metro which is why we have mapped out strategy that will help us take advantage of the
available market and grow to become a major force to reckon with not only in Olongapo but also
in other cities in Central Luzon. and setting this goal will help the company achieved what is
c. The major factors affecting the market growth of the business are the following:
1. Safety and security aren’t just about what goes on during the event physically. A recent uptick
in digital exploits has also made cyber-security measures a mandatory inclusion when planning
events. The in-app crowd trackers mentioned above, for example, might contain personally
identifiable data that hackers could collect and exploit. On the digital front, we’ll be seeing a few
of these event app security measures implemented on the websites and other technologies we use
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2. Of course, the core of any event still lies with the message it delivers (or attempts to deliver, as
may be the case). It all depends on how well the event engages its audience in order to drive its
message home.
While we definitely look forward to having some high-definition mixed reality experiences this
coming year, we’ll also be seeing more events that deliver a holistic experience by engaging all
the five senses. Audio and video are staples when it comes to this, but have you ever went to an
event that really engaged your sense of smell or taste? In fact, a well-crafted multi-sensory event
3. Customization also means allowing event participants to direct not just their own journey but
also change the event as a whole. Event apps can be used to send questions and prompts, giving
Strengths: On-site facilities, equipment, and support staff. Ability to transport and house persons
Weakness: Often very expensive, impersonal, rely on unskilled labor for support staff. The error
rate is high due to high volume and traffic from other events happening at the same time.
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Strengths: Have been in the market longer, have established a reputation and client base.
consistent results; focus on smaller events, specialized events are main focused rather than all
events; do not have the supporting products to market with, or instead of, event planning
services.
Strengths: Internalized cost of planning the event; able to add tiny personalized touches that have
Weakness: Consumes time that could be spent on other things; don't have access to the best
b. There are other businesses that offer event-planning specifically to corporations such as
Chef’s Avenue and other catering and events service providers.. They however, tend do events
that are more general in scope such as parties to reard customers or employees, or event to
change the company's image. There is no business that specializes in event-planning of corporate
training and product release event. There is also in business that specializes in product release
events. There is business that does provide this service, but they do not specialize in it, because
event-planning is a tight market. At CROAJAN Event Planning Firm we will keep our fees
below the average market rate for all of our clients by keeping our overhead low and by
collecting payment in advance. In addition, we will also offer special discounted rates to start –
c. Our business prepares to have a written environmental policy for the event which can be
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shared with suppliers, delegates and speakers and will integrate an environmental practices and
policies into our suppliers contracts. We assure that our materials that we will use are made from
paper like brochure, print ads and designing materials for the event. Accurately plan the event
taking into consideration expected numbers, duration and numbers of room required to ensure
best fit and minimal use of resources or unnecessarily extending the length of the event. Monitor
d. Our core strength lies in the power of our team; our workforce. We have a team that can
go all the way to give our clients value for their money; a team that are trained and equipped to
pay attention to details. We are well positioned and we know we will attract loads of clients from
the first day we open our doors for business. As a new-fangled event planning outfit, it might
take some time for our organization to break into the market and achieve acceptance in the
already flooded event planning and entertainment industry; that is perhaps our major weakness.
Below is the sales projection for CROAJAN, it is based on the location of our business
consulting firm and the wide range of consulting services that we will be offering;
N.B: This projection is done based on what is obtainable in the industry and with the assumption
that there won’t be any major economic meltdown and natural disasters within the period stated
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above. There won’t be any major competitor offering same additional services as we do within
same location. Please note that the above projection might be lower and at the same time it might
be higher.
through a website, networking, participation and in trade shows. Materials needed for a certain
event will be depending upon the choice of the customers. The business will be offering promos
will be proficient at these services and perform the services better than someone without the
same level of expertise. CROAJAN will be active in many trade shows that come through
SBMA, the use of trade shows allows members of CROAJAN to make initial contacts with the
b. Just like in consulting business, hourly billing for event planning / event management services
is also a long – time tradition in the industry. However, for some types of event planning /
management services, flat fees make more sense because they allow clients to better predict the
overall service charges. As a result of this, CROAJAN Event Planning Firm will charge our
clients both flat fee and hourly billing as long as it favors both parties.
At CROAJAN Event Planning Firm we will keep our fees below the average market rate for all
of our clients by keeping our overhead low and by collecting payment in advance. In addition,
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we will also offer special discounted rates to start – ups, nonprofits, cooperatives, and small
social enterprises.
We are aware that there are some clients that would need regular access to event planning
consultancy and advisory services and assistance, we will offer flat rate for such services that
c. The following are the tactics CROAJAN will used to further increase sales and be known in
1. Networking / Referrals
Event planners are social animals by nature, so it’s no surprise that most of them find that
2. Facebook
Surprisingly, many event professionals cite having great success using social media sites
– primarily Facebook – to find new clients. In fact, one planner said that 60-70% of their
Of course this requires a Website (which, in our opinion, isn’t a marketing tactic as much
as it is a necessity of being in business), and you need to put the requisite time and resources into
4. Mail - Event planners are using email in three different ways to attract new clients.
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First, they are emailing current and former clients to stay top-of-mind in case they or their
Second, they are building their own lists via their Web site (using incentives like free e-
newsletters) as well as information they gather at trade shows and such, and they are periodically
Third, they are using email groups to connect with both prospects as well as referral partners,
sharing their expertise and passing leads back and forth among community members.
5. Trade Shows
Finally, trade shows round out the top five marketing tactics for event planners. At the
least, planners attend trade and bridal shows and walk the floor to interact with prospective
clients. However, many planners choose to exhibit at shows, which besides providing them with
a prominent presence at the show also can provide additional perks (like a list of show attendees,
d. The CROAJAN will have their office for some transactions, but the operations of the business
will be held on the said event or field where the occasion will be. The CROAJAN Office will
have its own storage room for the party equipments and paraphernalia that can be used anytime
when is needed. The materials are upon the themes or motif of each event that the CROAJAN
will organize. In terms of the Inventory or Accounting for each transaction it depends upon the
e. CROAJAN is set to make use of the following marketing and sales strategies to attract clients;
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• Introduce our business by sending introductory letters alongside our brochure to
corporate organizations, schools, households and key stake holders in Olongapo and other
municipalities in Zambales.
• Create different packages for different category of clients in order to work with their
f. Distribution will not be a problem to this kind of business for we offer service. Services will
V. MANAGEMENT TEAM
5.1. Organization
A. Key Management Roles
Key Management Roles Name
Event Coordinator – It is their role to
coordinate the detailed work required in
BLANCO, CHLOE DELLE
order to ensure the events runs
smoothly and according to plan.
Event Planner – they are responsible
for a great deal of the important task,
such as choosing the location,
ARARRO, OSCAR
organizing transportation, catering and
has a great deal of responsibility in the
finance department, ensuring the team
stick to the budget.
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Event Manager – their role is to be
active and practical, and some paper
works are sometimes required such as
SANTOS, ROSEMARIE
planning details/changes to the
BILLOTE, ANGELINE NILEICA
schedule. If the members of staff have
problems they can discuss it with the
manager.
Event Assistant – assists the manager
with any jobs or errands that need
carrying out. They may also make some BELTRAN, AALIYAH GRACE
phone calls to people who can help
advice or help with research.
B. If some of position can’t fill to each executive role the event coordinator was the one who is
responsible for each missing function. The events coordination sits at the very top of the
hierarchy; therefore they have the highest level
of authority and are responsible for managing all staff members below them.
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They provide administrative and clerical
support to event planners , from handling
various event organizations aspects such as
BELTRAN, AALIYAH GRACE
doing paper work, preparing materials,
Event Assistant
contacting attendees, and service providers.
Also keeping the venue clean and organized,
and handling correspondence.
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VI. FINANCIAL ESTIMATES
A. START-UP COST PH
Capital Expenditure: Administrative
Business fixtures and equipment 50,000
Service vehicles 350,000
Administrative
Salaries and Wages 60,000 60,000 60,000
Rent 10,000 10,000 15,000
Utilities 5,000 5,000 5,200
Office Supplies 5,000 5,000 5,000
Insurance 2,000 2,000 2,200
Office maintenance 1,000 1,000 1,500
Operations
Salaries and wages 12, 000 12,000 15,000
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6.3. Start-up Capital and Financing
FINANCING
Equity: Shares & Venture Capital 600,000
Loan 0
TOTAL EQUITY PHP 600,000
CASH OUTFLOW
Administrative Expenditure PHP 996,000 PHP 996,000
Operating Expenditure
Salaries PHP 144,000 PHP 144,000
Pre-Operations
Deposit (rent, utilities, etc.) PHP 240,000 PHP 240,000
Business registration and
45,600 45,600
licenses
Insurance and road tax for
60,000 60,000
service vehicle
TOTAL CASH OUTFLOW PHP 1,569,600
ENDING CASH BALANCE PHP 1,716,672 PHP 2,529,488
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6.5. Income Statement
Equity
Share Capital 600,000 600,000
Retained Earnings 2,686,272 3,499,088
Total Equity & Liability PHP 3,287,272 PHP 4,099,088
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VI. PROJECT MILESTONES
ACTIVITIES DEADLINES
Contribute trends about event organizing especially
December 2018
to millennial.
Make our business known in our country. January 2019
Have our own building and land. June 2021
Have our own equipment. January 2022
Maximization of staffs and employees. January 2022
Build more branches around Olongapo or Region
January 2024
III.
Engage with other companies. January 2025
VIII. CONCLUSION
Croajan Event Planning Firm is specifically located in Olongapo City. We have
our own Management Team from Event Coordinator to the Event Assistant. Our team always deliver its
services timely and as expected. We complete the equipment used for the event earlier than late. We also
booked earlier to access the different hotels or halls through our Client Service Manager. When it comes
to payment we have different options that will help and suits you.
We assure that our materials that we will use are made from paper like brochure,
print ads and designing materials for the event. Accurately plan the event taking into consideration
expected numbers, duration and numbers of room required to ensure best fit and minimal use of resources
or unnecessarily extending the length of the event. Monitor final numbers for accurate forecasting and
ordering to avoid waste. We will take in charge of everything ,all you have to do is to give us your desired
theme then we will do the rest. We also accept changes of your ideas.Because we have this motto that
“What you want is what is right”. We may new in this industry but we are 100% sure that our customers
IX. APPENDICES
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PARTY PACKAGES WEDDING PACKAGES DEBUT PACKAGES
For Birthdays, Baptismal Price per head includes the Price per head includes the
Parties, Anniversaries, Simple following Amenities: following Amenities:
Wedding Receptions, • Food (your choice of • Food (your choice of
Inaugurations, Home Blessings Buffet-Menu Selections) Buffet-Menu Selections)
& other Events
Package A Package A
Price per head includes the Package B Package B
following Amenities: Package C Package C
• Food (your choice of Package D Package D
Buffet-Menu Selections)
• Free Flow Beverage (Choice • Free Flow Beverage (Choice
Package A of either Soft Drinks or Chilled of either Soft Drinks or Chilled
Package B Lemon Iced Tea) Lemon Iced Tea)
Package C • Service of Uniformed and • Service of Uniformed and
Package D Trained Waiters Trained Waiters
• Elegant Buffet Set-up • Elegant Buffet Set-up
• Free Flow Beverage (Choice complete with Buffet Skirting complete with Buffet Skirting
of either Soft Drinks or Chilled and Centerpiece and Centerpiece
Lemon Iced Tea) • Round Tables with Floor • Round Tables with Floor
• Service of Uniformed and Length Tablecloth and Length Tablecloth and
Trained Waiters Toppings following your color Toppings following your color
• Elegant Buffet Set-up motif motif
complete with Buffet Skirting • Chairs with Floor-length Seat • Chairs with Floor-length Seat
and Centerpiece Covers and Ribbon Accents Covers and Ribbon Accents
• Round Tables with Floor • Complete Dining Set-up (use • Simple Fresh Floral
Length Tablecloth and of complete sets of dinnerware, Arrangement or Art Balloon
Toppings following your color flatware and beverageware) Décor for every Guest Table
motif • Purified Drinking Water • Complete Dining Set-up (use
• Chairs with Floor-length Seat • Ice for the Beverage and of complete sets of dinnerware,
Covers Water flatware and beverageware)
• Simple Fresh Floral • Free Food Tasting good for 2 • Purified Drinking Water
Arrangement or Art Balloon Persons • Ice for the Beverage and
Décor for every Guest Table • Use of Rostrum and Table Water
• Complete Dining Set-up (use Numbers (upon request) • Free Food Tasting good for 2
of complete sets of dinnerware, Plus Wedding Amenities Persons (upon schedule)
flatware and beverageware) inclusive in the Price per Head: Plus the following Debut
• Purified Drinking Water a. Wedding Cake – 3 Amenities to complete the
• Ice for the Beverage and layered fondant bridal cake Celebration:
Water (your choice of Style/Design (included in the Price per
• Free Food Tasting good for 2 and Flavor) Head)
Persons b. Use of Dressed-up a. Debut Cake – 3
• Dresses-up Cake Table (upon Birds’ Cage with Pair of Dives layered fondant bridal cake
request/as needed) c. Torch Parade for the Grand (your choice of Style/Design
• Dresses-up Gift Table (upon Entrance of the Couple or for and Flavor)
request/as needed) the Cake Cutting Ceremony b. Mobile System (complete
• Dresses-up Registration Table d. Bottle of Wine for the with lights, sounds,
(upon request/as needed) Couple’s Bridal Toast microphone and
e. Wedding Guest Book Technician/Operator)
For Baptismal Party, Free Use f. Complete Floral c. 18 Roses placed in
of a Dressed-up Baby’s Crib. Arrangement: Basket with Ribbon Trimmings
For Wedding Reception, Free Presidential Table d. 18 Candles placed in Basket
Use of a Dressed-up Backdrop ofwith Ribbon Trimmings and
Presidential Table with Floral Presidential Table Use of candle Stand
Arrangement. Gazebo, Pillarse. Torch Parade to highlight
with Drapes or Arches the Grand Entrance of the
For On-premise Catering Buffet Set-up Debutante
Service (on-site Food Catering Waterfalls, f. Debut Guest Book
Service), use of CVJ Clubhouse Gazebo, Water Fountain, etc. g. Floral Arrangement:
- Ground Floor or 3rd Floor Individual Guest Table Presidential Table
and Sound System are offered Floral Arrangement Backdrop of
free of charge. Candelabras, Presidential Table
Topiaries, Fish Bowls with Gazebo, Pillars
For On-premise Catering Floating Candles or with Drapes or Arches
Service (on-site Food Catering Ikebana Arrangements Buffet Set-up
Services), use of CVJ g. Dressed-up Presidential, Waterfalls,
Clubhouse - 2nd Floor, Cake and Gift Tables Gazebo, Water Fountain, etc.
additional P5,000.00 shall be Individual Guest Table
assessed for the use of the Floral Arrangement
Venue and Sound System. A Free Service of 1 Wedding Candelabras,
minimum of 100 PAX Reception Emcee for 150 PAX Topiaries, Fish Bowls with
reservation is required. Reservation. Floating Candles or
Ikebana Arrangements
Free Service of 1 Wedding h. Dressed-up Presidential,
Reception Emcee plus a choice Cake and Gift Tables
of: Wedding Singer, Bridal Car
or Ice Sculpture with Floral Free Debutante's Fresh Floral
Décor for 200 PAX and Above Bouquet for 150 PAX
Reservation. Reservation.
Free Debutante's Fresh Floral
For On-premise Catering Bouquet plus a Choice of:
Service (on-site Food Catering Bubble Magic Machine, Ballon
Service), use of CVJ Clubhouse Décor at the Welcoming Area
- Ground Floor or 3rd Floor or Ice Sculpture with Floral
and Sound System are offered Décor for 200 PAX and Aboce
free of charge. Reservation.