Unit-1 Staff training and development

Words from textbook Antonyms Synonyms

1.Consistent varying constant
2. shuffle arrange reorder
3.Priority lateness Urgency
4.rapid slow hasty
5.Cultivate abandon develop
6.Professionalism incompetence competence
7.Persuade demotivate motivate
8.Expansion contraction Extension
9. belief Disbelief confidence
10.Excellence mediocrity brilliance
11.Learn Unlearn swot
12.Dedicated Fickle, unloyal Loyal
13.Reputation Shame, discredit Status
14.recruit terminate employee
15. Budget debt expenditure

Unit-2 Job descriptions and Job satisfaction

Words from textbook Antonyms Synonyms

1.Assistant Master adjunct
2.promotion Demotion development
3.effective ineffective valuable
4.polite rude humble
5.ensure undermine confirm
6.calculate suppose compute
7.popular Unpopular,highbrow famous
8.encourage discourage motivate
9. interesting boring fascinating
10.ambition diffidence determination
11.challenge easy testing
12.maintain discard preserve
13.recruit dismiss hire
14.casual formal unconcerned
15. impression reality impact
Unit- 4 Making Contact

Words from textbook Synonyms Antonyms

1. Appearance Emergence/appearing Disappearance/leaving
2. Accompany Escort/follow Abandon/neglect
3.Critical Condemning /nagging Complimentary/praising
4.Contact Acquaintance/association Division/separation
5.Crucial Critical/conical Inessential/minor
6. Instinctive Impulsive/habitual/ intuitive Extrinsic/deliberate/ Sensible
7.Recipient Beneficiary/awardee Donor/giver
8.Repeat Recapitulation/replay original
9. Reinforce Enlarge/sustain Diminish/hinder
10.Progress Expedition/growth Block/hindrance
11.Training Coaching/guidance/drill Ignorance/neglect
12.Organisation Design/plan/methodology Disorganisation/imbalance
13.Enthusiastic Anxious/keen/passionate Apathetic/dull/lethargic
14.Enquire Investigate/search/explore Reply/find
15. Circulate Disseminate/propagate/exchange Collect/gather/block
Unit- 5 Breaking into the Market

Words from textbook Synonyms Antonyms

1. brochure Advertisement/leaflet/booklet
2.sponsorship Aegis/patron/aid Opposition/opponent
3.capitalise Exploit/gain/profit Forfeit/lose
4.promotion Lift/raise/support Block/hindrance
5.ploys Tactic/artifice/scheme
6.hyped Obsessed/inclined/fanatic Opposed/indifferent
7.skills Accomplishments/expertise/savvy Clumsiness/lack
8.strategy Planning/system/blueprint Honesty/openness
9.creative Ingenious/original/prolific Uncreative/impotent
10.budget Cost/finance/fund debt
11.emerging Crop up/ develop/appear Abandon/drop/end/fade
12.brand Quality/grade/class
13.consumers Buyer/customer/user Seller/marketer/merchandiser
14.campaign Drive/moment/operation inaction
15.evaluate Figure out/estimate/weigh neglect

Unit-6 Launching a product

Words from textbook Antonyms Synonyms

1. Upmarket Dime-store, Down-market, Exclusive, High-end, Upscale
Downscale, Low-end
2. Set up Relocate, Dislodge Emplace, Fix
3. Remarkable Average, Conventional, Queerish (British usage),
Unnoticeable Eccentric, Citable
4. Achieve Fail, Fall short Attain, Chalk up, Accomplish
5. Change Fixation, Stabilization, Alteration, Modification, Revise,
Uniformity Reworking
6. Journey Expedition, Passage
7. Promote Discourage, Frustrate, Hinder, Advance, Elevate, Raise,
Inhibit Upgrade
8. Expand Close, Abbreviate, Deflate Stretch out, Develop, Enlarge,
Elaborate
9. Potential Factual, Actual Possible, Prospective, Implicit
10. Recommendation Condemnation, Disapproval Proposition, Suggestion,
Guidance
11. Complete Incomplete, Deficient, Lacking Entire, Thorough, Intact
12.Important Inessential, Narrow, Essential, Decisive, Paramount,
Inconsequential, Negligible Significant, Necessary
13. Transform Hold, Stagnate Remodel, Make over,
Transfigure, Convert
14. Promote Conceal, Depress, Disapprove Advertise, Endorse, Publicize,
Popularize
15. Desirable Repulsive, Disgusting Fascinating, Enticing ,
Anticipated, Required

Unit-7 A stand at a trade fair

Words from textbook Antonyms Synonyms
1. Exhibit Disguise Display/ Expo
2. Install terminate inaugurate, induct, initiate
3. Tactful discourteous, inconsiderate, diplomatic, politic
indelicate
4. Delighted displeased, dissatisfied, joyless blissful, glad, gratified
5. Smallish bulky Small, little
6. Keen deadened, dimmed, dull delicate, fine, acute
7. Competent inexperienced, inexpert, able, capable, equal, fit,
unseasoned
8. Potential authenticated, confirmed, implicit, possible
proven
9. Grateful thankless, ungrateful appreciative, obliged, thankful
10. Impress blot out, erase impression, imprint, stamp
11. Grab free, liberate, release Capture, seize, snap
12. Enhance damage, harm, hurt, better, improve, enrich
13. opt Refuse, Reject Pick, Figure
14. accommodate misadjust fit, hold, take
15. Precise coarse, imprecise, inaccurate accurate, close, delicate, exact

Unit – 8 Being persuasive

Words from textbook Antonyms Synonyms

1. Acquire Abandon, lose develop, cultivate, form
2. Trustworthy dishonest reliable
3. Persistent quitting, surrendering, yielding insistent, patient, persevering,
4. Persuasive groundless, invalid, shaky compelling, convincing,
effective,
5. enthusiastic apathetic, indifferent, uneager, eager, excited,
unenthusiastic
6. credible far-fetched, implausible, believable, creditable, likely
improbable,
7. Factual fictional, nondocumentary, documentary, hard, historical,
nonfactual literal
8. Pushy ambitionless, low-pressure, ambitious, assertive,
nonassertive enterprising
9. refined immature, underdeveloped developed, evolved, forward,
high
10. fall back beard, brave, brazen, back away, drop back, retreat,
pull out
11. Influence bore, jade, pall, tire impact, impress, affect
12. dispatch consign, send, pack (off), ship consign, send, pack (off), ship
13. Gradually acutely, sharply, steeply little by little, piece by piece
14. Partially all, altogether, completely, half, halfway, incompletely, part
entirely, fully,
15. lucrative useless profitable
Unit-9 Starting a Business

Words from textbook Antonyms Synonyms

1. concept Concrete/proof Theory/ notion
2. infusion Exclusion instillation
3. gross revenue Cost/acquisition Gross sales/ turnover
4. emerge Trickle/abandon Originate/emanate
5. capital Trivial/ ancillary Money/assets
6. facilitate Hinder/complicate Assist/expedite
7. potential Inability/factual Latent/aptitude
8. copy cat Fabricate/invent Imitator/ plagiarist
9. replicate Manufacture/construct Duplicate/ counterfeit
10. Alternatives Obligations /restraints Substitutes/
11. venture Computation /conserve Enterprise /undertaking
12. intrigue Repulse/displease Captivate /manoeuvre
13. tone down Aggravate /accentuate Soften/subdue
14. trademark Unclassified Label /hallmark
15. lucrative Delusive/barren Remunerative/worthwhile

Unit-10 Financing a start-up

Words from textbook Antonyms Synonyms

1.Entrepreneur Employee, worker Administrator, founder
2.mortgage renege Engage, commit
3. collateral Direct, main Complementary, dependant
4.venture Surety Adventure, enterprise
5. overhead Beneath Aloft, above
6. finance Defund Bankroll, fund
7. encroach Keep off Creep, worm
8. recession Boom Slump, depression
9. prosper Struggle, flounder Flourish, succeed
10. debt Quietus, asset Arrears, liability
11. distribute Disarrange, scramble Break down, assort
12. freight Unburden, disencumber Charge, cost, damage
13. consolidate Deconcentrate concentrate
14. owner Abandon, disown Command, possess
15. track Head, lead Imprint, trace
Unit-11 - Expanding into Europe

Words from textbook Antonyms Synonyms

1. Entity Nonentity/non-existence Commodity /organisation
individuality/
2. Cutting-edge Establishment/old guard Vanguard / highly advanced
3. comprehensive Incomplete/exclusive Global/inclusive/fully-fledged
4. collaborators Antagonist/opponent Partners/confederate
5. core Surface/exterior Basic/fundamental
6. on balance Incomplete/ specific Overall/ on average
7. cross-fertilisation of Freeze Churn/intermingle
ideas
8. commission unemployment Remuneration/deputation
9. trade fair concealment Business exhibition
10. exhibitions Concealment/ cover Exposition/pageant
11. threshold Conclusion/completion Edge/inception
12. viable Unfeasible Feasible / operable
13. infrastructures Disorganisation Framework/support
14. ground-breaking Traditional/worn Innovative/pioneering
15. lease Sell Rent out/ hire

Chapter-12

Word Antonym Synonym

1. interrupt refrain Interpose, intrude
2. advance Last, behind First, prior, early
3. nervousness Confident Anxious
4. methods Disorganization, break approach
5. enthusiasm Unconcern, detachment Avidness, keenness
6. instant Tardy, slow, sluggish Prompt, immediate
7. mistakes Accuracy, correctness Blunder, misapprehension
8. brainstorm Ignore, forget communicate
9. mannerism Conformity, sameness Curiosity, peculiarity
10. prompt Slow, laggard Immediate
11. breakdown Confuse, mold Assort, classify
12. credible Absurd, flimsy Believable, creditable
13. requirement Amenity, indulgence Condition, essential
14. advance Retraction, retreat Furtherance, headway,
procession
15. investment Removal, discharge Blockade, siege