Unit Information

PRT503 Entrepreneurship for Professionals

Credit points: 10 Mode: Internal/External

Assumed None Location: Casuarina
knowledge:
Pre-requisite(s): Project Management Learning Online Reliant
method:
Year: 2018
Semester: 2 Unit Dr. Jamal El-Den
coordinator:
School: Engineering and IT Phone: (08) 8946 6505

Email: jamal.el-den@cdu.edu.au

Unit Description
The unit concentrates on skills and tools utilizing theory and practical application to meet the challenges of
entrepreneurship both within professional engineering organizations requiring 'high fliers' and for individuals
wishing to build their own businesses, where innovation in design, engineering or technology is integral.

Contents include how to generate and recognize winning ideas, developing business from intellectual property,
planning (strategic, tactical, operational) based on sound achievable objectives; client targeting; marketing mix,
understanding profitability and liquidity; effective entrepreneurship behavior; working with teams and decision
groups; developing negotiation skills; ethical entrepreneurship.

This unit is reliant on on-line materials including electronic submission of assessment items. Students must have
access to a reliable high-speed broadband connection and a scanner.

This unit is part of a course accredited under the EUR-ACE label system, and contributes 7.5 credits towards the
European Credit Transfer and Accumulation System (ECTS). For further information refer
to http://www.cdu.edu.au/engit/ects
Learning Outcomes
On completion of this unit students should be able to:
By the completion of this unit students will: Course Learning Outcome/s
Critically analyze the importance of entrepreneurial intention, strategy and
1 the role of management on these intentions 1, 4, 5, 7, 8

Critically examine the vital role of creativity as a source of ideas and identify
2 different methods for developing new venture ideas 6, 7, 8

Develop opportunity plans and to identify domestic as well as international

3 opportunities 2, 3, 5, 7, 9

Identify intellectual property assets of a new venture as well as the nature of

4 patents and other legal issues 3, 5, 7, 8, 9, 12

5 Develop a business plan and understand its scope and value to stakeholders 3, 4, 5, 7, 11, 12
6 Prepare and analyze a financial plan for the entrepreneurial venture 3, 4, 5, 8, 11

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Teaching and Learning Strategies
The unit addresses both internal (face-to-face) as well as external (Online) students. Lecture notes as
well as audios/videos will be available for self learning. In addition, students are highly encouraged to
engage in discussions with the lecturer, tutor and their peers as part of the approach to the unit’s
learning process

Participation
Internal students are encouraged to attend the two hours lectures and two hours tutorials every week.
External students will have to access the weekly videos which will be uploaded after the lectures. All
materials for external students will be uploaded on weekly basis. Students are supposed to individually
study at least 6 hours every week. Students are expected to read the weekly lecture before they come
to class and also prepare the tutorial exercises. Students are encouraged to contact the lecturer for
any questions/concerns/comments via email (jamal.el-den@cdu.edu.au), come to the lecturer’s office
hours or arrange for a meeting, if necessary, outside office hours with the lecturer.
Note: Specific details of individual class times can be obtained by accessing the class timetable at:
http://www.cdu.edu.au/timetable

Overview of Assessment

Relates to
Item Description/Focus Value learning
outcomes

1. Final Report (assignment-project), including a 35% All

proposal (4000 words)
Topics of week 1 – 11

3. Mid-Semester Exam (2 hours exam) 20% All

4. Final exam (3 hours) 45% All

Topics of Weeks 1 - 12

Resources
Required textbook
“Entrepreneurship”, Hisrich, Peters, and Shepherd, 9th Edition, McGraw Hill, 2010
Required textbooks can be ordered from the CDU Bookshop through their website at
http://www.cdu.edu.au/bookshop

Learnline (Online Learning System)

Learnline is Charles Darwin University’s on-line learning system. In this unit, Learnline will be used to:
 provide important announcements about the unit
 distribute lecture slides, and other study materials
 complete online assessments
 access feedback from tasks and grades for assessable work
 provide a communication point where you contribute to discussions as part of your assessment,
and to interact with other students in the unit
You will need to connect to the Internet to access it, at http://learnline.cdu.edu.au/. It is recommended
that all students have access to regular and reliable broadband access to complete unit requirements.

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Access to Learnline may not be available until Day 1 of Semester. If this is your first time using
Learnline, click on ‘Logging in to Learnline’ BEFORE logging in, to view an orientation video.

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Learning Schedule

Duration / Topics Required Assessments Due

Module Readings

Week 1 1. Entrepreneurship and the Hisrich Chap 1 Handout: Tutorial

Entrepreneurial Mind-Set Problem-1
Handout: Assignment-
Project

Week 2 2. Entrepreneurial Intentions and Hisrich Chap 2.

Corporate Entrepreneurship

Week 3 3. Entrepreneurial Strategy: Hisrich Chap 3 Handout: Tutorial

Generating and Exploiting New Entries Problem-2

Week 4 4. Creativity and the Business Idea Hisrich Chap 4 Tutorial exercise

Week 5 5. Identifying and Analyzing Domestic Hisrich Chap 5 Handout: Tutorial

and International Opportunity Problem-3

Week 6 6. Protecting the Idea and Other Legal Hisrich Chap 6

Issues for the Entrepreneur

Week 7 7. The Business Plan: Creating and Hisrich Chap 7 COB Monday Proposal for
Starting a Business Final Report

Mid Semester Break

Week 8 8. The Marketing Plan Hisrich Chap 8 Mid Semester Exam

Week 9 9. The Organizational Plan Hisrich Chap 9

Week 10 10. The Financial Plan Hisrich Chap 10

Week 11 11. Sources of Capital Hisrich Chap 11 Class exercise

Week 12 12. Strategies for Growth and Hisrich chap 13 Submission of

Managing the Implications of Growth assignment-Project
Final Report

Weeks CENTRAL EXAMS

13-14

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Assessment Item 1

Description/Focus: Final Report (Project) covers all chapters. The project is an individual
activity. It focuses on the topics learned during the semester on
entrepreneurship and entrepreneurial activities.

Value: 35 %

Due date: Week 12

Length: 4000 words

Task: Students are to develop a report and are advised to consult the lecturer
during the development process

Preparation: Students are to choose a business case with the lecturer’s approval

Presentation: Report submission

Assessment Report will be assessed based on logical contents as well as on following

criteria: CDU rules for building reports.

Assessment Item 2

Description/Focus: Mid-Semester Exam. The exam focuses on materials learned from week-1
to week-6.

Value: 20 %

Due date: The exam will be administered to the students in Week-7

Length: N/A

Task: Answer questions on materials week-1 to week-5

Preparation: N/A

Presentation: N/A

Assessment Mid-Semester exam will be assessed based on logical contents of answers

criteria: and on logical analysis of short cases.

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Assessment Item 3

Description/Focus: The final exam covers all materials presented from week 1 to week 12.

Value: 45 %

Due date: Exam period

Length: 2 hours

Tak: Answer exam questions

Preparation: N/A

Presentation: N/A

Assessment N/A
criteria:

CDU Graduate attributes

CDU graduate attributes refer to those skills, qualities and understandings that should be acquired by
students during their time at the University regardless of their discipline of study. (See
http://www.cdu.edu.au/graduateattributes/
In this unit, the following graduate attributes are developed:

Attribute Description Learning

outcomes

Acquisition Can identify, retrieve, evaluate and use relevant information and ALL
current technologies to advance learning and execute work tasks.

Application An efficient and innovative project planner and problem solver, 1,2,3,4,7,
capable of applying logical and critical thinking to problems across 9
a range of disciplinary settings and has self-management skills
that contribute to personal satisfaction and growth.

Creativity Can conceive of imaginative and innovative responses to future 4,5,6,7,9

orientated challenges and research.

Knowledge Has an understanding of the broad theoretical and technical 2,3,4,9

base concepts related to their discipline area, with relevant connections
to industry, professional, and regional and indigenous knowledge?

Communication Demonstrates oral, written, and effective listening skills as well as ALL
numerical, technical and graphic communication skills in a cross
generational environment.

Team work Has a capacity for and understanding of collaboration and co- ALL
operation within agreed frameworks, including the demands of
inter-generational tolerance, mutual respect for others, conflict
resolution and the negotiation of productive outcomes.

Social Is able to apply equity values, and has a sense of social 2,3,7,9,10
responsibility responsibility, sustainability, and sensitivity to other peoples,
cultures and the environment.

Leadership Can exercise initiative and responsibility, taking action and 2,3,4,6,8,12

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 engaging others to make a positive difference for the common
good.

Engineers Australia Graduate Attributes

University education provides the learning base upon which competence for a professional
engineering career is built. It is important that the education provides the graduate with generic
attributes as outlined by Engineers Australia.
Details of the Engineers Australia graduate attributes addressed in this unit can be found at:
http://media.online.cdu.edu.au/engit/ga/prt503.pdf

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