Professional Documents
Culture Documents
In addition to video lectures, you'll learn from live webinars with Professor Sawhney; real-life case studies from
industry giants such as Airbnb, Amazon, Harley Davidson, and Lexus; and customized assignments and quizzes
to reinforce the learning. Throughout the journey, you will receive one-on-one guidance and clarification from a
dedicated facilitator. The program culminates with a capstone project on Uber, bringing together all of the key
concepts from the program.
LEARNING
5. Optimization JOURNEY 3. Engaging Customers
Marketing Attribution Customer Journey Mapping
Experimentation Process Content Management Process
Marketing Automation Content Hubs
AI Applications Brand Storytelling
4. Execution
Always-on Marketing
Agile Marketing
- Scaling Agile
Marketing in Large
Organizations
Understand when, where, and why customers choose your product or service
Learn how to tell great brand stories across media channels that convert customers
Move towards being an agile marketing organization
Market smarter through automation and AI technologies
Module 1 Module 2
Module 3 Module 4
Module 7 Module 8
Capstone Project:
Uber Case Study
Google AT&T
Analyze the structure Using the Customer
of brand storytelling through Journey Map, learn how AT&T
the lens of Google India's was able to address customers’
"Reunion" commercial, a uneasy feelings about
spot which has nearly 15 technology overload when
million views to date. entering stores and turn it into a
positive, personalized in-store
experience.
P&G FedEx
Learn how P&G addressed Explore how FedEx
the 3 most articulated pain uses a Pinterest board to
points of dentists by creating humanize its business by
a website that offers showcasing stories of the
continuing education, the people who deliver packages.
latest dental research, and
tools for practice
management–instead of
sending sales people to their
offices.
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them
does not imply any affiliation with or endorsement by them.
Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation,
modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of
influential articles in leading academic journals and managerial publications. His most recent book, The Sentient
Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall
Street Journal bestseller list. He has also written a book of poetry called Love, Longing and Loneliness in 2014.
Professor Sawhney’s research has been published in leading journals such as California Management Review,
Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan
Management Review, and Journal of the Academy of Marketing Science. He is a frequent contributor to
publications such as Fortune, Forbes, and Financial Times.
Professor Sawhney’s speaking and consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco
Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell,
Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonald’s, Microsoft,
Nissan Motor, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata, and Textron Inc.
Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; a
Master’s degree in Management from the Indian Institute of Management, Calcutta; and a Bachelor’s degree in
Electrical Engineering from the Indian Institute of Technology, New Delhi.
CERTIFICATE AWARDED TO
Full Name
FOR COMPLETING
EXECUTIVE EDUCATION
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.
DURATION
2 months, online
4-6 hours/week
PROGRAM FEES
$1,950
Email: kellogg@emeritus.org
Phone: +1 315-982-5094 / +1 315-277-2746