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CUSTOMER SERVICES IT’S IMPACT ON RESTAURANT

CUSTOMER RETENTION OF THE SHAKEY’S AND


MAX’S RESTAURAT

A Marketing Research Presented to the Faculty of

IETI College of Science & Technology-San Pedro

In Partial Fulfillment Of the Requirements

for the Degree of Bachelor of Science in Hotel & Restaurant


Management

BECHEL S. SOLLOSO

CHRISTIAN A. DRILON

ROB LOWE HERNANDEZ


ABSTRACT

Name of Institution: IETI College of Science & Technology- San Pedro

Address: Barangay Magsaysay, San Pedro, Laguna

Title: CUSTOMER SERVICES IT’S IMPACT ON RESTAURANT

CUSTOMER RETENTION OF SHAKEY’S AND MAX’S


RESTAURANT

Authors: BECHEL S. SOLLOSO

CHRISTIAN DRILON

ROB LOWE HERNANDEZ

Degree: Bachelor of Science in Hotel & Restaurant Management

Date Started:

Date Completed:
APPROVAL SHEET

This research entitled, “CUSTOMER SERVICE IT’S IMPACT ON


RESTAURANT CUSTOMER RETENTION OF THE SHAKEY’S & MAX’S
RESTAURANT”,prepared and submitted by BECHEL S. SOLLOSO,
CHRISTIAN DRILON and ROB LOWE HERNANDEZ, on Partial fulfillment of
the requirement for the degree of Bachelor of Science in Hotel &
Restaurant Management has been examined and is recommended for
acceptance and approval.

JUNIPER V. ZULUETA
Adviser

Accepted and approved in partial fulfillments of the requirements for


the degree of Bachelor of Science in Hotel & Restaurant Management.
ACKNOWLEDGEMENT

This Research Paper cannot be made without the help of the following
who gave us their support. First of all, we want to thank our Almighty
God because of all the things that he gave us, wisdom, strength,
protection and power to accomplish this properly, and continues
supporting and always guiding us. To our Marketing Research Professor,
Dr. Zulueta, for giving us knowledge And guidance to develop and
enhance our ability through the use of his subjects. To our Families, for
giving their support and help for the accomplishment of This research
paper. They also provide love and understanding for us. To our friends
and Colleagues, for giving their knowledge for this research and
Supporting and they’re always in our side.

TABLE OF CONTENTS

TITLE PAGE

ABSTRACT

APPOVAL SHEET

ACKNOWLEDGEMENT
TABLE OF CONTENTS

TITLE PAGE

ABSTRACT

APPROVAL SHEET

ACKNOWLEDGEMENT

TABLE OF CONTENTS

LIST OF TABLES

LIST OF FIGURES

CHAPTER

1 THE PROBLEM AND ITS BACKGROUND

Introduction

Operational Framework

Statement of the problem

Scope of Delimination

Significance of Study

Definition of Terms
2. REVIEW OF RELATED LITERATURE

Conceptual literature

Synthesis

3. METHODOLOGY

Research Design

Population and Sampling

Respondents of the study

Research Instruments

Validation of Instruments

Data Gathering Procedure

Statistical Treatment of Data

4. PRESENTATION, ANALYSIS & INTERPRETATION OF DATA

Problem No.1

Problem No.2

Problem No.3

Problem No.4
5. SUMMARY OF FINDING, CONCLUSION AND
RECOMMENDATION

Summary

Findings

Conclusion

Recommendation

REFERENCES

APPENDICES

A. Letters of Request

B. Research Instrument

C. Curriculum Vitae

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