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A PROJECT―ON COMPARITIVE STUDY OF COMPARATIVE STUDY OF

SAMSUNG AND IPHONE.‖

UNIVERSITY OF MUMBAI

SUBMITTED BY PROJECT GUIDE

SURAJ GUPTA M/S JITHNA SHREEKUMAR


2013030070

IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF


―BACHELOR OF MANAGEMENT STUDIES TYBMS‖
SEMESTER- V

S.K. COLLEGE OF SCIENCE AND COMMERCE NERUL,


NAVI MUMBAI- 400706
COLLEGE CODE – 874

Page 1 of 87
DECLARATION

I SURAJ GUPTAstudent of Third Year BMS of S.K. College of Science


and Commerce (Nerul- East) declare that I have completed the project on
the working of COMPARTITIVE STUDY OF SAMSUNG AND
IPHONE IN URAN RAIGADin the academic year 2015-16 as per
requirement of Mumbai university as a part of Bachelor in Management
Studies (BMS) Programme.
The information presented in this project is accurate and original to the best
of my knowledge.

Date:-
Place:-

Name & Sign of Student.


SURAJ GUPTA

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ACKNOWLEDGEMENT

MR. SURAJ GUPTA would take this opportunity to thank University of


Mumbai for providing me an opportunity to study on working
ofCOMPARTITIVE STUDY OF SAMSUNG AND IPHONEIN URAN
RAIGAD; this has been an enormous learning experience.

I would like to acknowledge and thank people who made this project work
possible, M/s JITHNA SHREEKUMAR who has been guiding force to
me while doing this project and the teaching staff of my college, friends for
providing their help as when required to complete this project. Without
their support and encouragement, making this report would have been
impossible for me.

I would also like to thank the respondents who provided me their best
knowledge and co-operation throughout the project.

SURAJ GUPTA .

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TABLE OF CONTENT

SR.NO. TOPIC PAGE NO.

1) INTRODUCTION 1

2) RESEARCH DESIGN 3

3) COMPANY PROFILE 3

4) DATA INTERPRETATION 5

5) FINDINGS 7

6) RECOMMENDATION 9

7) CONLUSION 13

8) ANNEXURE 36

9) BIBILOGRAPHY 60

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EXECUTIVE SUMMARY

 The term Comparative study refers to a study, a research made in order to compare the
performance of one company to the performance of the other competitive or rival company.

 Apple as it needs no introduction is a company dealing with goods like laptops, computers
and it‘s finest and one of the most creative products the world has ever seen, that is the
iPhone. With the coming up of this innovative gadget it has led to a downfall of many others
cell phone companies for example-Blackberry.

 On the other hand with the coming up of the Apple iPhone, one of the main company who is
a threat to it is the Samsung Galaxy. Samsung too is a company dealing with electronic goods
like laptop, TV‘s and has lately come up in the market and is a biggest threat to the Apple
iPhone.

 The study of both these innovative and rival firms expertise in creating extravagant mobile
handsets will draw out conclusions of which company/product is doing well out of the two in
the market in terms of sales, better innovation and much more.

 This Project Report provides an Analysis and Evaluation of the current competition going on
in between the Apple iPhone & the Samsung Galaxy in today‘s techno-world.

 The reason for choosing this topic is to study the two giants and the rivalry between the two
companies and to conclude which is doing well in the global as well as the domestic market
and to draw out various conclusions.

 Methods of analysis include analyses of the primary data (which includes various telephonic,
face to face and online surveys and interviews) as well as secondary data (which includes
research on both the company‘s annual reports, market share and various magazines and
books).

 Results of data analyzed show that which product is over par the other in several aspects,
which product/company is doing well in the market applying its various strategies and
methods inorder to develop or bring out better innovations and better technology to the
people.

 The report finds the prospects of the company (Apple iPhone) in its current position, its
strengths, weaknesses, opportunities and threats in comparison to the competitive firm
(Samsung Galaxy).

 The report also investigates the fact that the analysis conducted has certain objectives and
limitations.

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CONCEPT OF STUDY

The basic concept of my research has to find out the best brand between samsung and iphone in
uranraigad for that i have started my research by first reading the history and current project of both
the companies. Then I chooose my target market and then I did a questionairee to find out the
respond of the end user about the product and also collect primary and secondary data whichwas
very important reach the conclusion and come to know about the fact that samsung is more preffered
brand.

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Research methodology
The objectives of the study are: -

 To understand how both the companies are competing with each other.
(Apple iPhone v/s Samsung Galaxy)

 To understand that comparing one‘s performance with its competitors or rivals and to
benchmark and raise the standard of one‘s company is of great importance in today‘s world.

 To study in depth and to a great extent about both the companies (Apple iPhone & Samsung
Galaxy) in relation with its new innovative mobile phones.

To draw out conclusions as to which product is better than the other, taking into account various
factors.

 To analyze which of the company is more innovative and creative in producing something
unique and different from the whole world.

 To make recommendations and suggestions to Samsung as well as Apple in order to make


further improvements or changes in its mobile segment(iPhone & Galaxy).

TYPE OF RESEARCH :-
On the basis of information to be collected research designs are classified into the following three
categories.
 DESCRIPTIVE

1 - DESCRIPTIVE RESEARCH : ( surveys).


As the name implies, descriptive research methods are used when the researcher wants to describe
specific behavior as it occurs in the environment. There are a variety of descriptive research methods
available, and once again, the nature of the question that needs to be answered drives which method
is used. Traditionally, descriptive research involves three main categories: observation, case studies,
and surveys. As i have gone through these three category which eventually helped me to come to
conclusion of the research

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 Target Market: -

 The target group of respondents 19 to 30 age of customer .

 The target gender of respondent male.

 The basic reason for selecting this target market for my Project Report is because the shoes
which are compared in this research, that is the samsung and iphone are most commonly
used by these people categorized under these age, gender segments.

DATA COLLECTION:-
1) PRIMARY DATA COLLECTION :-
Primary data is the first hand data which is collected from the respondent .Here structured
Questionnaire was used to collect primary data through survey.

2) SECONDARY DATA COLLECTION :-

The secondary Data has been collected for other useful resources and information essentially
required in order to successfully complete the Project Report and other findings and accurate data
and company figures from the internet, books, magazines as well as newspapers
3) SAMPLING PLAN :-

 SAMPLE SIZE :-

i) 50 consumershas selected as sample size for research.

 SAMPLE METHOD :-

i) I have use questionnaires for this project .


ii) Random sampling is used for research project.
 SAMPLE UNIVERSE :-

i) ALL PHONE USER IN URAN.

 AREA OF SURVEY :-

i) I have survey in area of urannavi Mumbai region.

Data representation technique and tools


Columns chart & Pie chart has used for representation

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LIMITATIONS

The limitations faced while conducting the study are: -

 The behavior of the respondents was non-cooperative and not up to the mark which
made the job more difficult.

 The answers and the feedback given by the respondents were bias and not impartial.

 A short and a limited time period was available for conducting surveys and
interviewing the respondents

 This lead to gathering of inadequate information and knowledge of the two products
(iPhone & Galaxy) from the respondents.

 The less effectiveness of the results of the surveys due to lack of less resources
available.

 The less availability of secondary data, for example Industry and company reports.

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COMPANY PROFILE

APPLE

 Apple Inc. is an American multinational corporation that designs and sells consumer
electronics, computer software, and personal computers.

 The company's best-known hardware products are the Macintosh line of computers, the iPod,
the iPhone and the iPad.

 Its software includes the Mac OS Xoperating system; the iTunes media browser; the iLife
suite of multimedia and creativity software; the iWork suite of productivity software.

 Aperture, a professional photography package;

 Final Cut Studio, a suite of professional audio and film-industry software products.

 Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile
operating system.

 As of July 2011, Apple has 357 retail stores in ten countries, and an online store.

 It is the largest publicly traded company in the world by market capitalization, overtopping
ExxonMobil by some $150 billion, as well as the largest technology company in the world by
revenue and profit, worth more than Google and Microsoft combined.

 As of September 24, 2011, the company had 60,400 permanent full-time employees and
2,900 temporary full-time employees worldwide: its worldwide annual sales totaled $65
billion, growing to $108 billion in 2011.

 Fortune magazine named Apple the most admired company in the United States in 2008, and
in the world from 2008 to 2011.

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 However, the company has received widespread criticism for its contractors' labor, and for its
environmental and business practices.

 Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977,the


company was named Apple Computer, Inc. for its first 30 years.

 The word "Computer" was removed from its name on January 9, 2007, as its traditional focus
on personal computers shifted towards consumer electronics.

 In its traditional computing market, Apple continues to maintain itsposition as a leading


innovator, strengthening its range of high quality laptop and desktop products.

This has led to total Mac unit sales growingto over 7m and delivering $10.3bn of core revenues in
2007 an increase of 40% on 2006.

 Allied to this, the iPod range has beenextended with the new iPod Touch and an increased
capacity for theclassic models.

 Despite the average unit price decreasing from $195 to$161, there was an increase in unit
sales from 39.4m to 51.6m, andoverall iPod sales generated $8.3bn.

 The launch of the iPhone created global publicity and cemented Apple‘sreputation as a
company that continuously produces truly innovative,sector-disrupting products.

 With sales in the fiscal year of 1.4m units, theiPhone contributed only a small proportion of
Apple revenues.However it created huge consumer pull.

 Additionally the iPhonedemonstrated Apple‘s ability to break through existing paradigms – it


issold at a fixed price, is linked to a specific contract and is only availablethrough specific
mobile operators.

 As with the introduction of iTunes,Apple has entered a new market and challenged existing
businessmodels.

 This is a key element of Apple‘s approach to innovation: whilemany see the product as the
focus, for Apple it is the interplay betweenthe product and the service that allows it to
fundamentally change theunderlying business model operating in the sector.

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 First it was music andnow it is movies. Via its iTunes service, Apple has challenged the way
themusic industry operates and the company has now expanded its musicvideos, audio books,
and television shows, movies and podcasts repertoirestill further with major links to all the
key studios.

 In 2007 iTunes had itsthree billionth download and this helped music related products
andservices account for a significant $2.5bn of sales. Of course customersalso expect a
suitably ‗Apple‘ experience when they enter a store.

 Andthey get it. Apple now has 197 stores worldwide and this has redefinedcomputer retail.

 All of the above innovations have translated into corresponding financialsuccess with
Apple‘s share price doubling in 2007. Total sales increased by 24% to just over $24bn while
net income increased by staggering 76% to just under $3.5bn.

 This is all ample evidence to highlight thatinnovation in Apple is not hype: Apple really
delivers its goal to provide‗innovative integrated digital lifestyle solutions‘ and is a company
thatconsistently demonstrates the power of innovation in driving profitable,sustained growth.

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COMPANY PROFILE

SAMSUNG

 Samsung Electronics is a South Koreanmultinationalelectronics and information technology


company headquartered in Samsung Town, Seoul.

 It is the flagship subsidiary of the Samsung Group.

 With assembly plants and sales networks in 61 countries across the world, Samsung has
approximately 160,000 employees.

 In 2009, the company took the position of the world‘s biggest IT maker by surpassing the
previous leader Hewlett-Packard.

 Its sales revenue in the areas of LCD and LED displays and memory chips is number one in
the world.

 In the TV segment, Samsung‘s market position is dominant. For the five years since 2006,
the company has been in the top spot in terms of the number of TVs sold, which is expected
to continue in 2010 and beyond. In the global LCD panel market, the company has kept the
leading position for eight years in a row.

 With the Galaxy S model mobile phone, Samsung‘s smartphone lineup has retained the
second-best slot in the world market for some time.In competition to Apple's iPadtablet,
Samsung released the Android powered Samsung Galaxy Tablet.

 Samsung today owes much of its success to its Value Innovation Programme. With 6 design
labs staffed by 450 people it is serious about understanding what it is consumers need long
before considering the technologies required delivering them.

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 It believes (and, to be fair, evidence suggests) that success in consumer electronics can only
ever be short term and there is therefore a pressing need for continuous innovation in order to
develop new technology platforms and create products that are first of its kind in the
marketplace.

 Samsung spends more than $6bn on research annually. It recognizes that many of its
products, such as semiconductors and flat-screens, are now basic commodities, and its focus
is on producing iconic devices for the next generation as Sony‘s Walkman was in the ‘80s
and the iPod is today.

 Samsung‘s innovation focus is therefore set firmly on design and, most specifically, on the
design of digital TVs. Samsung launched the R7 LCD TV in 2005 which paved the way for
the 2007 ―Bordeaux‖, a flat screen television with contours reminiscent of a wine glass. This
is Samsung‘s first LCD television to sell more than 1m units.

 Samsung has also turned its hand to designing slick mobile phones, teaming up with Bang
&Olufsen to produce the Serene, and most recently the Serenata handset. Described by FHM
as ―cooler than an Eskimo in an Armani anorak‖ it is certainly giving its peers a run for their
money.

 In the third quarter of 2007 Samsung‘s mobile phone division overtook Motorola to gain
second place in the market and has again seen growth in handset sales reaching 14% share.
Although still far behind Nokia, with the increased demand for 3G handsets and its strong
position in emerging markets, Samsung expects a further growth.

 However, it is not all flash and glamour: Up until recently Samsung‘s memory division was
responsible for 70% of the profit but overcapacity has led to an industry wide decline.

 Undaunted however, Samsung, which often makes big investments during downturns so that
it can increase its market share and make bigger profits when the industry cycle picks up, is
raising its capital investment in this division.

 As peers cut back this is a bold move that signals a strong confidence in the eventual upturn
of the memory market.

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 With a brand value now greater than Sony, it is clear that Samsung‘s strategy of delivering
high quality products with an emphasis on design is paying off and the company is confident
of its future performance. Time and again Samsung has proved it is able to look into the
future and create what‘s just around the corner for the rest of us.

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APPLE IPHONE

ABOUT THE IPHONE

 The iPhone is a line of smartphones designed and marketed by Apple Inc.

 It runs Apple's iOS mobile operating system, originally named "iPhone OS". The first
iPhone was released on June 29, 2007 the most recent iPhone, the sixth-generation iPhone 5,
was released on September 21, 2012.

 The user interface is built around the device's multi-touch screen, including a virtual
keyboard rather than a physical one. The iPhone has Wi-Fi and cellular connectivity
(2G, 3Gand 4G (iPhone 5 only).An iPhone can shoot video (though this was not a standard
feature until the iPhone 3GS), take photos, play music, send and receive email, browse the
web, send texts, and receive visual voicemail.

 Other functions—games, reference, GPS navigation,social networking, etc.—can be enabled


by downloading apps; as of 2012, the App Store offered more than 700,000 apps by Apple
and third parties.

 There are six generations of iPhone models, each accompanied by one of the six major
releases of iOS. The original iPhonewas a GSM phone, and established design precedents,
such as screen size and button placement, that have persisted through all models.

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 The iPhone 3G added 3G cellular network capabilities and A-GPS location. The iPhone
3GS added a faster processor and a higher-resolution camera that could record video at 480p.
The iPhone 4 featured a higher-resolution 960 × 640 "retina display", a higher-resolution
rear-facing camera and a lower-resolution front-facing camera for video calling and other
apps.

 The iPhone 4S added an 8-megapixel camera with 1080p video recording, a dual core
processor, and a natural language voice control system called Siri.

 iPhone 5 features the new A6 processor, holds a 4-inch Retina display that is larger than its
predecessor's 3.5-inch display, and replaces the 30-pin connector with an all-digital Lightning
connector

 For some years, Apple and its manufacturing contractor Foxconn have received criticism due
to poor working conditions at the assembly plant in China.

HISTORY OF THE IPHONE

 Development of what was to become the iPhone began in 2004, when Apple started to gather
a team of 1000 employees to work on the highly confidential "Project Purple".

 Apple CEO Steve Jobs steered the original focus away from a tablet, like the iPad, and
towards a phone. Apple created the device during a secretive collaboration with AT&T
Mobility Cingular Wireless at the time at an estimated development cost of US$150 million
over thirty months.

 Apple rejected the "design by committee" approach that had yielded the Motorola ROKR E1,
a largely unsuccessfulcollaboration with Motorola. Instead, Cingular gave Apple the liberty
to develop the iPhone's hardware and software in-house and even paid Apple a fraction of its
monthly service revenue (until the iPhone 3G),in exchange for four years of exclusive U.S.
sales, until 2011.

 Jobs unveiled the iPhone to the public on January 9, 2007, at the Macworld 2007 convention
at the Moscone Center in San Francisco. The two initial models, a 4 GB model priced at US$
499 and a 8 GB model at US$ 599, went on sale in the United States on June 29, 2007, at
6:00 pm local time, while hundreds of customers lined up outside the stores nationwide.

 The passionate reaction to the launch of the iPhone resulted in sections of the media
christening it the 'Jesus phone'. The original iPhone was made available in the UK, France,

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and Germany in November 2007, and Ireland and Austria in the spring of 2008.

 On July 11, 2008, Apple released the iPhone 3G in twenty-two countries, including the
original six.Apple released the iPhone 3G in upwards of eighty countries and territories.
Apple announced the iPhone 3GS on June 8, 2009, along with plans to release it later in June,
July, and August, starting with the U.S., Canada and major European countries on June 19.

 Many would-be users objected to the iPhone's cost, and 40% of users have household
incomes over US$100,000.

 Apple sold 6.1 million original iPhone units over five quarters. Recorded sales have been
growing steadily thereafter, and by the end of fiscal year 2010, a total of 73.5 million iPhones
were sold.

 By 2010/2011, the iPhone had a market share of barely 4% of all cellphones, but Apple still
pulls in more than 50% of the total profit that global cellphone sales generate.Sales in Q4
2008 surpassed temporarily those of Research In Motion's (RIM) BlackBerry sales of
5.2 million units, which made Apple briefly the third largest mobile phone manufacturer by
revenue, after Nokia and Samsung.

 Approximately 6.4 million iPhones are active in the U.S. alone. While iPhone sales constitute
a significant portion of Apple's revenue, some of this income is deferred.

 The back of the original iPhone was made of aluminum with a black plastic accent. The
iPhone 3G and 3GS feature a full plastic back to increase the strength of the GSM signal. The
iPhone 3G was available in an 8 GB black model, or a black or white option for the 16 GB
model.

 They both are discontinued. The iPhone 3GS was available in both colors, regardless of
storage capacity.The iPhone 4 has an aluminosilicate glass front and back with a stainless
steel edge that serves as the antennas. It was at first available in black; the white version was
announced, but not released until April 2011, 10 months later.

 The iPhone has garnered positive reviews from such critics as David Pogue and Walter
Mossberg. The iPhone attracts users of all ages, and, besides consumer use, the iPhone has
also been adopted for business purposes.

 Users of the iPhone 4 reported dropped/disconnected telephone calls when holding their
phones in a certain way. This became known as antennagate.

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 On January 11, 2011, Verizon announced during a media event that it had reached an
agreement with Apple and would begin selling a CDMA2000iPhone 4. Verizon said it would
be available for pre-order on February 3, with a release set for February 10.

 In February 2011, the Verizon iPhone accounted for 4.5 percent of all iPhone ad
impressionsin the U.S. on Millennial Media's mobile ad network. The Verizon iPhone has the
'Mobile Hotspot" feature, only for Verizon iPhone since that is a Verizon feature. On March
2, 2011, at the iPad 2 event, Apple announced that they had sold 100 million iPhones
worldwide.

 From 2007 to 2011, Apple spent $647 million on advertising for the iPhone in the United
States.On Tuesday, September 27, Apple sent invitations for a press event to be held October
4, 2011 at 10:00 am at the Cupertino Headquarters to announce details of the next generation
iPhone, which turned out to be iPhone 4S.

 Over 1 million 4S models were sold in the first 24 hours after its release in October 2011.

 Due to large volumes of the iPhone being manufactured and its high selling price, Apple
became the largest mobile handset vendor in the world by revenue, in 2011, surpassing long-
time leader Nokia.American carrier C Spire Wireless announced that it would be carrying the
iPhone 4S on October 19, 2011.

 In January 2012, Apple reported its best quarterly earnings ever, with 53% of its revenue
coming from the sale of 37 million iPhones, at an average selling price of nearly $660.

 The average selling price has remained fairly constant for most of the phones lifespan,
hovering between $622 and $660.

 The production price of the iPhone 4S was estimated by IHS iSuppli, in October 2011, to be
$188, $207 and $245, for the 16GB, 32GB and 64GB models, respectively.

 Labor costs are estimated at between $12.5 and $30 per unit, with workers on the iPhone
assembly line making $1.78 an hour.

 In February 2012, ComScore reported that 12.4% of US mobile subscribers use an iPhone.

 On September 12, 2012, Apple announced the iPhone 5. It has 4-inch display, up from its
predecessors' 3.5-inch screen. The device comes with the same 326 pixels per inch found in
the iPhone 4 and 4S.

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 The iPhone 5 has the soc A6 processor; the chip is 22 percent smaller than the iPhone 4S' A5
and is twice as fast, doubling the graphics performance of its predecessor.

 The device is 18 percent thinner than the iPhone 4S, measuring 7.6mm, and is 20 percent
lighter at 112 grams.

HARDWARE

 Screen and input:

 The touchscreen on the first five generations is a 9 cm (3.5 in) liquid crystal display with
scratch-resistant glass, while the one on the iPhone 5 is 4 inches.Thecapacitive touchscreen is
designed for a bare finger, or multiple fingers for multi-touch sensing.

 The screens on the first three generations have a resolution of 320 × 480 (HVGA) at 163 ppi;
those on the iPhone 4 and iPhone 4S have a resolution of 640 × 960 at 326 ppi, and the
iPhone 5, 1,136 × 640 at 326 ppi. The iPhone 5 model's screen results in an aspect ratio of
nearly exactly 16:9.

 The touch and gesture features of the iPhone are based on technology originally developed by
FingerWorks.Most gloves and styli prevent the necessary electrical conductivity; however,
capacitive styli can be used with iPhone's finger-touch screen. The iPhone 3GS and later also
feature a fingerprint-resistant oleo phobic coating.

The top and side of an iPhone 3GS, externally identical to the iPhone 3G.

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 From left to right, sides: wake/sleep button, SIM card slot, headphone jack, silence switch,
and volume controls. The switches were black plastic on the original iPhone. Top: earpiece,
screen.

 The iPhone has a minimal hardware user interface, featuring five buttons. The only physical
menu button is situated directly below the display, and is called the "Home button" because it
closes the active app and navigates to the home screen of the interface.

 The home button is denoted not by a house, as on many other similar devices, but a rounded
square, reminiscent of the shape of icons on the home screen.

 A multifunction sleep/wake button is located on the top of the device. It serves as the unit's
power button, and also controls phone calls.

 When a call is received, pressing the sleep/wake button once silences the ringtone, and when
pressed twice transfers the call to voicemail. Situated on the left spine are the volume
adjustment controls.

 The iPhone 4 has two separate circular buttons to increase and decrease the volume; all
earlier models house two switches under a single plastic panel, known as a rocker switch,
which could reasonably be counted as either one or two buttons.

 Directly above the volume controls is a ring/silent switch that when engaged mutes telephone
ringing, alert sounds from new & sent emails, text messages, and other push notifications,
camera shutter sounds, Voice Memo sound effects, phone lock/unlock sounds, keyboard
clicks, and spoken autocorrections.

 This switch does not mute alarm sounds from the Clock application, and in some countries or
regions it will not mute the camera shutter or Voice Memo sound effects.

 All buttons except Home were made of plastic on the original iPhone and metal on all later
models. The touchscreen furnishes the remainder of the user interface.The display responds
to three sensors (four on the iPhone 4). A proximity sensor deactivates the display and
touchscreen when the device is brought near the face during a call. This is done to save
battery power and to prevent inadvertent inputs from the user's face and ears.

 An ambient light sensor adjusts the display brightness, which in turn saves battery power. A
3-axis accelerometer senses the orientation of the phone and changes the screen accordingly,
allowing the user to easily switch between portrait and landscape mode. Photo browsing, web
browsing, and music playing support both upright and left or right widescreen orientations.

 Unlike the iPad, the iPhone does not rotate the screen when turned upside-down, with the
Home button above the screen, unless the running program has been specifically designed to
do so. The 3.0 update added landscape support for still other applications, such as email, and
introduced shaking the unit as a form of input.

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 The accelerometer can also be used to control third-party apps, notably games. The iPhone 4
also includes a gyroscopic sensor, enhancing its perception of how it is moved.

 A software update in January 2008 allowed the first-generation iPhone to use cell tower and
Wi-Fi network locations trilateration, despite lacking GPS hardware.

 The iPhone 3G, 3GS and 4 employ A-GPS, and the iPhone 3GS and 4 also have a digital
compass. iPhone 4S supports GLONASS global positioning system in addition to GPS.

 Audio and output:

One of two speakers (left) and the microphone (right) surround the dock connector on the base of the
original iPhone.

 If a headset is plugged in, sound is played through it instead.On the bottom of the iPhone
there is a speaker to the left of the dock connector and a microphone to the right. There is an
additional loudspeaker above the screen that serves as an earpiece during phone calls. The
iPhone 4 includes an additional microphone at the top of the unit for noise cancellation, and
switches the placement of the microphone and speaker on the base on the unit—the speaker is
on the right.

 Volume controls are located on the left side of all iPhone models and as a slider in the iPod
application.The 3.5 mm TRRS connector for the headphones is located on the top left corner
of the device.

 The headphone socket on the original iPhone is recessed into the casing, making it
incompatible with most headsets without the use of an adapter.Subsequent generations
eliminated the issue by using a flush-mounted headphone socket.

 Cars equipped with an auxiliary jack allow for handsfree use of the iPhone while driving as a
substitute for Bluetooth.While the iPhone is compatible with normal headphones, Apple
provides a headset with additional functionality.

 A multipurpose button near the microphone can be used to play or pause music, skip tracks,
and answer or end phone calls without touching the iPhone. A small number of third-party
headsets specifically designed for the iPhone also include the microphone and control button.

 The current headsets also provide volume controls, which are only compatible with more
recent models. A fourth ring in the audio jack that carries this extra information achieves
these features.
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 The built-in Bluetooth 2.x+EDRsupports wireless earpieces and headphones, which require
the HSPprofile. Stereo audio was added in the 3.0 update for hardware that supports A2DP.
While non-sanctioned third-party solutions exist, the iPhone does not officially support the
OBEXfile transferprotocol.

 The lack of these profiles prevents iPhone users from exchanging multimedia files, such as
pictures, music and videos, with other Bluetooth -enabled cell phones.

 Composite or component video at up to 576i and stereo audio can be output from the dock
connector using an adapter sold by Apple.

Battery:

Replacing the battery requires disassembling the iPhone unit and exposing the internal hardware.

 The iPhone features an internal rechargeable lithium-ion battery. Like an iPod, but unlike
most other mobile phones, the battery is not user-replaceable. The iPhone can be charged
when connected to a computer for syncing across the included USB to dock connector cable,
similar to charging an iPod.

 Alternatively, a USB to AC adapter (or "wall charger," also included) can be connected to the
cable to charge directly from an AC outlet.Apple runs tests on preproduction units to
determine battery life.

 Apple's website says that the battery life "is designed to retain up to 80 percent of its original
capacity after 400 full charge and discharge cycles", which is comparable to iPod batteries.

 Several technology journalists as insufficient and less than Apple‘s claims have criticized the
battery life of early models of the iPhone. This is also reflected by a J. D. Power and
Associates customer satisfaction survey, which gave the "battery aspects" of the iPhone 3G
its lowest rating of 2 out of 5 stars.

23
 If the battery malfunctions or dies prematurely, the phone can be returned to Apple and
replaced for free while still under warranty. The warranty lasts one year from purchase and
can be extended to two years with AppleCare. The battery replacement service and its pricing
was not made known to buyers until the day the product was launched; it is similar to how
Apple (and third parties) replace batteries for iPods.

 The Foundation for Taxpayer and Consumer Rights, a consumer advocate group, has sent a
complaint to Apple and AT&T over the fee that consumers have to pay to have the battery
replaced.Since July 2007, third-party battery replacement kits have been available at a much
lower price than Apple's own battery replacement program.

 These kits often include a small screwdriver and an instruction leaflet, but as with many
newer iPod models the battery in the original iPhone has been soldered in. Therefore a
soldering iron is required to install the new battery. The iPhone 3G uses a different battery
fitted with a connector that is easier to replace.

 Camera:

The iPhone 4 is the first generation to have two cameras. The LEDflash for the rear-facing camera
(top) and the forward-facing camera (bottom) are both unique to that model.

 The original iPhone and iPhone 3G features a built-in fixed focus 2.0 megapixel camera
located on the back for still digital photos. It has no optical zoom, flash or autofocus, and
does not support video recording (iPhone 3G does support video recording via third-party
App available on the App Store).

 However jailbreaking allows users to do so. Version 2.0 of iPhone OS introduced the
capability to embed location data in the pictures, producing geocoded photographs.

24
 The iPhone 3GS has a 3.2-megapixel camera, manufactured by OmniVision, featuring
autofocus, auto white balance, and auto macro (up to 10 cm).

 It is also capable of capturing 640 × 480 (VGA resolution) video at 30 frames per second,
although compared to higher-end CCD based video cameras it does exhibit the rolling shutter
effect. The video can then becropped on the device itself and directly uploaded to YouTube,
MobileMe, or other services.

 The iPhone 4 introduced a 5.0 megapixel camera (2592 × 1936 pixels), also located on the
back, which is equipped with a backside illuminated sensor capable of capturing pictures in
low-light conditions, as well as an LEDflash capable of staying lit for video recording at
720p resolution, considered high-definition.

 iPhone 4 is the first iPhone that has the high dynamic range photography feature. In addition
the iPhone 4 has a second camera on the front capable of VGA photos and SD video
recording.Regardless of the source, saved recordings may be synced to the host computer,
attached to email, or (where supported) sent by MMS. Videos may be uploaded to YouTube
directly.

 The camera on the iPhone 4S is capable of shooting 8MP stills and recording 1080p videos.
The camera can now be accessed directly from the lock screen, and the volume up button as a
shutter trigger. The built-in gyroscope is able to stabilize the camera while recording video.

 The iPhone 5 and iPhone 4S, running iOS 6 or later, have the ability to take panoramas using
the built-in camera app, and the iPhone 5 also has the ability to take still photos while
recording video.On all five model generations, the phone can be configured to bring up the
camera app by quickly pressing the home key twice. On all iPhones running iOS 5 it can also
be accessed from the lock screen directly.

 The camera on the iPhone 5 reportedly shows purple haze when light source is just out of
frame.However Consumer Reports states "[the iPhone 5] is no more prone to purple hazing
on photos shot into a bright light source than its predecessor or than several Android phones
with fine cameras."

25
 Storage and SIM:

An iPhone 3G with the SIM slot open.

 The SIM ejector tool is still placed in the eject hole.The iPhone was initially released with
two options for internal storage size: 4 GB or 8 GB.

 On September 5, 2007, Apple discontinued the 4 GB models. On February 5, 2008, Apple


added a 16 GB model. The iPhone 3G was available in 16 GB and 8 GB. The iPhone 3GS
came in 16 GB and 32 GB variants and remained available in 8 GB until September 2012,
more than three years after its launch.

 The iPhone 4 is available in 16 GB and 32 GB variants, as well as a newly introduced 8 GB


variant to be sold alongside the iPhone 4S at a reduced price point. The iPhone 4S is
available in three sizes: 16 GB, 32 GB and 64 GB. All data is stored on the internal flash
drive; the iPhone does not support expanded storage through a memory card slot, or the SIM
card.

 The iPhone 5 is available in the same three sizes previously available to the iPhone 4S: 16
GB, 32 GB, and 64 GB.GSM models of the iPhone use a SIM card to identify themselves to
the GSM network. The SIM sits in a tray, which is inserted into a slot at the top of the device.
The SIM tray can be ejected with a paperclip or the "SIM ejector tool" (a simple piece of die-
cut sheet metal) included with the iPhone 3G and 3GS.

 Some iPhone models shipped with a SIM ejector tool, which was fabricated from an alloy
dubbed "Liquid metal". In most countries, the iPhone is usually sold with a SIM lock, which
prevents the iPhone from being used on a different mobile network.

 The GSM iPhone 4 features a MicroSIM card that is located in a slot on the right side of the
device.TheCDMA model of the iPhone 4, just the same any other CDMA-only cell phone,
does not use a SIM card or have a SIM card slot.

 An iPhone 4S activated on a CDMA carrier, however, does have a SIM card slot but does not
rely on a SIM card for activation on that CDMA network.

26
 A CDMA-activated iPhone 4S usually has a carrier-approved roaming SIM preloaded in its
SIM slot at the time of purchase that is used for roaming on certain carrier-approved
international GSM networks only.

 The SIM slot is locked to only use the roaming SIM card provided by the CDMA carrier.
In
the case of Verizon, for example, one can request that the SIM slot be unlocked for
international use by calling their support number and requesting an international unlock if
their account has been in good standing for the past 60 days.

 This method only unlocks the iPhone 4S for use on international carriers. An iPhone 4S that
has been unlocked in this way will reject any non-international SIM cards (AT&T Mobility
or T-Mobile USA, for example).

 The iPhone 5 will feature the use of a NanoSIM, in order to save more space for internal
components.

Liquid contact indicators:

 All iPhones (and many other devices by Apple) have a small disc at the bottom of the
headphone jack that changes from white to red on contact with water; iPhone 3G and later
models also have a similar indicator at the bottom of the dock connector.

 Because Apple warranties do not cover water damage, employees examine the indicators
before approving warranty repair or replacement.

 The iPhone's indicators are more exposed than those in some mobile phones from other
manufacturers, which carry them in a more protected location, such as beneath the battery
behind a battery cover.

 The iPhone's can be triggered during routine use, by an owner's sweat, steam in a bathroom,
and other light environmental moisture.

 Criticism led Apple to change to its water damage policy for iPhones and similar products,
allowing customers to request further internal inspection of the phone to verify if internal
liquid damage sensors were triggered.

27
 Included items:

The contents of the box of an iPhone 4.

 From left to right: iPhone 4 in plastic holder, written documentation, and (top to bottom)
headset, USB cable, wall charger.All iPhone models include written documentation, and a
dock connector to USB cable. The original and 3G iPhones also came with a cleaning cloth.

 The original iPhone included a stereo headset (ear buds and a microphone) and a plastic
dock to hold the unit upright while charging and syncing. The iPhone 3G includes a similar
headset plus a SIM eject tool (the original model requires a paperclip).

 The iPhone 3GS includes the SIM eject tool and a revised headset, which adds volume
buttons (not functional with previous iPhone versions).The iPhone 3G and 3GS are
compatible with the same dock, sold separately, but not the original model's dock.

 All versions include a USB power adapter, or "wall charger," which allows the iPhone to
charge from an AC outlet.

SOFTWARE

 The iPhone, iPod Touch and iPad run an operating system known as iOS (formerly iPhone
OS). It is a variant of the same Darwin operating system core that is found in Mac OS X.
Also included is the "Core Animation" software component from Mac OS X v10.5 Leopard.

 Together with the PowerVR hardware (and on the iPhone 3GS, OpenGL ES 2.0), it is
responsible for the interface's motion graphics. The operating system takes up less than half a
gigabyte.

 It is capable of supporting bundled and future applications from Apple, as well as from third-
party developers. Software applications cannot be copied directly from Mac OS X but must
be written and compiled specifically for iOS.

28
 Like the iPod, the iPhone is managed from a computer using iTunes. The earliest versions of
the OS required version 7.3 or later, which is compatible with Mac OS X version 10.3.9
Panther or later, and 32-bit Windows XP or Vista. The release of iTunes 7.6 expanded this
support to include 64-bit versions of XP and Vista,and a workaround has been discovered for
previous 64-bit Windows operating systems.

 Apple provides free updates to the OS for the iPhone through iTunes, and major updates have
historically accompanied new models. Such updates often require a newer version of
iTunes—for example, the 3.0 update requires iTunes 8.2—but the iTunes system
requirements have stayed the same. Updates include bug fixes, security patches and new
features. For example, iPhone 3G users initially experienced dropped calls until an update
was issued.

 Version 3.1 required iTunes 9.0, and iOS 4 required iTunes 9.2. iTunes 10.5, which is
required to sync and activate iOS 5, the current version of iTunes, Requires Mac OS X 10.5.8
or Leopard on G4 or G5 computers on 800 MHz or higher; versions 10.3 and 10.4 and 10.5–
10.5.7 are no longer supported.

 Interface:

 The interface is based around the home screen, a graphical list of available applications.
iPhone applications normally run one at a time (not including iOS 4 and iOS 5, which
includes running applications in the background), although most functionality is still
available when making a call or listening to music.

 The home screen can be accessed at any time by a hardware button below the screen, closing
the open application in the process.

 By default, the Home screen contains the following icons: Messages (SMS and MMS
messaging), Calendar, Photos, Camera, YouTube, Stocks, Maps (Google Maps), Weather,
Voice Memos, Notes, Clock, Calculator, Settings, iTunes (store), App Store, (on the iPhone
3GS and iPhone 4) Compass, FaceTime and GameCenter were added in iOS 4.0 and 4.1
respectively.

 In iOS 5, Reminders and Newsstand were added, as well as the iPod application split into
separate Music and Videos applications. iOS 6 added Passbook as well as an updated version
of Maps that relies on data provided by Tom-tom as well as other sources. iOS 6 also added a
Clock application onto the iPad'shomescreen.

29
 Docked at the base of the screen, four icons for Phone, Mail, Safari (Internet), and Music
delineate the iPhone's main purposes. On January 15, 2008, Apple released software update
1.1.3, allowing users to create "Web Clips", home screen icons that resemble apps that open a
user-defined page in Safari. After the update, iPhone users can rearrange and place icons on
up to nine other adjacent home screens, accessed by a horizontal swipe.

 Users can also add and delete icons from the dock, which is the same on every home screen.
Each home screen holds up to sixteen icons, and the dock holds up to four icons. Users can
delete Web Clips and third-party applications at any time, and may select only certain
applications for transfer from iTunes. Apple's default programs, however, may not be
removed. The 3.0 update adds a system-wide search, known as Spotlight, to the left of the
first home screen.

 Almost all input is given through the touch screen, which understands complex gestures
using multi-touch. The iPhone's interaction techniques enable the user to move the content up
or down by a touch-drag motion of the finger. For example, zooming in and out of web pages
and photos is done by placing two fingers on the screen and spreading them farther apart or
bringing them closer together, a gesture known as "pinching".

 Scrolling through a long list or menu is achieved by sliding a finger over the display from
bottom to top, or vice versa to go back. In either case, the list moves as if it is pasted on the
outer surface of a wheel, slowly decelerating as if affected by friction. In this way, the
interface simulates the physics of a real object.

 Other user-centeredinteractive effects include horizontally sliding sub-selection, the vertically


sliding keyboard and bookmarks menu, and widgets that turn around to allow settings to be
configured on the other side. Menu bars are found at the top and bottom of the screen when
necessary. Their options vary by program, but always follow a consistent style motif. In
menu hierarchies, a "back" button in the top-left corner of the screen displays the name of the
parent folder.

 Phone:

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When making a call, the iPhone presents a number of options; including FaceTime on supported
models.

 The screen is automatically disabled when held close to the face.The iPhone allows audio
conferencing, call holding, call merging, caller ID, and integration with other cellular
network features and iPhone functions.

 For example, if music is playing when a call is received, the music fades out, and fades back
in when the call has ended.Theproximity sensor shuts off the screen and touch-sensitive
circuitry when the iPhone is brought close to the face, both to save battery and prevent
unintentional touches. The iPhone does not support video calling or videoconferencing on
versions prior to the fourth generation, as there is only one camera on the opposite side of
the screen.

 The iPhone 4 supports video calling using either the front or back camera over Wi-Fi, a
feature Apple calls FaceTime. The first two models only support voice dialing through third-
party applications. Voice control, available only on the iPhone 3GS and iPhone 4, allows
users to say a contact's name or number and the iPhone will dial.

 The iPhone includes a visual voicemail (in some countries) feature allowing users to view a
list of current voicemail messages on-screen without having to call into their voicemail.
Unlike most other systems, messages can be listened to and deleted in a non-chronological
order by choosing any message from an on-screen list.

 A music ringtone feature was introduced in the United States on September 5, 2007. Users
can create custom ringtones from songs purchased from the iTunes Store for a small
additional fee. The ringtones can be 3 to 30 seconds long from any part of a song, can fade
in and out, pause from half a second to five seconds when looped, or loop continuously.

 All customizing can be done in iTunes, or alternatively with Apple's GarageBand software
4.1.1 or later (available only on Mac OS X) or third party tools. With the release of iOS 6,
which was released on September 19, 2012, Apple added features that enable the user to
have options to decline a phone call when a person is calling them.

 The user has the capability to reply with a message, or to set a reminder to call them back at
a later time.On September 12, 2012, Apple unveiled the iPhone 5, the sixth iteration of the
iPhone. New features included a bigger 4-inch screen, thinner design and 4G LTE.

 Multimedia:

 The layout of the music library is similar to that of an iPod or current SymbianS60 phones.
The iPhone can sort its media library by songs, artists, albums, videos, playlists, genres,
composers, podcasts, audiobooks, and compilations. Options are always presented
alphabetically, except in playlists, which retain their order from iTunes. The iPhone uses a
large font that allows users plenty of room to touch their selection.

 Users can rotate their device horizontally to landscape mode to access Cover Flow. Like on

31
iTunes, this feature shows the different album covers in a scroll-through photo library.
Scrolling is achieved by swiping a finger across the screen. Alternatively, headset controls
can be used to pause, play, skip, and repeat tracks. On the iPhone 3GS, the volume can be
changed with the included Apple Earphones, and the Voice Control feature can be used to
identify a track, play songs in a playlist or by a specific artist, or create a Genius playlist.

 The iPhone supports gapless playback. Like the fifth-generation iPods introduced in 2005,
the iPhone can play digital video, allowing users to watch TV shows and movies in
widescreen. Double-tapping switches between widescreen and fullscreen video playback.

 The iPhone allows users to purchase and download songs from the iTunes Store directly to
their iPhone. The feature originally required a Wi-Fi network, but now one can use the
cellular data network if one is not available.

 The iPhone includes software that allows the user to upload, view, and email photos taken
with the camera. The user zooms in and out of photos by sliding two fingers further apart or
closer together, much like Safari. The Camera application also lets users view the camera
roll, the pictures that have been taken with the iPhone's camera. Those pictures are also
available in the Photos application, along with any transferred from iPhoto or Aperture on a
Mac, or Photoshop on a Windows PC.

 Internet connectivity:

Wikipedia Main Page on the iPhone Safari web browser in landscape mode

 Internet access is available when the iPhone is connected to a local area Wi-Fi or a wide area
GSM or EDGE network, both second-generation (2G) wireless data standards. The iPhone
3G introduced supports for third-generation UMTS and HSDPA 3.6, only the iPhone 4S
supports HSUPA networks (14.4 Mbit/s), and only the iPhone 3GS and iPhone 4 support
HSDPA 7.2.

 AT&T introduced 3G in July 2004, but as late as 2007, Steve Jobs stated that it was still not

32
widespread enough in the US, and the chipsets not energy efficient enough, to be included in
the iPhone. Support for 802.1X, an authentication system commonly used by university and
corporate Wi-Fi networks, was added in the 2.0 version update.

 By default, the iPhone will ask to join newly discovered Wi-Fi networks and prompt for the
password when required. Alternatively, it can join closed Wi-Fi networks manually.

 The iPhone will automatically choose the strongest network, connecting to Wi-Fi instead of
EDGE when it is available. Similarly, the iPhone 3G, 3GS and 4 prefer 3G to 2G, and Wi-Fi
to either Wi-Fi, Bluetooth, and 3G (on the iPhone 3G onwards) can all be deactivated
individually. Airplane mode disables all wireless connections at once, overriding other
preferences. However, once in Airplane mode, one can explicitly enable Wi-Fi and/or
Bluetooth modes to join and continue to operate over one or both of those networks while the
cellular network transceivers remain off.

 The iPhone 3GS has a maximum download rate of 7.2 Mbit/s. Furthermore, email
attachments as well as apps and media from Apple's various stores must be smaller than
20 MB to be downloaded over a cellular network. Larger files, often email attachments or
podcasts, must be downloaded over Wi-Fi (which has no file size limits). If Wi-Fi is
unavailable, one workaround is to open the files directly in Safari.

 Safari is the iPhone's native web browser, and it displays pages similar to its Mac and
Windows counterparts. Web pages may be viewed in portrait or landscape mode and the
device supports automatic zooming by pinching together or spreading apart fingertips on the
screen, or by double-tapping text or images. It is worth mentioning that Safari doesn't allow
file downloads except for predefined extensions. The iPhone does not support Flash.

 Consequently, the UK's Advertising Standards Authority adjudicated that an advertisement


claiming the iPhone could access "all parts of the internet" should be withdrawn in its current
form, on grounds of false advertising. In a rare public letter in April 2010, Apple CEO Steve
Jobs outlined the reasoning behind the absence of Flash on the iPhone (and iPad). The iPhone
supports SVG, CSS, HTMLCanvas, and Bonjour.

 Google Chrome was introduced to the iOS on June 26, 2012. In a review by Chitika on July
18, 2012, they announced that the Google Chrome web browser has 1.5% of the iOS web
browser market since its release.

 The maps application can access Google Maps in map, satellite, or hybrid form. It can also
generate directions between two locations, while providing optional real-time traffic
information. During the iPhone's announcement, Jobs demonstrated this feature by searching
for nearby Starbucks locations and then placing a prank call to one with a single tap. Support
for walking directions, public transit, and street view was added in the version 2.2 software
update, but no voice-guided navigation.

33
 The iPhone 3GS and iPhone 4 can orient the map with its digital compass.Apple also
developed a separate application to view YouTube videos on the iPhone, which streams
videos after encoding them using the H.264 codec. Simple weather and stock
quotesapplications also tap in to the Internet.

 iPhone users can and do access the Internet frequently, and in a variety of places. According
to Google, in 2008, the iPhone generated 50 times more search requests than any other
mobile handset. According to Deutsche Telekom CEO René Obermann, "The average
Internet usage for an iPhone customer is more than 100 megabytes. This is 30 times the use
for our average contract-based consumer customers."Nielsen found that 98% of iPhone users
use data services, and 88% use the Internet. In China, the iPhone 3G and iPhone 3GS were
built and distributed without Wi-Fi.

 With the introduction of the Verizon iPhone in January 2011, the issue of using Internet
while on the phone has been brought to the public's attention. Under the two US carriers,
Internet and phone could be used simultaneously on AT&T networks, whereas Verizon
networks only support the use of each separately.

 Text input:

The virtual keyboard on the original iPhone touchscreen.

 For text input, the iPhone implements a virtual keyboard on the touchscreen. It has automatic
spell checking and correction, predictive word capabilities, and a dynamic dictionary that
learns new words. The keyboard can predict what word the user is typing and complete it,
and correct for the accidental pressing of keys near the presumed desired key.

 The keys are somewhat larger and spaced farther apart when in landscape mode, which is
supported by only a limited number of applications.

34
 Touching a section of text for a brief time brings up a magnifying glass, allowing users to
place the cursor in the middle of existing text. The virtual keyboard can accommodate 21
languages, including character recognition for Chinese.

 Alternate characters with accents can be typed from the keyboard by pressing the letter for 2
seconds and selecting the alternate character from the popup. The 3.0 update brought support
for cut, copy, or pasting text, as well as landscape keyboards in more applications. On iPhone
4S, Siri allows dictation.

 Email and text messages:

 The iPhone also features an email program that supports HTML email, which enables the
user to embed photos in an email message. PDF, Word, Excel, and Powerpoint attachments
to mail messages can be viewed on the phone.

 Apple's MobileMe platform offers push email, which emulates the functionality of the
popular BlackBerry email solution, for an annual subscription.

 Yahoo!Offers a free push-email service for the iPhone. IMAP (although not Push-IMAP) and
POP3 mail standards are also supported, including Microsoft Exchange[andKerio Connect.

 In the first versions of the iPhone firmware, this was accomplished by opening up IMAP on
the Exchange server. Apple has also licensed Microsoft ActiveSync and supports the
platform (including push email) with the release of iPhone 2.0 firmware.

 The iPhone will sync email account settings over from Apple's own Mail application,
Microsoft Outlook, and Microsoft Entourage, or it can be manually configured on the device
itself. With the correct settings, the email program can access almost any IMAP or POP3
account.

 Text messages are presented chronologically in a mailbox format similar to Mail, which
places all text from recipients together with replies. Text messages are displayed in speech
bubbles (similar to iChat) under each recipient's name.

 The iPhone has built-in support for email message forwarding, drafts, and direct internal
camera-to-email picture sending. Support for multi-recipient SMS was added in the 1.1.3
software update. Support for MMS was added in the 3.0 update, but not for the original
iPhone and not in the U.S. until September 25, 2009.

35
 Third-party applications:

 At WWDC 2007 on June 11, 2007, Apple announced that the iPhone would support third
party "web applications" written in Ajax that share the look and feel of the iPhone interface.
On October 17, 2007, Steve Jobs, in an open letter posted to Apple's "Hot News" weblog,
announced that a software development kit (SDK) would be made available to third-party
developers in February 2008.

 The iPhone SDK was officially announced and released on March 6, 2008, at the Apple
Town Hall facility. It is a free download, with an Apple registration, that allows developers to
develop native applications for the iPhone and iPod Touch, then test them in an "iPhone
simulator".

 However, loading an application onto a real device is only possible after paying an Apple
Developer Connection membership fee. Developers are free to set any price for their
applications to be distributed through the App Store, of which they will receive a 70% share.

 Developers can also opt to release the application for free and will not pay any costs to
release or distribute the application beyond the membership fee.

 The App Store was launched with the release of iOS 2.0, on July 11, 2008.The update was
free for iPhone users; owners of older iPod Touches were required to pay US$10 for it.

 Once a developer has submitted an application to the App Store, Apple holds firm control
over its distribution. Apple can halt the distribution of applications it deems inappropriate, for
example, I Am Rich, a US$1000 program that simply demonstrated the wealth of its user.

 Apple has been criticized for banning third-party applications that enable a functionality that
Apple does not want the iPhone to have: In 2008, Apple rejected Podcaster, which allowed
iPhone users to download podcasts directly to the iPhone claiming it duplicated the
functionality of iTunes. Apple has since released a software update that grants this capability.

 NetShare, another rejected app, would have enabled users to tether their iPhone to a laptop or
desktop, using its cellular network to load data for the computer. Many carriers of the iPhone
later globally allowed tethering before Apple officially supported it with the upgrade to the
iOS 3.0, with AT&T Mobility being a relative latecomer in the United States.In most cases,
the carrier charges extra for tethering an iPhone.

 Before the SDK was released, third parties were permitted to design "Web Apps" that would
run through Safari. Unsigned native applications are also available for "jailbroken" phones.

36
 The ability to install native applications onto the iPhone outside of the App Store is not
supported by Apple, the stated reason being that such native applications could be broken by
any software update, but Apple has stated it will not design software updates specifically to
break native applications other than those that perform SIM unlocking.

 As of January 2011, Apple has passed 10 billion app downloads.

 Accessibility:

 The iPhone can enlarge text to make it more accessible for vision-impaired users, and can
accommodate hearing-impaired users with closed captioning and external TTY devices.
Model iPhone 4 iPhone 4S iPhone 5
Status Available Available Available
4 in, 16:9 aspect ratio
Glass
1,136 × 640 px at 326
LCDdisplay 960 × 640 px at 326 ppi
ppi
Storage 16, 32, or 64 GB
1 GHz (underclocked to 1 GHz (underclocked to
CPU core 800 MHz) 800 MHz) Apple A6
Apple A4 Dual-coreApple A5
PowerVR SGX535 PowerVR
GPU PowerVR SGX543MP2
(200 MHz) SGX543MP3
Memory 512 MB DRAM 1GB DRAM
GSM/EDGE (850, 900, 1,800,
GSM/EDGE (850, 900, 1,800, 1,900 MHz)
1,900 MHz) (GSM model only)
UMTS/HSDPA/HSUPA (850, UMTS/HSDPA/HSUPA UMTS/HSPA+/DC-
900, 1,900, 2,100 MHz) (GSM (850, 900, 1,900, HSDPA (850, 900,
model only) 2,100 MHz) 1,900, 2,100 MHz)
LTE (Bands 4 and
17) (American GSM
model only)
Cellular LTE (Bands 1, 3, 5)
connectivity N/A N/A (International GSM
model only)
LTE (Bands 1, 3, 5,
13, 25) (CDMA
model only)
CDMA EV-DO Rev.
CDMAEV-DO Rev. A (800,
CDMA EV-DO Rev. A A and Rev. B (800,
1,900 MHz) (CDMA model
(800, 1,900 MHz) 1,900, 2,100 MHz)
only)
(CDMA model only)
3-axis gyroscope, dual- Larger screen, 4G
Siri (beta) voice assistant,
New features microphone noise suppression, LTE, Lightning
GLONASS support
micro-SIM, rear camera LED connector, nano-SIM,

37
flash Apple EarPods
Rear: 5.0 Megapixel, f/2.8 Rear: 8.0 Megapixel, f/2.4
720p HD video at 30 frame/s 1080p Full HD video at 30 frame/s
Camera Front: 1.2 Megapixel
Front: 0.3 Megapixel (VGA)
720p HD video at 30
480p VGA video at 30 frame/s
frame/s
Black or white glass
Materials Black or white aluminosilicate glass and stainless steel and "slate" or "silver"
colored aluminum
115.2 mm (4.54 in) H 123.8 mm (4.87 in) H
Dimensions 58.66 mm (2.309 in) W 58.6 mm (2.31 in) W
9.3 mm (0.37 in) D 7.6 mm (0.30 in) D
Weight 137 g (4.8 oz) 140 g (4.9 oz) 112 g (3.95 oz)
Power
Announced June 7, 2010 October 4, 2011 September 12, 2012
GSM (Black): June 24, 2010
CDMA (Black): February 10,
2011
Released October 14, 2011 September 21, 2012
White: April 28, 2011
8 GB: October 4, 2011
(Available from Oct 14, 2011)
16 and 32 GB (unlocked only): 32 and 64 GB : September
Discontinue October 4, 2011 12, 2012
In production
d Black and White 8 GB: In Black and White 16 GB:
production In production
Model iPhone 4 iPhone 4S iPhone 5

 The iPhone 3GS also features white on black mode, VoiceOver (a screen reader), and
zooming for impaired vision, and mono audio for limited hearing in one ear. Apple regularly
publishes Voluntary Product Accessibility Templates, which explicitly state compliance with
the US regulation "Section 508".

 Vulnerability:

 In 2007, 2010, and 2011, developers released a series of tools called Jailbreak Me that used
security vulnerabilities in Mobile Safari rendering in order to jailbreak the device (which
allows users to install any compatible software on the device instead of only App Store apps).

 These exploits were each soon fixed by iOS updates from Apple. Theoretically these flaws
could have also been used for malicious purposes.

 In July 2011, Apple released iOS 4.3.5 (4.2.10 for CDMA iPhone) to fix a security

38
vulnerability with certificate validation

 Secret tracking:

 Since April 20, 2011, a hiddenunencrypted file on the iPhone and other iOS devices has been
widely discussed in the media. It was alleged that the file, labeled "consolidated. DB",
constantly stores the iPhone user's movement by approximating geographic locations
calculated by triangulating nearby cell phone towers, a technology proven to be inaccurate at
times.

 The file was released with the June 2010 update of Apple iOS4 and may contain almost one
year's worth of data. Previous versions of iOS stored similar information in a file called "h-
cells‖

 F-Secure discovered that the data is transmitted to Apple twice a day and postulate that Apple
is using the information to construct their global location database similar to the ones
constructed by Google and Skyhook through wardriving.

 Nevertheless, unlike the Google "Latitude" application, which performs a similar task on
Android phones, the file is not dependent upon signing a specific EULA or even the user's
knowledge, but it is stated in the 15,200 word-long terms and conditions of the iPhone that
"Apple and [their] partners and licensees may collect, use, and share precise location data,
including the real-time geographic location of [the user's] Apple computer or device".

 Restrictions:

 Apple tightly controls certain aspects of the iPhone. According to Jonathan Zittrain, the
emergence of closed devices like the iPhone have made computing more proprietary than
early versions of Microsoft Windows.

 The hacker community has found many workarounds, most of which are disallowed by
Apple and threaten to void the device's warranty. "Jail breaking" allows users to install apps
not available on the App Store or modify basic functionality.

 SIM unlocking allows the iPhone to be used on a different carrier's network.


The iPhone also has an area and settings where parents can set restriction or parental controls
on apps that can be downloaded or used within the iPhone. The restrictions area will require a
password.

39
IPHONE 2G – JUNE 29,2007

IPHONE 3G – JULY 11,2008

IPHONE 3GS – JUNE 19,2009 IPHONE 4 – JUNE 24,2010

40
IPHONE 4S – OCTOBER 14,2011

IPHONE 5 – SEPTEMBER 21,2012

41
SAMSUNG GALAXY

ABOUT SAMSUNG GALAXY

 The Samsung Galaxy S3 is a multi-touch, slate-format smartphone running the


Androidoperating system. It is designed, developed, and marketed by Samsung Electronics. It
sees additional software features, expanded hardware, and a redesigned physique from its
predecessor, the Samsung Galaxy S II.

 The S III employs an intelligent personal assistant (S Voice), eye-tracking ability, increased
storage, and a wireless charging option. Depending on country, the 4.8-inch (120 mm)
smartphone comes with different processors and RAM capacity, and 4G LTE support. The
device was launched with Android 4.0.4 "Ice Cream Sandwich", and can be updated to
Android 4.1 "Jelly Bean".

 Following an eighteen-month development phase, Samsung unveiled the S III on 3 May 2012
in London. The device was released in 28 European and Middle Eastern countries on 29 May
2012, before being progressively released in other major markets in June 2012.

 Prior to release, 9 million pre-orders were placed by more than 100 carriers globally.
Approximately 300 carriers in nearly 150 countries released the S III at the end of July 2012.
More than 20 million units of the S III were sold within the first 100 days of release.
Samsung has since sold more than 30 million devices.

 Due to overwhelming demand and a manufacturing problem with the blue version of the
phone, there was an extensive shortage of the S III, especially in the United States.
Nevertheless, the S III was well received commercially and critically, with some technology
commentators touting it as the "iPhone killer".

 In September 2012, TechRadar ranked it as the No. 1 handset in its constantly updated list of
the 20 best mobile phones, while Stuff magazine likewise ranked it at No. 1 in its list of 10
best smartphones in May 2012. The handset also won the "European Mobile Phone of 2012-
2013" award from the European Imaging and Sound Association, as well as T3 magazine's
"Phone of the Year" award for 2012.

42
 It played a major role in boosting Samsung's record operating profit during the second quarter
of 2012. As of November 2012, the Galaxy S III is part of a high-profile lawsuit between
Samsung and Apple.

HISTORY OF SAMSUNG GALAXY

 Design Phase:

 Design work on the S III started in late 2010 under the supervision of Chang Dong-hoon,
Samsung's Vice President and Head of the Design Group of Samsung Electronics.

 From the start, the design group concentrated on a trend, which Samsung dubs "organic",
which suggests that a prospective design should reflect natural elements such as the flow of
water and wind.

 Some of the results of this design were the curved outline of the phone and its home screen's
"Water Lux" effect, where taps and slides produce water ripples.Throughout the eighteen-
month design process, Samsung implemented stringent security measures and procedures to
maintain secrecy of the eventual design until its launch.

 Designers worked on three prototypes concurrently while regarding each of them as the final
product. Doing so required a constant duplication of effort, as they had to repeat the same
process for all three prototypes.

 Only core designers locked the prototypes, taking photos of which were forbidden, in a
separate lab accessible; the company's employees transported them instead of third-party
couriers.

 "Because we were only permitted to see the products and others weren't," explained Principal
Engineer Lee Byung-Joon, "we couldn't send pictures or drawings. We had to explain the
Galaxy S III with all sorts of words."

 Despite such security measures, specifications of one of the three units were leaked by
Vietnamese website Tinhte, although it was not the selected design.Speculation in the general
public and media outlets regarding the handset's specifications began gathering momentum
several months before its formal unveiling in May 2012.

 In February 2012, prior to the Mobile World Congress in Barcelona, Spain, there were
rumors that the handset would incorporate a 1.5 GHz quad-core processor, a display of 1080p
(1,920×1,080 pixels) resolution, a 12-megapixel rear camera and a HD Super AMOLED Plus
touchscreen.

43
 More accurate rumored specifications included 2 GB of RAM, 64 GB of internal storage,
4GLTE, a 4.8-inch (120 mm) screen, an 8-megapixel rear camera, and a 9-millimetre
(0.35 in) thick chassis.

 Samsung confirmed the existence of the Galaxy S II's successor on 5 March 2012, but it was
not until late April 2012 that Samsung's Senior Vice-President Robert Yi confirmed the
phone's name to be "Samsung Galaxy S III".

 Unveiling and litigation:


 After inviting reporters in mid-April, Samsung launched the Galaxy S III during the Samsung
Mobile Unpacked 2012 event at Earls Court Exhibition Centre, London, on 3 May 2012,
instead of unveiling their products earlier in the year during either the World Mobile
Congress or Consumer Electronics Show.

 One explanation for this decision is that Samsung wanted to minimize the time between its
launch and availability.

 The keynote address of the hour-long event was delivered by Loesje De Vriese, marketing
director of Samsung Belgium.

 On 5 June 2012, Apple filed for preliminary injunctions in the United States District Court
for the Northern District of California against Samsung Electronics, claiming the Galaxy S III
had violated at least two of the company's patents.

 Apple requested that the court include the phone in its existing legal battle against Samsung
(see Apple Inc. v. Samsung Electronics Co., Ltd.), and ban sales of the S III prior to its
scheduled 21 June 2012 U.S. launch.

 Apple claimed the alleged infringements would "cause immediate and irreparable harm" to
its commercial interest.

 Samsung responded by declaring it would "vigorously oppose the request and demonstrate to
the court that the Galaxy S3 is innovative and distinctive", and reassured the public that the
21 June release would proceed as planned.

 On 11 June, Judge Lucy Koh said that Apple's claim would overload her work schedule, as
she would also be overseeing the trial of Samsung's other devices; consequently, Apple
dropped its request to block the 21 June release of the S III.

 In mid-July 2012, Samsung removed the universal search feature on Sprint and AT&T
Galaxy S III phones with over-the-air (OTA) software updates to disable the local search

44
function as a "precautionary measure" prior to its patent court trial with Apple, which began
on 30 July 2012.

 Although Apple won the trial, the S III experienced a sales spike due to the public's belief
that the phone would be banned. On 31 August 2012, Apple asked the same federal court to
add the Galaxy S III into its existing complaint, believing the device has violated its patents.

 Samsung countered with the statement: "Apple continues to resort to litigation over market
competition in an effort to limit consumer choice."On 11 October 2012, Samsung unveiled
the Galaxy S III Mini, a 4-inch (100 mm) smartphone with lower specifications compared to
the S III.

FEATURES OF SAMSUNG GALAXY

 SOFTWARES & SERVICES:

 The Galaxy S III uses Google's Android mobile operating system, which was introduced
commercially in 2008. ItsTouch Wiz "Nature UX" graphical user interface (GUI)—which is
influenced by the "organic" customer trend—is more interactive than Samsung's previous
GUIs, with the notable addition of the "Water Lux" effect, which produces ripples upon
contact.

 To complement the Touch Wiz interface, and as a response to Apple's Siri, the phone
introduces S Voice, Samsung's intelligent personal assistant. S Voice can recognize eight
languages including English, Korean and French.Based on Vlingo, S Voice enables the user
to verbally control 20 functions such as playing a song, setting the alarm, or activating
driving mode; it relies on Wolfram Alpha for online searches.

 The S III comes with Android version 4.0.4, officially named "Ice Cream Sandwich", which
became commercially available in March 2012 with the Nexus S and Galaxy Nexus. Ice
Cream Sandwich has a refined user interface, expanded camera capabilities, security features
and connectivity.

 In mid-June 2012, Google unveiled Android 4.1 "Jelly Bean", which employs Google Now, a
voice-assistant similar to S Voice, and incorporates other software changes. Samsung
accommodated Jelly Bean in the S III by making last-minute hardware changes to the phone
in some markets.

 Jelly Bean updates began rolling out to S IIIs in selected European countries, and to the T-
Mobile in the United States in November. On October 17, Samsung announced, that US S
IIIs would be updated to Android 4.1 Jelly Bean "in the coming months". The S III is also
compatible with Cyanogen Mod 10, a custom firmware that implements the characteristics of
Jelly Bean.The current version of the S III has a compatibility issue with Microsoft Office365
ActiveSync.

45
 The S III comes with a multitude of pre-installed applications including standard Android
ones such as YouTube, Google+, Voice Search, Google Play, Gmail, Map, and Calendar, in
addition to Samsung-specific apps such as Chat ON, Game Hub, Video Hub, Social Hub and
Navigation.

 To address the fact that iPhone users are reluctant to switch to Android because the OS is not
compatible with iTunes, from June 2012 Samsung offers customers of its Galaxy series the
Easy Phone Sync app to enable the transfer of music, photos, videos, podcasts and text
messages from an iPhone to a Galaxy device.

 The user is able to access Google Play, a digital-distribution multimedia-content service


exclusive to Android, to download applications, movies, music, TV programs, games, books
and magazines.

 Apart from S Voice, Samsung has directed the bulk of the S III's marketing campaign
towards the device's "smart" features, which facilitate improved human-device interactivity.

 These features include: "Direct Call", or the handset's ability to recognize when a user wants
to talk to somebody instead of messaging them, if they bring the phone to their head; "Social
Tag", a function that identifies and tags people in a photo and shares photos with them; and
"Pop Up Play", which allows a video and other applications to occupy the screen at the same
time.

 In addition, the S III can beam its screen to a TV or be used as a remote controller (All Share
Cast and Play) and share photos with people who are tagged in them (Buddy Photo Share).
Other software features include Smart Alerts, Smart Stay, and S Beam. The S III can access
and play traditional media formats such as music, movies, TV programs, audiobooks, and
podcasts, and can sort its media library alphabetically by song title, artist, album, playlist,
folder, and genre.

 One notable feature of the S III's music player is Music Square, which analyses a song's
intensity and ranks the song by mood so that the user can play songs according to their
current emotional state. With the release of the S III, Samsung debuted its proprietary music
management and download application called "Music Hub", designed to compete with
Apple's iTunes, iCloud, and iTunes Match services. Music Hub's music catalogue contains
over 19 million songs.

 The S III was the first smartphone to support Voice Over LTE with the introduction of HD
Voice service in South Korea. The phone enables video calling with its 1.9 MP front-facing
camera, and with support for the apt-Xcodec, improves Bluetooth-headset connectivity.
Texting on the S III does not embody any new significant features from the S II.

46
 Speech-to-text is aided by the Vlingo and Google's voice-recognition assistant. Not unlike
other Android devices, there are a multitude of third-party typing applications available that
could complement the S III's stock keyboard.

 On 18 June 2012, Samsung announced that the S III would have a version with enterprise
software under the company's Samsung Approved For Enterprise (SAFE) programme, an
initiative that facilitates the use of private Android devices by professional employees, also
known as "Bring Your Own Device".

 The enterprise S III version would support AES-256 bit encryption, VPN and Mobile Device
Management functionality, and MicrosoftExchange ActiveSync. It was scheduled to be
released in the U.S. in July 2012.

 The enterprise version was expected to penetrate the business market dominated by Research
in Motion's BlackBerry, following the release of similar enterprise versions of the Galaxy
Note, Galaxy S II and the Galaxy Tab line of tablet computers.

 A separate "Developer Edition" of the S III was made available from Samsung's Developer
Portal. It came with an unlockableboot loader to allow the user to modify the phone's
software.

 HARDWARE AND DESIGN:

The Galaxy Nexus (left) and the Galaxy S III

 The Galaxy S III has a polycarbonate plastic chassis measuring 136.6 mm (5.38 in) long,
70.7 mm (2.78 in) wide, and 8.6 mm (0.34 in) thick, with the device weighing 133 grams
(4.7 oz). Samsung abandoned the rectangular design of the Galaxy S and Galaxy S II, and
instead incorporated round corners and curved edges, reminiscent of the Galaxy Nexus.

 The phone is available in two basic color options: "Marble White" and "Pebble Blue";
however, "Pebble Blue" has reportedly been altered to a metallic blue-grey shade. A "Garnet
Red" model was made available exclusively to U.S. carrier AT&T on 15 July 2012.
47
"Sapphire Black", "Titanium Gray" and "Amber Brown" will also be available.

 The S III comes in two distinct variations that differ primarily in the internal hardware. The
international S III version has Samsung's Exynos 4 Quadsystem on a chip (SoC) containing a
1.4 GHz quad-coreARM Cortex-A9central processing unit (CPU) and an ARMMali-400
MPgraphics processing unit (GPU).

 According to Samsung, the Exynos 4 Quad doubles the performance of the Exynos 4 Dual
used on the S II, while using 20 percent less power. Samsung had also released several
4GLTE versions—4G facilitates higher-speed mobile connection compared to 3G—in
selected countries to exploit the corresponding communications infrastructures that exist in
those markets.

 Most of these versions use Qualcomm's Snapdragon S4SoC featuring a dual-core 1.5 GHz
Krait CPU and an Adreno 225 GPU. The South Korean and Australia versions are a hybrid of
the international and 4G-capable versions.

 The S III has a maximum of 2 GB of RAM, depending on model. The phone comes with
either 16 or 32 GB of internal storage, with a 64 GB version to be available internationally;
additionally, microSDXC storage offers a further 64 GB for a potential total of 128 GB.

 Moreover, 50 GB of space is offered for two years on Drop box—a cloud storage service—
for purchasers of the device, doubling rival HTC's 25 GB storage for the same duration.

 The S III's HD Super AMOLED display measures 4.8 inches (120 mm) on the diagonal,
making it Samsung's third largest phone display, only exceeded by the Galaxy Note's 5.3
inches (130 mm) and the Galaxy Note II's 5.55 inches (141 mm). With a 1,280×720-pixel
(720p) resolution, its pixel per inch (PPI, a measure of pixel density) is a relatively high 306,
which is accommodated by the removal one of the three subpixels—red, green and blue—in
each pixel to create a Pen Tile matrix-display.

 Consequently, it does not share the "Plus" suffix found on the S II's Super AMOLED Plus
display. The glass used for the display is the damage-resistant Corning Gorilla Glass2.

48
Back view of the Japanese S III model, SC-06D

 The S III has an 8-megapixel camera similar to that of the Galaxy S II. It can take
3,264×2,448 resolution photos and record videos in 1,920×1,080-pixel (1080p) resolution.

 Samsung improved the camera's software over that of its predecessor to include zero shutter
lag, and Burst Mode and Best Shot, which work together to quickly take numerous photos
before the best-judged frame is selected.

 The phone can also take pictures while recording videos. The rear-facing camera is
complemented by a 1.9-megapixel front-facing camera that can record 720p videos.In
addition to the 4.8-inch (120 mm) touchscreen, the S III has several physical user inputs
including a home button located below the screen, a volume key on the left side and a
power/lock key on the right.

 At the top there is a 3.5-millimetre (0.14 in) TRRS headphone jack and one of the two
microphones on the S III; the other is located below the home button. The S III is advertised
as having an MHL port that can be used both as a micro-USB On-The-Go port, and for
connecting the phone to HDMI devices.

 However, a retailer later discovered that Samsung had made a modification to the electronics
of the port such that only the adapter made specifically for this model by Samsung could be
used.

 The S III's li-ion 2,100 mAh battery is said to have a 790-hour standby time or 11 hours of
talk time on 3G, compared to 900 hours in standby and 21 hours of talk time on 2G.

 Built into the battery is near field communication connectivity, which allows users to share
map directions and YouTube videos quickly using Wi-Fi Direct (through Android Beam),
and perform non-touch payments at shops that employ specially equipped NFC cash
registers.

 To help minimize battery consumption, Samsung has introduced "Smart Stay", an ability to
49
track a user's eyes and turn off whenever the person is not looking at it.

 The battery can be wirelessly charged using a special charging pad (sold separately) that
utilizes magnetic resonance to produce a magnetic field through which electricity could be
transferred.

 On September 19, 2012, security researchers demonstrated during Pwn2Own, a computer


hacking contest held in Amsterdam, Netherlands, that the S III can be hacked via NFC,
allowing attackers to download all data from the phone.

 CNET TV torture-tested an S III by cooling it to 24 °F (−4 °C), placing it in a heatproof box


and heating it to 190 °F (88 °C), and submerging it in water—the S III survived all three
tests. The phone also did not exhibit any scratches when a key was repeatedly scraped against
the display.

 However, Android Authority later carried out a drop test with the purpose of comparing the
Samsung Galaxy S III and the iPhone 5.

 The screen on the S III shattered on the second drop test, while the iPhone received only
minor scuffs and scratches on the metal composite frame after three-drop tests.

 Model Variants:

 On 16 May 2012, NTT DoCoMo announced that they would sell an LTE model of the S III,
using a QualcommSnapdragon MSM8960 SoC with an integrated on-die LTE-modem.

 On 30 May 2012, several Canadian carriers announced that they also would sell an LTE
model of the S III with the model number SGH-i747 and the same specifications as the one
for NTT DoCoMo.

 Within a week, on 4 June 2012, T-Mobile USA and AT&T[88] announced that they would
sell the same versions of the S III as the Canadian carriers announced on 30 May. Verizon,
Sprint and U.S. Cellular sell a similar version with CDMA support.

 Thus the design and name of the Galaxy S III for North America is retained from the
international version, marking a deviation from the previous customization of design and
name for different carriers of the previous Galaxy S models.

 The South Korean LTE models—considered the ultimate Galaxy S III model—share the 4G
LTE support and 2 GB of RAM of the North American and Japanese versions, but come with
the international version's Samsung Exynos 4 Quad SoC, in addition to the T-DMB module

50
and antenna.

 This compelled Samsung to increase the model's thickness to 9 millimeters (0.35 in). A
similar quad-core 4G LTE version of the S III is to be released in Australia.

 In September 2012 Samsung confirmed the launch of the 4G version of Galaxy S III (along
with 4G versions of Galaxy Note II and Galaxy Note 10.1) in the Nordic countries in the
fourth quarter of 2012.

RELEASE AND RECEPTION

 COMMERCIAL RECEPTION:

 According to an anonymous Samsung official speaking to the Korea Economic Daily, the S
III received more than 9 million pre-orders from 100 carriers during the two weeks following
its London unveiling, making it the fastest-selling gadget in history.

 In comparison, the iPhone 4S received 4 million pre-orders prior to its launch,while


Samsung's previous flagship phone, the S II, had 10 million handsets shipped within five
months.

 Within a month of the London unveiling, auction and shopping website eBay noted a 119-
percent increase in second-hand Android phone sales. According to an eBay spokesperson,
this was "the first time anything other than an Apple product has sparked such a selling
frenzy."

 The S III was released in 28 countries in Europe and the Middle East on 29 May 2012. To
showcase its flagship device, Samsung afterwards embarked on a global month-long tour of
the S III to nine cities, including Sydney, New Delhi, and cities in China, Japan, South Korea

51
and the US.

 The S III has helped Samsung consolidate its market share in several countries including
India, where Samsung expected to capture 60 percent of the country's smartphone market,
improving on its previous 46 percent.

 Within a month of release, Samsung had a 60-percent market share in France, while the
company controlled over 50 percent of the German and Italian smartphone markets.Over a
similar period the S III helped increase Samsung's market share in the United Kingdom to
over 40 percent, while eroding the iPhone 4S's 25 percent to 20 percent in the country.

 The S III was scheduled to be released in North America on 20 June 2012, but due to high
demand, some U.S. and Canadian carriers delayed the release by several days, while some
other carriers limited the market at launch.

 The S III's U.S. launch event took place in New York City, hosted by Twilight actress Ashley
Greene and attended by dubstep artist Skrillex, who performed at Skylight Studios.

 Samsung estimated that by the end of July 2012, 296 carriers in 145 countries would have
released the S III, and that more than 10 million handsets would have been sold. Shin Jong-
kyun, president of Samsung's mobile communications sector, announced on 22 July that sales
had exceeded 10 million.

 According to an assessment by Swiss financial services company UBS, Samsung had


shipped 5–6 million units of the phone in the second quarter of 2012 and will ship 10–
12 million handsets per quarter throughout the rest of the year.

 An even more aggressive prediction by Paris-based banking group BNP Paribas says
15 million units will be shipped in the third quarter of 2012, while Japanese financial
consultant company Nomura places the figure for this quarter as high as 18 million. Sales of
the S III may top 40 million by the end of the year.

 To meet demand, Samsung has hired 75,000 workers, and its South Korean factory is
running at its peak capacity of 5 million smartphone units per month.A manufacturing flaw
resulted in a large portion of the new smartphones having irregularities with the "hyper-
glazing" process.

 The mistake caused an undesirable finish on the blue back covers and resulted in the disposal
of up to 600,000 plastic casings and a shortage of the blue model.

 The issue was later resolved; however, Reuters estimated that the shortage had cost Samsung

52
two million S III sales during its first month of release.

 On 6 September 2012, Samsung revealed that sales of the S III had reached 20 million in
100 days, making it three and six times faster-selling than the Galaxy S II and the Galaxy S,
respectively.

 Europe accounted for more than 25 percent of this figure with 6 million units, followed by
Asia (4.5 million) and the U.S. (4 million); sales in South Korea, the S III's home market,
numbered 2.5 million.

 Around the same time of Samsung's announcement, sales of the S III surpassed that of the
iPhone 4S in the U.S.

 In the third quarter of 2012, more than 18 million S III units were shipped, making it the most
popular smartphone at the time, ahead of the iPhone 4S's 16.2 million units. Analysts
deduced that the slump in iPhone sales was due to customers' holding out for the unveiling of
the iPhone 5.

 Critical reception:

 The reception of the Galaxy S III has been particularly positive. Critics noted the phone's
blend of features, such as its S Voice application, display, processing speed, and dimensions
as having an edge over its competition, the Apple iPhone 4S and HTC One X.

 VladSavov of The Verge declared it a "technological triumph", while Natasha Lomas of


CNET UK lauded the phone's "impossibly slim and light casing and a quad-core engine",
calling it the "Ferrari of Android phones", a sentiment affirmed ("a prince among Android
phones") by Dave Oliver of Wired UK and ("king of Android") EsatDedezade of Stuff
magazine.

 Gareth Beavis of TechRadar noted that the S III is "all about faster, smarter and being more
minimal than ever before while keeping the spec list at the bleeding edge of technology."
Matt Warman of The Daily Telegraph said, "On spending just a short time with the S3, I'm
confident in saying that it's a worthy successor to the globally popular S2".

 Upon release, a number of critics and publications have made references to the S III,
Samsung's 2012 flagship phone, as an "iPhone killer", responding perhaps to Apple's
favorable customer perception.

 The label owes itself to the S III's use of the Android OS—the chief rival of Apple's iOS—as

53
well as its design and features that rival the iPhone 4S such as Smart Stay, a large display, a
quad-core processor, Android customizability, and a multitude of connectivity options.

 The S III was the first Android phone to have a higher launch price than the iPhone 4S when
the Apple product was released in 2011. With the S III, Tim Weber, business editor of the
BBC, observed, "With the new Galaxy S3 they [Samsung] have clearly managed to move to
the front of the smartphone field, ahead of mighty Apple itself."

 Conversely, reviewers have opined on the design and feel of phone, calling its polycarbonate
shell "cheap" and having a "slippery feel".

 The S Voice was described as "not optimized" and "more rigid than Siri" with its poor voice-
recognition accuracy, with instances when it would not respond at all

 Another usage problem was a microphone malfunction that resulted in difficulty


communicating during a call.

 Reviewers have noted the somewhat abrupt auto-adjustment of display brightness, which
tends to under-illuminate the screen; however, it has twice the battery life compared to the
HTC handset, achieved partly through the dim display.

 Others say the numerous pre-installed apps make the S III feel "bloated". In late-September
2012 TechRadar ranked it as the No. 1 handset in its constantly updated list of the 20 best
mobile phones;Stuff magazine also ranked it at No. 1 in its list of 10 best smartphones in
May 2012.

 The Galaxy S III won an award from the European Imaging and Sound Association under the
category of "European Mobile Phone" of 2012–2013. In 2012, the Samsung Galaxy S III won
T3's "Phone of the Year" award, beating the iPhone 4S, the Nokia Lumia 900, the Sony
Xperia S and others.

54
MODELS OFGALAXY

SAMSUNG GALAXY S-2 SAMSUNG GALAXY S-3

SAMSUNG GALAXY ACE 2 SAMSUNG GALAXY S-3 MINI

55
IPHONEV/SGALAXY

 The two phones are polar opposites in terms of design - starting from size, through the design
language, to the OS philosophy, those two could hardly be more different.

 Apple has everything tightly locked down. Perfection, as they see it, can only be achieved in
their walled garden. With Android and Samsung there's little you're not allowed to tweak (but
be careful what you wish for as the saying goes).

 It's not a battle of light versus dark, it's a matter of values and beliefs - Zen-like perfection
and simplicity versus nothing-is-off-limits freedom. Here's what kind of design choices that
led to:

 Apple iPhone 5 over Galaxy S III:

 Thinner, lighter, more compact


 More impressive build materials
 Sharper screen with better sunlight legibility and more accurate colors
 LTE on all models

 Samsung Galaxy S III over iPhone 5:

 Bigger, higher-res screen


 NFC connectivity
 Standard USB port for data transfer and charging
 Micro SD card slot for (cheap) storage expansion
 Mass storage mode, USB Host functionality
 Native Google Maps
 2GB RAM in some versions

 The new iPhone is taller and thinner than its predecessor, but keeps the same screen width
and pixel density, and makes sure the hand feel is not impaired.

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 Apple also went with a brand new connector design - the Lightning port.

 The inconvenience of yet another standard aside, it is better in every way and has allowed
Apple engineers to build a more compact phone.

 Samsung, on the other hand, went all out - bigger this, more of that, let's get this in too. It
adhered to industry standards and the Galaxy S III has a micro SD card slot and a user-
accessible battery, which makes extending the phone's life easier (e.g. expanding the storage
or changing the battery when the old one starts showing its age).

 The differences in ideology are apparent in the software too - Apple best executes Apple‘s
design, so they made their own maps. It's not an easy task and it will take years to get them
right (it's how long it has taken their competitors to get where they are today).

 Samsung on the other hand take advantage of Android's open, extendable design and piled on
new features. There's barely a corner left in the OS that doesn't bear their mark.

DESIGN AND BUILD QUALITY

 Apple's design team must be quite fond of the iPhone 4, which explains why the new iPhone
5 (two generations newer) looks almost identical. They aimed for same but better and pretty
much nailed it, barring some issues with the finish.

 Samsung on the other hand is keeping things fresh and is on its third design for the third
generation Galaxy S phone.

 Apple replaced the thick, heavy glass on the back with aluminum. This made the phone both
thinner and lighter, plus aluminum is usually appreciated when it comes to high-end feel,
though it's scratch-prone.The device was designed with durability in mind (scratches on the
back will spoil the aesthetics but won't impede functionality).

 It has a scratchproof sapphire to protect the camera lens, for example. One thing we're not so
sure about (other than the aluminum back) is the home button - those have been known not to
age gracefully and while it feels different on the iPhone 5, only time will tell if Apple has
really taken care of the issue.

 The 3.5mm audio jack was moved to the bottom, so you can listen to music with the phone
upside down in your pocket (that was made possible by the new, smaller connector). The
advantage of this is that you can reach in and pull the phone out holding it the right way up,
without having to adjust your grip.

 The new connector is pretty interesting itself - it has the awesome ability to work whichever
way you plug it in (no more guessing way is up) and is more durable than its 30-pin
predecessor, but requires a $30 adapter to work with older accessories (and not all of them
are supported).

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 If TV-out is what you are after, for example you will need to pay $49+tax for a lightning to
HDMI cable, which sound quite ridiculous

 Apple also went with a new SIM card standard - nanoSIM. It's quite rare at the moment, but
getting a new SIM or cutting an old one to size is a fairly easy task, so we don't consider this
much of a downside

 Samsung took a new turn when designing the new Galaxy S. Instead of the durable but plain-
looking plastic of the S II, they went with hyper glaze finish.

 The curves of the phone make it feel thinner and improve the handling, but it just might feel
too plasticy for some.

 One thing no one can deny is that you get more color options than you do with the iPhone
(which sticks to black or white despite the palette of colors on the iPod touch).While
scratching the back is not a problem, the screen seems to be a bigger worry.

 Even though both phones' screens are protected by Gorilla Glass (GG 2 on the Samsung),
according to the first drop tests we saw, the screen on the Galaxy S III is a bit easier to crack
than that of the iPhone.

 The port positioning on the Galaxy S III is traditional - 3.5mm audio jack on top and a
microUSB at the bottom (if you're going to have docks and cradles, that's where you need to
put the USB port, really).

 While the microUSB cables can be plugged in only one way, they are much easier to find.
And with the right adapter, you get either HDMI or USB Host thanks to the MHL
functionality.

 We mentioned the sapphire cover on the iPhone 5 that protects the camera. The Galaxy S III
doesn't have that, in fact, the camera protrudes slightly making it even more vulnerable.

 The Galaxy S III uses the increasingly popular microSIM format and it does have a microSD
card slot, which pretty much makes paying extra for a 32GB or 64GB version unnecessary.
You can always pop in a 32GB or 64GB card - not only will you be actually getting more
storage in the end, but you'll be saving quite a lot of cash, too.

 It has 2100mAh capacity, more than the 1440mAh of the iPhone 5, but the custom-made
Apple A6 chipset might be able to beat the Exynos 4412 Quad inside the Galaxy S III.

 There's no contest here really. The iPhone 5 handles like something you bought from a
jewelry shop and it looks way better than the Galaxy S III. It's also way more compact so
even with the build quality issues it has, it still comes as a winner here.

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 Winner: Apple iPhone 5

DISPLAY COMPARISON
 The Samsung Galaxy S III and the Apple iPhone 5 both have 16:9 screens and both are
bigger than those of their predecessors, but that's where the similarities end.

 The Galaxy S III has a 4.8" Super AMOLED display of 720p resolution and Gorilla Glass 2,
while the iPhone 5 has a 4" IPS TFT display of 640 x 1136 resolution and Gorilla glass.Let's
concentrate on the size for a moment. The S III screen has 44% more surface area, so while
the difference in diagonals is only 0.8", it makes a huge difference in usability.

 The extra size comes at the price of sharpness - while the iPhone 5 has a slightly lower
resolution, its pixel density is 326ppi (same as on the 4 and 4S), while the Galaxy S III has
306ppi.There's more to it than that, however. The iPhone 5's screen has an RGB matrix,
while the Super AMOLED on the Galaxy S III is Pen Tile with only two sub-pixels per pixel.
The following macro shots taken under a microscope should help illustrate the difference.

 The second set of images is of white text on a black background with lines 1px thick. To
make white you need all three of the primary colors (Red, Green and Blue), but since the Pen
Tile only has two of those for each pixel it needs to "borrow" sub pixels from neighboring
pixels.

 So, a 1px thick white line on the Galaxy S III becomes 1.5 px wide (three sub-pixels total,
each pixel is 2 sub-pixels wide). This is an extreme example, of course, but it does affect
sharpness in real-life usage too.To the naked eye, the differences are less apparent but they
are still there. If you know what to look for, you can spot the crosshatch effect of the PenTile
matrix, but you probably won't notice it in daily use.

 The viewing angles on both screens are great, but if we had to nitpick the iPhone 5 shows
very slight contrast loss while the Galaxy S III starts showing a blue-green tint. Those things
are really only noticeable at extreme angles and even then not much.

 As for colors, the Super AMOLED screen shows more saturated colors, which is a blessing
or a curse, depending on who you ask. You do have an option to control the saturation, so
we're willing to go with blessing. The iPhone 5's color rendering is excellently accurate,
which is pretty great, but in some cases it's not as punchy as the Galaxy S III.

 Other important considerations are the brightness and contrast of the display, which strongly
affect the viewing experience. Combine that with the reflectivity of the screen and you get
the sunlight legibility, which is very important for devices that are much used outdoors.

 The iPhone 5 scores two victories - it's brighter, pushing out almost twice the lumens as the
Galaxy S III and it is better under direct sunlight.

 The superior brightness is no surprise - LCDs are typically brighter than AMOLEDs.
However, AMOLEDs usually offer better sunlight legibility; so topping the Galaxy S III is a
big win for the iPhone.

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 Where the Galaxy S III wins by default is contrast - it's theoretically infinite as the black
levels are 0.

 However, with a 1000+ contrast for the iPhone 5's screen, the practical difference is very
small (unless you're in a dark room, so there are no light sources to reflect off the screen).

 As far as image quality goes, both are great but overall the iPhone 5 has an edge.Image
quality is only one variable in the equation though - screen size is very important as well.

 The Galaxy S III display dwarfs the iPhone 5 one and makes it pale in comparison by the
virtue of its sheer size.

 It offers a lot more room, which is great for web browsing, gaming, watching videos and
whatnot. The smaller screen may have helped the iPhone 5 is the previous chapter as it
allowed it to remain far more compact, but it lets it down here.

 The screens indirectly affect another aspect of the two phones that we'll cover next - battery
life.

 Winner: Samsung Galaxy S III

BATTERY LIFE

 Awesome features are great, but a phone with a flat battery is about as useful as a
paperweight. This is why a long-lasting battery is a major consideration when buying a new
phone.

 The iPhone 5 has a 1,440mAh battery, while the Galaxy S III has a beefier 2,100mAh
battery. Both phones use chipsets designed by their respective companies, so let's see how
well they did.

 Good, old-fashioned talking is either the most important feature of a phone or a secondary
feature, depending on who you ask. Still, if you didn't care about telephony you'd probably be
reading an iPod Touch vs. Galaxy Player comparison.

 The bigger battery on the S III keeps it going for 10 hours and 15 minutes, but the iPhone 5's
modem proves very efficient and its talk time is 20 minutes shy of the 9 hours mark.

 In either case you're unlikely to run the battery dry with just voice calls, but if you forgot to
charge your phone, the S III will give you more call time than the iPhone 5.

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 The mobile web browsing has been eating into traditional desktop browsing for several years
now and is a defining feature of smartphones.

 Apple pulled off a small miracle and the iPhone 5 can surf the web over Wi-Fi for 10 hours
straight, while the Galaxy S III last "only" 6 and a half hours.

 Not that anyone would browse the web on a phone for 6 hours straight, but you have to keep
in mind that a smartphone gets used for a number of things throughout the day.

 The more battery-efficient browsing on the iPhone 5 will leave more battery for other
activities (e.g. it will balance the scales if you talk and browse a lot).

 Now that the iPhone has a 16:9 screen, watching videos is finally comfortable (practically all
new content uses that aspect ratio).

 Plus, video playback is one of the areas where making the screen taller really makes a
difference (it doesn't do much for web browsing, for example).

 But speaking of size, the Samsung Galaxy S III clearly has the advantage here (a TV set is
never too big).

 Anyway, the playback times for both phones are separated by about 40 minutes with the
advantage going to the iPhone. That's the length of a single episode of a "one hour" show (not
counting breaks).

 With advantages in two out of the three categories, the Apple iPhone 5 manages to snag a
narrow victory, but the Samsung Galaxy S III is close behind thanks to efficient standby.

 While you'll probably be charging both phones at least every other day, the iPhone 5 will
give you more web browsing time, while the Galaxy S III will offer some extra talk time.

 A hardware design difference comes into play here - it's quite easy to carry a second battery
for the Galaxy S III and pop it in when the first one is depleted, doubling the battery life (or
tripling it - third party batteries are quite cheap).

 With the iPhone, the only way to up the battery life beyond what's offered out of the box is to
use one of those unsightly extension packs.

 Winner: Tie

TELEPHONY

 Both the Galaxy S III and the iPhone 5 are devices capable of doing truly amazing things but
we shouldn‘t forget that they are still phones, so telephony and messaging is a pretty

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important feature to get right. Samsung and Apple have both polished their telephony
experience over the generations of smartphones they‘ve produced.

 The dials on the iPhone 5 and Galaxy S III are pretty standard affair. You get a big dial pad
bringing you very thumb-friendly buttons to press. However, once you start dialing a number,
Samsung‘s smart dial kicks in and start searching names and numbers simultaneously.

 If it hits any matches, the dialer displays the contact photo and number of the first and, if
there are more an arrow next to it, which lets you see the rest. Overall smart dialing is a real
time-saver.

 On either handset you can also search contacts using the universal search tool from your
home screen. The Galaxy S III has something extra there, too – since it‘s an Android
smartphone, it lets you make widgets of your favorite contacts, which are always just a click
away.

 And that‘s not the only telephony trick, the Samsung Galaxy S III has up its sleeve. We find
the Direct Call feature pretty cool. It lets you dial a number by lifting the phone up to your
ear while browsing contacts, reading or composing a message. There‘s also flip to mute,
which lets you mute the ringer and disable the vibration by simply turning your phone over.

 Another trick in the Touch Wiz bag is the very advanced black list. You can add numbers to
it, or set it to automatically reject calls from phones starting with, ending with or containing
some preset numbers. The Apple iPhone 5 and iOS6 don‘t pack a similar feature out of the
box.

 When it comes to in-call quality, the competitors are nothing short of great. The Apple
iPhone 5 boasts a triple-microphone setup and, delivers crisp in-call voice quality. The
Samsung Galaxy S III has only two mics but still did quite well in that aspect.

 The iPhone 5 and Galaxy S III cover the basics giving you the recent call log, list of favorites
as well as quick access to the keypad. The Galaxy S III is further enhanced with clever
shortcuts in the call log, phonebook, messaging and just about every other contact listing -- a
swipe to the right starts a call, while swiping to the left starts a text message. Just like the
smart dial, once you get used to it, it‘s a real time-saver.

 Finally video calls – the Samsung Galaxy S III supports native video calls, which mean that
you can call any other handset that supports the feature.

 The iPhone 5 lacks that, but features FaceTime, which is the Apple equivalent. FaceTime
does offer higher quality than regular video calls, but its reach is far reduced.

 It‘s a pretty easy choice here - the Galaxy S III offers so many more features that it had no
trouble walking away with the win.

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 Winner: Samsung Galaxy S III

MESSAGING

 In terms of messaging, the differences between the iPhone 5 and Galaxy S III aren't
substantial.

 Both support basic SMS and MMS messages, allow you to store virtually unlimited amount
of messages, display text messages as a conversation and support multiple recipients.

 After the Jelly Bean the Galaxy S III has an advantage here, though – the voice typing can be
made to work offline on the Android smartphone.

 All you have to do is download the needed language packs once and you can use the feature
even without data connectivity.

 Speaking of typing, the keyboards on both devices are pretty. On the Galaxy S III you get the
benefit of the larger screen, while on the iPhone 5 there‘s the really cleverly thought out iOS
keyboard, which many users swear by.

 It really does all it can to offset the screen estate advantage, although it lacks some extra
functionality that the Samsung keyboard does.

 There‘s no Swype-like input, for example, or the option to switch between letters and other
characters with a horizontal swipe.

 Furthermore, the Galaxy S III has access to a host of alternative keyboards from the Google
Play Store, whereas the iPhone 5 is limited to its stock keyboard for good.

 Apple‘s trump in the messaging department is the iMessage service. It lets you exchange
instant messages between iOS-running –Gadgets either over Wi-Fi or 3G.

 The service supports plain text as well as multimedia (videos, pictures, sound) messages.

 Additionally, each conversation is synced with the iCloud service making it available on all
iDevices, including the Mac OS X-running ones.

 Samsung has its own iMessage rival in the face of ChatON, but that‘s neither as nicely
integrated, nor nearly as popular, so it‘s pretty useless at this point.

 It‘s too close to call here really – the two are just great for messaging and picking one over
the other is strictly a matter of personal preference.

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 Winner: Tie

Video playback

 As far as video playback is concerned, it's hard to disagree that (screen) size does matter and
the bigger it is, the better the experience is.

 The Samsung Galaxy S III not take a huge advantage of its 4.7-inch Super AMOLED
display, but also builds on top of it with one of the best default mobile video player apps
we've come across.

 It's clear that Samsung developers have really put a lot of effort in this one. It supports
virtually every video format you can think of (even in FullHD), starting with the basic .WMV
and .AVI (XviD and DivX) going through more demanding H.264 (and H.263) and MPEG4
and finishing with the open-standard VP8 (WebM). The Galaxy S III doesn't break a sweat
with large files either.

 Once you start playing a video, you can choose between three view modes (original, full
screen and fit-to-screen). However, this only scratches the surface on the things you can
adjust - video brightness, color tone, play speed and toggling outdoor visibility on or off. The
video player also benefits from Samsung's Sound Alive audio-enhancing technology.

 The Samsung Galaxy S III also made a good impression when it offered a list of subtitles and
let us pick.

 Most video players don't bother and just look for a file with the exact same name as the
video file (save for the extension).

 For the default video player iOS 6 is packing on the iPhone 5, things aren't so rosy. Granted,
with its 4-inch screen boasting an aspect ratio of 16:9, watching videos is far more enjoyable
than on any of the previous iPhones, but video format support is extremely limited.

 DivX and XviD videos are a no-no, and don't count on .WMV playing either. To play those,
you can have iTunes convert them beforehand, which is a bit tedious.

 As for options for video viewing, the iPhone 5 video players offer fit-to-screen and full
screen modes.

 There aren't color tone adjustments. Also, don't count on subtitle support, unless the subtitles
are built into the video file itself.

 It's worth mentioning the list view modes both video player apps have to offer. Samsung has
overdone themselves in this aspect and as a result the Galaxy S III offers you grid, list,
folders and nearby devices view modes.

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 The grid view is the most eye-catching as it creates video thumbnails that actually preview
the videos they represent, instead of showing static images.

 Compared to the Galaxy S III, the iPhone 5 simply offers you a uninspired list of videos.

 There's even more to the Galaxy S III video playback capabilities. Pop up play feature
enables you to watch a video in a small floating window that stays on top of other apps,
which you currently use.

 Finally, the chapter preview breaks down a video in several; scenes and shows a rectangular
grid, with live thumbnails (just like the grid view we mentioned).

 Another easy pick - the Apple iPhone 5 gets blown away by its competitor here.

 The only arguments it has on its side are the slightly longer battery life and the tiny bit more
accurate colors, but it remains a distant second.

 Winner: Samsung Galaxy S III

Audio Playback and Audio Quality

 In the history of tech companies, there are very few ones that can match the expertise of
Apple when it comes to audio playback.

 Ever since the guys at Cupertino launched the first iPod back in 2001, they've been constantly
refining and enhancing the experience of its audio players.

 The culmination of those 11 years of constant refinement is packed in the iPhone 5 and its
Music app (formerly known as iPod).The interface is polished, simple and so straightforward
that an infant could use it.

 The Music app on the iPhone 5 enters funk mode once you flip the phone into landscape,
initiating Cover Flow. It lists all the albums from the library - a tap on an album thumb lists
all the tracks in it.

Cover Flow looks the part

 Once you choose a song, the player brings up the Now Playing screen. It's clean in design
and packs all the controls you'll ever need when dealing with music. There are also other
notable features such as an equalizer with presets, playlists and different sorting modes
(artists, songs, albums. genre, compilations or composers).

 Samsung Galaxy S III's music player doesn't beat around the bush either and sports the same

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array of features like the iPhone 5's. Where it manages to differ and get an edge is the Music
Square feature, which automatically rates a song as exciting or calm, passionate or joyful and
plots those songs on a square (hence the name).

 From here, you can highlight an area of the square and the phone will automatically build a
playlist of songs that matches your selection.TheTouchWiz Music app also boasts Samsung's
SoundAlive technology with 7.1 channel virtualization.

 With any iPhone, there are three ways to manage your music - on a computer with iTunes,
direct purchase in the iTunes app on your iPhone, or iCloud sync (only with the more recent
generations).

 On a computer with the iTunes software you can create playlists and sync them with your
iPhone. It has to be one computer though - each new computer sync will overwrite your old
music library.

 If you buy songs directly on your iPhone (via the iTunes Store), you can either sync them
with your computer or download them again when you log in with the Apple ID you bought
them with. The third way is the iCloud. If your Music sync is turned on, then you can always
download your music library (whatever the reason - restore, new device, deleted, etc.), which
is really handy.

 Samsung has developed its own ways to let users acquire and manage their music. The Kies
software is Samsung's direct answer to Apple's iTunes and follows the same recipe.

 On of the Kies key features is Wireless Sync, which uses Wi-Fi to sync the music, photos and
videos on your smartphone. Mind you, you'll need to install the Samsung Kies app on the
Galaxy S III for that to work.

 While using iTunes to set up and upload media to the iPhone is obligatory, you don't really
need Kies, as the Galaxy S III has Mass storage.

 This means uploading your music with simple copy paste from your computer. Still, if you
want to organize it through a program, Samsung enables you to do so.

 Just like Apple, Samsung is also having its very own music store dubbed Music Hub, where
you can purchase from over 19 million songs and upload your existing music to the cloud.

 This allows you to stream it to your device and listen it on the go. And while not strictly a
Galaxy S III feature we'll mention that the Google Play Store is also an alternative, when it
comes to purchasing music, TV episodes and movies.

 Both the Samsung Galaxy S III and Apple iPhone 5 music players have great file
compatibility and support most formats out of the box. Great quality .mp3 files with high
bitrate are not problem for the flagship devices.

 However, the iPhone 5's music player doesn't get along very well with FLAC files, so you'll
need an (often paid) alternative app to play them.

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 The Galaxy S III on the other hand handles those trouble-free.

 The Apple iPhone 5 and the Samsung Galaxy S III are quite evenly matched in terms of
audio quality, too.

 The Samsung smartphone has slightly better stereo when used with an active external
equalizer, but the rest of the readings are basically identical.

 We would still give the nod to the iPhone 5 here, as it's output is slightly louder than that of
the Galaxy S III. We have to admit that the gap isn't as big as it was on the iPhone 4S and the
Galaxy S II, though.

 Winner: Apple iPhone 5

CAMERA AND VIDEO STABILIZATION

 The iPhone 5 is the epitome of point-and-shoot, but the deceptively simple interface of the
camera actually hides a few of advanced features. There's tap focus, geotagging, HDR mode
and the new Panorama mode. One thing that camera enthusiasts appreciate and the Galaxy S
III doesn't have (not even the Nokia 808 PureView) is the AE/AF lock.

 The Samsung Galaxy S III camera has every feature Samsung devices could think of. The
customizable UI will help bring out the ones you use most often, but there are so many
features it will take you a lot of time to go through them all.

 The Galaxy S III matches the iPhone 5 in that it has HDR and Panorama modes, but it also
adds things like burst shot, adjustable image properties (ISO, exposure compensation, etc.),
scenes, share shot and beauty shot.

 Here are some crops to highlight the differences between the two cameras. The iPhone 5's
camera is a bit sharper, though it helps that its field of view is narrower than that of the
Galaxy S III (which fits more of the scene and thus there're fewer pixels to describe each
object).

 In difficult lighting situations, you can always go for the HDR mode. It requires a firm hold
and it's not suitable for fast action scenes, but it can make a big difference.

 Both phones manage to bring out detail in the really bright parts of the image (the clouds with
the sun behind them), but the Galaxy S III does a better job of bringing in detail in the
shadows.The contrast of the HDR shots is on the conservative side, so you can edit the
photos later, but the photos look a little "flatter" than the ones from the iPhone 5, which
produces images of more limited dynamic range, but better contrast.

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 Here are some more crops to show how each phone does in HDR mode (photos were
downscaled to 25% before the crops were made).

 Keep in mind that if you point the iPhone 5 camera at a bright light source, you might get
purple flare in your photos.And finally, lets take the Panorama features of both phones for a
spin - and quite a spin it is.

 Both cameras managed to capture virtually the same area but the iPhone 5 panorama has
double the resolution of the Galaxy S III one.The iPhone 5 also did a cleaner stitch - you can
see the stitching artifact in the middle of the S III panorama. The Galaxy S III, however,
handled the transition better from well-lit to dark in the panorama.


Apple iPhone 5 panorama

Samsung Galaxy S III panorama

 So it's sharper images with better white balance versus some extra functionality. On one hand
very few people will use those extra camera settings, so they probably shouldn't count for
much.

 On the other, if you are looking from close enough to be able to spot the differences in image
quality (things are really close) you might be among those few people. Still, we'd give the
iPhone 5 the nod here, but keep in mind that it's a win by the narrowest of margins.

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 Winner: Apple iPhone 5

PHOTO VIEWING

 We already discussed the iPhone 5 and Galaxy S III cameras, but how good are those devices
when it comes to displaying the photos they've taken? How easy is it to import already
existing photos from another device to those handsets? Let's havelook.

 Both smartphones have enough muscle under the hood to provide more than smooth and fluid
browsing experience. Panning and zooming is smooth as you can get.

 The story of which one is better at actually showing images is one of two chapters. If you like
just casually showing images to your friends the Galaxy S III is your best bet. The Samsung
flagship comes with a screen that isn't only larger, but also more saturated and with far
superior contrast due to its Super AMOLED nature.

 The result is extremely vibrant colors and livelier images. Even some very dull scenery look
as if they have come out of a fairy tale on the Samsung Galaxy S III. You can naturally use
the color tone option in the settings menu to tune down the effect, if you feel like it.

 On the other hand, the Apple iPhone 5 is much better suited for more professional
applications.

 The Apple smartphone's screen has much more accurate color reproduction, which makes is
much better for previewing photos before printing them, for example. It's also sharper, which
benefits the picture browsing experience, too.

 Getting the photos onto the device is another story and the Galaxy S III shines with its mass
storage and USB host capability allowing you to easily transfer photos from and to the
handset. A simple USB on-the-go cable stands between you and a flash drive, memory card
reader or even a portable hard drive.

 The Galaxy S III also allows you to easily sync images from your Picasa albums and various
3rd party services like Drop box let you automatically upload any images you capture to the
cloud.

 The Apple iPhone 5 might lack mass storage mode, but it has the other bases covered as well.
The camera connection kit lets you download images from SD cards, thumb drives or even
other memory formats if you have a card reader at hand. You don't get full access to the file
system of the connected storage, just an import button, but that should do on most occasions.

 There's also Photo Stream for automatically uploading your recently shot photos and iCloud
for backing and syncing your albums. Drop box integration is supported as well.

 Picking a winner here is rather hard as it really boils down to personal preference. Accurate
colors or livelier images – everyone needs to make that call for themselves.

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 The opinions around the office are divided, too, so we'll just call this a tie. No matter which
of the two you pick though, you'll be able to browse, share and sync your photo collection
effortlessly.

 Winner: iPhone 5

WEB BROWSING

 When it comes to Internet on a mobile device, the things that have the biggest impact on the
experience are the screen, the performance and the browser. There are other considerations,
of course, like connectivity (e.g. LTE) and battery life, we'll cover those too.

 Anyway, we start with the screens. We already know the deal; the Samsung Galaxy S III has
a 44% bigger screen, which makes a huge difference when browsing desktop sites. The
iPhone 5 screen is slightly sharper, which improves the readability of tiny text.

 When it comes to the web browser, Mobile Safari beats the Samsung-modified Android
Browser at synthetic benchmarks, but the droid does offer more functionality. We quite like
the experimental Quick controls too.

 Flash is being phased out on mobile devices, but you can still run it, even in Jelly Bean. You
also get to choose a different browser - Apple doesn't really allow 3rd party browser engines
to run on iOS, so at best you get reskinned Safari with some extra features and slower
JavaScript.

 You can't set them as the default browser either, so links will keep opening in Safari. Even
so, iOS users are more inclined to switch Safari for something else.

 In Android, you can go for Chrome, which is faster in benchmarks and provides a different
user interface. Firefox is also available and it brings add-on capabilities, something, which its
desktop counterpart is famous for. Then there's Opera too.

 All three of these browsers allow you to sync tabs between your desktop and your phone,
something Apple just added to iOS.

 Moving on, all Apple iPhone 5 versions have LTE connectivity, while not all Galaxy S IIIs
do. If that's important to you, you should make sure you're buying the LTE-enabled version
of the Galaxy S III (model number I9305).

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 For battery life, the iPhone 5 has the clear advantage when browsing the web. It can last 3
and half hours longer than the Galaxy S III, so if you spend a lot of time surfing the net on
your phone, you might appreciate battery life more than the extra screen size that the S III
offers (or carry a spare battery for the droid).

 Overall the two are very close here - the iPhone leads in performance and longevity, but lags
behind in functionality and. What clinches the win for the Galaxy S III here is the larger
screen that makes a huge difference - you can fit more content on the screen without
damaging readability and that's a real boost to usability.

 Winner: Samsung Galaxy S III

MOBILE GAMING

 Mobile games have started rivaling their console counterparts in terms of graphics and fan
base. The Apple iPhone 5 and Samsung Galaxy S III are two high-volume devices with some
of the fastest chipsets on the market, so they'll handle everything from casual games to high-
end 3D games.

 There's a difference in marketplaces between the two OSes, which isn't really new. Android
games are most often free or ad-supported with paid ad-free versions. In the iOS App Store,
$0.99 games are the more common sight.

 But the advantage isn't purely in Android's court - many popular games launch on iOS first
and come to Android later (or launch simultaneously, but the other way around is rare) and
there are still some high-end games that are iOS-exclusive.

 Both phones suffer a bit from other devices in their respective ecosystems. The iPhone 5, for
example, changed the screen aspect ratio and quite a few games have not been updated and
run with black bars on the side, so they're not really making full use of the extra screen real
estate (which is already pretty limited).

 The Galaxy S III has its own headaches - 720p screens are quite popular in Android already,
but some games still haven't been adapted and will be up scaled to fit, which spoils the image
quality somewhat (but isn't fatal). The bigger issue is that some high-profile games are Tegra
3-exclusive because of NVIDIA's close relations with game devices, meaning the S III is
barred from games that would otherwise run on the hardware.

 Apple's iCloud gives the iPhone 5 an advantage over Android phones as it syncs game
progress, so you can easily pick up where you left off. That is helpful when you have more
than one iOS device and also comes into play when upgrading.

 Once again, though, the Galaxy S III wins points for its screen - since most games use on-
screen controls, the big screen allows you to position your thumbs comfortably and still have
good visibility. Not to mention that a larger screen allows you to enjoy those rich graphics
even better.

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 Speaking of controls, the Galaxy S III has proven a wizard at using various console
controllers - the ones from the three major consoles (Xbox 360, PS3 and Wii) are easy to get
working and there are games that support them.

 Throw in a HDMI MHL adapter and you can use the S III as an Android game console. The
Ouya project got a lot of attention, so the Android games that support hardware controllers
should just keep increasing.

 Of course the iPhone 5 also offers TV-out out functionality and there are some dedicated
hardware controllers for the iPhone, but you can't just pick one from your console and use
that.

 Winner: iPhone 5

MAPS AND NAVIGATION

 Back in the summer, Apple dumped Google Maps to debut its own, in-house mapping service
and app dubbed simply Maps. Just hours after iOS 6 rolled out, users started complaining
about the services weak map coverage, lack of transit information, totally messed up POIs
and a few more.

 Despite its shortcomings, Apple Maps is rather good-looking and is packed with handy
features. One of them is the built-in navigation. It works even on the lock screen or in the
background, while you are in other apps. Real-time traffic reports are available and Apple is
also sourcing the live traffic info anonymously from iOS users on the road.

The new Apple Maps

There are also turn-by-turn guidance real-time traffic updates, local search, Yelp reviews and the
impressive Flyover 3D views.

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Voice-guided navigation in the new Apple Maps

 The 3D Flyover mode is a great bonus for your viewing pleasure. When you enable the 3D
view (outside navigation) you will be able to explore cityscapes from birds-eye view. The
currently available selection is extremely limited, but hopefully more areas will be added
later on. You can zoom, tilt and rotate using two-finger gestures to explore 3D landmarks
rendered in real time.

 The Galaxy S III gets Google Maps as its default maps app. Being around for ages, Google
offers detailed (and accurate) mapping information complete with cool features like Street
View mode and voice-guided navigation (although in just 39 countries to Apple's 56). There's
also public transport and pedestrian navigation.The familiar Street View lets you enjoy a 360-
degree view of the surrounding in a particular area.

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Google Maps with vector maps does a bit of 3D

 Just like Apple Maps, Google Maps makes use of vector graphics for displaying maps,
making them lightweight and easy on the phone. Where the Android service comes in front
though, is the offline-caching feature, allowing you to save a particular area for times when
Internet connection isn't at hand.

 For some parts of the world, Apple's Maps relies on the OpenStreetMap Foundation data,
however the main supplier of mapping data for the service is TomTom, but it's more than
obvious by this point that the map data is not up to scratch.

 Overall, being in the mapping data business for quite some time and having state-of-the-art
data centers to serve it has its benefits and Google is taking full advantage of its assets. For
now Apple is playing catch-up with its rather messy entry into the deep waters.

 Surely, iOS Maps will be polished eventually, but that will take quite some time. For now,
though, they are way behind and when even Tim Cook suggests you try some of the
alternatives, we can only pick one winner here.

 Winner: Samsung Galaxy S III


MARKET SHARE

 Samsung has had a great deal of success with its Galaxy line of smartphones over the
past few years, but Apple always seem to stay one step ahead in many of the most
important metrics. After a relatively disappointing launch for the Galaxy
S5, Samsunglooked poised for another tough quarter, but according to a report
from Strategy Analytics, Samsung overtook Apple in the global LTE smartphone
market in Q2.

 The report states that Samsung took 32.2% of the market share with 28.6 million
LTE-capable smartphone sales between April and June while Apple‘s share fell from
40.5% to 31.9% over the same period.

 Although the release of the Galaxy S5 was certainly a huge factor in Samsung‘s
success, the South Korean vendor also has several low-end LTE devices on the market
around the world, whereas Apple has yet to release a budget iPhone.

 As The ChosunIlbo notes, it‘s also likely that many consumers are simply waiting until
the iPhone 6 launches to decide whether or not to upgrade.

 Apparently, Samsung‘s mobile business continued to suffer when it comes to


smartphone sales during third quarter, even though the iPhone 6 wasn‘t available in
stores until the last two weeks of the period – and the phone only launched in more
than 30 markets before the end of September.

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 Operating margin for the smartphone business dropped ―substantially,‖ because of
Samsung‘s increased marketing costs and ―sharply lower average selling prices.‖
ASPs likely fell to $224 in the third quarter, HMC Investment analyst Greg Roh
revealed, from $301 in the previous quarter.

 Apple has supposedly sold more than 21 million iPhone 6 units in the first two weeks
(at least according to unofficial estimates), of which 10 million units were sold during
the launch weekend. Apple will release its earnings report for the July-September
quarter in the following weeks.

 WINNER: APPLE Iphone

Overall Winner: iPhone 5

 Apple‘s flagship phone has some downsides, depending on how highly you value things like
screen size, background multitasking, and maps, but it makes up for them by being the best
built phone on the market, yet again. If there‘s one thing Apple is good at, it‘s attention to
detail.

 The iPhone‘s design flourishes help it overcome some of its technical limitations. Frankly, to
many of you, and sometimes to us too, a phone that works smoothly and simply is better than
the one with the most bells and whistles.

 Winners by category:

 Design and build quality: iPhone 5

 Feel: Galaxy S3

 Screen quality: iPhone 5

 Display: Galaxy S3

 User interface: iPhone 5

 Operating system features: Galaxy S3

 App stores: Tie

 Personalization: Tie

 Maps: Galaxy S3

 Audio and video: iPhone 5

 Cameras: iPhone 5

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 Hardware specifications: Tie

 Voice assistants: iPhone 5

 Voice and LTE data service: Tie

 Charging and connecting accessories: Galaxy S3

 Battery life: Galaxy S3

 Future updates: iPhone 5

 Here‘s how the math worked out: The iPhone 5 had 7 wins, the Galaxy S3 had 6 wins, and a
tie was awarded in 4 categories.

DATA INTERPRETATION
GRAPHICAL REPRESENTATION OF THE DATA:-

1)Which brand in mobile do you prefer?

PREFER %
samsung 42%
apple 58%

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Apple
42%
58%

Samsung

 Interpretation:

 From the total sample it was found that 58% people preferred to buy an Apple iPhone over
the Samsung Galaxy.

 The respondents given a choice to choose either the Samsung Galaxy or the Apple iPhone,
most of them have chosen to buy an iPhone.

 In this question asked in the survey the Apple iPhone has over powered the Samsung Galaxy
by a difference of 16%.

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2)What makes you choose the brand either Samsung or Apple?

BRAND brand status


prefernce feature price logo looks image symbol advertisment others
samsung and
apple 39% 14% 1% 14% 14% 13% 3% 2%

3% 2%
Features

13% price

39% logo

looks
14%
band image

14% status symbol

14% Advertisments

others
1%

 Interpretation:

 The maximum percentage of respondents prefer to buy the smart phone on the basis of its
features, then followed by its Price, status symbol and so on as shown in the Pie chart above.

 While making a decision in order to buy a mobile phone the people are concerned the most
about the features of the cell phon
 Status symbol, Price and the Brand Image also are some other factors, which influence the
people to buy any specific cell phone.

 Advertisements and Logo of the Company does not much influence the respondents to buy
the Mobile in accordance with the Survey taken.

 This question analysis concludes that ―features‖ is the main deciding factor in order to make
a purchase decision of a smart phone.

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3)Which mobile is more innovative and unique?

Innovative and unique %

Samsung 20

apple 80

20% Apple iPhone

80% Samsung Galaxy

 Interpretation:

 In terms of Innovation and the product being unique and different from its competitors, the
Apple iPhone has the maximum percentage.

 80% of the respondents consider the Apple iPhone as a better innovator as compared to
Samsung Galaxy.

 The survey justifies that the Apple iPhone is completely unique and a totally innovative devic

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4)Which mobile has a better Brand Image?

brand iamge %
samsung 16
Iphone 84

16%
iPhone

84% Galaxy

 Interpretation:

 In terms of Brand Image and Status Symbol the Apple iPhone is way ahead of Samsung
Galaxy by 68%.

 It is observed with the help of this survey analysis, the respondents possessing a higher status
symbol prefer to use or are currently using an iPhone.

 The Apple iPhone being much more expensive than the Samsung Galaxy can be one the main
reasons for deriving a higher and a better brand image than Samsung Galaxy.

 One of the other reasons why the iPhone has a better brand image is the reason being
associated with the company Apple itself.

 The Apple Logo and the phone design also makes its brand image better than that of
Samsung Galaxy.

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5)Which mobile is User-Friendlier?

Apple iPhone
46 54%
Samsung
Galaxy

 Interpretation:

 In the comparison of being more user-friendly product though Apple wins it, but not through
a big margin.

 The respondents find the Galaxy as well as the iPhone user-friendly but the Apple iPhone
over powers the Samsung Galaxy by 8%.

 The operating system in the Samsung Galaxy is the Android OS whereas the operating
system in the Apple iPhone is iOS.

 The reason being the respondents choose iPhone as more user-friendly could be because of
its easily usable Apps and iOS.

 The respondents find the Galaxy more complex and sophisticated as compared to iPhone
which is much more simpler and easy to use.

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FINDINGS
 Apple Is more user friendly than Samsung
 Apple is more costly but have a quality product
 Apple has a good image in the mind of costumer
 Different consumer have different way of choosing their phone
 Samsung provide cheap product as compared to apple
 Consumer prefer more apple phones as compared to Samsung phone

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RECOMMENDATION

 The survey conducted was to analyze whether, which of the two smart phone giants are doing
well in the market today in terms of the various factors.

 The survey was based on several platforms like innovation, brand image, user-friendliness,
and brand preferences.

 It was further concluded in this survey that the Apple iPhone is better either through a high or
lower volume be it in all aspects in which the survey is taken.

 Not only through this survey it is being proved that the Apple iPhone is better than Samsung
but facts also have been proven earlier in this report that it is actually over powers the
Samsung Galaxy.

 While conducting this survey, I have come across various suggestions given by the
respondents in relation with the comparison of Galaxy v/s iPhone.

 Many of the respondents suggested having Bluetooth file sharing in the Apple iPhone, so that
it is easy and convenient to share data with different phones.

 Some respondents feel that the Camera and picture quality of Samsung should be improved
in order to give Samsung a better competitive edge in comparison to its rival – Apple iPhone.

 Few suggestions highlighted that the Apple iPhone prices should be reduced to some extent
so that it reaches more number of customers. It should open more iStores in India.

 One of the constant and main suggestions in favor of the Samsung Galaxy was to introduce
some software to tackle virus and malware to protect the smart phone.

 There were respondents who suggested that the Samsung Galaxy should be user-friendlier as
compared to the Apple iPhone.

 The sound quality of iPhone (volume) should be a bit more than what it is currently there and
also the pin to remove sim card is a complex process.

 Samsung should come up with a nice Logo of its own like that of Apple which will in turn
create a good Brand Image in the minds of the consumers.

 Some respondents suggests for the iPhone to come in more colors other than white and black.

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CONCLUSION

 APPLE IS MORE PREFERED BY CONSUMER


 APPLE PROVIDE A GOOD QUALITY PRODUCT AS COMPARED TO SAMSUNG
 APPLE HAS A GOOD IMAGE IN THE MINDS OF CONSUMER
 SAMSUNG IS CHEAPER THAN APPLE
 CONSUMER BUYING BEHAVIOURVARIES FROM CONSUMER TO CONSUMER

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ANNEXURE

“QUESTIONNAIRE ON COMPARATIVE STUDY OF IPHONE V/S GALAXY”


1) NAME:
_________________________________________________________________________
____________________

2) MOBILE NO: ________________________________________

3) ANY OTHER SUGGESTIONS/COMMENT:


______________________________________________________

_____

4) WHICH MOBILE ARE YOU CURRENTLY USING?

o APPLE IPHONE
o SAMSUNG GALAXY
o OTHERS

5) WHICH COMPANY IN MOBILES DO YOU PREFER TO BUY?

o APPLE
o SAMSUNG

6) WHY DO YOU PREFER?

o FEATURES
o PRICE
o LOGO
o LOOKS
o BRAND IMAGE
o STATUS SYMBOL
o ADVERTISEMENTS
o OTHERS

7) WHICH MOBILE IS MORE INNOVATIVE ACCORDING TO YOU?

o IPHONE
o GALAXY

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8) WHICH PRODUCT HAS A BETTER BRAND IMAGE?

o IPHONE
o GALAXY

9) WHICH MOBILE IS USER-FRIENDLIER?

o IPHONE
o GALAXY

 PERSONAL DETAILS: -

10) WHAT IS YOUR AGE?

o 16-25
o 26-35
o 36-45
o 46-55

11) WHAT IS YOUR SEX?

o MALE
o FEMALE

12) WHATS YOUR PROFESSION?

o STUDENT
o BUSINESS
o SERVICE
o OTHERS

13) WHATS YOUR INCOME PER ANNUM?

o 1-8 LAKHS
o 9-15 LAKHS
o 15-25 LAKHS

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BIBLIOGRAPHY

 The websites used in completing this Project Report are: -

 www.google.com

 www.ask.com

 www.apple.com
1
 www.samsung.com

 www.fonearena.com

 www.mobigyaan.com

 www.telecomtalk.com

 www.bbbulletin.com

 www.adcompk.com

 www.adgully.com

 www.wikipedia.com

 www.mobilemag.com

 www.gsmarena.com

 Apart from these websites and use of Internet, various techno-gadget magazines and
newspapers have also contributed in the completion of the Project Report.

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