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FORW RD C H A LLEn G I N G D ES I G N B O U N DA R I ES

6 weeks
AYDA/ Harvard Design
Discovery Summer
Programme
at Harvard University,
U.S.A worth more than

USD 10,000
SUBMIT Supported by
BEFORE

15.10.18 1
CONTENTS

03. foreword

04. INTRODUCTION
05. ARCHITECTURE MANIFESTO
06. INTERIOR DESIGN MANIFESTO
07. design concept statement
08. judging criteria
09. past winners - ARCHITECTURE
10. past winner s- Interior Design
11. PRIZES
12. Submission Criteria
13. Tips & Notes
14. Rules & Regulations

Shahmeena Labeeb, Gold Winner, Interior Design Category (Malaysia), Plan Bee

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FOREWORD

TO THE FUTURE OF DESIGN


AND ARCHITECTURE,
For the past decade, the Asia Young Designer Award (AYDA) has been pioneering creativity
and excellence through various platforms and programmes that nurture, enrich and foster
the award’s core values. We encourage young talents to push design boundaries, adopt
a green sustainable mindset, design with heart for the people and a better community,
champion design originality and inspire to think forward!
Since the inception of AYDA in 2008, our alumni have grown leaps and bounds into
prominent key players in the industry. Ten years and counting, AYDA continues to be a
nurturing platform for the rising talents through professional coaching, mentoring sessions
on presentation and ideation, as well as meaningful sharing and learning platforms such
as the XChange and the Asia Young Designer Summit. The AYDA promises an exciting
journey of new experiences as well as an international stage to showcase design ideas as
well as for networking and cross-learning with the presence of 15 countries across Asia.
For 2018, we understand the rapid development and movements in the industry. The
design world is evolving as we speak. Designers and architects are forced to think critically
in their design approach for the community, the people, nature and a holistic living. We
strive to challenge design boundaries and push the envelops of creativity through various
means of disruptions; be it new-edge technology or a non-existent sustainability.
We want to inspire the future generation of designers and architects to think ahead
beyond the perimeters of design. Critical thinking and place making become an important
factor in the creation of a new design language that challenges our comfort zones. Thus,
the theme for AYDA 2018 is FORWARD - the approach to be ahead of norms in challenging
design frontiers to bring betterment and profound values to future societies. Come and
be part of the AYDA family and together, let us set our eyes in pushing design boundaries
with a common purpose and in one direction – FORWARD.

Gladys Goh,
Group General Manager
Nippon Paint Malaysia Group Wong Hao Han, Silver Winner, Interior Design Category (Malaysia), OHNG CITY I

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INTRODUCTION

FORWARD
CHALLENGING DESIGN BOUNDARIES

We are living in an era of innovative interventions and leading-edge advancements. The departure from our ‘comfort
zone’ pushes us to challenge vernacular archetypes and present design boundaries – breaking the frontier of creativity in
multiple ways. As we begin to question the surrounds and the practicalities of our daily life, we aspire to be one step ahead
in pursuit of bettering the quality of living for the people in our community. We set our sights on creating new sustainable,
environmental and emotional design considerations to make the world a more vibrant and colourful place.

The change for something fresh, undoubtedly, brings forth new forms of challenges and constraints. We continue
to look for answers and solutions but disruptions are simply inevitable. So how can we manifest these disruptive
features prospectively and positively?

In the last decade, disruptions have tremendously impacted the design industry and we have observed a recurring pattern
and consumer behaviours that have influenced the way people are interpreting spaces. The notion of adaptive reuse,
disruptive technology and experimental tectonics has thrown the architecture and design community with a new
challenging brief – to re-consider, re-think and re-create new codes of aesthetics outside of the box.

Within this new universal design language, it is rudimentary to respect our identities and roots as well as the cultural and
traditional values of others. In the context of place-making and informing new narratives, a strong sense of place builds
the basis of a cohesive design dialectic that encourages critical thinking solutions.

Together, let us share this collective design language as we continue to re-consider, re-think and re-create new codes
of aesthetics in the same direction – FORWARD.

DESIGNING WITH A FORWARD ATTITUDE WILL


BRING POSITIVE IMPACT TO ENVIRONMENTAL ISSUES

INFUSE NEW VALUES INTO SOCIAL AND CULTURAL CONTEXT

ENHANCE BETTER COMMUNITY LIVING AND LIFESTYLE

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ENCOURAGE PROGRESSIVE GROWTH AND DEVELOPMENT IN A CITY
Ng Wai How, Gold Winner, Architecture Category (Malaysia), War Museum
ARCHITECTURE MANIFESTO

Reconsidering the
bigger picture, future
architects are beckoned
to depart from ordinary
archetypes, break the
rulebooks and innovate.

WHAT GOES BEYOND


THE BOUNDARIES OF
ARCHITECTURE?
The growth in development and gentrification evolves faster than we can ever
imagine. As the industry continues to demand for new design solutions and
cutting-edge technology-driven schemes, the new creatives are challenged to
think forward and challenge design boundaries.
Reconsidering the bigger picture, future architects are beckoned to depart
from ordinary archetypes, break the rulebooks and innovate. The building of the
future is a communication tool that interacts with its surround, the vast
community and the people. The language of architecture is now used to solve
and resolve social, cultural, economical issues as we move forward.
We constantly push ourselves to think critically for new solutions but most
times, we have forgotten the values of being empathetic and sensitive to cultural
needs. The people that we are designing for and the place we are designing at play
a pivotal role to our approach in creating new design considerations –sustainably,
environmentally and emotionally.
How can you inform the idea of forward-thinking as a problem-solving tool
that challenges design boundaries? Through your design proposal, what are the
values that you can derive through a critical analysis to better the quality of life,
Tan Ying Kuan, Silver Winner, Architecture Category (Malaysia), Sama-Sama Guest House social issues and community development around you?

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INTERIOR DESIGN MANIFESTO

CAN YOU REDEFINE INTERIOR


SPACES TO CREATE NEW
DESIGN NARRATIVES?
The notions of ‘forward-thinking’ and ‘moving-forward’ both narrate the need
to be progressive with prevalent design movements. But what lies beyond is a
new undertaking of ideas and interventions; how interior designers are able to
push boundaries and design outside the perimeters of being ‘ordinary’. Putting
yourself ‘forward’ challenges you to reconsider, renew and rethink the design
fundamentals to create meaningful connections with the spaces.
As we continue to challenge the possible design boundaries, we call for
upcoming interior designers to also humanise the principles of design. The
ideas of comfort and the emotional approach express the way we live our daily
life. And as we move forward, the thing that would define our lifestyle is a new
form of sensibility that goes beyond our comfort zone.
And with story-telling taking a backseat, we now embrace the importance
of place-making and story-doing. The people that we are designing for take
precedence and all facets of living are being taken into consideration. The
fissures in design barriers have opened a new ray of light - liberating spaces
from its potential to thrive in all aspects of design.
In your design proposal, how do you synthesize functionality and emotions,
sustainability and aesthetics into a living space? What is your definition of
breaking boundaries and creating new interventions in the realms of
commercial, hospitality, residential and institutional design? How do you emote
Putting yourself
a holistic experience for the people while maintaining a strong sense of novelty ‘forward’ challenges you
and originality? to reconsider, renew
and rethink the design
fundamentals to create
meaningful connections
with the spaces.

Farkhan Bin Hasan, Honorary Mention, Architecture Category (Malaysia), Teratak Seletar

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DESIGN CONCEPT STATEMENT

1. CONCEPTUALISATION 2. DESIGN INNOVATION 3. CRITICAL ANALYSIS 4. DESIGN SENSITIVITY


employing critical and mature thinking out of the box to finding strategic ways to resolve designing with an empathetic
solutions through effective design implement inventive and innovative issues critically with traditions, mindset through practical,
concepts and communications interventions culture and people in mind functional and well-designed
considerations

5. SUSTAINABILITY 6. PLACE-MAKING 7. FORWARD-THINKING


adopting a sustainable and greener understanding the importance of challenging the conventional
sensibility to allow design and interactions between the people, pragmatisms to reenact
architecture to coexist harmoniously community and significant cultural new fundamentals to spatial
with nature and its surroundings contexts appreciation and visual impacts

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JUDGING CRITERIA

1. DESIGN CONCEPT STATEMENT 3. DESIGN INNOVATION 5. GREEN & SUSTAINABLE


& PRESENTATION BOARDS DESIGN CONCEPT
Architecture 25%
Architecture 30% Interior Design 30% Architecture 20%
Interior Design 25% • FUNCTIONALITY Interior Design 15%
Your write-up will be the first component on the Design must be appropriate for their intended • CLIMATE, ENERGY
& WATER

perspective boards that will be reviewed by the use and have
a positive impact that benefits the Demonstrate optimisation of the usage of energy
judges. It should narrate the key pointers to your community as a whole. . and other resources in order to reduce load, increase
design proposal and create a good first impression. efficiency, and utilise renewable energy resources.
• SPATIAL PLANNING
2. COLOUR CONCEPT Appropriate design and planning of individual spaces • BUILDING MATERIAL &

Architecture 15% as suited to their specific needs, with an emphasis ECOLOGICAL ENVIRONMENT

Interior Design 20% on anthropometric and ergonomic principles. Demonstrate the use of eco- friendly materials
and
construction techniques aimed
 at reducing
• COLOUR HARMONY
• CREATIVE IDEATION 
 environmental pollution. These will help prevent
Create a harmonious colour palette and balance
The design ideas must be innovative, cutting-edge, negative health effects and create safer working
between the selected colours through finishes,
creative, original and informs the notion of out-of- environments.
materials, textures and leitmotifs.
the-box thinking.
• INDOOR ENVIRONMENT QUALITY (IEQ)
• COLOUR COMMUNICATION
• CRITICAL RESPONSE The IEQ of a building has a great impact on its
Ensure that colours work together in highlighting the
Innovative interventions that manifest new and occupants’ health, comfort, and productivity. A
design elements and communicating responsively
forward-driven ways that look into creating solutions sustainable building will maximise the use of natural
with the audience through branding, wayfinding, and
that interact emotionally, emphatically, socially and lighting and ventilation, as much as the building
typography.
culturally. typology and other site-specific conditions allow.

• COLOUR INNOVATION
4. CRITICAL & FORWARD-THINKING • GREEN INNOVATION PRACTICE

Implement inspired use of colours through material
The design should include, where appropriate, both
manipulation and creative tectonics to produce Architecture 10% passive design strategies (usually low-tech) as well
outstanding design features. Interior Design 10% as active systems (usually high-tech) that require less
Employing a universal design language to address maintenance, less resources, fewer chemicals, and are
and investigate current issues with a critical thinking cost- effective throughout the lifespan of the building.
approach. Solution should be critical, fresh and
forward-thinking. The ideation of a new concept
should embody the impression of questioning
ALL THE FIVE (5) JUDGING CRITERIA norms, challenging traditional archetypes and
WILL BE SUMMED UP TO 50% BASED bettering humankind collectively.
ON VISUAL PRESENTATION AND THE
REMAINING 50% WILL BE BASED ON 8
ORAL PRESENTATION.
PAST WINNERS - ARCHITECTURE

GOLD
TRAVEL TO TALKS

It all started while


exploring the exotic
landscape and tribes of
Chhattisgarh. Its story
begins with a tropical
forest, of dense vegetation
and rich fauna.
Rishabh Jain
Architecture category With the passing of the
College: Malviya National journey, I discovered
Institute of Technology
a sudden offset of the
Jaipur -
Project Title: Bastar Mines
dense vegetation - the
patches of destructive
landscape in lush green
mountains, Burnt Villages
and dislocated art
villages, a reminiscence
of the upheaval of mother
Earth’s bounty for the
hunt of minerals and
resources.

check out past winning projects www.nipponpaint-ayda.co.in

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PAST WINNER S- Interior Design

GOLD
This project intends to propose an
alternative typology for the Interior of a
ruined gothic church dated about 200 years
along the edge of Hemavati river, Hassan,
Karnataka. This projects concentrates to
propose an innovative user experience
technology to bridge Mixed reality with
Architecture.

NITHIN JOIS
Interior Design Category
College: Siddaganga Institute of Technology, Tumkur. Project tile: Museum of Mixed Reality

check out past winning projects www.nipponpaint-ayda.co.in

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PRIZES

SILVER GOLD HONORARY


AWARD AWARD MENTION

2
Rs25,000 CASH
1
Rs50,000 CASH
3
Rs10,000 CASH
SINGAPORE TRIP FOR
LEARNING PROGRAMME
Compete against winners from 14 other
countries to win the
Platinum Award

All AYDA 2018 GOLD WINNERS from the 15 countries will compete for
the coveted Asia Young Designer of the Year award. See you at the
Asia Young Designer Summit in 2019!

BEST
BEST BEST BEST BEST
SUPPORTING
COLOUR GREEN MENTOR COLLEGE/
COLLEGE/
CHOICE INNOVATION UNIVERSITY
UNIVERSITY

5,000 CASH
Rs
10,000 CASH
Rs Rs
10,000 CASH 10,000 CASH
Rs Rs
10,000 CASH
Rs
10,000 WORTH PAINT
VOUCHER

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SUBMISSION CRITERIA

CATEGORY INTERIOR DESIGN ARCHITECTURE

THEME FORWARD

PROJECT Below Below


LAYOUT SIZE 30,000 sq ft 10 acres

PARTICIPANT Penultimate, Penultimate,


REQUIREMENT Ultimate and Ultimate and
2018 graduates: 2018 graduates:
Diploma and Diploma and
Undergraduate Undergraduate
courses courses

SUBMISSION 1 PROJECT/ REGISTRATION


LIMIT

Green Elements
PROJECT Students must state clearly what eco-friendly products, as well
REQUIREMENTS as the elements, are used in the project

Colour Scheme
Justify how the colours associate with the design starting with
the projects’ title and theme / concept

Name and Theme / Concept


All projects must start with the projects’ title
and theme / concept

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TIPS & NOTES

SUBMISSION CHECKLIST
PART 1: PRESENTATION SHEETS (.pdf format) • Register yourself : maximum 2 members per team under either
architecture/interior design submission category
• A minimum of 3 A2s and a maximum of 4 A2s are to
be submitted as soft copies by 15th October, 2018 to • Read the theme and brief throroughly
ethosindia.helpdesk@gmail.com in pdf format.
• Prepare your submissions: Presentation sheets & Design
• Please ensure that the site, site details, site analysis Statement.
project details, floor plans, elevations, sections,
3D views, perspectives, colour choice and any other • Label all areas on the floor plans, site plan, elevations, sections,
information relevant to your design are submitted perspectives and 3d views.
in the alotted maximum 4 A2s. You could refer to
the Nippon Paint colour palette and other products • Please note that, we would advise you to restrict your word limit
available on www.nipponpaint.co.in for your colour on the A3/A2 sheets to 100-150 words per sheet.
scheme and to enhance the quality of your spaces.
• Submissions should not have the participant’s profile and
• Presentation boards must be designed in a portrait education institution details on top of the presentation board to
layout format. ensure anonymous judging of the competition. Entries with names
written on the sheets will be subject to disqualification.
PART 2: DESIGN STATEMENT (word document)
• Mail in your submission to :
ethosindia.helpdesk@gmail.com
• The design statement should not be more than Mail Subject:
1,000 words and must be saved in a Microsoft Word AYDA 2018 : <your name>/<college name>/<submission category>
file format in A4 size.
• Last date of registration: 5th October, 2018

• Last date of submission: 15th October, 2018

For more information, please log on to www.nipponpaint-ayda.co.in

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RULES & REGULATIONS

• Participants must be enrolled in an educational institution of interior design or architecture.

• This contest is open to all penultimate year, ultimate year and 2018 graduates of interior design and
architecture diploma and undergraduate courses

• Maximum 2 members per team can participate in AYDA 2018.

• Entries must conform strictly to the submission guidelines and must be submitted to
ethosindia.helpdesk@gmail.com

• Last date of registration is 5th October, 2018


Last date of submission is 15th Oct ober, 2018.

• For registration related query, write to


varun.n@nipponpaint.co.in OR shveta.vishwanath@nipponpaint.co.in

• For submission related query, write to ethosindia.helpdesk@gmail.com

• Judges’ decisions are final.

• Shortlisted candidates will be notified to make an oral presentation as a final judging procurement.

• Winners will be notified to attend a ceremony. Winning entries may be featured in marketing and
promotional materials as deemed appropriate by the organiser and sponsor.

• Prizes are non-transferable and non-exchangeable for cash or credit.

• The organiser reserves the right to substitute the top prizes with another product of similar retail
value without prior notice.

• Participating students must have international passports.

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www.nipponpaint-ayda.co.in
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NIPPON PAINT (INDIA) PRIVATE LIMITED


K.R.M. Center, 9th Floor
No 2, Harrington Road, Chetpet,
Chennai – 600031, Tamil Nadu, India

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