Report

On

Ehsan burqa house

Submitted To:
Madam Shumaila Sadaf

Submitted By:
 Rehan Ahmed
 Muneeb Ahmed
 Sohaib Arslan

BBA-Nusrat Jahan College Rabwah

Abstract
This paper aims to get to know how integrating strategies boost up
entrepreneurship. The study has shown that the dynamics of prevailing market
structure, Applying creativity to develop innovation, culture, entrepreneurial
leadership, economic transition, networking structures its stages and management
resources are key integrating strategies for entrepreneurship. Moreover, capital and
tax polices play a vital role in boosting up entrepreneurship. Study of Ehsan burqa
house gives strong support that mentioned strategies boost up the entrepreneurial
process.

Introduction
The term entrepreneurship cover a broad range of activities and processes,
including innovation and creation of an organization, creation of new visions
exploration of opportunities and risk taking asserts the essence of entrepreneurship
is innovation which aims to create economic value that provides profits from the
market.

Phases of Entrepreneurship
Establishing a business firm means that entrepreneurs have to mobilize a set of
resources to be able to accomplish the establishment process and run the firm. To
establish a firm, entrepreneurs need capital, labor (competence) and distribution
channels. Most entrepreneurs start with their Business idea and some capital. They
may have only a vague cognizance of how to organize the Establishment process
and manage the firm. Entrepreneurs are assumed to go through three phases of
entrepreneurship .The first phase is when a person is motivated to start a business;
she may have some ideas about her business, but she has not yet started to take any
practical steps to set up a business. During this period the business idea is
developed, and social support is sought. This is done through discussions with
other people. The second phase means that entrepreneurs planning the business in
detail; this includes working on financing the business, setting up business deals,
agreements, procuring quarters for the business, etc. The third phase is entered
when the business starts operation. This may either be a business that the founder
has started on her own, or it may be a business that she has taken over from
someone else. The boundary between the second and third phase is relatively clear.
There is always a date when an entrepreneur starts a business. The boundary
between the first and the second phase may be more blurred. However, in this
study we have labeled the first phase a motivation phase where the entrepreneur is
thinking of starting a business, and where the second phase is defined as a time
when practical steps are taken to start a business.

Integrating strategies
Integrating strategies are basically strategies which are widely used as a tool or a
stimulus, an instigator to boost up a certain phenomenon or a process for its
successful execution. So, for entrepreneurship integrating strategies would be those
which instigate and speed up the entrepreneurial process. Integrating strategies are
driving forces and act as a catalyst to entrepreneurship. It is observed that
entrepreneurs share their traits, they almost use similar strategies for successful
running of their enterprises and the strategies they use may be generalized. The
strategies which are widely being used by the entrepreneurs are: innovations,
networking, capital, culture, and technology and entrepreneurship education.
Ehsan burqa house.
Ehsan burqa house is the biggest shop that provides too much variety and quantity
of burqa’s in Rabwah. Ehsan burqa house introduced many products which were
previously not in the market. They focus hard on quality of their products and
making them affordable for their customers at the best prices in the market. It was
introduced in 1998. Ehsan burqa house is a sole proprietorship business.

Mission & vision statement

* To provide a shop to customers that offers a comfortable and approachable
environment.

* To offer a variety of beautiful and high end fashion acessories.eg; burqa, coat
and scarf’s etc

* To help women learn what clothing & styles go best with their unique
personalities.

Keyes to success
 Having a good location in a high-shopping area.
 Product and good relationships with vendors.
 Outstanding customers services
Integrating Strategies of Ehsan burqa house
Ehsan burqa house adopt various strategies like a management, uniqueness and
innovative, brand personality, launching time and pricing which becomes success
factors for a business.

Management
With their 14 years experience in marketing and retail, owner Mr. Afzal butt has
gathered the expertise to compliment and grow the business. Their advisory team
holds expertise in retail accounting legal contracts, fashions & designs. A detailed
project plan has been created and all tasks are on schedule.

Unique & innovative

They provide services such as style assessments, alteration, personal shopping &
special ordering to customers during store hours and by personal appointments.

Their innovative style assessments and educational emphasis in helping women

develop their personal styles will enhance their reputation as a truly unique shop.

Brand personality
The overall brand personality of Ehsan burqa house aspires to the fashionable,
customer oriented, innovative, refreshing, stylish and educational. The shop is a
place where women can go to transform themselves with beautiful clothes and take
advantage of the stylish assessment and other services that help them determine the
right clothes for their unique selves. They not only carry item that helps them look
good, but they also help their customers maintain these items.
Pricing & profit margin
They are very committed to bringing high quality clothing to women and the prices
will reflect a range of mid-to-high pricing to maintain profit margin of 40% to
50%.

Location
Their shop also gets the benefit of palace of their shop. A significant proportion of
the target market lives in this area.

FINDINGS & RESULTS

Ehsan burqa house being the largest shop in Rabwah is perfect example of
Entrepreneurial success. We discussed strategies used by entrepreneurs& then how
effectively these strategies were being used by Ehsan burqa house for their success.
They are using all mentioned entrepreneurial strategies. But the question is
whether strategies used by burqa house which differentiates them from their
competitors worked positively in favor of Ehsan burqa house or not. So, numbers
obtained will justify that how well these strategies are being used and in use by
Ehsan burqa house. Below is data of sales of Ehsan burqa house and its
competitors for the last three years and analysis of data given as well. Please note
all sales other than tabular & figure form is in Pak Rupees.
Abdaal burqa house
Avg. per day sale of Abdaal burqa house in 2013= 10000 Avg.

Per month sale of2013 = 2, 60,000

Estimated sale of 2013= 31, 20000

Avg. per day sale of 2014= 15,000 Avg.

Per month sale of 2014= 3, 90,000

Estimated sale of 2014= 46, 80,000

Avg. per day sale of in 2015= 18,000 Avg.

Per month sale of 2015= 4, 70,000

Estimated sale of 2015= 56, 16,000

Raja g burqa house

Avg. per day sale of Raja g burqa house in 2013= 15000 Avg.

Per month sale of2013 = 390,000

Estimated sale of 2013= 46, 80000

Avg. per day sale of 2014= 19,000 Avg.

Per month sale of 2014= 4, 94,000

Estimated sale of 2014= 59, 28,000

Avg. per day sale of in 2015= 23,000 Avg.

Per month sale of 2015= 5, 98,000

Estimated sale of 2015= 71, 76,000

Ehsan burqa house
Avg. per day sale of Raja g burqa house in 2013= 52500 Avg.

Per month sale of2013 =1365000

Estimated sale of 2013= 16380000

Avg. per day sale of 2014= 67500 Avg.

Per month sale of 2014= 1755000

Estimated sale of 2014= 21060000

Avg. per day sale of in 2015= 95500 Avg.

Per month sale of 2015= 2483000

Estimated sale of 2015= 29796000

Graph of annually sale of Ehsan burqa house & their competitors.

35000000

30000000

25000000

20000000
Ehsan burqa house
15000000 kashif burqa house
Raja g burqa house
10000000

5000000

0
2013 2014 2015
CONCLUSION
Study shows that Ehsan burqa house being the largest shop in Rabwah uses
entrepreneurial strategies for their success such as Innovation, Locationing,
Management, Launching Time, Pricing and these integrating strategies are cause of
Ehsan burqa house success in Rabwah.

Refrences:
 International Journal of Academic Research and Reflection Vol. 2, No. 2,
2014

 Muhammad Afzal butt (owner of Ehsan burqa house)

 Tahir Nasir( worker of Ehsan burqa house)

 Toqeer Nasir ( worker of Ehsan burqa house)

 Amin Ahmad (worker of Raja g burqa house)

 Shabir Ahmed (worker of Abbdal burqa house)