Name of Business : Petsessories

Tagline: “Especially Fur You.”

Logo:

About Us:

Petsessories is a pet supplies store selling animal food, accessories and grooming
products for pets. The company started this 2018 with the aim of making your pets’ life
comfortable and beautiful. We offer broad range of highly competitive priced pet foods and
products. Our comprehensive commitment to meeting the social, physical, emotional, and
mental needs of your pets reflects our mission that nothing is more important than sharing a
lifetime of memories with our pets.

Core Values:

Excellence

We are committed to give our best to exceed our clients' expectations and to give them
best quality in everything we do.

Integrity

We value trust and honesty and we give our 100% to providing the highest level of
service by doing the right thing.

Give back
We care about our communities and are deeply committed to supporting local non-
profit animal related charities.
Put relationships first
We believe in cultivating long term relationships with our team, customers, business
partners, and communities.

Our Mission
 To the best of our ability, we strive to meet or exceed the expectations of our customers
in providing quality pet foods and supplies, nutritional guidance and excellent service, in a
respectful and personal manner.

Our Vision

Our vision is to create a better everyday life for the many people. We make this possible
by offering a wide range of well-designed products for pets at prices so low that as many
people as possible will be able to afford them.

Our objectives

Our aims and objectives are:

 To provide broad range of highly competitive priced pet foods and products.

 To educate owners the right pet care.

 To satisfy customers’ needs by providing quality and desirable products, on time

delivery and 24/7 customer support.

SWOT Analysis

Our Strength

 Offer a higher quality products and services

 Lower product cost

 We do product customization

 We offer great discount deals

 24/7 customer assistance

 Technological advances

Our Weaknesses:
• Lack of brand recognition

• Lack of product offering for all kinds of pets

Opportunities:

• Expansion of greater products offering

• Potential to franchise

• Global expansion

Threats:

• Competition

• Seasonal Demand

• Economic stability
 Products:

Cat Food Dog Food

Food Bowls

Carrier Cage Home Kennel

 Toys

Clothes Collars