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Hesham El Komy
Head of Marketing, Middle East
and Africa
15 Zul al-Qi`dah 1431
23 October 2010
1 ICT QATAR 2010 | Hesham El Komy
With a Lever Long Enough...
“Large ocean liners, tankers, aircraft carriers, and other massive vessels have equally
massive rudders. However, even the sturdiest rudder axle would snap under the
pressures of battling the inertia and water pressure resisting its attempt to change the
direction of one of these behemoths. That is why, on the trailing edge of these giant
rudders, there is a thin strip of steel called a trim tab. A relatively small motor turns the trim
tab, which can withstand the relatively small water pressure against it. That pressure is
translated to the massive rudder, which responds by turning in the opposite direction, and
redirecting the entire ship.”
-- David Galiel, A Lever Long Enough
n.b. The open source model enables millions of tiny levers, loosely connected, to change
even the most intransigent companies, industries, and paradigms.
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