Oracle Announces Availability of Oracle® Real-Time Decisions Release 3.

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News Facts
To help organizations maximize business processes and customer interactions, Oracle
announced today the general availability of Oracle® Real-Time Decisions Release 3.0.
Oracle Real-Time Decisions is a decision management platform to deliver targeted
recommendations during customer interaction, or wherever optimized decisions need to be
made in business processes such as risk management, retention management or cross-
sell/upsell.
It applies predictive models and business rules to optimize recommendations in real-time
against specific, sometimes conflicting commercial goals, and then automatically uses a
feedback loop to deliver ongoing improvements. This integrated approach enables far greater
returns than rules-based systems or traditional predictive model solutions.
Specifically, Oracle Real-Time Decisions helps organizations maximize business processes
and customer interactions by:
Optimizing customer experiences with relevant and personalized cross-channel real-time
recommendations;
Making the most of each interaction (past and present) and recommending the best course
of action with embedded predictive analytics and rules; and,
Enabling self-adaptive processes through closed-loop predictive analytics automation, and
the integration of business intelligence (BI) into interaction processes.
To enable more organizations to optimize business processes and customer interactions,
Oracle Real-Time Decisions Release 3.0 introduces significant product enhancements
improving the applicability and accuracy of its closed-loop decision engine and streamlining
integration with customers’ existing processes.

Powerful Automated Decision Management

At the core of Oracle Real-Time Decisions is its Decision Framework which allows business
users to implement highly differentiated and targeted enterprise “Decisions.” With Oracle Real-
Time Decisions Release 3.0, the Decision Framework introduces the following enhancements:
Composite Decisions -- To streamline application integration with companies’ business
processes and IT architecture, Oracle Real-Time Decisions allows “choices” and other
elements participating to its Decisions to be stored and administered externally. This
enables systems such as e-commerce, CRM, transactional, and others to take advantage
of Real-Time Decisions functionalities without complex process reengineering;
Batch Processing – unifies real-time and batch decision logic into a centralized enterprise
repository, enabling true cross-channel deployments. Oracle Real-Time Decisions now
supports new scenarios such as targeted recommendations for outbound email marketing
campaigns, batch recommendations for list generation, and updating of predictive models
from historical data; and,
Improved Rule Expressivity -- empowers business users to manage more elaborate
targeting logic at the point of customer interaction without dependency on IT.
Additionally, this latest release features major enhancements to Oracle Real-Time Decisions
Base Application. The Base Application provides a library of pre-configured components, helps
speed implementation and maximizes the Return on Investment of product implementations.
New features include:
Templates for Enterprise Decision Management -- optimized decision templates that can be
used to make recommendations for best product, best content, best offer or best
advertisement into customer service and e-commerce channels. The templates comprise
hundreds of pre-configured metadata elements and workflows that optimize implementation
value and simplify integration into Oracle and non-Oracle front-end applications.
A library of reusable, high-value Decision Patterns that illustrate how to take best
advantage of the advanced predictive decision capabilities of the platform. Examples
include how to best apply Batch Processing to improve cross-selling, and how to use
Numerical Predictions to predict web site visit duration to improve e-commerce customer
experience.

Platform Available Standalone, Integrated with Oracle Applications

A component of Oracle Fusion Middleware, the highly scalable Oracle Real-Time Decisions
Platform is available as a standalone solution for integration with any variety of Oracle and non-
Oracle IT environments and customer touch-points.
Oracle Real-Time Decisions is also available pre-integrated with Oracle’s Siebel CRM e-
Commerce, Siebel CRM Marketing and Siebel CRM Contact Center.
The Oracle BI Foundation consists of Oracle BI Suite Enterprise Edition Plus, Oracle BI
Publisher, Oracle Essbase, and Oracle Real-Time Decisions, and is the technical foundation
for Oracle’s Enterprise Performance Management (EPM) system, including Oracle BI

http://www.oracle.com/us/corporate/press/019650 9/26/2010
Oracle Announces Availability of Oracle® Real-Time Decisions Release 3.0 Page 2 of 2

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Supporting Quotes
“Helping our customers optimize their business processes using fact-based insight—even in
real-time—is a primary focus of Oracle BI products,” said Paul Rodwick, vice president of
product management, Oracle Business Intelligence. “Oracle Real-Time Decisions is a key
component of the Oracle BI Foundation, and takes Oracle BI to a new level as it helps
personalize customer interactions on a real-time and transactional basis with self-adaptive
learning. Companies using Oracle Real-Time Decisions Release 3.0 will be able to deliver
targeted and tailored user experiences to their customers that further separate them from their
competitors.”
“Oracle Real-Time Decisions addresses the need companies have to better pinpoint and
capture sales opportunities, be it online, via call centers or at the point of sale,” said James E.
Hayes, global managing director of Accenture's Oracle Practice. “We see great potential for
this tool in variety of industries -- retail, telecommunication, insurance and banking, among
others. Working with Oracle, we can help companies bring this new capability online quickly
and with a relatively small investment. Indeed, we’re already helping our joint customers build
intelligent, targeted, revenue-generating programs that will continue to evolve with the business
and improve over time.”
"Applying predictive analytics, decision arbitration, and business rules can drive profitable
behaviors, such as better cross-sell and improved customer experiences. Failure to adopt this
technology lowers customer profitability and satisfaction, and restricts operational effectiveness
across multiple interaction channels," said Gareth Herschel, Gartner Research Director.

Supporting Resources
Oracle Enterprise Performance Management and Business Intelligence
Oracle Real-Time Decisions Data Sheet
Tutorial: Creating an Inline Service in Oracle Real-Time Decisions
Download a free, evaluation version of Oracle Real-Time Decisions. Terms, conditions and
restrictions apply.

About Oracle
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about Oracle, please visit our Web site at http://www.oracle.com.

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Contact Info
Eloy Ontiveros Kristin Reeves
Oracle Blanc & Otus for Oracle
+1.650.607.6458 +1.415.856.8145
eloy.ontiveros@oracle.com kreeves@bando.com

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http://www.oracle.com/us/corporate/press/019650 9/26/2010