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April 19, 2018

Apple adds Earth Day donations to trade-in and recycling program

Cupertino, California — Ahead of Earth Day, Apple today announced that for every device received at

Apple stores and apple.com through the Apple GiveBack program from now through April 30, the

company will make a donation to the non-profit Conservation International. As part of its ongoing

recycling effort, the company also debuted Daisy, a robot that can more efficiently disassemble iPhone to

recover valuable materials. Both Apple GiveBack and Daisy support Apple’s commitment to create a

healthier planet through innovation — and help the company move a step closer to its goal of making its

products using only recycled or renewable materials. “At Apple, we’re constantly working toward smart

solutions to address climate change and conserve our planet’s precious resources,” said Lisa Jackson,

Apple’s vice president of Environment, Policy and Social Initiatives. “In recognition of Earth Day, we are

making it as simple as possible for our customers to recycle devices and do something good for the planet

through Apple GiveBack. We’re also thrilled to introduce Daisy to the world, as she represents what’s

possible when innovation and conservation meet.”

Apple GiveBack

Through Apple GiveBack, customers will be able to turn in their devices at any Apple Store or through

apple.com to be recycled or traded in. For each Apple device received today through April 30, Apple will

make a donation to Conservation International to support its efforts to preserve and protect the

environment.1 Eligible devices will receive credit that customers can use toward an in-store purchase or

put on an Apple Store Gift Card for future use.1


April 19, 2018

Daisy, Apple’s New Recycling Robot

People’s newest disassembly robot, Daisy, is the most efficient way to reclaim more of the valuable

materials stored in iPhone. Daisy incorporates revolutionary technology based on Apple’s learnings from

Liam, its first disassembly robot launched in 2016. Daisy is made from some of Liam’s parts and is

capable of disassembling nine versions of iPhone and sorting their high-quality components for recycling.

Daisy can take apart up to 200 iPhone devices per hour, removing and sorting components, so that Apple

can recover materials that traditional recyclers cannot — and at a higher quality.

Apple will today also release its annual Environment Report, which is the company’s

environmental progress in three areas:

• Reducing Apple’s carbon footprint by using renewable energy sources and driving energy

efficiency in its products and facilities

• Conserving precious resources

• Pioneering the use of safer materials in its products and processes

Last week, Apple announced its global facilities are now powered with 100 percent clean energy. This

includes retail stores, offices, data centers and facilities in 43 countries — including China, India, the

United Kingdom and the United States.

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