Professional Documents
Culture Documents
Cupertino, California — Ahead of Earth Day, Apple today announced that for every device received at
Apple stores and apple.com through the Apple GiveBack program from now through April 30, the
company will make a donation to the non-profit Conservation International. As part of its ongoing
recycling effort, the company also debuted Daisy, a robot that can more efficiently disassemble iPhone to
recover valuable materials. Both Apple GiveBack and Daisy support Apple’s commitment to create a
healthier planet through innovation — and help the company move a step closer to its goal of making its
products using only recycled or renewable materials. “At Apple, we’re constantly working toward smart
solutions to address climate change and conserve our planet’s precious resources,” said Lisa Jackson,
Apple’s vice president of Environment, Policy and Social Initiatives. “In recognition of Earth Day, we are
making it as simple as possible for our customers to recycle devices and do something good for the planet
through Apple GiveBack. We’re also thrilled to introduce Daisy to the world, as she represents what’s
Apple GiveBack
Through Apple GiveBack, customers will be able to turn in their devices at any Apple Store or through
apple.com to be recycled or traded in. For each Apple device received today through April 30, Apple will
make a donation to Conservation International to support its efforts to preserve and protect the
environment.1 Eligible devices will receive credit that customers can use toward an in-store purchase or
People’s newest disassembly robot, Daisy, is the most efficient way to reclaim more of the valuable
materials stored in iPhone. Daisy incorporates revolutionary technology based on Apple’s learnings from
Liam, its first disassembly robot launched in 2016. Daisy is made from some of Liam’s parts and is
capable of disassembling nine versions of iPhone and sorting their high-quality components for recycling.
Daisy can take apart up to 200 iPhone devices per hour, removing and sorting components, so that Apple
can recover materials that traditional recyclers cannot — and at a higher quality.
Apple will today also release its annual Environment Report, which is the company’s
• Reducing Apple’s carbon footprint by using renewable energy sources and driving energy
Last week, Apple announced its global facilities are now powered with 100 percent clean energy. This
includes retail stores, offices, data centers and facilities in 43 countries — including China, India, the