March 18

REPORT
ON PEPSI
COMPANY 2016
TABLE OF CONTENTS PLAN OF
PEPSI COMPANY
 ACKNOWLEDGEMENT
 EXECUTIVE SUMMARY
 CURRENT MARKET SITUATION
 SWOT ANALYSIS
 OBJECTIVES & ISSUES
 MARKETING STRATEGIES
 ACTION PROGRAMS
 BUDGET
 CONTROL
ACKNOWLEDGEMENT

We would like to thank pepsi company as we made report one of their

product all of those websites where we collect information about pepsi
company our team specially thanks to ma’am Umara who giving us this
opportunities to represent our idea and help us to complete our report
and give us right direction and motivation.

EXECUTIVE SUMMARY
CURRENT MARKET SITUATION
 Close Competitor:
Pepsi and Coke are close competitors. It means that
both have direct competition in the market, their products such as
PEPSI PERFECTCOMPETITORS: Company who directly target
your customers. The marketing concept states that to be
successful, a company must provide greater customer value and
satisfaction than its competitors do. Pepsi has a tough competition
with Coca Cola while it faces a little competition with the local
producers etc. The local producers hardly affect the sales of Pepsi
in the market. There are different types of competitor in the
market. & Distant competitors: Pepsi cola and Nestle juice are
distant competitors of one another. It means that their products
satisfy the same want but they are in indirect competition with one
another

MAJOR PRODUCT :
Pepsi,mountain dew,7up,mirinda
,kurkure,lays,tropicana,etc.which show sales margins for
company.
OBJECTIVES:
 ISSUES:

. MARKETING STRATEGIES:
PRODUCT: “PEPSI PERFECT “ a new soft drink will launch by
Pepsi, a vitamin-enriched Pepsi, with 50% less sugar than regular
Pepsi, and black in color and flavor stronger than regular Pepsi.
Pepsi company will launch new product extension in the market
due to consumers phychological factors. Thus Pepsi Cola satisfies
the consumer’s needs efficiently by launching a desired product.
Carbonated drinks have become part of the culture in Pakistan and
multinational companies have maintained standards over the yea rs
to provide the nation with high quality drinks. Pepsi is the most
popular and leader brand in the Pakistani market and is consumed
by children and adults alike. Pepsi is a responsible corporate brand
of Pakistan and have contributed a lot to the economy . PRICE: The
amounts of money charged for a product (PEPSI PERFECT). Price
of product should be that which gives maximum benefit to the
company and which gives maximum satisfaction to the customer.
Following factors Pepsi kept in mind while determining the pricing
strategy.

15. In Pakistan Pepsi is the most liked soft drink especially by

young generation for this reason they started monitoring the habits
of the generation. Students were crazy about cricket and usually
liked to idealize them so in order to increase their sales the Pepsi
cola company paid high amounts of money to the cricketers to act
as their spokes men.  Price must be keeping the view of your target
market. Rates: 250 ml-----------------------------------RS. 25.00/500ml-
-----------------------------------RS. 40.00/1000ml----------------------------
------RS. 55.00/1500ml----------------------------------RS.
80.00/2250ml----------------------------------RS. 100.00/PROMOTIONS:
 Price should not be too low or too high than the price competitor
is charging from their customers otherwise nobody will buy your
product.  Price should be that which gives the company maximum
revenue. 

16. Frequency of the Pepsi ads varies from time to time. When the
season is on Pepsi do heavy advertisement especially in ramzan
days or eid occasions. PLACEMENT/DISTRIBUTION: The Pepsi
uses the following two channels for the distribution of their
products. INDIRECT DISTRIBUTION: In indirect distribution
involves agency holders (Franchises). DIRECT DISTRIBUTION:
The factory vehicles operate  The Pepsi cola company has after
doing research also has introduced different size of bottles offered
at lower prices so that everyone can afford them.  & selling
bottles.
SWOT ANALYSIS:
Pepsico SWOT Analysis
UPDATED DEC 2, 2015 JUSTIN YOUNG

PepsiCo and other products in a Woolworths supermarket in Australia. PepsiCo’s

SWOT analysis emphasizes international growth and a number of strategic
reforms. (Photo: Public Domain)
PepsiCo’s current position as the second biggest firm in the global food and
beverage market is based on the company’s ability to wield its strengths to
continue growing. The company grows despite an increasing level of market
saturation. This SWOT analysis shows that PepsiCo is positioned to grow and
potentially reach the top position in the global food and beverage industry. The
SWOT analysis framework identifies the strengths and opportunities that the firm
can tap to address its weaknesses and business threats. As a global company,
PepsiCo must address the issues shown in this SWOT analysis to minimize barriers
to its global performance.

PepsiCo’s SWOT analysis presents major challenges in the areas of competition,

changing consumer behaviors, and product development.
PepsiCo’s Strengths (Internal
Strategic Factors)
PepsiCo’s continued global growth and prominence reflects the company’s
strengths. This aspect of the SWOT analysis framework outlines internal strategic
factors that enable firms to fulfill their business goals. The following are the most
significant strengths of PepsiCo:

1. Strong brand image

2. Broad product mix
3. Extensive global production network
4. Extensive global distribution network
As a successful global company, PepsiCo has one of the strongest brands in the
market. This strength enables the firm to attract consumers to its new products. In
addition, the broad product mix represents PepsiCo’s increasing ability to reach
various markets and segments, such as through Frito-Lay products, Quaker
products, and Pepsi products. PepsiCo’s extensive global production and
distribution networks are strengths that support the company’s international growth
and expansion strategies. In this aspect of the SWOT analysis, PepsiCo’s strengths
are sufficient to support its global growth strategy.

PepsiCo’s Weaknesses (Internal

Strategic Factors)
PepsiCo suffers from a number of weaknesses that act as barriers to international
growth. The internal strategic factors that limit organizational development are
considered in this aspect of the SWOT analysis framework. The following are
PepsiCo’s main weaknesses:

1. Low penetration outside the Americas

2. Limited business portfolio
3. Weak marketing to health-conscious consumers
PepsiCo derives about 70% of its revenues from markets in North America and
South America. This weakness indicates that the company has not yet maximized
potential revenues outside the Americas. In addition, PepsiCo operates primarily in
the food and beverage industry. This is a weakness because it maximizes the
company’s vulnerability to risks in the food-and-beverage market. Also, PepsiCo
fails to effectively market many of its products to health-conscious consumers.
This aspect of the SWOT analysis highlights weaknesses that PepsiCo must
address through changes in its growth strategy.

Opportunities for PepsiCo (External

Strategic Factors)
PepsiCo has opportunities for continued global growth. In this
aspect of the SWOT analysis framework, external strategic
factors that provide options for business improvement are
identified. PepsiCo’s opportunities are as follows:

1. Business diversification
2. Market penetration in developing countries
3. Global alliances with complementary businesses
PepsiCo has the opportunity to diversify its businesses, such as
by acquiring a complementary firm that is not in the food and
beverage industry. Another opportunity is for PepsiCo to
increase its penetration in developing countries to generate more
revenues from markets outside the Americas. In addition,
PepsiCo can create alliances with complementary business to
increase its market presence. Based on this aspect of the SWOT
analysis, PepsiCo has significant opportunities to strengthen its
business resilience.
Threats Facing PepsiCo (External
Strategic Factors)
The food and beverage industry experiences a variety of threats. External strategic
factors that could reduce business performance are considered in this aspect of the
SWOT analysis framework. In PepsiCo’s case, the following are the most
significant threats:

1. Aggressive competition
2. Healthy lifestyles trend
3. Environmentalism
Aggressive competition is a major threat against the company. The influence of the
Coca-Cola Company is especially significant against PepsiCo. In addition, the
healthy lifestyles trend is a threat against PepsiCo’s products, many of which are
seen as unhealthful because of their sugar, salt, or fat content. Also,
environmentalism threatens the company in how consumers negatively respond to
product waste and lifecycle issues. This aspect of the SWOT analysis indicates that
PepsiCo must reform its strategies to overcome the threats to business.

ACTION PROGRAMS:

BUDGET:
CONTROLS: