www.born2run.

in

27th January, 2019 | JLN Stadium| New Delhi

 MARATHON RUNNING
IN INDIA

No other participatory sport

in recent history has experienced
anything quite like long-distance
running.

Running, and especially marathon

running, is one of the fastest growing
sports in India.
 MARATHON RUNNING
IN INDIA
With approx. 2-3 races back in 2004, today
there are over 1100 races in India. The cultural
and market implications of the marathon’s
surge in popularity is apparent in the growing
number of runners and running clubs.

It’s also becoming one of the most popular

events for companies to sponsor and
participate in.

Running is a serious opportunity

for a brand to engage and connect with its
audiences.
ABOUT
BORN 2 RUN

Born 2 Run is an epic adventure

which started with a question –

“How it is that, as a society, we

have got to a point where it is
considered unnatural to run?”
 ABOUT
BORN 2 RUN

Born2Run is a mission to inspire people to take up Born2Run strives to live by the

healthy living, to make them realize that the secret to three Sustainable Development Goals of
happiness that you were vying for is right at your feet, the United Nations:
and that you, indeed all of us, were Born2Run.
1) Clean Water & Sanitation
The vision of Born2Run is to establish a sustainable
2) Gender Equality
community focused pan-India running event,
encouraging athletes and amateur runners to lead 3) Good Health & Well-Being
healthy lifestyles and further improve their personal
fitness through running.
OUR NGO
PARTNERS

ZMQ Development is a non-profit organization which

creates and implements practical technology linked
tools & solutions to empower communities by providing
timely information and connecting them with life-saving
services, thus achieving sustainable development.
We work with communities and existing organized
human networks on the ground aiming to amplify their
effectiveness through a technology-led approach.
ZMQ’s model combines social mission with technology
to maximize the impact of health, education and
livelihood interventions.
OUR NGO
PARTNERS
As a non-profit organization, one of the major causes on
which ZMQ is working is Tuberculosis. ZMQ is working in
TB since 2013 and has already treated over 12,000
patients.
Some of the areas where ZMQ works are Jahangirpuri
and Mangolpuri in Delhi, and Mewat in Haryana. ZMQ’s
FreedomTB is also operational in Uganda (Africa).
ZMQ is part of the Born2Run Campaign to spread the
message of health living and hygiene and to keep away
from diseases like TB and others.
Globally, Worldwide India is the country with the highest
burden of both TB and MDR TB. There are an estimated
79,000 multi-drug resistant TB patients among the notified
cases of pulmonary TB each year.
ZMQ has a very holistic program on TB called ‘FreedomTB’
which uses a very innovative approach ACTS – Active
Compliance and Treatment Strategy is a new approach
programme to tackle Tuberculosis.
OUR NGO
PARTNERS
Health Fitness Trust is operated by an eminent
international athlete marathoner of repute Dr. Sunita
Godara.
The Trust was established in 1994 by Asian Marathon
Champion Dr. Sunita Godara to promote health, fitness
and carry out public/community welfare activities.
Health Fitness Trust is an all India non-profit NGO,
focusing development initiatives at the urban slums,
college, school and youth levels - primarily in Delhi &
NCR.
The organization “FARMER” was established in 2002, to
cater for the welfare of villagers especially farmers,
youths and women and for the overall development of
the village.
The vision of the organization is to create awareness
amongst farmers about the proper utilization of
government and non-government available resources
with the farmers and villages, by management and
coordination, environmental protection and promotion of
sustainable development of agriculture to improve
standard of living in rural areas.
ABOUT
THE EVENT

Venue: Jawaharlal Nehru Stadium,

New Delhi
Race categories: 5km, 10km, 21.1 Km
BIB Expo: 26th January, 2019 | Venue:
Entry from Gate No. 1 - Bhishma
Pitama Marg & from Gate No.10 -
Near Jangpura Metro Station
Raceday: 27th January
Expected no. of runners:
7,000 – 8,000
ABOUT
THE EVENT

Proposed route of
Born2Run on
27/01.2019
EVENT
HIGHLIGHTS
 EVENT
SCHEDULE

5.00 am 5.30 am 7.00 am 7.30 am 8.30 am onwards

Reporting in the Warm-up session Flag off - 21km run, Live Entertainment Award Ceremony
warm-up area with Sunita Godara followed by 10 km,
& Zumba expert 5km runs
Sameer Sachdeva
MEET
THE TEAM

• An eminent international marathoner of repute.

• Has completed 76 full marathons (42.2 km) till date and

won 25 Golds, 12 Silvers & 13 Bronze medals across the
globe in 26 countries and a total of 1,30,000 Kms covered
in training.

• Record of more than 200 international races include 123

Half Marathons (21.1 Km) in Marathon running carrier till
2010.

• Holds the LIMCA Book of records for winning maximum

number of International Marathons by any Indian i.e. 60
Dr. Sunita Godara full Marathons and 120 Half Marathons.
Race Director, Born 2 Run
MEET
THE TEAM
Irin Sarna
Founder, Born 2 Run
Irin is a B.Sc graduate from IILM
(University of Bradford, London),
currently studying at NIFT. His love
for sports & active lifestyle laid
the foundation for Born 2 Run
Sanjeev Chaudhary
Mentor, Born 2 Run
A Social Entrepreneur, with over 2
decades experience in converging
community and business in the
fields of Sports Development.
National Athlete who won three
gold medal in Delhi University
(1991-1994) and silver, bronze
medal in All India University
Games (1991 to 1993) in Javelin
Throw.
Gurmeet Singh
Advisor, Born 2 Run
An avid cyclist and a well-known
running catalyst in the Delhi –
NCR sports fraternity. An
inspiration to many for taking up a
healthy lifestyle. He believes that
sports is a very critical tool for
social inclusion & social change
 MEET
THE TEAM

Gagan Arora is the M.D of Kosmic Fitness;

• a Master Trainer Reebok Running Squad;
• BOSU International Master Trainer;
• a REHAB Trainer;
• a Barefoot Training Specialist and an
• Animal Flow Instructor.
Gagan believes that devotion, dedication and determination play
a key role in attaining a good level of fitness.
He has trained more than 5000 Delhiites and motivated them
towards leading a healthier lifestyle.
Gagan Arora
Goodwill Partner, Born 2 Run
MARKETING RADIO
MIX

POINT OF SALE BILLBOARD

PRINT

MAGAZINE NEWSPAPER

TV
 PARTNERSHIP
OPPORTUNITIES

Activation & Association & Image Media Rights Digital Media PR & Communications Hospitality Development
Promotions Rights & Grass Roots
STRATEGIC
SPONSORSHIPS

Pharma Product or service integration

Health product
Energy drink
Energy bar D-Day on-ground displays

Reusable glass bottles Social media activations

Plastic free bag
Napkins Beverages
Diets
Footwear Meal plans
Media channels Food & nutrition
Restaurants

On-ground activations
WHAT’S IN IT
FOR YOU?

LOGOS MEDIA ACTIVATION MENTIONS SPONSOR LOGO BRANDING

on the Born2Run website and
social media handles
Print, Outdoor, Social, Online
Registration Partners etc.
• during race day
announcements
• during Press Notes
• on all Online media (significant
activation online in blogs)
• at Start/End Point (optional,
relative sizes)
• displayed along route
• presence in the Integrated
Event logo
of Run Categories
• Activation during Run Expo
• on T-Shirts
• on high quality re-usable goody
bags
Branding of Run
Categories

TITLE: 50L
Presence in Integrated

ASSOCIATE: 25L
Event logo
PRESENTING: 75L

CO-SPONSOR: 10L
Media Activation

Logos on websites with

link to brand

Mentions during race

day announcements

Sponsor logo display

along the route

Stalls at Start/End points

(optional)

Brand activation during

Run Expo

Branding on T-Shirts

Branding on Goody Bags

Mentions in Press Notes

Hyperlocal consumer
activation on Powai Live

Online media

Mention in blogs

Logo on Online form

WHAT’S IN IT

Additional brand
activation
FOR YOU?
SPONSOR
BENEFITS

• Title Sponsorship will entitle the sponsor to co-brand the event

• Extensive media coverage across various media platforms such as Print,
Electronic, Outdoor, Radio and Digital
• Title Sponsorship will be exclusive for a period of 3 years - or 3 events as the
case may be
• Title sponsor can opt to choose the BIB collection venue at a preferred
location
• Good visibility across the city of Delhi amongst various running groups - i.e.
the entire running fraternity of the city
• Title Sponsor will get prominent visibility spots on Premium Stall Space at
Expo, Timing Certificates, Goody bags, Bibs, Race T-Shirts, Banners etc.
DIGITAL
PLAN HOME OUR MISSION GALLERY EVENTS REGISTER NEWS Contact Us

THE EPIC
ADVENTURE
Register Today

• Marathon Information

Website • Collaboration
• Registration
• News – RSS Feeds Live integration
• Gallery
• Testimonials
• Shop
SOCIAL
PLAN

Social Media Objective:

Awareness & Registration

Facebook: Engagement & Ad Promotion

YouTube: Video Marketing

Twitter: Conversations

Instagram: Visual led content creation

PROMOTION
PLAN

• Youth Connect Program: Tie ups with 20 schools and colleges

throughout Delhi-NCR to conduct engagement activities & promo
runs
• Round the Year Weekly Boot Camps at several locations to connect
with all the running groups of the capital region
• Outdoor Advertising: 50–80 billboards to be put up at prominent
locations of Delhi–NCR to capture maximum eyeball attention.
• Radio campaign to run for 15-20 days
• Prominent Running Influencers to market the event on their various
social media channels - leading up to the final race day
PROMO
RUNS

Nehru Park
21st October 2018
PROMO
RUNS

Rajouri Gardens
28th October 2018
PROMO
RUNS

Lodhi Gardens
4th November 2018
PROMO
RUNS

Paschim Vihar
11th November 2018
#