Dish TV – Core Values

Customer first - To anticipate, understand and meet needs of internal/external customers, ensuring
high level of service delivery and customer delight keeping in mind the ‘customer comes first’
principle.

Speed and Agility - To act rapidly and deliver on responsibilities while anticipating and
responding to the dynamic environment.

Being Frugal - Focusing on need-based resource utilisation and to do more with less, while
simultaneously working on continuous improvement and on-time delivery.

Collaboration - To work together effectively and efficiently realizing organisational objectives

with a sense of shared accomplishment.

Respect Humility Integrity - To embrace each individual’s unique talents, diverse life choices
and work styles. To be fair, humble, honest, transparent and ethical in conduct.

Innovation - To generate, encourage and implement unconventional & novel ideas/technology

continuously which fuel business growth.

Solving Big Problems - Owning the big problems by taking responsibility for the process as
well as the outcome. Solution orientation at every level, avoiding upward delegation.
 Introduction

Asia's largest Direct to Home Entertainment Company DishTV is the pioneer when it comes to digital
entertainment. The innovative offerings and revolutionary features of DishTV have earned it a
prestigious place of being World’s third largest DTH company.
Being the leader in DTH services, DishTV has changed the face of Indian Television by making it
possible for every customer to have access to premium quality digital entertainment. Enhancing the
viewing experiencing, the tri-satellite technology that broadcasts Hi-Definition and Standard Definition
signals, DishTV has taken the standards of television to incredible heights.
Adding to the world class TV viewing experience, DishTV gives freedom to its customers to select
channels of their choice, customize their own entertainment packages and pay just for the same. As a
plethora of channel packs are accessible, the customers have the free hand to build their package to
suit their taste and budget. Upping the entertainment quotient, DishTV also provides its customers
with features like radio channels, electronic program guide, parental lock, capacity for more than 500+
channels and movies on demand.
DishTV has pioneered a ‘Customers Satisfaction Bible’ which is constantly improved, modified and
updated to achieve the objective of optimizing customer’s satisfaction. Consistent with such objective,
every initiative and every technological innovation at DishTV is driven with an effort to provide its
customers the best possible services with a strict adherence to quality. Taking special care to ensure
that all possible support is provided to the customers in the best and innovative manner, DishTV is the
brand that works with ‘Service with a Passion’ attitude.

Redefining the meaning of television for its customers with its exceptional digital quality, DishTV has
revolutionised the digital entertainment in India. With its digital transmission, DishTV has given its
customers a giant leap from the analogue quality cable transmission towards qualitative, refined and
defined television entertainment and enjoyment.
Vision

"Enrich people’s lives by providing them with

an unmatched entertainment service experience"

As a business evolves and the organization grows in complexity, new layers get
added, new functions get created, manpower increases and geographic locations
expand. At the same time, the external environment - be it the competitive landscape
or the regulatory environment - becomes more dynamic and throws up both
opportunities and challenges. To manage these ever evolving internal and external
ecosystems and retain our competitive edge, we have a direction that acts as a
guiding beacon, shining through the fog, showing us the path. This “Vision” defines
our “Core Purpose” and “Reason for Existence” in a manner that is everlasting
and transcends the short term. It goes beyond the transactional. All our strategies
then dovetail into realizing this “Vision”.
To achieve this Vision, it also becomes important to have a set of “Values” that
become a part of our DNA. These “Values” define what we are. They constitute the
foundation and bedrock of our behaviour. These “Values” create shared purpose,
collaboration and workplace pride.