Revi Putri Anggraini

1703517016

D3-AP B 2017

Definition of Public Relation

1. Public Relation is a management tool designed to establish support among a firm’s
various internal and external publics (Thomas & Lane, 1990). Another definition
stated that Public Relation includes activities that is build around a favourable
company’s image through publicity, and community events (Zeithaml, Bitner &
Gremler, 2009)

Hubungan Masyarakat adalah alat manajemen yang dirancang untuk membangun

dukungan di antara berbagai publik internal dan eksternal perusahaan (Thomas &
Lane, 1990). Definisi lain menyatakan bahwa hubungan masyarakat mencakup
kegiatan yang dibangun di sekitar citra perusahaan yang menguntungkan melalui
publisitas, dan acara komunitas (Zeithaml, Bitner & Gremler, 2009)

2. Public Relation is a critical component when it comes to public reporting, the

economy, equality, and environment. (Penning, 2007)

Hubungan Masyarakat adalah komponen penting dalam hal pelaporan publik,

ekonomi, kesetaraan, dan lingkungan. (Penning, 2007)

3. Public relation is the strategic management of relationships between an organization

and its diverse publics, through the use of communication, to achieve mutual
understanding, realize organizational goals and serve the public interest (Flynn, 2014)

Hubungan masyarakat adalah manajemen strategis hubungan antara organisasi dan

publiknya yang beragam, melalui penggunaan komunikasi, untuk mencapai saling
pengertian, mewujudkan tujuan organisasi dan melayani kepentingan publik (Flynn,
2014)
4. The field of public relations is in an unstoppable process of merger with several other
fields of professional communication: promotionalism (including advertising and
advocacy), communication metrics and journalism (Sévigny and Flynn, 2011)

Bidang hubungan masyarakat dalam proses merger tidak terhentikan dengan beberapa
bidang komunikasi profesional lainnya: promosi (termasuk iklan dan advokasi),
metrik komunikasi dan jurnalisme (Sévigny dan Flynn, 2011)

5. Public Relation is planned and continuous efforts to establish and maintain goodwill
and understanding between an organization and its target audience (Skandari, 2004)

Hubungan masyarakat adalah upaya terencana dan berkelanjutan untuk membangun

dan mempertahankan itikad baik dan pemahaman antara organisasi dan target
audiensnya (Skandari, 2004)
 DAFTAR PUSTAKA

Gilaninia, S., Taleghani, M., & Mohammadi, M. E. (2014). The Role of Public Relations in
Organization. Nigerian Chapter of Arabian Journal of Business and Management Review,
1(10), 47–51. https://doi.org/10.12816/0003699
Flynn, T. T. (2014). Do they have what it takes: a review of the literature on knowledge,
competencies and skills necessary for 21st century public relations practitioners in Canada.
Canadian Journal of Communication, 39(3).
Sévigny, A. & Flynn, T. (2011). The evolution of the field of professional communication. Jour-
nal of Professional Communication, 1(1), 3-14.

Thurlow, A., Sévigny, A.,& Dottori, M. (2018). Global Capabilities In Public Relation. Public
Relation Journal, 11(3), 1-27.

Gilaninia, S., Taleghani, M., & Mohammadi, M. E. (2014). The Role of Public Relations in
Organization. Nigerian Chapter of Arabian Journal of Business and Management Review,
1(10), 47–51. https://doi.org/10.12816/0003699