STEVE JOBS

Ciuraru- Rusu (Ciobanu) Gabriela

LEPC II
Steve Jobs was born on 24th February 1955, in San Francisco,
California. His parents, Joanne Schieble and John Jandali (Syrian) were
not married when Steve was born, so they decided to put him for
adoption, and so his parents were Paul and Clara Jobs.
Name signification
STEVE – name of Greek origin
- It means crown, victory
- abbreviation for Stephen or Steven
- people with this name have an increased desire to use their abilities to lead and be
independent
- they are strong, practical and competent human beings
- they succeed in business and they can easily materialize their biggest dreams
- but, sometimes, this means that they neglect their personal life
JOBS (Job/ Iob/Iov) – name of Hebraic origin
- it means persecuted, hated (Iov’s Book, in the Bible)
- Iov = a right man, tested by God, who goes through hard times and endures tragedies,
but manages to stay faithful
Identity markers
Ralph Ellison: “It is through our names that we first place ourselves in the world.”
Cultural identity
1. Spiritual/ religious
- In 1974 Steve Jobs travelled to India in search of spiritual enlightenment (he became aware of
Buddhist and Eastern spiritual philosophy)
- He began experiencing psychedelic drugs he commented that all these experiences gave him a
wider perspective on life and business
Sometimes I believe in God, sometimes I don’t. I think it’s 50-50 maybe. But
ever since I’ve had cancer, I’ve been thinking about it more. And I find myself
believing a bit more. I kind of – maybe it’s because I want to believe in an
afterlife. That when you die, it doesn’t just all disappear. The wisdom you’ve
accumulated. Somehow it lives on.
- He is buried in an unmarked grave at Alta Mesa Memorial Park, a nonsectarian cemetery in Palo
Alto, California.
2. Nationality/ ethnicity/ race
- His mother was American and his father was a Muslim Syrian immigrant
- He considered himself American
3. Place of origin/ residence
- San Francisco, California
4. Political views
- Politically, Jobs seemed rather confused
- Before his death, he offered to make Obama’s political campaign advertisements for the 2012
campaign but he openly criticized Obama about immigration issues
- Jobs was a businessman–but with a Southern California liberal twist
- His upbringing turned him into a social liberal who expressed concern over environmental issues,
race issues, and generally had a progressive view towards society
5. Gender identity/ sexual orientation: heterosexual
- In 1991, he married Laurene Powell, together they had three children and lived in Palo Alto,
California
6. Generation / age group: middle-aged
7. Dietary habits
- He had the tendency to eat only apples and carrots
- He adopted fasting, from time to time  these may have caused his pancreatic cancer
8. Hobbies/interests
- He was passionate about music
- His favourite singer was Bob Dylan
- He loved life and often told people the only things that were important to him were his family,
Apple, and Pixar

Steve Jobs and Apple

- In 1976, Wozniak invented the first Apple I computer. Jobs, Wozniak and Ronald Wayne then set up
Apple computers. In the very beginning, Apple computers were sold from Jobs parents’ garage.
- Over the next few years, Apple computers expanded rapidly as the market for home computers
began to become increasingly significant.
- In 1984, Jobs designed the first Macintosh. It was the first commercially successful home computer
to use a graphical user interface. This was an important milestone in home computing and the
principle has become key in later home computers.
- Despite the many innovative successes of Jobs at Apple, there was increased friction between Jobs
and other workers at Apple. In 1985, removed from his managerial duties, Jobs resigned and left
Apple. He later looked back on this incident and said that getting fired from Apple was one of the
best things that happened to him – it helped him regain a sense of innovation and freedom, he
couldn’t find work in a large company.
- In 1990 he founded Next Computers, company that was afterwards bought by Apple
- He regained his position at Apple.
- He had an estimated fortune of $8.3billion.
- In 2003, he was diagnosed with Pancreatic Cancer. In 2009, he underwent a liver transplant, but two
years later serious health problems returned. He worked intermittently at Apple until August 2011,
where he finally retired to concentrate on his deteriorating health. He died as a result of
complications from his pancreatic cancer, suffering cardiac arrest on 5 October 2011 in Palo Alto,
California.