Professional Documents
Culture Documents
Aditya Waghela 25
Sanika Raut 62
Mehul Bari 81
Introduction
Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and grocery stores.
The retail chain was founded by Kishore Biyani under his parent organization Future Group, which is
known for having a significant prominence in Indian retail and fashion sectors. Big Bazaar is also the
parent chain of Food Bazaar, Fashion at Big Bazaar. It covers three essential categories in Indian retail:
home, food, and fashion. Currently it has 250+ stores in over 120 cities and towns across the country.
Big Bazaars journey began in October 2001, when the young, first generation entrepreneur Kishore
Biyani opened the country’s first hypermarket retail outlet in Kolkatta (then Calcutta). In the same
month, two more stores were added one each in Hyderabad and Mumbai, thus starting on a
successful sojourn which began the chapter of organized retailing in India.
Mr. Kishore Biyani said, they initially decided to name the format as Bazaar because they had
designed the store keeping the Indian mandi style in mind. Since the size of the hypermarket was big
than an average mandis, the thought came to name it as Big Bazaar. However, they had freezed on
the punch line Isse Sasta Aur Achha Kahi Nahi much before the final logo of Big Bazaar
https://en.wikipedia.org/wiki/Big_Bazaar
Evolution
Though, Big Bazaar was started purely as a fashion format including apparel, cosmetics, accessory
and general merchandise, the first Food Bazaar format was added as Shop-In-Shop within Big Bazaar
in the year 2002. Today, Big Bazaar, with its wide range of products and service offering, reflects the
aspirations of millions of Indians.
The journey of Big Bazaar can be divided into two phases one pre and the other post January 26th,
2005, when the company rewrote the retail chapter in India, with the introduction of a never-before
sales campaign Sasbe Sasta Din. In just one day, almost the whole of India descended at various Big
Bazaar stores in the country to shop at their favorite shopping destination.
Further, what followed was the time and again rewriting of the Indian Retail experience, wherein
understanding of the Indian consumers reflected in the products and services offered, creating
innovative deals, expanding in the tier II and tier III towns, tying up with branded merchandise to
offer exclusive products and services to its customers.
Big Bazaar is present today in 59 cities and occupying over 5 million sq.ft. retail space and driving
over 110 million footfalls into its stores. The format is expecting the number of footfall in the stores
to increase by over 140 million by this financial year. Over the years, Mr. Biyani for his vision and
leadership, and Big Bazaar for its unique proposition to its customers, have received every prestigious
consumer awards both nationally and internationally.
https://www.quora.com/What-is-the-Big-Bazars-history
• 2001 - Pantaloon Retail launches three Big Bazaar stores within a span of 22 days in Kolkata,
Bangalore and Hyderabad.
• 2006 – Big Bazaar launched India's most popular shopping festival: Sabse Sasta Din on 26th
January
• 2007 - Big Bazaar partnered with Futurebazaar.com to launch India's most popular shopping
portal
• 2008 - Big Bazaar dons a new look with a fresh new section, Fashion@Big Bazaar
• 2009 - Big Bazaar captured almost one-third share in food and grocery products sold through
modern retail in India
• 2011 - Big Bazaar completed 10 glorious years and came up with a new brand identity and
tagline Naye India ka bazaar
• 2012 - Keeping pace with the ongoing trends Fashion@ Big Bazaar decided to reposition itself as
fbb
• 2014 - Big Bazaar and Ezone were voted as one of the Top 50 Most Trusted Brands in the
country in the Brand Equity Survey 2013 conducted by Nielson. The survey also revealed that
Big Bazaar is the 4th Most Trusted Service Brand of the count
• 2018 - Big Bazaar dropped prices of 1,500 Everyday Items with the 'Har Din Lowest Price'
Promise
https://futureretail.in/about-us/milestones.aspx
Organization Structure
Categories Offered
Personal care
Baby care, Cosmetics, Deo & perfumes, Fashion accessories, Hair care, Oral care, Skin care etc.
EXPENSES
Purchase of Stock-In-Trade 14,422.55 13,212.92 5,254.86 1,562.80
https://www.futureretail.in/pdf/Annual_Report_2017_18.pdf
Industry Analysis
Imagine a store where 99 percent of the items are selected for a customer based on their history and
preferences. A shoppable virtual fridge stocked with your favourite foods. A smart speaker that
knows your order history and can order your usual coffee with a simple voice command. A store
where the inventory, messaging, prices and sizes are dynamically changed for you. It will soon seem
absurd that we ever wasted time shopping at stores not designed for us.
https://www.moneycontrol.com/news/business/companies/5-trends-that-will-redefine-retail-industry-in-
2019-3351261.html
No of Stores in Mumbai: 18