Basic Information

Type Details
Start Date:
Brand Name:
Website:
Address:
City:
State:
Zip:
Phone:
Category:

Login Details
Site Email Username
Website Login
Google Analytics
Google Search Console
Facebook Business Page
Twitter Page
Pinterest Page
LinkedIn Company Page

Key Performance Ind

Month Date Recorded Organic Traffic
1 (Benchmark)
3
6
9
12
15
18
21
24
s
Password Login URL

Key Performance Indicators (KPIs)

Referring Domains Total Organic Keywords Quantity of Keywords in Top 20
Organic Traffic Cost
 Primary Keyword Targets

Keyword Volume Position Date Recorded Target URL Notes

EMA % C. EMA % RDs C. RDs DR C. DR
WC C. WC FB C. FB T C. T
P C. P Notes
 Use Google Search Console

Target URL Queries Clicks Impressions CTR Position

Previous Mentions Current Mentions Date Added
 Keyword Master List

Target Keywords Search Volume Landing Page Current Rank Date

 Page to optmize DM Course Page
Client Brandveda
URL
Done By Saurabh Pandey
Date 14-Oct-14

Informational Broad Topic Target URL Type Of Authority Page

Ebook
Webinar
free course
GuideBook
Case Study
Quiz
Authority Pages Blog Topics

goolge Adwords Certification Ebook

D M free course

Digital Marketing Skill test

 Page to optmize DM Course Page
Client Brandveda
URL
Done By Saurabh Pandey
Date 14-Oct-14

Informational Broad Topic Target URL Type Of Authority Page

Ebook
Webinar
free course
GuideBook
Case Study
Quiz
Authority Pages Blog Topics

goolge Adwords Certification Ebook

D M free course

Digital Marketing Skill test

 CLV:

SERP Position CTR Clicks

1 30%
2 14%
3 9%
4 6%
5 5%
6-10 3%

Year ALV
2016 $45
Example
2017 $45
Totals
 ROI Projections

PTL ILC Estimated Monthly Revenue

Actual ROI

Goal Completions Revenue from Organic Search Total SEO Investment

2,500 $112,500 -$36,000
5,000 $225,000 -$36,000
$337,500 -$72,000
 CLV: $50

Estimated SEO Investment Break-Even Point SERP Position

1
2
3
4
5
6-10

Profit from Search YoY ROI %

$76,500 N/A
$189,000 113%
$265,500 269%
 EXAMPLE
LV: $50

CTR Clicks PTL ILC Estimated Monthly Revenue

30% 177,150 5,314 265 $13,250
14% 82,670 2,480 124 $6,200
9% 53,145 1,594 79 $3,950
6% 35,430 1,062 53 $2,650
5% 29,525 885 44 $2,200
3% 17,715 531 26 $1,300
Estimated SEO Investment Break-Even Point
-$50,000 3
-$50,000 8
-$50,000 12
-$50,000 18
-$50,000 22
-$50,000 38
 SEO Audit Checklist

Content
Is your content unique and original?
Is your content useful and informative?
Is your content better than your competitors?
Is your content engaging?
Is your information accurate and factual?
Is your content long enough?
Is your content free of grammar and spelling errors?
Are there broken links in your content?
Are advertisements overwhelming your content?
Is your blog comment section free of link spam?
Are there any "dead weight" pages?

Technical
Does your website load in less than 3 seconds?
Is the website mobile friendly?
Does the website have keyword cannibalization?
Does the website have 302 redirects?
Does the website have redirect chains?
Does the non-preferred domain 301 redirect to the preferred?
Does the non-secure version of the website 301 redirect to the secured version?
Is the robots.txt file blocking search engine crawlers?
Does the website have a sitemap?
Does the site show up #1 when you perform a “site:” search in Google?
Does the site have duplicate META data?
Does the site have duplicate copy on any of your pages?
Does the website have 404 errors that have link equity?
Is the site architecture efficient for search engines and users?
Are the URL structures clean and SEO-optimized?
Do the internal links use exact match anchor text?

User Experience
Is your bounce rate below 90%?
Is your average time spent on site less than 1 minute?
What is the goal conversion rate?
What pages are causing the most exits?
Are you getting a high percentage of return visitors?
Are your branded searches in the top 10 of all search queries for your website?
Does your content get natural social shares?
Page-Level Optimization
Is the keyword in the title?
Is the keyword in the META description?
Is the target keyword within the first few sentences?
Is the URL SEO-optimized and clean?
Does the ALT tag on the first image of the page contain the target keyword?
Does the last sentence of the content include the target keyword?
Are there internal links? If so, are they placed the right way?

Backlinks
Are the majority of your links relevant to your website’s theme?
Are your links placed on authoritative websites?
Is your link profile diversified?
Is your percentage of homepage and deep page links balanced?
Are branded anchors your most frequently used anchor text?
Does exact match anchor text percentage exceed 1%?
Is your historical link velocity steady and consistent over time?
 Grade Notes

Pass
Tool SOP

http://www.copyscape.com/
Manual Analysis
Manual Analysis
Manual Analysis
Manual Analysis
Manual Analysis
Manual Analysis
http://www.brokenlinkcheck.com/
Manual Analysis
Manual Analysis
Manual Analysis

http://tools.pingdom.com/fpt/
https://www.google.com/webmasters/tools/mobile-friendly/
https://www.screamingfrog.co.uk/seo-spider/
https://www.screamingfrog.co.uk/seo-spider/
https://www.screamingfrog.co.uk/seo-spider/
http://www.redirect-checker.org/
http://www.redirect-checker.org/
http://tools.seobook.com/robots-txt/analyzer/

Manual Analysis
https://www.screamingfrog.co.uk/seo-spider/
http://www.siteliner.com/
https://www.screamingfrog.co.uk/seo-spider/, https://ahrefs.com/
Manual Analysis
Manual Analysis

Google Analytics
Google Analytics
Google Analytics
Google Analytics
Google Analytics
Google Search Console
Ahrefs
 Content Audit

URL Title Page Type Issue (If Applicable) Action

Reason for Action Action Taken (Date) Sales Other Goal Completions
Organic Traffic Total Organic Keywords Referring Domains Social Shares
Blog Comments
Issue Page URL Requires Developer? Fixed?
404 Y
Pages Clicks Impressions CTR Position Date
Notes Current Title New Title Date Changed Notes
Search Query Link Niche Link Type Domain DA Qualified?
Link Opportunity/Guidelines URL Contact Contact Name
Requirement/Word Count Notes
Client Niche Link Type URL Being Promoted Guidelines or Target URL
Contact Name Outreach Attempt #1 Response Email Used:
Notes
Status Link Type Link Opportunity URL Link Opportunity Contact Info
Notes Assigned To Date Assigned Title/Topic Date Submitted
Page Target URL Anchor Text Published URL Word Count Year
Date Published Vendor Price Google +1s Facebook LinkedIn
URL Rating DR Ahrefs Rank RDs Ref .gov domains Ref .edu domains
OBLs Total Backlinks Total Keywords Total Traffic
Page Primary Target URL T1 Anchor Text T1 URL T2 Anchor Text T2 URL
Date Acquired Vendor Price