AGENCY 603

E X E C U T I V E S U M M A RY INDEX
You can see it now — a hot dog dripping with ketchup and mustard. The 3 Objectives and Methods
steam, lifting from chili in gentle waves, enters your nose in a delicious
aroma that makes your mouth crave a bite. 4 Market Insights

In reality, kale lies on table before you. Limp and burnt on the edges, 5 Product Insights
desperate for even a pinch of salt. While your friends are posting their
own healthy plates on Instagram, you cringe as you take your first bite 6 Consumer Insights
into the kale salad.
7 Target Audience
In an ideal world, you wouldn’t be eating that kale salad, you would be
confidently posting about and indulging in that delicious hot dog you lust 8 Creative Strategy
after.
9 Creative Executions

Our campaign contrasts simmering uneasiness in healthy food

16 Media Strategy
trends to the flavorful choice of Wienerschnitzel’s hot dogs. Research
demonstrates that Wienerschnitzel’s target audience think healthy 17 Media Schedule
food fads are pretentious. Our target grown tired of healthy standards
pushed on them, and have an unfulfilled desire to eat foods that taste 18 Campaign Summary
good.
19 Conclusion
Our strategy calls out healthy food trends for what they are: pretentious
and tasteless. Wienerschnitzel will empower consumers to 20 References
unapologetically indulge in their cravings. Our campaign will position
the hot dog at the forefront of a flavor revolution, fulfilling the target
audience’s hunger for delicious food.
 OBJECTIVES & METHODS
LETTUCE BEGIN
“Wienerschnitzel, the world’s largest hot dog chain, wants to change the perception of a hot dog.” 1 To make this a reality, Agency 603 conducted
extensive research to uncover opportunities that could benefit both Wienerschnitzel and the hot dog industry. Our secondary research on the
category employed both traditional and cutting-edge methods. Primary research techniques included surveys, focus groups, heat-mapping
techniques, big-data monitoring tools, and innovative biometric technologies.

MARKET BRAND
M E TH O D S
2,835 12
CHALLENGES CHALLENGES

80% $800,000 HOURS OF SECONDARY

RESEARCH
EYE-TRACKING
SUBJECTS

1,947 22
of social media mentions is Wienerschnitzel’s average
including the term “hot dog” are unit volumes, which is lower
negative or neutral. 19% of these than the QSR industry SURVEY ONE-ON-ONE
said disgust. 2 average of $880,000. 3 RESPONDENTS INTERVIEWS

248K 9
38% 77% SOCIAL MEDIA
POSTS ANALYZED
DREAMS ABOUT
WIENERSCHNITZEL

24 5,384
of hot dogs are sold between of our target audience see
Memorial Day and Labor Day. Wienerschnitzel’s brand
While demand is stable during momentum as “holding its FOCUS GROUP DATA POINTS
these months because of position” or “on the PARTICIPANTS
outdoor grilling season, the way down.” 5
hot dog is not established as a
year-round food. 4
OBJECTIVE
In order to elevate primary demand for the hot dog, the public perception of the hot dog must be improved.
Our integrated advertising campaign will double the positive sentiment for hot dogs, ensuring that at least 56%
of all mentions of the term “hot dog” are favorable. It will also establish Wienerschnitzel as the top-of-mind
restaurant for hot dogs among our target audience.

3
 MARKET INSIGHTS
WHAT’S UP DOG?

There’s no getting around the fact that a fast food hot dog is not the healthiest food choice on the market. However, the fast food industry is far from
defeated: it is thriving. Here is what we discovered about the market that will help Wienerschnitzel reclaim a positive public perception of the hot dog.

FA ST F O O D
0.2%
is the projected growth of IBISWorld’s healthy eating index from 2018 to 2023.
This index represents the percentage of the Dietary Guidelines for Americans
that the average consumer is suggested to follow. 6
HOT DOG
90%
of surveyed consumers relate hot dogs to specific events in American culture,
including summer barbeques, family gatherings and baseball games. 7
“I know they’re unhealthy, but I feel like it’s a part of American culture.
You can’t go to a baseball game and not eat a hot dog. You can’t

3.8% have a cook-out without hamburgers and hot dogs.” – Janie, 28 8

is the projected annualized rate of growth of the fast food industry’s revenue
to 2023. 9
360%
is the increase in mentions of the hot dog on social media in June and July
Healthy eating in America is on the rise. However, fast food compared to other months of the year. 10
sales are increasing at a quicker rate.

Hot dogs are a “time and place” food. For Wienerschnitzel to

revive a positive perception of the hot dog, messaging should
reinforce consumers’ cravings for hot dogs when they are
expecting it and suggest its consumption when they are not.

The fast food industry is still performing well in the seemingly popular healthy foodscape. Additionally, the hot dog industry must change
the hot dog’s reputation as a “time and place” food through strategic media scheduling.
4
 BRAND INSIGHTS
WHY IT'S THE SCHNITZ
Understanding Wienerschnitzel’s strengths and weaknesses is essential to finding a message that will elevate the public’s perception of the hot dog.
We found that, when it comes to messaging and media use, Wienerschnitzel has tremendous upside potential.

R E P U TAT I O N MEDIA
15.4% 96.7%
of Wienerschnitzel’s advertising dollars are directed toward promoting their hot dogs. 11 of Wienerschnitzel’s media budget was spent on spot
television in 2017. 12

Only 15.4% Wienerschnitzel’s

advertising goes into hot
dogs. That leaves 84.6% 96.7
on spot TV
3.3
of their budget. This could 84.6 on other

explain why their brand 15.4 84.6 media

vehicles

recognition is low, and by

focusing on their key product,
they can increase awareness
of the brand.

203 INDEX
93% Consumers who have eaten Wienerschnitzel in the last 6
months are 103% more likely to agree that they are usually
of mentions of Wienerschnitzel on social media are negative or neutral. 27% of involved in other activities while watching television. 14
these are said in disgus which we aim to change. 13
Wienerschnitzel is using the vast majority of
their advertising dollars on a medium that their
Wienerschnitzel, who prides itself with being the “world’s largest hot dog chain,”
target isn’t paying attention to.
is not positioning itself as a hot dog powerhouse. Wienerschnitzel’s messaging is
inconsistent with what the target audience perceives and what the brand desires
the target to perceive.

Wienerschnitzel must “own” the hot dog by dedicating its messaging to a consistent promotion of the food. Wienerschnitzel must also
place its messaging on media vehicles that provide use to the target audiences’ crave for experience.
5
 CONSUMER INSIGHTS
UNCOVERING THE CHALLENGE
To build "brand love" for the hot dog, Wienerschnitzel must address consumers’ complicated perception of hot dogs.

H E A LTHY F O O D TA K I N G O N F O O D TR E N D S
51% 70%
of survey respondents agree that the biggest problem with of Trendmakers think that food trends are pretentious. 16
healthy foods is that they taste bad. 15

THE HOT DOG EXPERIENCE

Word map of foods people find “pretentious.”

40%
of survey respondents feel pressured to eat healthy in modern society. 17

Our research reveals that Trendmakers and Connectors are put off by food
trends and the sub-culture that swears by them. In a health-centered society,
The majority of people in our target audience have had these consumers often feel ashamed about indulging in foods that taste good.
positive eating experiences with hot dogs. For them, there is an internal battle against flavorful foods.

Wienerschnitzel wants consumers to feel comfortable consuming hot dogs. Consumers shouldn’t have to
feel guilty for partaking in their tasty indulgences.
6
 TARGET AUDIENCE
OUR FOODIES COME IN TWO FLAVORS
This campaign speaks to the frustrated foodie. They have an emotional connection with food, and they’re not afraid of carbs or calories. Instead,
they are afraid of external judgment. These consumers feel pressured to eat healthfully. It’s time to liberate the frustrated foodie.

TR E N D M A K E R S
Kyle is 27, has a long term girlfriend, and lives in Dana Point, CA.

He has a large social media following, and always lets the camera eat first.
When Kyle recommends a restaurant, his friends and followers know it is Connectors like to indulge, and
a spot they need to check out. He never questions calories because he they tend to follow influencers
believes food should not be counted, simply enjoyed. including out Trendmaker
audience.
He is a fast food fan; he needs his food to be made quickly in order to enjoy
the many other plans he has made. He is a frugal spender and makes sure he
stays within his budget while having fun. 43%
consider themselves passionate
about food. Connectors are very
in tune with food culture, which is
Trendmakers are young people with limited incomes so they are
eager to budget. Wienerschnitzel fulfills this value proposition by C O N N E C TO R S largely driven by trendmakers. 19

offering good deals.

73%
considers Wienerschnitzel “good value for the money.” 18
Gwen is 49, married with two kids, living in
Scottsdale, AZ.

While she is an avid recipe sharer on Facebook,

Trendmakers prioritize experiences. They’re on a quest for
gastronomical experiences and social adventures with
like-minded souls.
she’s not very good at cooking. Instead, she relies
on fast food options that are filling, flavorful, and
enjoyable for the whole family.
She is not overly concerned about her health,

79%
will go to a place specifically for a specialty item. 20
but runs around her subdivision occasionally for
exercise.

Convincing Trendmakers to embrace their cravings and post their flavorful adventures will inspire
their following, including Connectors, to indulge in Wienerschnitzel hot dogs.
7
 CREATIVE STRATEGY
FLAVOR > FAD

O U R STR ATE GY
To empower food lovers to unapologetically indulge in their cravings.

Wienerschnitzel will convince Trendmakers that hot dogs will satisfy the cravings phony food trends cannot touch. Using the tagline
“Flavor, Not Fad”, messaging will expose modern food trends for being expensive, pretentious, and tasteless in a playful manner.

TH E H O T TE ST ST Y L E
C O LO R S LO G O
TAG L I N E H A S H TAG
FLAVOR, NOT FAD. #FASTFOODIES

B R A N D P RO M I S E
Nothing satisfies a craving like a Wienerschnitzel hot dog.

We will attack ephemeral food trends and promote the timeless, delicious hot dog in a humorous tone.

8
 SOCIAL MEDIA

# FA STF O O D I E
#Fastfoodie embodies the idea behind
our campaign: Wienerschnitzel’s
hot dogs are worthy of replacing
pretentious trends in the Trendmaker
diet. Wienerschnitzel accounts on
Instagram, Twitter and Facebook will use
#FastFoodie to post campaign collateral.

Trendmakers and Connectors are likely

to pay attention to and share these
posts, being that #FastFoodie is a pre-
existing and popular hashtag.

Our Trendmaker audience prefers Spotify as their music streaming service.

Agency 603 created a hip-hop inspired radio advertisement to seamlessly play
in between their Spotify music. The rap continues the humorous spirit of our
“Flavor, Not Fad” campaign, and captures the attention of our target audience.
293 INDEX 24%
Trendmakers are 193% more lift yielded by Spotify in
To further utilize this important vehicle, we will be using banner ads with similar likely than the national recall regarding audio
copy. This creates a complete audiovisual experience to successfully relay average to stream music on ads. 22
messaging to our target audience. Spotify. 21

9
 INFLUENCERS
Trendmakers are significantly more likely than the national average to engage with users who post new experiences on Instagram and YouTube
according to Simmons. To build engagement with Wienerschnitzel’s “Flavor, Not Fad” campaign, Agency 603 used online influencers to relate to the
target audience and elevate their perception of the hot dog.

C H AC H I G O N Z A L E S :
THE COMPLETE TRENDMAKER
Meet Chachi Gonzales (@ChaciGonzales), a social
media influencer with over 3 million followers
across Instagram and YouTube. Like Trendmakers,
Chachi enjoys experiencing new things, sharing
her adventures online, and most importantly,
eating flavorful food.
Whether it’s getting lost in a Finnish forest or
filming a muckbang, you can always catch Chachi
being bold, having fun, and staying ahead of
trends.

228 INDEX
Trendmakers are more 128% more
likely than the national average to use
Instagram weekly. 23

As aforementioned, partnering with social media influencers will effectively connect with our target audience.
We expanded on this idea by creating GIPHY images to be used as stickers on Instagram stories. These GIPHY
stickers will be available for public use and promoted by selected influencers. With the addition of these stickers the
Wienerschnitzel brand will gain a youthful edge to connect with and influence Trendmakers.

Influencers like Chachi will incorporate Wienerschnitzel products, merchandise, GIFs and stickers into their feed to facilitate a positive
conversation about the hot dog and increase engagement with the brand. Other suggested influencers include @foodwithmichel, @
missfoodieproblems, and @thejoshleyva.

10
 OUT-OF-HOME
B I L L B OA R D - O U TD O O R WA Z E - O U TD O O R 2 .0

The popular navigation app

Waze features ad formats
designed to motivate the
consumer to give into their
cravings while on the road.
Zero-speed takeovers are 3619 W Olympic Blvd
mobile billboards that lead to a
direct call to action. When the
driver’s car comes to a stop,
the banner ad appears at the
top of the user’s screen.

When the user clicks on the

banner, Wienerschnitzel will
be added to their route. This
The fast food industry is intertwined with
allows users to navigate to the
domestic travel industry. During yearly
nearest location with a push of
peaks of high road travel, fast food sales
a button.
expectedly increase. 24 In a roadside
landscape saturated with fast food
messaging, Wienerschnitzel must employ
both traditional signage and digital
methods to complement Trendmaker's
and Connector’s travel experiences.

Our campaign uses digital billboards to

Branded pins are akin to a store sign, reminding users that Wienerschnitzel is
reach consumers when they long for a
on or near their route. This places the brand in consumer’s minds while they
tasty meal amidst the stresses of travel.
are driving and will sway drivers to choose Wienerschnitzel over other options
Each billboard drives home our strategy
while they are most likely to make an impulsive purchase.
and reminds travelers that there is more
to roadside restaurants than just burgers.

11
 ONLINE STREAMING AND TV
H U LU YO U T U B E
262 INDEX 275 INDEX 153 INDEX
Trendmakers are 162% more likely than the national average to stream. 25 Trendmakers are 175% more Trendmakers are 53%
likely than the national more likely to have used
Wienerschnitzel will advertise on shows and movies popular among to the
average to have accessed YouTube 16 times or more
Trendmaker audience using Hulu. within the last 30 days. 27
online video content in the
last 30 days. 26

Agency 603 created short 6-second spots to play on

YouTube influencer videos. The inability to skip these
videos ensure the attention of our audience. These
quirky advertisements work to build a positive brand
image and increase brand recognition.

This 30-second spot details the experience of a former food trend CABLE
follower. The Trendmaker expresses how she was saved by a dog,
This 30-second spot will also be aired on Cable TV Networks
assumed to be her wiener dog. A viewer is surprised to find out her
including HGTV and Food Network. These networks brought
food trend savior is a Wienerschnitzel hot dog. This comedic spot will
in 1.35 million viewers in February 2019 alone, and are very
increase positive sentiment of the Wienerschnitzel brand and provoke
popular amongst Trendmakers. 28
conversation among viewers.

12
 SEARCH AND DISPLAY
Display advertising is an effective way to raise awareness allowing Wienerschnitzel to reach large numbers of Trendmakers at a low cost. 29
Additionally, we will use programmatic ad buying techniques to reach ultra-specific groups within our target most likely to resonate with the

S E A RC H R E TA RG E T I N G I N TE R E ST S E G M E N TAT I O N
Display banner ads will be shown on sites within Google Display Display banner ads on Facebook Audience Network partner sites with
Network to Trendmakers that recently conducted Google Trendmakers showing interest in three categories: popular fast food options,
searches for topics related to adding taste to their diet. Wienerschnitzel interactions in the past 90 days, and interest in healthy food

4,203,399 3,045,886
is the number of search retargeting clicks. 30 is number of interest segmentation clicks. 31

GEOFENCING
Agency 603 will monitor Trendmakers and Connectors entering geofencing zones labeled “Healthy Restaurant” and “Popular fast food restaurant”,
determined by Yelp. These individuals will receive display banner ads via mobile websites and apps within the Google Display Network. Geofencing
will be conducted using Simplifi, a local programmatic ad platform.

Search engine marketing allows us to target Trendmakers

that are actively dissatisfied with healthy food trends. Our
paid search strategy resonates with the frustrated foodie
that isn’t able to satiate their craving for tasty food with

3.3% food trends.

Our strategy will utilize Google Ads Search to intercept

tasty healthy food
is the search CTR. 32
the Trendmakers that are actively searching for topics
related to adding taste to their diet, such as “tasty healthy
options”, “healthy recipes best tasting” or “best healthy
restaurants near me.”
13
 ACTIVATION
F O O D TRU C K
Food trucks are popular in urban areas due to their product affordability and variety. 33 Our frustrated foodies will ST E P 1
appreciate quick access to Wienerschnitzel products and experience a comedic skit during the interaction that Drive the Wiener Wagon to select
locations around the Southwest.
ties into our “Flavor, Not Fad” campaign.

Because Wienerschnitzel is a fast food restaurant, there is no

point-of-purchase options for the brand to use in stores, but our t f

agency figured that this would be the closest thing to point-of-

purchase. Those who have the option to visit the food truck would get ST E P 2
f ^
to experience both what the brand is and what the food tastes like. Confuse customers by telling them
This will give Wienerschnitzel a potentially infinite number of we ran out of hot dogs and are
impressions, exposure due to the possible new stories that would offering kale instead.
arise from the novelty of the food truck. j l
?
This would help the company gain new consumers and would also give ^ o

them more exposure due to the possible new stories that would arise from
the novelty of the food truck.
ST E P 3 i ^

Tell customers that we are kidding

DMAs and offer one of our delicious hot
dogs.
The new-and-improved Wiener Wagon will
travel to six of the top DMAs where there
is a strong Wienerschnitzel presence and a
Trendmaker population of over 22%. 34

Within these markets, the truck ST E P 4

will set up shop in public places Encourage customers to post the
with high foot traffic, such as experience on social media using
GIFs and
the corners of First Ave. and
Washington St. (Phoenix),
Central Ave. and Americana
Way (Los Angeles), and 4th St.
and Market St. (San Francisco).
FLAVOR, NOT FAD.

14
 PARTNERSHIP WITH THE NHDSC
F O RT N I T E C H A R AC T E R
In a combined effort with the National Hot Dog and Sausage Council (NHDSC), our campaign will raise awareness and improve the national
perception of hot dogs by creating a non-branded “skin” for Fortnite Battle Royale. Users will have the option to play as and among hot dog
characters for free. This will increase top-of-mind awareness for hot dogs as a food category within our target audience.

The Wiener Warrior

“Gamers” are defined as individuals who play at least three hours of video
games per week.

37.6%
of Americans between 25-34 years
old are gamers. 35

Fortnite provides us with the ideal platform to access Trendmakers in-home, daily
and at a high rate.

190 INDEX
Trendmakers are 190% more likely than the
national average to game on a console. 36

According to Statista, 85.2% of Fortnite players are between the age of 18-34. 37
This makes the popular multi-console game an ideal vehicle to use to target our
Trendmaker audience. This also allows us to partner with the NHDSC and create
a skin based on one of their characters called the "Wiener Warrior" to promote
both the hot dog and the NHDSC.

15
 MEDIA STRATEGY
THE SECRET SAUCE

77% of Trendmakers agree that they use media as a complement to the experiences they crave. 38 They like to travel the
unbeaten path, share new experiences and influence the Connector audience along the way. 39 Our media strategy employs
vehicles that they use frequently in order to seamlessly integrate campaign messaging into these experiences, thus boosting a
positive perception of the hot dog. With the implementation of our media plan, Trendmakers and Connectors will perceive hot
dogs as a year-round food option, with taste superseding health in their personal food hierarchy.

IMPRESSIONS
5.2B
INFLUENCERS
1.2B
DISPLAY
663M
PAY-PER-CLICK

471M
SOCIAL
366M
OUTDOOR
213M
TELEVISION

190M 136M 76M 51M

FOOD TRUCK
VIDEO FORTNITE/PR RADIO

T O TA L I M P R E S S I O N S : 8 . 6 B I L L I O N
TO P D M A s
Digital Signage and Social Media will run in DMAs that have a strong
Wienerschnitzel presence and a Trendmaker population of over 22%. 40
CITIES
Phoenix - Fresno - Sacramento - Oakland - Los
Angeles - Santa Barbara - Santa Maria - San Luis
Obispo - San Diego - Albuquerque - Salt Lake City

16
MEDIA SCHEDULE
THE RECIPE FOR OUR SUCCESS

Our media plan strategically

allocates the $25MM budget
to maximize impressions from
vehicles that Trendmakers
and Connectors instinctively
integrate into their daily lives. All
media decisions are backed by
extensive secondary research
from Simmons, SRDS, University
Reporter, Mintel and so on.

The media schedule kicks off

on May 27, 2019, which is the
beginning of both the travel and
hot dog seasons. 41

After spending heavily in months

of high hot dog consumption
on media that compliment both
audiences’ summer activities
and travel plans, the schedule
will continuously reinforce
messaging through vehicles that
Trendmakers consume
year-round. Finally, spending
on digital signage, radio, cable
television, and experiential
messaging will be reintroduced
during the Holiday season in
order to bring the hot dog back
to consumers’ minds during
months when the hot dog often
goes forgotten. 42

17
 CAMPAIGN SUMMARY
THE CHILI ON TOP
Our team will employ advanced concept-testing and projective-forecasting techniques throughout the campaign to enhance the consumer’s
experience within the flavor revolution. Digital monitoring tools such as IBM-Watson and Crimson Hexagon will track our campaign’s effectiveness to
maximize month-to-month efficienciency and return of investment. At the end of this campaign Agency 603 will go beyond reclaiming a positive public
perception of the hot dog.

To measure the effectiveness of our “Flavor, Not Fad” campaign, Agency 603 used biometric
eye tracking technology to capture the sensual experiences that occur while viewing campaign
collateral. All 12 study participants were quick to notice Wienerschnitzel’s bright logo and hot
dog products. These tests prove Trendmakers will have strong brand recognition upon viewing
creative work for the Wienerschnitzel brand.

C A M PA I G N P E R F O R M A N C E M E TR I C S
1. The “Flavor, Not 2. Our campaign
Fad” campaign will will place
double positive Wienerschnitzel at
sentiment of the term the top-of-mind for
“hot dog” on social Trendmakers and
media to 56%. Connectors.
Social listening through Utilize campaign drivers
Watson’s ability to analyze through Watson to
media text tone and take insights and make
personality in order to gauge connections between
consumer sentiment for the consumer preferences and
product. purchase decisions following
being exposed to the
campaign.
2. Our campaign
will increase hot
dog industry
sales by 5% over
the next 2 years.
Statista and U.S. Census
data will be utilized to
compare future hot
dog sales to those of
previous years.
2. The “Flavor, Not
Fad” campaign
will propel
Wienerschnitzel’s
average per-unit
volume beyond the
QSR industry average
of $880,000.
Sales data will be recorded
from each Wienerschnitzel
location over the next two
years.

18
 TH E F L AVO R , N O T FA D
C A M PA I G N

TH I S C A M PA I G N C H A N G E S P U B L I C
P E RC E P T I O N O F TH E H O T D O G
The “Flavor, Not Fad” campaign entices consumers to swap out complex, flavorless food
trends for traditional, delicious hot dogs. Strategic advertising positions the hot dog as
the perfect choice for consumers whether they are craving a snack or a full meal, and
brings the hot dog back into the minds of both Trendmakers and Consumers when they
are considering fulfilling these cravings.

TH I S C A M PA I G N I N C R E A S E S C O N S U M E R S ’
AWA R E N E S S O F TH E W I E N E R S C H N I T Z E L B R A N D
Wienerschnitzel is set apart from other fast food brands by being positioned as the choice “fast” food option
for consumers. It identifies the hot dog as the product to be presented first in minds as opposed to other
options. The campaign shifts opinions of the brand away from the negative ideas of hot dogs. It instead allows
the consumers to consider Wienerschnitzel hot dogs as a craving that no other product or brand can satisfy.

A N T I C I PATE D C A M PA I G N O U TC O M E S
GAIN IN
WIENERSCHNITZEL
INCREASE IN
WIENERSCHNITZEL
ACQUISITION
COST:
RETURN ON
CUSTOMERS: SALES: INVESTMENT:
12.3 MM $57.9 MM $2.04
PER CUSTOMER
231.6%
19
 REFERENCES
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Ad$pender database. 33. Kumar, T. (2019, March). IBISWorld Industry Report OD4322: Food Trucks in the US.
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I N TH E F U T U R E
Lookingforward
Looking forward to 2020,
to 2020, byend
by the theofend of the Not
the Flavor, “Flavor, Not Fad”Wienerschnitzel
Fad campaign, campaign, Wienerschnitzel will have
will have revolutionized the hot dog and will
revolutionized
have the hotdog
become a leading becoming
competitor a leading
among fast competitor
food brands. among will
Wienerschnitzel fastcapitalize
food brands. Wienerschnitzel
on satisfying capitalized
cravings of people who
on tired
are satisfying cravings
of tasteless food of people
trends who
and will are tired
surpass of tasteless
the competitors asfood trends,
the leading hotsurpassing
dog company thenationwide.
competitors as the
leading hot dog company nationwide.
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