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SYNOPSIS REPORT
ON
2017-19
Submitted To Submitted By
Mr. Himanshu Goel Rishabh Kaushik
Roll no-1708570057
MBA 4th Sem.
SAMPLING PLAN
Population Definition
SAMPLE
While deciding about the sample of research, it is required from the researcher’s
point to pay attention to these under mentioned points:
a) Sample Units: A decision has to be taken concerning a sampling unit
before selecting a sample, sampling unit may be a geographical one
such as state, district, village Etc. so in this research sampling unit is
Delhi/NCR.
b) Source list: It is also called sampling frame from which sample is to be
drawn ,it caters name of all the items of a universe (in case of finite
universe only).Researcher has to prepare it
c) Sampling size: This refers to the no. of items to be selected from the
universe to constitute a sample. This is a major problem before the
researcher. The size of sample should neither be excessively large not
too small, it should be optimum. This size of population must be kept in
view for this also limits the sample size .Sample size in this research is
75 customers.
d) Sampling procedure: Finally the researcher must decide the type of
sample he must be .That is he must decide about the technique to be
used in selecting items for the sample .In fact this technique or
procedure stands for the sample design itself. In this we used the
random sampling on the basis of first survey results, which is from 75
respondents.
INSTRUMENTS USED
We collected primary data through sample survey or census surveys from the
selected elements in malls and super markets. So for this purpose we have used
the most popular tool of primary data collection through direct communication
with respondents. The tools we used are questionnaires.
Source of data: Data required for the study was collected through primary
sources i.e. Market Survey.
Actually data is of two kinds so researchers should keep in mind both types of
data.
a) Primary Data: Primary data are those, which are collected afresh and for the
first time and this happen to be original in character.
b) Secondary Data: Secondary data are those data which have already been
collected by someone else and which have already been used as per required.
There are basically two sources to collect secondary data
a) Internally: Provided by the company/organization
b)Externally: Various publication of central, state and local Government.
Books, magazines, newspapers
Internet
After only keeping in mind one can think about what type of data has to be
collected during research as our research is concerned we have to gather
primary data for Customer behavior
Limitation
Every project faces some limitation; because of this limitation the required
And necessary data to complete the project may not gather in proper manner.
The limitations which we observe were as follows:
With respect to actual population the sample size was too small. This
might be effect the final result.
Since the responses were only from some part of Delhi, the report cannot
be generalized for whole Delhi and NCR.
The time limit for the research was one week that was small time to
collect adequate information for inference for the consumer buying
behavior.
. REVIEW OF LITERATURE
There are a number of key point that should be included in the actual
review of the literature. For example, you should provide an overview of the
subject as well as the theory or issue you are writing about. This area should
already be thoroughly covered in your dissertation and should connect smoothly
to the literature review component.
Consumer Needs & Motivation: Needs & Wants, Latent & Manifest Motives in
a Purchase Situation, Maslow’s Needs & Consumer Behavior, Trio of Needs
Theory, Motivation Theories - Optimum Stimulation, Hedonic Experiences,
maintaining behavioral freedom, avoiding risk, attributing causality.
Motivational Conflict, Motivational Research.
The study is confined to the life insurance market, about the investor
preferences towards life insurance and a specific focus on the Company Product has
been made.
Business Standard.
Website: - www.wikipedia.com
www.rbi.com
Book: - Kotler Philip , Principle of Management