Memo

To: RGV Inc

From: Dulce Duran
CC:
Date: 4/25/2019
Re: Revenue Assessment

Thank you for the opportunity to assess your sales data to provide recommendations for
increasing your sales. The analysis and recommendations below are based on the data you
provided, which covers a period from May 2004 through June 2006. The analysis below is
based on this data alone. Therefore, our recommendations should be tempered by your
knowledge of business realities and your market. Please let us know if we can answer any
questions concerning the analysis or the recommendations provided.

ANALYSIS 1 Total product revenue

Analysis

According to my analysis the sales performance in “Beverages” are outstanding and sales are
the most successful. The sales performance that needs attentive work would be in the
“Grains/Cereals”, they do not seem making enough sales and that is by reading the data from
2004-2006.

1
 Graphic

Recommendation
My recommendation to the company would be to work on sale performance in these products;
Meat/Poultry, Confections, Seafood, Condiments, Produce, and especially in Grains/Cereals.
We can imitate the same sale strategies that we are using in “Beverages” to higher the sales in
the other products. Also, another alternative is to higher the prices in products to higher sales
performances.

ANALYSIS 2 Salesperson QTR revenue

Analysis

The findings that were found in this category would be that all the salespersons have been
improving since their sales back from 2004. In the bar chart it demonstrates the total sales that
the salespersons made throughout the time of three years.

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 Graphic

Recommendation

Every salesperson made an outstanding improvement but the sales of 2004-2006 from Ms.
Peacock, her sales were the highest in the year 2006, as shown in the graph. The sales for Mr.
Buchanan, Mr. Suyama, and Ms. Dodsworth have almost the same and in my professional
opinion, I would make them work a bit more since their sales are the lowest in comparison to
Ms. Peacock.

ANALYSIS 3 Price increases; Trends

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Analysis

In this bar graph we can determine the total revenue of all product from the year 2004 through
2006. We can automatically become aware that the sales within the gap of the three years, the
sales have been going up and down especially under the Grain/Cereals sales. In 2005 the sales
at their all time high, but then they started to lower in 2006. Beverages have been the highest
sale throughout the three years.

Graphic

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 Recommendation

In the condiments section of the sales have been going lower from year to year. For example,
Chef Anton’s Cajun seasoning sales went higher from 2004 to 2005, but from 2005 to 2006
it went extremely low. There many other products that experienced low sales from year to
year. The recommendation would be to higher the cost or taking these products be
discontinued.

SELF ASSESSMENT
From completing the Excel project, I learned how to organize an enormous set of data and to
analyze the data to find the sales of each product and how much revenue each salesperson
made. These steps are important because with them I can analyze who and where needs
improvement in the organization. I can find all these answers by simply making a graph, using
the formulas that are provided by Excel, and or assembling a chart to compare and determine
my recommendations to the organization.

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