Professional Documents
Culture Documents
INTELLIGENCE
(AI)
October 2018
Agenda
01 Economic Impact of AI 05 AI Technologies & Enablers
▪ GVA, GDP & jobs ▪ AI types & categories
▪ Major deals
04 Leading Companies
▪ Investments
2
Executive summary
Digital transformation, transhumanism, Internet of Things, connected world, smart everything, Industry 4.0, nanotechnology,
biotechnology, quantum computing, big data, 5G, automation, smart robots…. Is your head spinning yet? Don’t worry, we got one more
for you: artificial intelligence (AI). Welcome to the cognitive era.
Today the world is in an age of fundamental change that by some is considered the Fourth Industrial Revolution and also referred to as
the cognitive era. Artificial intelligence is at the center of this development as fully fledged AI has the potential to disrupt every industry in
the economy and basically all aspects of human life within the next 20 to 50 years.
Currently, artificial intelligence is in an era of exploration where new technologies and ideas are emerging constantly. It is transitioning
from the development of underlying theoretical concepts (e.g. machine and deep learning, neural networks) to having a real-life impact
across a multitude of industries, verticals and products. This includes fields such as health care, retail & e-commerce, transportation,
finance, national security, energy smart cities and much more.
Virtual digital assistants such as the Google Assistant and Apple’s Siri are already part of the consumer market’s mainstream.
Autonomous driving is expected to fundamentally transform transportation; and applications such as robot-assisted surgery, virtual
nursing assistants, and medical imaging will have a strong impact on the healthcare market
This dossier provides insights into the potential economic impact of AI and current investment trends, including which countries are in
the lead, major companies, and the enabling technologies. Major use cases and applications of AI across several industries and
verticals are also covered.
3
Artificial intelligence timeline
1943 Warren McCulloch / Walter Pitts conceive the first neural network
1950 Turing test: test of a machine‘s capability to exhibit intelligent behavior equivalent to, or indistinguishable from, that of a human
1956 John McCarthy coins the term Artificial Intelligence (Dartmouth Summer Research Project on Artificial Intelligence (DSRPA)
1959 First definition of machine learning by Arthur Samuel („Field of study that gives computers the ability to learn without being explicitly programmed“)
1974-1980 First „AI winter“ – lack of progress leads to substantial cuts in funding
1975 Kunihiko Fukushima develops the first true multilayered neural network
1987-1993 Second „AI winter“ period – market for specialized AI hardware collapses; funding is cut once again as ambitious goals are not met
1997 IBM‘s Deep Blue defeats Gary Kasparov, the world‘s chess champion at the time
2006 Geoffrey Hinton shows how neural networks can be improved by adding more layers to the network (deep learning).
2009 Andrew Ng describes how GPUs can be used to accelerate the mathematical calculations required by convolutional neural networks (CNNS)
Mid-2010s Beginning of the cognitive era
2011 IBM‘s Watson Q&A machine wins Jeopardy!
2011 Apple introduces first virtual digital assistant Siri to the market
2014 Amazon launches Alexa
2016 AlphaGo (Google DeepMind) beats Lee Sedol
2017 China‘s Ministry of Industry and Information Technology (MIIT) publishes its Next Generation Artificial Intelligence Development Plan
2018 „Edmondde Belamy“ is the first work of art created by AI sold at an auction (price $432.5k)
Major car manufacturers (like Daimler, BMW, Ford, Honda, Toyota, Volvo, Hyundai, Renault-Nissan) aim to have highly-automated cars ready for the
2020/21
market
2025 Quantum computing
4
01 Economic Impact of AI
▪ GVA, GDP & jobs
▪ Market size
Artificial intelligence will have major economic impact
Creating a reliable forecast that estimates the economic impact of artificial intelligence using “The new spring in AI is the most
numbers alone is impossible. Evaluation and comparison of industry forecasts show that the significant development in
overall market for artificial intelligence is projected to generate tens of billions in revenue by the computing in my lifetime. Every
mid 2020s. month, there are stunning new
Forecasts on the impact of artificial intelligence (in dollar value) may differ, but one thing everyone applications and transformative
agrees on is that artificial intelligence will be a disruptive force – not only across every industry and new techniques. But such
sector, but for society as a whole. Projections show that by 2030 artificial intelligence has the powerful tools also bring with
potential to enhance the gross domestic product by ten percent or more. This is mainly through them new questions and
product enhancements and productivity gains. responsibilities.”
China and the United States are set to benefit the most from the continuous advancement of – Sergey Brin, Google co-
artificial intelligence and its neighboring technologies. For example, increased productivity from founder and President of
labor substitution in the United States is projected to increase the country’s GDP by 15 percent by Alphabet
2030.
The effect of artificial intelligence will be felt strongly in the job market, impacting employment
across many industries. For instance, around 70 percent of jobs in the transportation and logistics
industry in North America are at high risk of automation by 2030. Additionally, the share of
machine working hours is forecast to increase by ten or more percent across most work tasks and
activities.
6
Market size and revenue comparison for artificial intelligence worldwide from 2016 to 2025 (in
billion U.S. dollars)
Artificial intelligence (AI) market size/revenue comparisons for 2016 to 2025
200
Market size in billion U.S. dollars
150
100
50
0
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
0.9
0.8
0.8
Ecnomic impact in trillion U.S. dollars
0.7
0.6
0.5 0.5 0.5
0.5
0.4 0.4 0.4 0.4
0.4
0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3
0.3
0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2 0.2
0.2
0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1
0.1
GDP gains associated with product enhancements GDP gains associated with productivity
25%
20% 8.5%
15%
GDP increase
6%
5.5%
12% 5.5% 5.5%
10% 4%
4%
9%
7%
6.5% 6.5% 6.5%
5% 6%
0%
Other public and personal Consumer goods, Technology, media and Energy, utilities and mining Manufacturing and Transport and logistics Financial and professional
services accomodation and food telecommunications construction services
services
GDP growth due to AI in % GDP growth due to AI in trillion U.S. dollars The mature economies of the United States,
30 Europe, and Asia (Japan, South Korea,
Australia, Singapore etc.) are forecast to
26.1 profit from the development and application
of artificial intelligence on somewhat the
GDP growth in percent and trillion U.S. dollars
25
same level. China is projected to maximize
the potential of artificial intelligence due to
20 its more dynamic overall economic growth
and the Chinese’s government strong focus
on it as a national strategy (more details on
15
14.5 China‘s AI policy in country chapter).
11.5
9.9 10.4
10
7
5.4 5.6
5 3.7
1.8
0.7 0.9 1.2
0.5
0
China North America Northern Europe Southern Europe Developed Asia Latin America Rest of world
Regions
GDP increase
-15% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40%
Augmentation 4%
Energy, utilities and mining Manufacturing and construction Consumer goods, accomodation and food services
Transport and logistics Technology, media and telecommunications Financial and professional services
Other public and personal services
80%
70%
60%
Share of jobs at risk
50%
40%
30%
20%
10%
0%
North America Northern Europe Southern Europe China Developed Asia Latin America
2018 2022
70%
62%
60%
55%
50% 47%
46% 46%
44% 44%
Share of working hours
40%
36%
34%
31% 31%
28% 29% 28% 29%
30%
23%
19% 19%
20%
10%
0%
Reasoning and Coordinating, Communicating and Administering Performing physical Identifying and Performing complex Looking for and Information and data
decision making developing, interacting and manual work evaluating job-releant and technical receiving job-related processing
managing and activities information activities information
advising
52%
Technological skills
60%
Note: Austria, Denmark, Finland, Germany, Greece, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom, United States; 2018
Source(s): ILO; McKinsey
14
02 Leading Countries
▪ Experts, papers, patents
Both China and the United States are ranked as the top countries for artificial intelligence in all „By 2020 they will have
the major categories we looked at (number of companies and experts, funding, patent caught up. By 2025 they
applications and papers published on artificial intelligence). Historically, the majority of funding will be better than us. And
has been invested in the United States. However, China is making a strong push for the global by 2030 they will dominate
lead. In 2017, almost 28 billion U.S. dollars were poured into the Chinese artificial intelligence the industries of AI. Just
market. stop for a sec. The Chinese
One main difference between the United States and China is the role of the government. China’s government said that.“
government has outlined its artificial intelligence plans in a national strategy and is streamlining
the development more strongly than the United States. For example, four out of five artificial Eric Schmidt – Former
intelligence startups with funding of more than one billion U.S. dollars are located in China. Google CEO & Executive
However, the number of startups venturing into this field is around 3.5 times higher in the United Chairman of Alphabet
States than China.
This shows that the United States are the more innovative country for artificial intelligence, while
China is more concentrated in larger artificial intelligence companies.
Other countries where investment and development of artificial intelligence is at a significant
level are Canada, Japan, Israel, India and the three biggest economies in Europe – Germany,
the UK and France. French president Emmanuel Macron, for example, announced government
investments of more than 1.5 billion U.S. dollars for his country in March 2018.
16
17
Artificial intelligence performance benchmark by country as of 2018
AI country performance benchmark 2018
Benchmark score
0 50 100 150 200 250 300 350
United States 36 68 59 76 98
Germany 31 56 57 52 70
United Kingdom 48 69 56 32 29
China 11 34 26 66 95
France 37 52 46 22 45
Japan 10 12 53 18 87
Republic of Korea 10 23 51 22 71
Canada 28 35 56 14 28
Netherlands 13 40 63 20 19
Australia 14 18 46 18 37
Poland 12 30 29 10 16
Russian Federation 10 18 19 16 29
Note: Worldwide, Australia, Canada, China, France, Germany, Japan, South Korea, Netherlands, Russia, United Kingdom, United States; 2018
Source(s): Capgemini
18
Number of artificial intelligence companies worldwide as of June 2018, by country
Number of AI companies worldwide 2018, by country
Number of companies
0 500 1,000 1,500 2,000 2,500 As of June 2018, there were 4,925
United States 2,028
artificial intelligence enterprises
worldwide. The establishment of new
China 1,011 artificial intelligence companies has
United Kingdom 392 slowed worldwide since 2015 when the
number of newly established enterprises
Canada 285
worldwide reached 847.
India 152
Israel 121
France 120
Germany 111
Sweden 55
Spain 53
Netherlands 40
Japan 40
Switzerland 40
Poland 33
Australia 31
Number of startups
0 200 400 600 800 1,000 1,200 1,400 1,600 Total number of true artificial intelligence
United States 1,393
startups worldwide is 3,465.
China 383
The number of startups exceed the
number of total AI enterprises for some
Israel 362 countries – indicating that the AI
United Kingdom 245 ecosystem of some countries (e.g.
Israel) might have been growing more
Canada 131
dynamically than others over the past
Japan 113 year.
France 109
Germany 106
India 82
Sweden 55
Finland 45
South Korea 42
Spain 39
Singapore 35
Switzerland 28
Number of experts/talents
Estimates on the number of global AI professionals/experts/talents
0 5,000 10,000 15,000 20,000 25,000 30,000 range from 200 thousand to 1.9 million worldwide.
United States The United States lead all countries with 14 percent of global AI
talent and around 44 percent of AI professionals.
China
The AI talent pool of the United States, Europe, Japan and Australia
India
is more advanced in terms of expertise, skill level and experience
Germany compared to China and India.
United Kingdom While 18 percent of US AI talent is considered top-level, this is true
France
for only around 5 to 6 percent of AI talent in China. In the US, the
share of top-level talent is 25 percent, up from 14 percent share of
Iran** total talent, whereas China’s share of top-level talent is only 5
Brazil percent compared to a 9 percent share of overall global AI talent.
Spain Around 70 percent of AI professionals in the US have more than ten
years of experience compared to almost 40 percent in China.
Italy
Canada
Turkey**
Australia
Japan
Brazil 20
Singapore 17
South Africa 15
SIPO (China)
PCT (International)
JPO (Japan)
EPO (Europe)
Japanese university 93
Number of publications
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000
China 327,034
Japan 94,112
Germany 85,587
India 75,128
France 72,261
Canada 61,782
Italy 61,466
Spain 58,582
Australia 45,884
Iran 34,028
Brazil 27,552
Global China
160
146
120
120
Number of publications in thousands
106
102 99.5
100 93.5
89.5 89.5
83.5 86
80
72
61
60 54.5
49.5
37.5 39 36.5
40 33 35
29.5 30
24.5 27 26.5 26
23.5 22 22 21
19 17.5
20
12.5
7.5 9
4 6
2
0
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Productivity Consumption
GDP increase
0% 5% 10% 15% 20% 25% AI policy/strategy
Trump administration
Health, education and other public and personal services 10% 11.5% New Select Committee on AI to advise White
House in 2018.
Main government goals to maintain global
leadership in AI:
Consumer goods, accomodation and food services 7% 9%
• Support national AI R&D ecosystem (e.g.
public-private partnerships)
• Develop US workforce to benefit from AI
Technology, media and telecommunications 6.5% 7% • Remove barriers to innovation (regulations)
Obama administration
Three separate reports released in 2016 outlining
Financial and professional services 4.5% 5.5% a possible foundation for future US strategy:
• Preparing for the Future of Artificial
Intelligence: Recommendations regarding
Manufacturing and construction 4% 5% regulations, public R&D, automation, fairness,
ethics and security
• National Artificial Intelligence Research and
Development Strategic Plan: Outline for
Energy, utilities and mining 5% 4% publicly funded AI R&D strategy
• Artificial Intelligence, Automation, and the
Economy: Deals with impact of automation,
Transport and logistics 3% 5% possible policies to increase benefit from AI
and mitigate costs
6,000
Funding and investment in artificial
intelligence in the United States has
consistently risen over the years.
5,012
5,000 Data for the first two quarters of 2018 point
towards a new record high in AI funding for
4,218 the whole year in the United States, as AI
funding for Q1 and Q2 2018 alone already
3,921
Funding in million U.S. dollars
0
2011 2012 2013 2014 2015 2016 2017 Q1 & Q2 2018
In July 2017, the State Council of China released the Next Generation Artificial Intelligence Development Plan outlining the country’s
strategic approach and policy for AI up to 2030:
• 2020: Keeping pace with developments in artificial intelligence and narrow/close the gap to the United States; China as a global
innovation leader. Focus on big data intelligence, autonomous intelligence systems (estimated core AI industry size 150 billion
yuan / roughly 21.5 billion USD)
• 2025: Make major breakthroughs in basic AI technologies; initial AI laws and regulations; broader use of AI across all sectors –
medicine, city infrastructure, manufacturing, agriculture (estimated core AI industry size 400 billion yuan / roughly 58 billion USD)
• 2030: World leader in AI; major breakthroughs in core technologies. Focus in social governance, national defense construction,
industrial value chain (estimated core industry size 1,000 billion yuan / roughly 144 billion USD)
• Baidu, Alibaba, Tencent and iFlytek appointed by Chinese government as “national champions” to lead development and
innovation of AI
• The state-owned electric utility monopoly State Grid Corporation of China holds by far the most AI patents in the country with
4,246. Baidu has the most amongst enterprises with 542 and the Chinese Academy of Sciences System the most in the
academic world with 897 patents
• 2.1 billion USD investment in a technology park dedicated to artificial intelligence to be built in Beijing
• Government funding of around 430 million USD for AI-related research projects in a six month period in early 2018 alone
29
Government funding of artificial intelligence related projects in China in the six month period
ending April 2018, by focus (in million U.S. dollars)
Artificial intelligence related project funding in China six months ending April 2018
Smart robotics 72
16
Considering the goal of the Chinese
14.3 government to make the country the
global leader in AI by 2030, the market is
14
projected to grow strongly over the next
few years. The GDP in China is forecast
12 to increase by at least ten percent
across all industries and sectors.
Market size in billion U.S. dollars
10.2
10
6.2
6
4 3.4
2.1
2 1.6
0
2015 2016 2017 2018 2019 2020
Productivity Consumption
GDP increase
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Health, education and other public and personal services 23% 22.5%
250
The average age of artificial intelligence
228 enterprises in China is 5.5 years.
75 percent of AI companies in China are
located in Beijing, Shanghai and
200 192
Guangdong.
Number of companies
150
128
98
100
62
57
50
30 30
20
15 15 15 15
10 10 10 10 10
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
DJI 15
UBTech 5
SenseTime 4.5
Cambrion 2.5
Cloudwalk 2
YITU 2
Face++ 2
iCarbonX 1
Pony.ai 1
Unisound 1
Tongdun 1
Mobvoi 1
Orbbec 1
▪ Major deals
Investment in AI is at an all-time high
Artificial intelligence has, once again, entered an exciting period - with hopes for breakthrough “AI is the new electricity. I
developments and products. We are in what has been termed an “AI spring”, as investments can hardly imagine an
and funding into artificial intelligence have grown strongly over the past few years. For example, industry which is not going
the growth in global funding of AI startups amounted to more than 460 percent from 2012 to to be transformed by AI. A
2017. Furthermore, the overall artificial intelligence market is forecast to grow annually by more clear path to an AI-powered
than 100 percent each year up to 2025. society includes wide
In 2017, AI investment and financing reached almost 40 billion U.S. dollars globally - up from adoption of AI to drive
around 31 billion U.S. dollars the year before. Almost 70 percent of investments went to China, industrial and technological
as the country is making a strong push to reach its goal of becoming the world‘s leader in AI. endeavors.”
Globally, the majority of investment and funding goes into all purpose AI companies that are not Andrew Ng – Co-Chairman
focused on a specific industry or product. Startups are a huge part of the artificial intelligence & Co-Founder of Coursera;
ecosystem, as funding of AI startups amounted to more than 15 billion U.S. dollars in 2017. Former Chief Scientist at
Trends show that an increasing number of startups are moving to more mature funding phases. Baidu
Only around a quarter of investment and funding projects in the first quarter of 2018 were in the
seed/angel phase compared to more than 40 percent in the previous year. Full year data for
2018 will highlight if this trend solidifies itself.
36
Growth of the artificial intelligence market worldwide from 2017 to 2025
Artificial intelligence market growth worldwide 2017-2025
160% 154%
150% 152% 151%
146%
143%
140%
140% 133%
127%
120%
Year-on-year growth
100%
80%
60%
40%
20%
0%
2017 2018 2019 2020 2021 2022 2023 2024 2025
45
Available data for the first quarter of
2018 points towards AI investments
40 39.2 leveling off at 2017 values. Global AI
investments in the first quarter of 2018
were at about a quarter of total 2017
35
spending.
31.3
AI startup funding is also on pace to
30
Funding in billion U.S. dollars
20
15 13.2
10.1
10
4.5
5
0
2013 2014 2015 2016 2017 Q1 2018
Q1 Q2 Q3 Q4
16
14
12
Funding in billion U.S. dollars
10
0
2011 2012 2013 2014 2015 2016 2017 2018
100%
90%
80%
70%
60%
Share of projects
50%
40%
30%
20%
10%
0%
2013 2014 2015 2016 2017 Q1 2018
100%
90%
80%
70%
Share of funding count
60%
50%
40%
30%
20%
10%
0%
2012 2013 2014 2015 2016 2017
100.0% 2.5%
4% 6.5% 9.5% 13.5%
7%
15.5% 20.5%
2.5% 29.5%
90.0%
18% 8%
21%
80.0% 20.5%
26%
25%
70.0% 31.5%
Share of funding amounts
28.5%
60.0% 31.5%
23.5%
40%
50.0% 29.5%
40.0%
28.5%
27.5%
29.5%
30.0% 22%
20.0% 19%
15%
10.0% 12.5%
11% 11.5%
8%
3.5%
0.0%
2012 2013 2014 2015 2016 2017
900
845
800
740
700
650
600
Number of companies
500
450
400 385
320
300
245
200 180
130
100
100 85
60 65
45 50
35 35 30
10
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 July 2018
80
80
60
45
39
40
22
20
0
2013 2014 2015 2016 2017
Number of investments
0 5 10 15 20 25 30 35 40 45 50
Intel Capital 50
500 Startups 45
NEA 34
Battery Ventures 29
Y Combinator 28
Horizon Ventures 22
Accel 22
Bloomberg Beta 22
Data Collective 21
Techstars 21
Sequoia Capital 21
Kima Ventures 21
vesna 20
Recommendation engines 4
NLP 3.1
Speech recognition 2
AI+ 53%
Smart Robot 8%
Autonomous Vehicles 4%
Speech 4%
Basic Hardware 3%
Artificial intelligence is not limited in its possibilities of use, meaning companies from all spheres “If the internet was the
are engaged in the market. Naturally, major players from the tech industry are leading the way; appetizer, then AI is the
having already invested billions of dollars into research, development and the artificial main course. The internet
intelligence ecosystem overall. Amongst these are well-known US-based internet and tech giants changed a lot of our daily
like Google, Amazon, Facebook, Apple, Intel, IBM and Microsoft. lives, but did not have
Google is at the forefront of AI investment and development. Over the past two decades the much impact on the 2B
company has invested billions of dollars in AI R&D and the acquisition of startups in the industry. industries. I think AI will
Most notably they acquired Deepmind, which Google bought for 500 million U.S. dollars in 2014. change that.”
Using AI patents and published papers on AI topics as an indicator for innovation and “AI
readiness” of companies Microsoft, IBM and Samsung consistently show up in the Top-5 of such Robin Li Yanhong – CEO
rankings. of Baidu
Chinese companies like Tencent, Baidu and Alibaba are rapidly closing in on the leading US-
based tech giants though as some of the best-funded AI startups are also located in China.
Toutiao, Bytedance, SenseTime and NIO have each raised more than 2.5 billion U.S. dollars in
funding. Today there are more than ten unicorn AI companies in China with a value of one billion
U.S. dollars or more each. The state-owned electricity utility company State Grid Corporation of
China also has a strong presence in the market as it leads all companies in China in terms of
patents and paper publications.
49
Artificial intelligence startup acquisitions spending of tech companies from 1998 to 2017 (in
million U.S. dollars)
Technology companies by AI startup acquisitions spending 1998-2017
Twitter 629
AOL 191.7
Facebook 60
Salesforce 32.8
Number of acqusitions
0 2 4 6 8 10 12 14
Alphabet/Google 14
Apple 13
Facebook 6
Amazon 5
Intel 5
Microsoft 5
Meltwater 5
Twitter 4
Salesforce 4
AI patent applications
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500
Some of the major players in the tech
industry are leading the charge in AI
Microsoft 4,167
foundation work and innovation, as
companies like IBM, Microsoft, Google and
IBM 3,360 Samsung have applied for the most
patents and published the majority of
Google 2,650 papers on AI topics over the past 10 to 20
years.
Samsung 2,404
Quantity in AI papers and patents are
indicative of these companies being in the
AT&T 1,413 lead today but this does not necessarily
mean that they are the ones to cash in first
Baidu 1,246 or that they will be at the forefront in five
years, as more money than ever is
State Grid 1,167 invested in AI research especially in China.
Toshiba 1,149
Fujitsu 1,132
NEC 930
Number of patents
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000
IBM 7,276
Microsoft 5,356
Canon 3,569
Sony 3,090
Google 2,757
NTT (Japan) 94
Yahoo (US) 88
Toshiba (Japan) 86
D-wave (Canada) 77
Hitachi (Japan) 69
Number of publications
0 1,000 2,000 3,000 4,000 5,000 6,000
IBM 5,105
Microsoft 4,710
Siemens AG 2,825
Samsung 1,548
Google 1,383
Intel 1,324
Philips 1,229
Siemens 1,136
Nokia 869
Honda 816
DJI 15
UBTech 5
SenseTime 4.5
Cambrion 2.5
Cloudwalk 2
YITU 2
Face++ 2
iCarbonX 1
Pony.ai 1
Unisound 1
Tongdun 1
Mobvoi 1
Orbbec 1
▪ AI frameworks
Artificial intelligence mainly functions as an umbrella term for different technologies and concepts. One subset of AI that has been one
of the main focus areas of AI research and investment over the past ten years is machine learning.
Pattern recognition – a subfield of machine learning, natural language processing, learning systems, and neural networks, to name a
few, have attracted tenth of billions in funding money over the past ten years. Further development of AI not only hinges on
investments and research in the field itself but also on various adjacent hardware, software and service technologies.
Deep learning artificial intelligence systems, for example, need huge amounts of data and sufficient computing power to improve
through reinforcement learning. In 2016, Google Deepmind‘s AlphaGo used 1,202 CPUs and 176 GPUs in computing power when it
beat world champion Lee Sedol in the Chinese board game of Go.
Example systems and products:
• Availability of / access to large sets of data for AI systems to learn from (big data)
• Semiconductors / computer chips (CPU, GPU, VPU, SPU & AI chips) & sensors
• Computing power & AI frameworks (environments)
• 5G mobile network (low latency in autonomous driving)
59
External investment in artificial intelligence-focused companies worldwide in 2016, by
technology category (in billion U.S. dollars)
External investment in AI-focused companies worldwide 2016, by category
0.2
Virtual agents
0.1
Number of publications
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 What actually is…?
Pattern recognition 63,666
Pattern recognition is a branch of machine
Learning systems 53,539
learning (supervised/unsupervised) that is
Machine learning 29,941 used to recognize patterns and regularities
in data sets. It makes use of computer
Neural networks 26,470
algorithms to discover these regularities and
Natural language processing systems 23,486 then classifies the data into different
Learning algorithms 22,626
categories. Pattern recognition is the basis
for computer-aided diagnosis systems in
Data mining 20,089 medical science. Other applications include
Feature extraction 19,709 speech recognition, image recognition and
classification of text into categories.
Semantics 18,529
Basic Hardware 5%
Speech 4%
Autonomous Vehicles 3%
Sound processor Embedded sound processing unit Vision processor Embedded vision processing unit
100%
96% 43% 38%
90%
80%
70%
60% 15%
Market share
7%
50%
4%
46% 6%
40%
41%
30%
20%
10%
4%
0%
2017 2020 2023
500
450
400
350
Sales in billion U.S. Dollars
300
250
200
150
100
50
0
1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
1,200
1,075.1
986.2
1,000
868.8
815.3
800
Unit shipments in billions
705.6
623.7
600 556.2
467.1
397.4
400
200
0
2000 2004 2006 2007 2010 2014 2016 2017 2018
40
38.02
35.99
34.81
35
33.26
31.99
29.87
30
27.57
26.2
Sales in billon U.S. dollars
25
23.09
21.7
20
17.9
17.04
15
10
0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
5 4.8
4.5
4.1
4
3.5 3.3
Revenue in billion U.S. dollars
2.5
1.5
0.5
0
2015 2016 2017
Power score
0 10 20 30 40 50 60 70 80 90 100
Deep learning uses neural networks and
TensorFlow 96.77 large data sets (big data). The concept is
in many aspects inspired by the human
Keras 51.55 brain. Based on existing information and
the neural network, the system is capable
PyTorch 22.72 of connecting what it has already learned
with new content and information to
Caffe 17.15 continuously learn more. As a result, the
system has the ability to make predictions
Theano 12.02 and decisions.
Software frameworks are platforms for
MXNET 8.37
developing software applications. They
CNTK
provide generic functionalities that can be
4.89
selectively changed by additional user-
DeepLearning4J 3.65
written code.
Caffe2 2.71
Chainer 1.18
FastAI 1.06
Commits Contributors
DeepLearning4J
26,623
237
Chainer
16,675
192
PyTorch
14,709
838
Apache MXNet
8,846
641
Keras
4,907
748
Caffe
4,152
270
Torch
1,336
132
450
400
400
350
300
Subscriptions in millions
250
200
150
100 84
50
11
0.42
0
2019 2020 2021 2022
Artificial intelligence is set to impact every industry and many aspects of everyday life in the future. “Whenever I hear people
There are still many milestones to be reached to achieve full AI maturity and “strong AI“. However, saying AI is going to hurt
some fields such as virtual digital assistants and chatbots are already making an impact. people in the future I think,
Amazon Alexa, Google Assistant, Apple’s Siri and Microsoft Cortana are well-known examples of yeah, technology can generally
virtual digital assistants (VDA) making use of AI technology. These VDAs answer questions, always be used for good and
provide news and weather updates and let the user control other devices in their home. bad and you need to be careful
about how you build it … if
All major automotive manufacturers are now developing self-driving autonomous vehicles and plan you’re arguing against AI then
to release partly, if not fully, automated cars to the market in the mid-2020s. you’re arguing against safer
In e-commerce and retail, artificial intelligence can help companies with warehouse automation, cars that aren’t going to have
identifying target groups for their products and predicting sales more accurately. accidents, and you’re arguing
against being able to better
In healthcare, the use cases for artificial intelligence are manifold as well. Medical imaging, cancer
diagnose people when they’re
detection, diagnostic scans, robot-assisted surgery, health monitoring, drug discovery and virtual
sick.”
nursing assistants.
- Mark Zuckerberg – Facebook
CEO
74
Share of artificial intelligence startups worldwide in 2018, by industry
Share of AI startups by industry 2018
Share of startups
0% 5% 10% 15% 20% 25%
More than 60 percent of AI startups
General/Cross-Sectoral (B2B services) 25% are applying to major functions in
Communication (B2B services) 14% cross-cutting sectors
(communications, marketing, HR,
Sales/Marketing (B2B services) 12%
security, e-commerce, legal, etc.) and
Healthcare/BioTech 9% are therefore considered B2B
services.
Other 7%
FinTech 6%
Entertainment 3%
Transportation 3%
Education 2%
Travel 1%
Energy 1%
Automotive 1%
Predictive maintenance
Financials 11
Public Sector 10
Other 9
Unsure No plans Piloting right now Moving to production Scaled-up and industrialized
Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Smart Analytics (including predictive and prescriptive analytics) 5% 14% 28% 30% 23%
NLP (extract & interpret, compare & comply, retrieve and recomment) 6% 23% 31% 24% 15%
Artificial Intelligence (AI) (e.g. IBM Watson-type reasoning apps) 4% 16% 36% 28% 15%
Note: Worldwide; 2018; 590 Respondents; Global 2000 enterprise leaders including 100 C-level executives
Source(s): HfS Research ; KPMG
79
Healthcare – ready for AI today
There are deep-learning based methods in development and trial that will be able to detect Major use cases in healthcare
illness, including cancer, much better than human average performance. Artificial intelligence
• Medical imaging analysis
applications will be used to diagnose scans, e.g. for heart disease and lung cancer.
• Cancer detection
The medical imaging segment of healthcare offers many opportunities for machine and deep • Diagnostic scans
learning applications. Computer vision models can be trained on a large number of medical • Chronic illness prediction
images which are matched with validated patient diagnoses. These systems can then help • Preliminary diagnosis
• Health monitoring
doctors to process a greater amount of patient cases and lower the number of diagnostic • Drug discovery / creation
mistakes. • Robot-assisted surgery
AI can also be put to use in liquid biopsy. Here, cells and bacteria from patients‘ blood can be • Digital consultation
• Virtual nursing assistants
analyzed for (potential) diseases and cancer. This will lead to earlier detection of such diseases
• Medication management
and improve the patients‘ chances to maintain their health or recover more quickly and effectively. • Dosage error reduction
The use of chatbots for remote patient treatment is another field of application for AI in healthcare • Liquid biopsy
and medicine. Virtual nursing assistants and digital consultations have the potential to reduce • Workflow and administrative tasks
unnecessary hospital and physician visits and lessen the burden on medical professionals.
The global health artificial intelligence market is set for strong growth and projected to reach more
than six billion U.S. dollars in value by 2021.
80
Revenue from artificial intelligence systems in healthcare worldwide from 2013 to 2021 (in
million U.S. dollars)
Global healthcare artificial intelligence market revenue 2013-2021
7,000
6,662.2
6,000
5,000
Revenue in million U.S. dollars
4,298.2
4,000
3,000 2,882
2,002.7
2,000
1,438.4
1,065.1
1,000 811.1
633.8
507
0
2013 2014 2015 2016 2017 2018 2019 2020 2021
Note: Worldwide
Source(s): IP Pragmatics; Frost & Sullivan
81
Forecast value of the artificial intelligence healthcare market by application worldwide in 2026
(in billion U.S. dollars)
Global healthcare artificial intelligence market value 2026, by application
Robot-assisted surgery 40
Fraud detection 17
Connected machines 14
Preliminary diagnosis 5
Cybersecurity 2
Note: Worldwide
Source(s): IP Pragmatics
82
AI in automotive – twofold challenge for the future
The automotive industry is at the beginning of a major transformation process, in large parts due “So there will be a shared
to artificial intelligence. And it is happening in two major ways, both at the same time. For one, the autonomy fleet where you buy
development of autonomous driving and vehicles is fundamentally changing and challenging the your car and you can choose to
business model of automotive manufacturers. And secondly, the production process in automotive use that car exclusively. You can
is undergoing fundamental changes through the use of robotics and automation, both of which are choose to have it used only by
affected and influenced by developments in AI. friends and family… or other
When moving to an autonomous, self-driving eco-space in transportation, revenue will be drivers who are rated five star.
generated from managing vehicle fleets (cars, trucks, buses, drone delivery systems) and the You can choose to share it
accompanying services, and not so much by the sales of vehicles itself anymore. sometimes but not other times.
That’s 100 percent what will
To make autonomous driving work, advanced technological capabilities such as automated occur. It’s just a question of
vehicle guidance, braking, cameras and sensors for collision avoidance and lane-changing when.”
systems are needed. AI is used in this context to analyze information in real time.
One of the main needs for autonomous vehicles to work on a full scale is the new mobile network – Elon Musk, Tesla co-founder
standard 5G, which has a considerably lower latency compared to current mobile networks. This and CEO
is important for the communication between vehicles, network, infrastructure, pedestrians etc. as
all decisions have to be made within the split of a second.
83
Consumers are concerned about safety and loss of control
Willingness to be a passenger in a self-driving vehicle, by age
Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80%
Technical feasibility is by far not the only
challenge for autonomous driving. Today
even minor accidents involving
14-17 71% autonomous vehicles make headline
news. People are mostly concerned
about safety and not being in control of
the situation at all times.
These attitudes are bound to change,
18-34 61% though, if the technology improves to the
point where it is considered safe by all
standards.
Age also plays an important role in
35-54
regards to how open people are to
53%
autonomous vehicles. Around 70 percent
of 14- to 17-year-olds are willing to be
passengers in self-driving cars. This
share declines with each age group.
55+ 37%
Note: Worldwide; October to November 2017; 14-55 years; 21,000 respondents; online consumers
Source(s): Accenture; Harris Interactive
84
85
86
Projected autonomous vehicle market penetration worldwide between 2021 and 2030
Autonomous vehicles: global market penetration 2021-2030
14%
12%
12%
10%
Market penetration rate
8%
8%
6%
5%
4%
3%
2% 1.7%
0.8%
0.3% 0.5%
0.1% 0.2%
0%
2021 2022 2023 2024 2025 2026 2027 2028 2029 2030
Note: Worldwide
Source(s): UBS; Intel; Nvidia
87
Size of the global market for autonomous vehicles in 2030, by segment (in billion U.S. dollars)
Autonomous vehicles: global market size by segment 2030
Sensor modules 80
AV Op. System 50
Semis: compute 30
Semis: sensors 23
Maps 10
Semis: memory 5
Note: Worldwide
Source(s): UBS
88
Global autonomous vehicle fleet revenue split in 2030, by segment (in billion U.S. dollars)
Autonomous vehicle fleet revenue split by segment 2030
Telematics 90
Financial services 19
Note: Worldwide
Source(s): UBS
89
90
Smart speaker unit shipments worldwide from 2016 to 2019 (in millions)
Global smart speaker unit shipments 2016-2019
100
95.25
90
80
70
62.25
Unit shipments in millions
60
50
40
30 27.66
20
10 6.57
0
2016 2017 2018 2019
25,000
20,000
Market in million U.S. dollars
15,000
10,000
5,000
0
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Artificial intelligence has experienced both periods of growth and innovation as well as stagnation and frustration. Today, AI is in the
midst of another “spring“ period. Investment into AI technologies and companies has grown strongly over the past few years and is at
an all-time high. Where exactly AI is headed and what is going to look like in the near future is almost impossible to predict. However,
it is an accepted fact among experts, scientists, company executives, and politicians that AI will be one of the most disruptive
technologies impacting all industries, sectors, and society as a whole.
The economic impact of artificial intelligence is forecast to amount to several trillion U.S. dollars worldwide and will have a strong
impact on the gross domestic product worldwide. The effect will be much greater in developed countries such as the United States,
Korea, Japan and throughout Europe. China‘s economy and society are also set to be affected strongly by AI. The country is placing a
heavy emphasis on becoming the world‘s leader in artificial intelligence. With its current “New Generation Artificial Intelligence
Development Plan“ China aims to become the dominant player in the field by 2030. Other countries with investments to stake claim in
the market include India and Israel.
All of the major tech and internet companies are investing into artificial intelligence research, as well as full data for funding money.
Many tech and non-tech companies are investing in the field, and company executives recognize the potential of AI. However, there is
still uncertainty regarding what the real-life implications will actually look like.
There are also other uncertainties about potential (technological) developments such as quantum computing, which has the potential
to accelerate the development of artificial intelligence.
94
Glossary
Algorithm An algorithm is a set of rules (unambiguous specification) to be followed when solving problems. It is used for data
processing, calculation and other mathematical and computer operations.
Artificial intelligence (AI) is an umbrella term for several computer science technologies thriving to emulate and eventually improve on
the human brain. „Strong AI“ systems exhibit human intelligence by approximating, mimicking and replicating human thinking. Artificial
intelligence systems make use of sensors, cameras and other input to gather information and rely on huge sets of structured and
unstructured data to learn from and improve the system‘s capabilities.
Artificial neural networks (ANN) is an AI technique that mimics or tries to replicate the workings of the human brain. It is one of the
main concepts/frameworks used for machine and deep learning. Developed neural networks can, for example, extract meaning from
complicated data and detect trends and patterns too complex for humans to identify.
Cognitive era refers to a concept based on artificial intelligence and advanced cognitive systems. Technology in the cognitive era is
able to form hypotheses and make judgments based on the synthesis of big data. It has the ability to understand unstructured data,
reason about it by considering arguments and generating hypotheses and learn from experts, interaction and the intake of data.
Computer vision is an interdisciplinary field of computer science dealing with enabling computers to see, identify and process images.
It aims at giving computers a high level of understanding of these images similar to humans.
95
Glossary
Deep learning uses neural networks and large data sets (big data). In many aspects, the concept is inspired by the human brain.
Based on existing information and the neural network, the system is capable of connecting what it has already learned with new content
and information to continuously learn more. As a result, the system has the ability to make predictions and decisions.
Machine learning is a subset of AI focusing on the ability of machines to learn for themselves from sets of data. These systems take in
information and process it, changing algorithms as they learn more about the processed data. Machine learning systems are able to
learn from this process and make predictions or determinations based on the results.
Natural Language Processing (NLP) is a subfield of AI that helps computers understand, interpret and manipulate human language. It
combines linguistics with computer science to identify and understand spoken language as well as text-based language.
Pattern recognition is a branch of machine learning (supervised/unsupervised) that is used to recognize patterns and regularities in
data sets. It makes use of computer algorithms to discover these regularities and then classifies the data into different categories.
Pattern recognition is the basis for computer-aided diagnosis systems in medical science. Other applications include speech
recognition, image recognition and classification of text into categories.
Reinforcement learning uses some form of conditioning where the AI system gets “rewarded” for a positive/correct result or “punished”
for a false one. It allows the machines to learn by interacting with its environment.
96
Glossary
Smart/AI intelligent robots are artificial intelligence systems that can learn from their environment and build on this knowledge to
improve their capabilities. They can be considered a bridge between AI and robotics as they are robots controlled by AI
systems/programs.
Software frameworks are platforms for developing software applications. They provide functionalities that can be selectively changed
by additional user-written code.
Supervised learning With this method, training data sets (characteristics, patterns, dimensions etc.) are provided to the system for
„correct answers“ are already in the data sets so that the system can use the examples when classifying new sets of data. Credit card
fraud detection is an example of a supervised learning algorithm.
Unsupervised learning is not using training data sets but unclustered data and therefore has no corresponding output variables on
which to base the classification of data. The goal for unsupervised learning is to model the underlying structure or distribution in the data
to learn more about it.
Virtual digital assistants (VDA) are software application programs that make use of natural language processing to interact with a
user. They deliver voice- or text-based information to the user and can perform tasks or services. They are sometimes referred to as
“chatbots”. Apple’s Siri, Google Assistant, Amazon Alexa, and Microsoft Cortana are examples of VDAs.
97
Sources
451 Research International Telecommunications Union
5G Americas IP Pragmatics
ABI Research J.P. Morgan
Accenture Kleiner Perkins Caufield & Byers
China Academy of Information and Communications Technology KPMG
Capgemini LinkedIn
CB Insights McKinsey
China Money Network National Institution for Transforming India
Cisco Systems Nvidia
CISPT Politics + AI (Medium.com)
CIRP Price Waterhouse Coopers
Consumer Technology Association RIETI
Crunchbase Roland Berger
Deloitte Semiconductor Industry Association
DHL South China Morning Post
Forbes Tractica
Fortune Trendforce
Frost & Sullivan Tsinghua University
Gartner Towards Data Science
GitHub UBS
Grand View Research Venture Scanner
Harris Interactive World Economic Forum
Hyperion Research WSTS
IC Insights Yole Development
IDC
Intel
International Federation of Robotics
International Labour Organization
98
Authors, Imprint, and Disclaimer
Arne Holst
Senior Researcher
June 2017
Released: December 2018
Imprint
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