Great Stuf that was When you

businesses impossible just build what you

have a point of a few years ago need, you can
view, not just a is simple today. assess quality
product or directly instead
service. Failure is not a of by proxy.
prerequisite for
Writing a plan success. Solving your
makes you feel own problem
in control of Don’t make lets you fall in
things you assumptions love with what
don’t actually about how big you’re making.
control. you should be
ahead of time. What you do
Don’t sit matters, not
around and You have the what you think
wait for most or say or plan.
someone else information
to make the when you’re When you
change you doing want
want to see. something, not something bad
before you've enough, you
done it. make the time.

37 “Signals” from 37Signals book Rework, courtesy onStartups.com, mehtanirav.com

The perfect Getting to Decide. You’re
time to start greatness starts as likely to
something by cutting out make a great
never arrives. stuf that’s call today as
merely good. you are
Start a tomorrow.
business, not a The real world
startup. isn’t a place, it's The longer it
an excuse. It's takes to
You need a a justifcation develop, the
commitment for not trying. less likely it is
strategy, not an to launch.
exit strategy. The big
picture is all Focus on
Huge you should be substance, not
organizations worrying about fashion. Focus
talk instead of in the on what won't
act, and meet beginning. change.
instead of do. Ignore the
details. When good
Build half a enough gets
product, not a It’s the stuf the job done,
half-assed you leave out go for it.
product. that matters.

37 “Signals” from 37Signals book Rework, courtesy onStartups.com, mehtanirav.com

When you Better your Leave the
make tiny customers poetry in what
decisions, you grow out of you make,
can't make big your product, there is beauty
mistakes. than never in
grow into imperfection.
Pour yourself them.
into your Marketing is
product. You can’t paint not a
over a bad department,
You rarely experience it's the sum
regret saying with good total of
no but you marketing. everything you
often regret do.
saying yes. All companies
have Don’t make up
Instead of out- customers. problems you
spending your Fortunate don’t have yet.
competitors, companies
out-teach have audiences A business
them. too. without a path
to proft is a
Let customers Don’t hire for hobby.
look behind pleasure; hire
the curtain. to kill pain.

37 “Signals” from 37Signals book Rework, courtesy onStartups.com, mehtanirav.com

 FIRST
The new reality
Takedowns
Ignore the real world
Learning from mistakes is
overrated
Planning is guessing
Why grow?
Workaholism
Enough with
“entrepreneurs”
GO
Make a dent in the universe
Scratch your own itch
Start making something
No time is no excuse
Draw a line in the sand
Mission statement
impossible
Outside money is Plan Z
You need less than you
think
Start a business, not a start-
up
Building to flip is building
to flop
Less mass
PROGRESS
Embrace constraints
Build half, not half-ass
Start at the epicenter
Ignore the details early on
Making the call is making
progress
Be a curator
Throw less at the problem
Focus on what won't change
Tone is in your fingers
Sell your by-products
Launch now
37 “Signals” from 37Signals book Rework, courtesy onStartups.com, mehtanirav.com
PRODUCTIVITY
Illusions of agreement
Reasons to quit
Interruption is the enemy of
productivity
Meetings are toxic
Good enough is fine
Quick wins
Don't be a hero
Go to sleep
Your estimates suck
Long lists don't get done
Make tiny decisions
COMPETITORS
Don't copy
Decommoditize your
product
Pick a fight
Underdo your competition
Who cares what they’re
doing?
EVOLUTION
Say no by default
Let your customers outgrow
you
Don’t confuse enthusiasm
with priority
Be at-home good
Don’t write it down
PROMOTION
Welcome obscurity
Build an audience
Out-teach your competition
Emulate chefs
Go behind the scenes
Nobody likes plastic flowers
Press releases are spam
Forget about the Wall Street
Journal
Drug dealers get it right
Marketing is not a
department
The myth of the overnight
sensation
HIRING
Do it yourself first
Hire when it hurts
Pass on great people
Strangers at a cocktail party
Resumes are ridiculous
Years of irrelevance
Forget about formal
education
Everybody works
Hire managers of one
Hire great writers
The best are everywhere
Test-drive employees
DAMAGE CONTROL
Own your bad news
Speed changes everything
How to say you’re sorry
Put everyone on the front
lines
Take a deep breath
CULTURE
You don’t create a culture
Decisions are temporary
Skip the rock stars
They’re not thirteen
Send people home at 5:00
Don’t scar on the first cut
Sound like you
Four-letter words
ASAP is poison
CONCLUSION
INSPIRATION IS
PERISHABLE
List of Essays
http://37signals.com/rework/