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INTERNET TECHNOLOGY AND WEB DESIGN

Chapter: 5.3 E-mail

Topic: 5.3.1 Electronic mail

Electronic mail
• E-mail is a method of exchanging digital messages from a sender to one or more
recipients.
• E-mail is also called as Electronic mail.
• The first E-mail was sent by Ray Tomlinson in the year 1971.
• E-mail is operated with the help of Internet and other computer networks.
• The user can send message, attach files like word document, images etc.
through e-mail.
• Both the sender and the receiver should have an e-mail account to send and
receive mails.
• E-mail servers accept, forward, deliver and store messages.
• Early e-mail systems required both the sender and the receiver should be in
online at the same time to send and receive e-mails, which was like instant
messaging.
• But today's e-mail system is more efficient and convenient, as it based on a store
and forward model. That is the sender and receiver is not required to be in online
at the same time.
• Neither the users nor their computers are required to be online simultaneously;
they need connect only briefly, typically to an email server, for as long as it takes
to send or receive messages.
• An Internet E-mail message consists of three components,
 Message envelope
 Used to privately enclose the content of the E-mail.

 Message header
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 Used to determine where a message is sent, and also records the specific
path the message follows as it passes through each mail server.
 Consists of fields such as From, To, CC, Subject, Date and other
information about the E-mail.
 Message body
 Used to enter the text, images or attachments to recipient(s).

FIG 5.1: Components of e-mail

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Chapter: 5.3 E-mail

Topic: 5.3.2 Types Of E-mail

Types of E-mail
• E-mail types will get differ related to the purpose or message content in the e-
mail which is sent.
• E-mails can be sent to single or group of people.
• There are number of methods for clients to engage their audiences through
different types of E-mail communication, which will deliver varied benefits that
require different design and planning processes.
• The different types of e-mails are as follows
 Marketing E-mails
 It is used to send commercial messages to a group of people.
 This type of mails contains the messages to send advertisements, request
for business, solicit ask for sales or donations.
 Examples: Newsletters, Flash sales, sales etc.

FIG 5.2: Marketing e-mail

 Notification E-mail
 Notification E-mail allow user to notify every particular event happens.
They are also known as Trigger.
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 More generally, the notification E-mail may be used in order to celebrate

or mark an event like promotions, mela etc.
 Notification E-mails are used to notify the customers about the offer, due
date, etc.
 Examples: Birthday e-mail, Greetings after a purchase, Feedback request,
Offer alerts, Bill alerts, etc.

FIG 5.3: Notification e-mail

 Transactional E-mail
 Transactional E-mail can be used in Business transactions.
 This E-mail is an expected information that the client wishes to check or
confirm.
 This type of E-mail is not intended to optimize the customer relationship,
but to define it and mark it out.
 Transactional E-mail is a type of one-to-one E-mail. It's different from bulk
E-mail, which goes to many people with the same content.
 Examples: Bank Transactions, Payment confirmation, Order status, etc.
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FIG 5.4: Transactional e-mail

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Chapter: 5.3 E-mail

Topic: 5.3.3 E-mail Service Provider

E-mail Service Provider

• E-mail Service Provider (ESP) are the companies which offers email marketing
or bulk email services.
• An ESP will provide a separate user account to its user which is protected by the
password.
• It provides a separate memory space for its users in their server.
• The user can store their files and data in their allocated memory space using
their account.
• The user can send and receive mails using their accounts.
• Certain services provided by the ESP are as follows
 Tracking information.
 Showing the status of sent email.
 Creating recipients groups.
 Templates for sending mails.
 Notifying the new messages.
 Storing and deleting mails, etc.
• There are many different e-mail service providers. They are,
 Gmail.
 Hotmail.
 Outlook.com.
 Zoho mail.
 Yahoo mail.
 MSN mail.
 ICloud mail.
 AOL mail.
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FIG 5.5: E-mail service providers