Professional Documents
Culture Documents
Introduction
We are all brand ambassadors At Swagelining we believe in making subsea fluid to help you present Swagelining to the world in a
transport systems more sustainable by offering a cost- consistent way – whether you are producing a brochure,
efficient corrosion resistant pipeline solution for all types presentation, exhibition stand or a hard hat.
of rigid pipeline systems - globally.
To help you we have organised this information in the
We achieve this through collaborative development following sections:
with pipeline owners and empowering innovation • Communicating our brand: Key messaging
within our people we aim to make corrosion resistant
• Visualising our brand: Identity and graphics
pipeline products that reduce asset lifetime cost,
maximise asset uptime and facilitate enhanced oil • Templates and applications: Brand templates.
recovery to maximise reservoir value. We focus on safety
We ask that you do the following things:
and quality in the delivery of our sustainable pipeline
systems and ensuring service excellence through • Use the brand consistently. Inconsistency leads
continuous improvement. to confusion and weakens the brand. Use these
guidelines to ensure that we work together to
Our brand is a representation of this. present a strong, unified brand all over the world.
Living and promoting our brand is the responsibility • Use the brand frequently. The more often we use it,
of every member of our team, which is why we have the more readily people will recognise it, accept it
created our brand guidelines and a toolkit to help you. and understand it.
Most of the information in this booklet is designed
Our logo
Our logo forms a consistent element throughout all of
our communications. It is made up of two elements: the
company name `Swagelining´ and the Subsea 7 link `A
Subsea 7 Company´ as shown here. Each element, and
its position in relation to each other, has been carefully
designed and must never be stretched, altered or
distorted.
Brand marque
x x
x x
If you have any questions at all, please contact our
Communications team by emailing
team@swagelining.com
2.04
Swagelining Polymer Lining Technology, Pipeline and Riser Systems
Our logo
Minimum size
To preserve the definition and quality of the logo when
reproduced in print and electronic we have established
the these rules for all applications, ensuring there is
no loss of quality when reproducing our logo or brand
marque.
Master logo should be used at all sizes above 45mm. Always use scalable `eps´ or `ai´ files.
`.png´ and `.jpg´ files are available on request.
40mm
If the company logo is reduced below 40mm across the full width then the brand marque should be used. Never
enlarge from a reduced `.png´ and `.jpg´ file, always use a master logo to reduce from.
Our logo
Colour breakdown
Our company logo uses three colours, the word Swagelining Blue
`Swagelining´ should always appear in Blue (C100, C100, M83, Y0, K22
M83, Y0, K22), the words `A Subsea 7 Company´ in Pantone #P103-8
Dark Grey (C0, M12, Y18, K56) and the other elements
Swagelining Light Grey Swagelining Dark Grey
as shown opposite. This makes a three colour version.
C0, M7, Y11, K34 C0, M12, Y18, K56
Pantone #Warm Grey 3U Pantone #Warm Grey 8U
Our logo
Company logo colour variations
There are three versions of the company logo Primary 4 colour process
Logo prints CMYK
available to suit all standard print and reproduction
requirements. Always select the version most suitable
for your production. The `primary´ version of the logo
is three colours and should appear primarily on a white
background as shown here. The `secondary´ version
of the logo in Black/Tint and White should only be
used as shown when the `primary´ version cannot
to used. On other applications such as merchandise, Black/Tint
different coloured backgrounds may be used subject Logo prints black out of Blue
to approval. The logos can be supplied in AI, EPS,
JPEG and PNG formats from the Communications
department.
Our logo
Brand Marque colour variations
There are three versions of the brand marque Primary 4 colour process
Brand marque prints CMYK
available to suit all standard print and reproduction
requirements. Always select the version most suitable
for your production. The `primary´ version of the
brand marque is three colours and should appear
primarily on a white background as shown here. The
`secondary´ version of the brand marque in Black/
Tint and White should only be used as shown when
the `primary´ version cannot to used. On other White/Grey out of Black
applications such as merchandise, different coloured Logo prints White/Grey out of Black
backgrounds may be used subject to approval. The
brand marque can be supplied in AI, EPS, JPEG and
PNG formats from the Communications department.
Colour palette
Our core colours 100% 100% 100%
Swagelining Blue Swagelining Dark Grey Swagelining Light Grey
Strong colours are used within the master logo. They Pantone #P103-8 Pantone Warm Grey 8U Pantone Warm Grey 3U
can be used as background colours, but only the white 90% 90% 90%
C: 100 M: 83 Y: 0 K: 22 C: 0 M: 12 Y: 18 K: 56 C: 0 M: 7 Y: 11 K: 34
out logo can be used on the blue or dark colours. The
R: 0 G: 54 B: 124 R: 142 G: 131 B: 121 R: 189 G: 180 B: 173
corresponding CMYK (four colour process) should be 80% 80% 80%
used when producing a full colour document that may Hexadecimal: #00367c Hexadecimal: #8e8379 Hexadecimal: #bdb4ad
contain photography, or be digitally printed. (CMYK
stands for Cyan, Magenta, Yellow and Black, and the 70% 70% 70%
combination of these can replicate any colour.) The
RGB version should be used when producing any
60% 60% 60%
electronic delivered material such as PowerPoint
presentations.
50% 50% 50%
Spot colours (pantone) should be used when
producing a one or three colour job. (Spot colours are
mixed specially to a formula to ensure the same colour 40% 40% 40%
is produced every time. Each spot colour uses its own
plate so is more cost effective when producing up to a 30% 30% 30%
three colour job. Spot colour cannot be used if printing
digitally.)
20% 20% 20%
Colour palette
Our extended colour palette DARK BLUE COOL GREY
Pantone CMYK RGB Hexadecimal Pantone CMYK RGB Hexadecimal
Our extended colour palette has been chosen to
complement and support the core colours and to 539c c - 87 r - 38 #253342 Cool c - 35 r - 242 #b3b3b7
ensure that the material throughout Swagelining looks
m - 69 g - 51 Grey 4c m - 27 g - 211
varied and eye-catching. By using various colours,
interest can be maintained within a document, and y - 48 b - 67 y - 25 b - 84
across a wide variety of material and applications. k - 52 k-0
However, do not use too many colours within one
document, as this could be garish and confusing for
the user.
YELLOW LIGHT BLUE
These colours are typically used to create visual
structure or hierarchy, for example; in PowerPoint / for Pantone CMYK RGB Hexadecimal Pantone CMYK RGB Hexadecimal
Fonts
Our primary print typeface
Our primary print typeface for marketing and printed
GOTHAM
communication material is Gotham light and should
be used both by professional design agencies and
communication groups involved in the production of
Light
A B C D E F G H I J K L MNO P Q R S T U VW X Y Z
marketing collateral. It is an open and easy to read
font, which comes in a variety of weights. For all
a b c d e f g h i j k l m n o p q r s t u v w x y z
on electronic screen and desktop applications our
secondary electronic typeface Verdana should be used.
Book
A B C D E F G H I J K L MNO P Q R S T U VW X Y Z
For all electronic screen and desktop applications
our electronic typeface Verdana should be used, see a b c d e f g h i j k l m n o p q r s t u v w x y z
section 4.02.
Medium
A B C D E F G H I J K L MNO P Q R S T U VWX Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Black
A B C D E F G H I J K L MN O P Q R S T U VWX Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Fonts
Our electronic typeface
Verdana should be used for electronic screen and
VERDANA
desktop applications where Gotham is not commonly
available. All live text areas in electronic media such
as the website, intranet, email, PowerPoint and typed
Verdana
A B C D E F G H I J K L M N O P Q R S T U VWX Y Z
letters should always be typeset in Verdana.
a b c d e f g h i j k l m n o p q r s t u v w x y z
Note: Verdana should never be used for printed brand
applications.
Verdana Italic
A B C D E F G H I J K L M N O P Q R S T U VWX Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Verdana Bold
A B C D E F G H I J K L MN O P Q R S T U VWX Y Z
a b c d e f g h i j k l mn o p q r s t u v wx y z
Verdana
Bold Italic
A B C D E F G H I J K L MN O P Q R S T U VWX Y Z
a b c d e f g h i j k l mn o p q r s t u v wx y z
Photo Imagery
Photography
The saying goes that every picture tells a story. This is
the premise of our photo library.
Templates
Brochure templates
Montserrat Bold WHAT WE DO
Integrated lining solutions to
Use the template style opposite for Montserrat Regular reduce cost and enhance oil
INTERNAL CORROSION recovery DESIGNED FOR LIFE LOWER LIFE
corporate brochures. The logo should PROTECTION FOR Internal corrosion is one of the most
Our polymer liners have
a 50 year design life, ensuring
no loss in hydraulic
CYCLE COSTS
We can lower the total life
expenditure (totex) of your
common causes of premature performance and providing
materials.
installation weight and welding
thickness resulting in non-
economic solutions. Corrosion
Resistant Alloys (CRA) – clad or
mechanically lined – flowlines
require expensive implementation
with additional non destructive testing
difficulties during installation. REDUCE OPERATIONAL INCREASE OIL
COMPLEXITY RECOVERY
The integrated lining system Swagelining® liners ensure
Swagelining® polymer liners are a cost-effective helps you keep it simple, no cleanliness of water injection
alternative to building pipelines made from requirement for minimum fluids offering maximum water
velocities, routine pigging flood through your reservoirs.
corrosion resistant alloys. and chemical injection uptime.
04 Swagelining® Swagelining® 05
Templates
Pull-up and poster templates
Use the template style opposite for display panels.
When the logo can not appear on white with clear INTERNAL CORROSION PROTECTION
space all around then the white/grey version shown INTERNAL CORROSION PROTECTION FOR YOUR PIPELINE
opposite can be used. FOR YOUR PIPELINE Swagelining is the world's leading polymer lining specialist for
subsea pipelines. We focus on supporting the oil
and gas industry to eliminate internal
Contact Communications if you need a copy of Swagelining® is the world's leading polymer corrosion, the main cause of
pipeline failure.
lining specialist for subsea pipelines. We focus on
the template and to discuss requirements for any supporting the oil and gas industry to eliminate
Swagelining display materials. internal corrosion, the main cause
of pipeline failure.
DESIGNED FOR LIFE ENHANCE FLOW LOWER LIFE CYCLE COSTS REDUCE WEIGHT REDUCE OPERATIONAL COMPLEXITY INCREASE OIL RECOVERY
Our polymer liners have a 50 Our pipeline liners are the We can lower the total life Allows for lower cost The integrated lining system helps Swagelining® liners ensure
year design life providing greater thinnest in the industry, offering expenditure (totex) of your installation vessels and you keep it simple, no requirement for cleanliness of water injection
operational certainty. optimum flow performance. pipeline system. reduced top tension on minimum velocities, routine pigging and fluids offering maximum water
offshore installations. chemical injection uptime. flood through your reservoirs.
Templates
PowerPoint template
A PowerPoint slide template has been prepared, follow
the guidelines for typography, logo and photography.
Templates
Email signature template
Email signature templates are available from the
communications team. Please use these to update your
current email auto-signature.
Templates
External building signage template
Signage for the main reception entrance should have
the Swagelining company logo. The exterior of main
building entrances should have our logo applied
directly on the exterior wall adjacent to the main
entrance door. The full colour logo/brand marque as
applicable should be printed on a white background.
Templates
Workwear - Hard hat template
The Swagelining logo should be applied on the front
as shown opposite, the logo should be 75mm wide
approximately and will depend on the shape and style
of the hard hat. Always observe the minimum area of
clear space on all sides of the logo which is equal to
the ‘x’ height of the N in the logo, see section 2.04. The
strapline should appear underneath the logo.
Front Back
Templates
Workwear - Overall template Overalls
Royal Blue, Antiflame/Pyrovatex Anti-flame
Shown are examples of the Swagelining logo applied
to the front and back of overalls. The sizes shown are Heat sealed
approximate and depend on the position of seams, white only logo
pockets etc.
Method of application:
Front - Heat sealed white only logo
Hi-visibility reflective
tape for increased
visibility