Professional Documents
Culture Documents
1 The People: Comscore recruits smart and Ian most recent project title “From Viral to Tribal:
hardworking people. Working with these The Next Frontier of Publishing” explores and
people helps develop Ian as an industry presents insights on how Generation X, Millennials,
professional. and Generation Z consume news. The project’s
findings are free to view, and the goal of the project
2 The Digital Environment: The digital
environment is everchanging and always is to increase the credibility of Comscore’s research
presents a new challenge. survey findings for current and potential clients. Ian
described the project as presenting essential
3 The Startup Mentality: Even though
Comscore is past the startup phase of a information for clients to prove Comscore’s worth
business, the company still maintains the and get the client to continue using Comscore’s
startup menality. Hardwork is rewarded services.
and those who are qualified move up in the
company.