BIANI LÓPEZ ANTÚNEZ HASSEY

PROJECT PORTFOLIO 2008-2018

1. Project Direction
1.1. Museums and Exhibitions
1.2. Brand Spaces and Digital Marketing

2. Content creation and management

2.1. Museum contents
2.2. Marketing contents

3. Publishing
3.1. Museum visitor’s guides
3.2. Collaboration with Gedisa Publishing House
3.3. Collaboration with Artes de México Publishing House

4. Administrative and Legal Representation for Foreign Companies in Mexico

Appendix. Resume

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 1. PROJECT DIRECTION
1.1. Museums and Exhibitions
1.2. Brand spaces and Digital Marketing

- Direction of multidisciplinary work teams for the concept - Relationship with clients, suppliers and strategic partners.
design, production and daily management of venues.
- Contracts negotiation.
Teams directed:
- Quotation and budget management.
• Creativity and contents
• Graphic Design - Prospecting for new clients and projects.
• Industrial Design
• Audiovisual Production
- Creation of proposals for public contests.
• Multimedia Production
• Architecture
• Engineering and R&D - Personnel hiring.
• Production
• Venue management

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Interactive Mobile Museum: ¡Live Science!
SECITI (Ministry of Science, Technology and Innovation of Mexico City)
Production: 2014 - 2015 / Management: 2015 - 2018
This Museum travels through the city inside a
double-shell expandable trailer. It aims to bring
science and technology closer to the general
population, specially to marginalized
communities.
One of the greatest challenges was leading
the trailer adjustments in US while the content
production was being developed by a team in
Barcelona and the final integration had to de
made in Mexico.
Once the museum was complete another
challenge began: managing its day to day
operation and moving it around the city.
Work under my direction:
• Concept design and communication axes.
• Trailer design
• Scripts and content development.
1.1. MUSEUMS AND EXHIBITIONS
• Graphic and Interior Design
• Audiovisual production.
• Multimedia programming.
• Engineering + R&D.
• Production and assembly.
• Transportation logistics.
• Visitors’ services.
Awards:
• Edgie Visitor Experience (small institution).
ASTC. 2016 https://bit.ly/2K8QhYq
• So(cial) Good Government Initiated Projects.
RGD. 2015. https://bit.ly/2G4H6EB
• Gold Medal in Cultural Category. CIDI. 2015.
• Best product design for leisure, sports and
entertainment. CLAP. 2015. https://bit.ly/2YVRy8T
Project video:
https://vimeo.com/121978937
1. PROJECT DIRECTION
Ramon Tree
Papalote (Children Museum), Mexico City
2014
Renewal of the “Ramon Tree” exhibition to
celebrate its 20th anniversary.
In order to create a new and exciting experience,
we created a custom made leave-shaped
transparent screen to explain photosynthesis.
Throughout the trunk we installed RGB LED
strips to explain trophic chains. Additionally, we
created an interactive projection on the ground
to reproduce the experience of crossing a river.
Work under my direction:
• Concept design.
• Scripts and content development.
• Graphic design.
• Audiovisual design and production.
• Multimedia programming.
• Sound and lighting design and
programming.
• Production and assembly.
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 1. PROJECT DIRECTION / 1.1 MUSEUMS AND EXHIBITIONS

“Your money is safe” Science and Technology Exhibition Renewable Energies Interactives
MIDE (Interactive Economy Museum), CDMX CITNOVA (Science and Innovation Council) - MIM (Interactive Overlook Museum), Chile
2012 - 2015 UNIVERSUM (Science Museum), Hidalgo 2014
2016
This interactive videowall with Kinect technology Travelling Exhibition for rural high schools in the These multitouch interactives were part of the
was part of the second floor renovation of MIDE. State of Hidalgo. Renewable Energies Area renovation.
These are two games displayed on medium si-
The main challenge of this project was One of the most interesting challenges was that
zed screens. In a very simple yet attractive way,
transforming a huge amount of technical many of the schools had no electricity, so all
the user understands how these energies work
information into a compelling experience that interactive modules had to be designed though
by solving several challenges.
would allow the user to easily understand how simple mechanical solutions.
the banking system works and the role of IPAB
(Bank Savings Protection Institute). This exhibition aimed at spreading the 10 main
actions of CITNOVA to stregthen the economy and
improving life conditions in the State of Hidalgo.

Work under my direction: Work under my direction: Work under my direction:

• Concept Dedign. • Concept Dedign. • Scriptwriting.
• Scriptwriting. • Scriptwriting. • Graphic Design.
• Graphic Design. • Graphic Design. • Multimedia Production.
• Multimedia Production. • Industrial Design • Production and assembly.
• Production and assembly. • Construction of Modules.

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1. PROJECT DIRECTION / 1.1 MUSEUMS AND EXHIBITIONS / INTERACTIVE MOBILE MUSEUM “LIVE SCIENCE!”

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1. PROJECT DIRECTION / 1.1 MUSEUMS AND EXHIBITIONS /RAMON TREE

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1. PROJECT DIRECTION / 1.1 MUSEUMS AND EXHIBITIONS / YOUR MONEY IS SAFE

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1. PROJECT DIRECTION / 1.1 MUSEUMS AND EXHIBITIONS / SCIENCE AND TECHNOLOGY EXHIBITION

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1. PROJECT DIRECTION / 1.1 MUSEUMS AND EXHIBITIONS / RENEWABLE ENERGIES EXHIBITION

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1.2. BRAND SPACES AND DIGITAL MARKETING
Pediatric Nutrition Institute
Mead Johnson, Mexico and Singapur.
2013-2014
Interactive tour through the Mead Johnson
Production Plant.
The main piece is a large format, 270º audiovi-
sual projection with 3D animation that explains
how the brain develops during early childhood.
The proyect was originally made for their Plant
in Mexico, but a year later we replicated it in
Singapur. Aditionally, we created more simple
audiovisual pieces for Mead Johnson’s Annual
Congress at London and Mendoza.
Work under my direction:
• Tour design.
• Scriptwriting and contents development.
• 2D and 3D Audiovisual Production.
• Multimedia Production.
• Engineering + R&D.
• Production and assembly.
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Audiovisual Identity for “Ahora Noticias”
Mega TV, Chile
2013
Renewal of the corporate, digital and audiovisual
image of “Ahora Noticias”, a news outlet of the
chilean network Mega TV.
The most remarkable and spectacular element is
a large sized, interactive, HD quality videowall that
encicles the main set. It allows the viewer to con-
nect in real time through social media and interact
during the emission of the program.
Work under my direction:
• Logo and Image Redesign.
• Set design.
• Audiovisual Design and Engineering.
• Staff training for the use of interactive
elements during the program.
1. PROJECT DIRECTION
Creation and Positioning of the brand ClaroPet
Claroshop, CDMX
2017-2018
Concept creation and implementation of the
commercial and marketing strategies to launch
a pet’s category within the e-commerce
platform Claroshop.
Six months from launching the band we mana-
ged to consolidate a contents blog as the main
differentiating element of the brand. Around that
same time, we reached a volume of products in
our catalogue similar to that of our main
competitors.
Work under my direction:
• Logo and Visual Identity Design.
• Design and implementation of commercial
strategy.
• Design and implementation of digital
marketing strategy.
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1. PROJECT DIRECTION / 1.2. BRAND SPACES AND DIGITAL MARKETING / PEDIATRIC NUTRITION INSTITUTE

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Audiovisual identify of Ahora Noticias / Mega TV. Chile, 2013
1. PROJECT DIRECTION / 1.2. BRAND SPACES AND DIGITAL MARKETING / VISUAL IDENTITY OF AHORA NOTICIAS

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1. PROJECT DIRECTION / 1.2. BRAND SPACES AND DIGITAL MARKETING / BRAND CREATION AND POSITIONING CLARO PET

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 2. CONTENTS DEVELOPMENT AND MANAGEMENT
2.1. Museum contents
2.2. Marketing contents

- Concept design for museographic exhibits and brand spaces. - Research for contents development.

- Museographic scriptwriting. - Creation of Master Plans for museographic exhibits and brand
spaces.
- Audiovisual scriptwriting.

- Multimedia scriptwriting.

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ARS NATURA
Cuenca (Spain)
2009
This Museum revolves around Nature in
Castile-La Mancha. It aims to engage the visitor
with important themes such as climate
change and environmental responsability at a
local, national and global levels.
Technically, we created inteactive experiences
that include mini theaters with audiovisual and
mechanical elements, surrounding projections
and touch screens with information for different
levels of audiences.
My contributions:
• Museographic design.
• Content development for printed texts.
• Scriptwriting for informative interactive
modules.
• Audiovisual scriptwiting for mini theaters.
• Multimedia scriptwriting.
2. CONTENTS DEVELOPMENT AND MANAGEMENT
2.1. MUSEUM CONTENTS
MCCM (Castile -La Mancha Science Museum) MNE (National Museum of Energy) - Master Plan
Cuenca (Spain) Ponferrada (Spain)
2009 2011-2012
For its 10th anniversary MCCM renewed its MNE was meant to be a global reference among
contents completely. I worked on two of the areas: Science Museums. After two years we completed
the Master Plan for one of three areas but
“Story of the future” devoted to aerospace shortly afterwards, the project got cancelled.
investigation. I had a replica of the European Space
Station and another one of the “Spirit” robot
exploring Mars.
“Renewable Energies” revolved around a large
format experience in which the visitor generates
energy and watches how it transforms into electricity. My contributions:
• Research with top scientists for the
development of scientific contents
My contributions:
• Master Plan wording.
• Research for the design and production of the
• Museographic design.
European Space Station replica.
• Content development for printed texts.
• Content development for printed texts.
• Scriptwriting for informative interactive
• Scriptwriting for app controlling the Spirit replica.
• AV scriptwiting for LED spherical screens.
• AV scriptwriting for Magic Planet
• Desarrollo de guiones multimedia.
• Multimedia scriptwriting
• Multimedia scriptwriting.
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 2. Key Projects Produced

11. Visitor Center Jose Cabrera Nuclear Plant (Decommissioning), Zorita / Enresa. Zorita (Spain), 2011
2. CONTENTS DEVELOPMENT AND MANAGEMENT / 2.1. MUSEUM CONTENTS

“XXI, women are the future”
Barcelona (Spain)
2011-2012
This travelling exhibition explores the current
situation of women in Spain and globally. It aims
at creating awareness on all the challenges we
need to adress as a society in order to reach
gender equality.
Many multimedia features, among them an
interactive videomapping are used to communicate transportation and disposal of radioactive waste.
all these social issues in memorable and
striking ways.
My contributions:
• Master Plan wording.
• Content development for printed texts.
• Research and scriptwriting for interactive
videomapping.
• Audiovisual scriptwriting.
• Multimedia scriptwriting.
Information Centers - Nuclear Plants “A highway behind the wall socket”
Zorita y Vandellós (Spain) Spain
2010-2011 2010-2015
The Spanish Radioactive Waste Management Agency This is a travelling exhibition for the Spanish
(ENRESA) is in charged of dismantling nuclear and Electricity Agency that showcases ins Science
radioactive facilities throughout the country. Museums throughout Spain.
Each nuclear site has an information center where It aims to present how the generation and trans-
everyone can learn about the processes and portation of electricity works in Spain, focusing
safety measures implemented to ensure the proper on its technological advances.
Among the experiences we curated, there is an
“interactive house”, an interactive model of the
In order to make this information accessible and
energy transportation system and a Reactable.
engaging we created cutting edge audiovisual and
multimedia experiences.
My contributions: My contributions:
• Master Plan wording. • Master Plan wording.
• Museographic design. • Museographic design.
• Content development for printed texts. • Content development for printed texts.
• Audiovisual scriptwriting. • Audiovisual scriptwriting.
• Multimedia scriptwriting. • Multimedia scriptwriting.

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13. Museography of the Ars Natura Center / GICAMAN, 2009. Cuenca 2009
2. CONTENTS DEVELOPMENT AND MANAGEMENT / 2.1. MUSEUM CONTENTS/ ARS NATURA

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15. Contents renovation of Castilla-La Mancha Science Museum MCCM / Cuenca, 2008
2. CONTENTS DEVELOPMENT AND MANAGEMENT / 2.1. MUSEUM CONTENTS/ CASTILE-LA MANCHA SCIENCE MUSEUM

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10. National Museum of Energy of Ponferrada / (Area B) Executive Project
2. CONTENTS DEVELOPMENT AND MANAGEMENT / 2.1. MUSEUM CONTENTS/ NATIONAL ENERGY MUSEUM MASTER PLAN

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A Feminine Future. Traveling exhibition / School of Santiago Dexeus Foundation. Madrid - Barcelona, 2013
2. CONTENTS DEVELOPMENT AND MANAGEMENT / 2.1. MUSEUM CONTENTS/ “XXI, WOMEN ARE THE FUTURE”

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11. Visitor Center Jose Cabrera Nuclear Plant (Decommissioning), Zorita / Enresa. Zorita (Spain), 2011
2. CONTENTS DEVELOPMENT AND MANAGEMENT / 2.1. MUSEUM CONTENTS / INFORMATION CENTERS - NUCLEAR PLANTS

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. Interactive Traveling Exhibition “A Highway Behind the wall socket” / Red Eléctrica de España. Granada, Logroño, Valladolid, Las Palmas de Gran Canaria, Sevilla. 2010-2015
2. CONTENTS DEVELOPMENT AND MANAGEMENT / 2.1. MUSEUM CONTENTS / “A HIGHWAY BEHIND THE WALL SOCKET”

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 2. CONTENTS DEVELOPMENT AND MANAGEMENT

2.2. MARKETING CONTENTS

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Client Innovation Center Plaza Imperial Shopping Mall

Procter and Gamble, Spain Spain
2009 - 2013 2011
This space was created to communicate the My contributions: Corporate image renewal and new visitor
yearly innovations of the brand to its main • Experience design. experience design for the Plaza Imperial mall.
clients (wholesalers). • Audiovisual scriptwriting.
• Multimedia scriptwriting. In order to maximize traffic to the mall, we
Every year we completely renewed the space, • Developement of guidelines for the tour guide. rebranded the space and created resting and
the contents and the displays. Our main goal service areas that would create a unique and
was to find new experiences in order to keep memorable experience for its visitors.
these clients interested.
My contributions:
Among the most spectacular displays, we created • Master Plan wording.
an interactive videomapping, pop up house • Communication strategy.
models and an augmented reality lab. • Multimedia scriptwriting.

Video:
https://vimeo.com/116231794

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4. Client Innovation Center A&A - Procter & Gamble Spain, Eds. 4ª a 9ª / Barcelona, 2008-2013
2. CONTENTS DEVELOPMENT AND MANAGEMENT / 2.1. MARKETING CONTENTS / CLIENT INNOVATION CENTER PROCTER AND GAMBLE

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 2. CONTENTS DEVELOPMENT AND MANAGEMENT / 2.1. MARKETING CONTENTS / PLAZA IMPERIAL SHOPPING MALL

11 9

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 3. PUBLISHING WORK
3.1. Publishing of Museum Guides.
3.2. Collaboration with Gedisa Publishing House.
3.3. Collaboration with Artes de México Publishing House.

- Publishing of the Visitor’s Guide for Ars Natura - Foreign Rights Assistant at Gedisa Editorial.

- Publishing of the Visitor’s Guide for Castile-La Mancha Science - Publishing Assistant for numbers 66-69 of Artes de México magazine.
Museum

- Publishing of the Visitor’s Booklet for the Interactive Mobile

Museum “Live Science!”

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 3. PUBLISHING WORK

3.1. MUSEUM VISITOR’S GUIDE

Museo de las Ciencias

de Castilla-La Mancha.

Guía para el visitante

Cuenca

Guía para el visitante

Cuenca
Museo de las Ciencias
de Castilla-La Mancha.

Museo de las Ciencias de Castilla-La Mancha.

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 3. PUBLISHING WORK

3.2. COLLABORATION WITH GEDISA PUBLISHING HOUSE

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 3. PUBLISHING WORK

3.3. COLLABORATION WITH ARTES DE MEXICO MAGAZINE

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 4. SALES, ADMINISTRATIVE AND LEGAL REPRESENTATION
FOR FOREIGN COMPANIES

- Market research and development of a Business Plan. - Bookkeeping and bank accounts handling.

- Company creation in Mexico and administrative procedures - Legal representation.

regarding Social Security and Tax Office.
- Representation with clients.
- Aid in all procedures regarding recruting and hiring a team
in Mexico.

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 4. SALES, ADMINISTRATIVE AND LEGAL REPRESENTATION FOR FOREIGN COMPANIES IN MEXICO
Optimus Creative Media
From Spain to Mexico
2012-2018
Optimus Creative Media was the mexican branch
of Optimus Medina Riley, a Spanish company
specialized in Museographic Design and
Experiential Marketing.
Services provided:
• Assistence with the creation of a Business
Plan.
• Contact with Business accelerators for
catalan companies in Mexico.
• Company creation in Mexico and
administrative procedures regarding Social
Security and Tax Office.
• Recruting and hiring a team in Mexico.
• Bookkeeping and bank accounts handling.
• Legal representation.
• Representation with clients.
museum mundi
Museum Mundi, A.C. Pet Lovers Consulting
From Spain and US to Mexico From Spain to Mexico
2014-2018 2018-present
This Non-for-profit organization was created by Spa- This company was created by a group of veteri-
nish and US proffesionals from different branches of narians as well as marketing and sales proffes-
the Museographic industry. It aimed to provide low sionals specialized on the pet market industry.
income mexican communities with museums and
exhibitions that would, on one hand, preserve their
heritage and, on the other hand, bring science and
technology closer to those same communities.
Services provided: Services provided:
• Company creation in Mexico and administrative • Company creation in Mexico and
procedures regarding Social Security and Tax administrative procedures regarding Social
Office. Security and Tax Office.
• Bookkeeping and bank accounts handling. • Recruting and hiring a team in Mexico.
• Legal representation. • Bookkeeping and bank accounts handling.
• Contact with government entities and private • Legal representation.
companies to fund the projects.
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APPENDIX. RESUME

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Personal Details
Biani López Antúnez Hassey
Mexico
Profile
+52 1 55 7860 7059

Project Director with over 5 years specializing in Interactive Museography

bianilah@gmail.com
Projects for international companies working with clients in Mexico, Spain, Chile,
Argentina and USA. I’ve developed projects for both private and public sectors
https://www.linkedin.com/in/bian
i-lopez-antunez-hassey-69b1016
and I’ve led multidisciplinary teams of over 30 professionals delivering always on
/ time and within budget.

Education
Skills
Microsoft Office MBA Editorial Work 09/2007 - 06/2008
Adobe InDesign Universitat Autonoma de Barcelona, Barcelona, Spain
Adobe Illustrator BA Latin American Literature 09/2001 - 06/2006
Adobe Photoshop Universidad Iberoamericana, Mexico

Languages Work Experience

Spanish
COO 04/2018 - 02/2019
English
Pet Lovers Consulting, Mexico
Italian
French
I designed the general bussiness plan for a joint venture with Claoshop.
I worked with Marketing, Sales and Design teams in order to achive our short
Catalan
term goals and set the basis for medium and long term goals.
During the first months after launching the project we surpassed the
catalogue of two main competitors.
Since launching the project we sustained a monthly growth of 53%.

Associate 12/2014 - 03/2018

Museum Mundi, Mexico

I was the Project Director of an Interactive Mobile Science Museum for

Mexico City's Science Ministry.
We had over 100 thousand visitors: 45% of them living within highly
marginalized areas.
 During the first months after launching the project we surpassed the
catalogue of two main competitors.
Since launching the project we sustained a monthly growth of 53%.

Associate 12/2014 - 03/2018

Museum Mundi, Mexico

I was the Project Director of an Interactive Mobile Science Museum for

Mexico City's Science Ministry.
We had over 100 thousand visitors: 45% of them living within highly
marginalized areas.
The project obained international awards by RGD, CLAP and CIDI.

Project Director for Latin America 11/2012 - 02/2018

Optimus Creative Media, Mexico

I designed the bussiness strategy for the Latin American market.

I developed a solid customer portfolio in Mexico, Chile and Argentina.
I overaw a large multidisciplinay team for more than 30 interactive
museographic projects.
We surpassed the income goals set by the global company every year.

Scriptwriter 06/2009 - 10/2012

Optimus Medina Riley, Barcelona, Spain
As part of the creative team I helped develop creative concepts and scripts for
over 45 interactive museographic exhibits and experiential marketing strategies
throughout Spain.
 Thank you for your time!

BIANI LÓPEZ ANTÚNEZ HASSEY

CONTACT INFORMATION

bianilah@gmail.com

+52 155 78 60 70 90

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