Professional Documents
Culture Documents
“Librada’s”
Introduction …………………………………………………………………..3
Executive summary ………………………………………………………….4
Environmental Analysis
PESTEL Analysis …………………………………………………………….5
SWOT Analysis ………………………………………………………………7
Organizational Plan …………………………………………………………9
Production Plan ……………………………………………………………..10
Operational Plan …………………………………………………………….15
Marketing Plan ………………………………………………………………21
Appendices
Banner …………………………………………………………………………. 22
Business Card ………………………………………………………................ 22
Menu …………………………………………………………………………… 23
Flyer ………………………………………………………............................... 24
Business Permits (example only) ……………………………………………... 25
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INTRODUCTION
Nowadays coffee shop is one of the trending places in the world because of its benefits to
people and coffee is the mainly well-liked beverages. It is a perfect spot for individuals to spend
their time in reading a book, meet their friends or surfing the internet while consuming a
beverage or snacks since coffee shops have free Wi-Fi connection that makes the shop more
popular. Also, it is suitable for the students to do their schoolwork.
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EXECUTIVE SUMMARY
Vision
To be the best Cafe chain by offering a world class coffee experience at affordable prices.
Mission
Our mission is to continuously grow through innovation and dedication to excellence. Librada’s
is committed to always deliver a premium café experience.
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ENVIRONMENTAL ANALYSIS
POLITICAL FACTOR
Tax Policy - Taxation policy could affect the business costs. If ever, a rise in corporation
tax (on business profits) has the same effect as an increase in costs.
Labor Law - Minimum wage laws can be able to rack up your payroll costs in a
marketplace with high unemployment and low wage demand.
Environmental Law – A Business must apply for and adhere to permits from the federal
EPA for their air emissions and their effluents discharged into waterways.
ECONOMIC FACTOR
Interest Rates - When interest rates rise, consumers with debts are going to have to pay
more interest to lenders. This has a negative effect on their spending habits because they
have to pay to keep their loans current, and they will have to spend less on products and
services.
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Inflation - Rapidly rising prices would not only impact the price consumers pay, they also
affect the cost businesses have to pay for materials and inventory. When replacement
inventory costs more than the inventory you just sold, it can lead to inventory shortages.
SOCIO-CULTURAL FACTOR
Students are regular patrons of coffee shops – Students are known to frequent places like
cafes and coffee shops on the daily. Opening up a business that was near a surplus of
them is sure to be beneficial
Certain products like, “Milk tea”, is currently a fad – The emergence of trends extend
onto the realm of goods like food. As it so happens, one of our products is that one very
thing.
Business could only thrive in a seasonal manner – As it is advertised as a “Study haven”,
it does make sense that most of the business that it would pull in is from students, a
majority of which have 2 months of summer vacation or more. This might lead to a
shortage of business during those times.
TECHNOLOGICAL FACTOR
Wi-Fi Access – One of the main reasons students go to these types of establishments is to
get work done, and the Internet is a much appreciated tool in assisting that purpose. This
is also to keep up with other competitors.
Charging Outlets – Charging Outlets for the use of customers who have electrical devices
with them. This is also to ensure that they stay for a long time and keep ordering.
Latest Appliances - This factor in our business and in every other business is very
important. This not only show innovation and upgrade in the shop itself. But, that also
makes the place convenient for both our staff and the customer.
LEGAL FACTOR
Regulations - In opening a business, following and abiding with the local regulations is a
must. Doing otherwise will make it hard, even impossible and the Staff and Management
of “Librada’s” will make sure that every requirement is complete. Requirements such as:
business permit, sanitary permit, occupancy permit, BIR permit, barangay clearance,
locational permit, and fire permit. Also, the administration will make sure that these
parents and the people.
Regular tax – One must know what kind of economic growth our country is trying to
achieve. As a business in this country, it is our obligation to help our country in its
growth. Since businesses nationwide pay their taxes, “Librada’s” will do its best to pay
its taxes regularly for the betterment of our country's economic status.
Work days and Work hours – “Librada’s” follows the appropriate working hours for
employees. It sticks the allotted work time as well as the working days that are why
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employees will have a shift based rotation. There will also be days where in the store will
be closed due to important events.
Weekly rest days - As any other business, “Librada’s” allows for their employees to have
rest days every week. The rest day for staffs will also be the rest day for the shop itself.
But, this will only be once in a week since our business venture is a day to day category
for customers that crave for our product. The day in question is, Sunday.
Safe working conditions – “Librada’s” will always do it’s very best to ensure the safety
of everyone within its parameters and boundary. The administration will acknowledge the
safety of their customers as well as the safety of their staff. Any injury caused to the staff
while working and while in the work place will be accounted to the administration.
ENVIRONMENTAL FACTORS
STRENGTH
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Creativity – This business venture is something that could be taken further in terms of
what kind of gimmicks could be applied in addition to what is already tacked on the
original.
Marketability – This kind of business venture is very marketable to the location that it is
set in. It is almost guaranteed to appeal to the desired market immediately.
WEAKNESSES
Common business venture – Cafes and Coffee shops are already a usual sight in these
parts. There are also more well-known brands that appeal to a loyal market.
Seasonal – This business venture mostly caters to students and as such will likely
experience a drop in their business during students’ break.
OPPORTUNITIES
Economic Growth - Since “Librada’s” will be a crowd favorite, there will be more
income to come which means we will have higher taxes to pay that can help our
country’s economy grow a lot. This could also pave the way for franchising.
Customer-attachment - This business may be seasonal, but it could also catch the heart
and especially the taste buds of our customers. We are hoping that continued patronage
will inspire loyalty and proliferation in the market.
New Products – Cafes have the opportunity to create seasonal and limited drinks and
desserts. It could also sell additional merchandise that doesn’t necessarily include food
and drinks during the holidays and different events.
THREATS
Competition-involving - As said before, Cafes and Coffee shops are a very common sight in a
densely populated area such as Mendiola. It’s competition also has the advantage of being much
more well-known and enterprising. Being up against these giants when you’re an up and coming
business is surely not the best of situations.
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PRODUCTION PROCESS
The coffee cherries must be harvested,a process that is still done manually. Next, the cherries are
dried and husked using one of two methods. The dry method is an older, primitive, and labor-
intensive process of distributing the cherries in the sun, raking them several times a day, and
allowing them to dry
Sources of materials
Starbucks Bonus
Absolute Lipton
Alaska Public Market
Americano
Espresso
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Iced Tea
Milk Tea
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Procedure/s:
Espresso:
1. Grind your coffee very fine, using very dark roast beans or espresso beans. Add water.
2. Fill your kettle and heat the water to a boil, then set aside for 30 seconds before brewing.
3. Add the coffee grounds to your French press.
Americano
1. Prepare the espresso coffee using a home espresso machine. Then, Pour it into a cup.
2. Next, add boiling water into the cup. Continue to do so, until the coffee reaches the top.
3. Finally, finish the beverage off with accentuating the serving style with steamed milk on
the side along with sugar.
Iced Tea
1. Use water and let the tea stand at room temperature for an hour after steeping.
2. If the tea turns murky in the refrigerator, add the boiling water to the tea.
3. It should clear up the cloudiness.
4. Remember, it will also dilute the tea, so add less ice.
Milk Tea
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Mode of payments through bank payments
All arrangements are hereby to Dessert Avenue and the different manufactures, including
the terms shipment, freight, discount, and mode of payment.
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6. Cancellation of Contracts
6.1 Librada’s is entitled to terminate the contract with the supplier immediately if ( not
limitative):
(a) The supplier fails to fulfill any obligation regarding the agreement.
(b) The supplier has been adjudicated bankrupt or a petition for such bankruptcy has filed.
(c) The supplier, being a natural person is deceased or is made a ward of the court.
(d) The supplier merges with a third party or is taken over by a third party.
(e) The supplier changes it legal form.
(f) There is a substantial change in the supplier’s business activities.
7. Changes
7.1 Changes to the contract and/or conditions are valid only when made in writing when both
parties gave their approval to the changes.
8. Validity
8.1 If any provisions made in these conditions were made invalid, then it does not imply the
validity of other provisions presented in the conditions.
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OPERATIONAL PLAN
Operation Objectives
The creator of the products believes in the philosophy of “better than before, be better than
others and be better than expected”. Hence, the business is expected to provide customers with
excellent experience through the quality customer care and service, high quality products, fast
internet and peaceful environment for the customers of Librada’s study cafe.
Quality
Librada’s will give you access to a well-designed venue for studying that includes: comfortable
chairs and tables, optimum lighting, high speed internet, unlimited coffee and tea, and air-
conditioning.
Service
Librada’s will be located at a stall at a 3 story building in Legarda, Gastambide, R-6 Manila,
Metro Manila. The operation will start at 7AM- 12 Midnight. The service of Librada’s shall
come with utmost care and love.
Price
Librada’s offers drinks with the starting price ₱ 50.00 and sandwiches with the starting price
of ₱15.00 that will attract the target market.
Conclusion
Librada’s offers high quality service and great-tasting gourmet coffee and food to every
customer. The operating hours of Librada’s study haven cafe will start at 7:00 in the morning
until 12:00 in the midnight and it will be located at Legarda, Gastambide, R-6 Manila, Metro
Manila.
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Operating cycle
This chapter tackles the operation processes of the business that includes pre-operational process,
operational process and post operational process.
Materials
START
Time in of employees.
1 min Log book and Ballpen
Cleaning of Production
area
10 min Gloves and Soap
Set up equipment
5 min None
Mise En Place
10 min None
3 min None
END
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Post Operational Process – FIGURE 1.2
START
Crew turns
30 sec
No
Punch the order None
Is the payment
No Give the change
exact? 30 sec None
30 sec
Thank the customer
END None
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A. Machines and Equipments
The purpose of the following machineries and equipment listed were to transform the raw
materials to components needed for the final product. All machineries and equipment are
capable of producing 200 products per day. Necessary spare part of the damaged
machineries will be sourced from Ace hardware. Professional repair will be also
acquired.
Php Php
Cooking stove 2 687.00 1,374.00
Php Php
Coffee Maker 2 7,899.00 687.00
Php Php
Air- Conditoner 2 7,499.00 15,798.00
Php Php
Gas 2 630.00 1,260.00
TABLE 1.8
Total: ₱19,532
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B. Furniture and Decor
Chairs
Tables
C. Location
Location Price
3 story building for sale, legarda, gastambide, u-belt ₱ 25,000,000
mendiola area.
(http://www.propertyfinderph.com/listings/Retail+Space-
sale-in-Manila-id-
26889/overview?fbclid=IwAR0A2vtN4XhLI5gG2uL8Hr
ihn-MihqKZPmegDKBxIBb0v8HeHoy0oliCGMM)
TABLE 1.9
Librada's offers a guarantee and freshest foods, teas and coffees in our relaxing comfortable
Cafe. The Cafe also offers a good place to study and a place to spend their time there in working.
Here are the products and prices of the cafe:
PLACE
The Study Haven Cafe is located at Legarda, U Belt Mendiola, Manila City. The place is visible
for the people since there are schools near at the Cafe. And the management targets the target
audience such as students and workers.
PROMOTION
To promote the Cafe, we will use social media to influence them to come by and visit our cafe.
Post some photos and get some feedback from the customers. The social media will stand as an
advertisement to by promoting it online. There are promos that will be given and announce to the
customers and such as limited season food and drink, as well as novelty items like cups or shirts.
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APPENDICES
WEBSITE BANNER
BUSINESS CARD
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MENU
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FLYERS
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BUSINESS PERMITS (SAMPLE ONLY)
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