Professional Documents
Culture Documents
Table no-1
Male 10 20%
Female 40 80%
Total 50 100%
Survey analysis
The above table shows that 20% of respondents are male and 80% of respondents are
female .
80
80
60
Yes
40 No No
20
20
Yes
0
Table no -2
Total 50 100%
Survey analysis :
The above table indicates that 20% of the respondents are below is years
It can be said that majority of the respondents : are below 15-30 years of age.
Age
10 20
16
Below 15 years
15-30 years
30-45 years
54
45& above
Table no -3
Students 30 60%
Other 0 0%
Total 50 100%
Survey analysis :
The above table indicates that 10% of respondents are housewife 60% of respondents are
students 10% are Govt Employee 20% are Private Employee it can be inferred that majority of
the respondents are students
Occupation
0
20 10
House wife
10 Students
Govt employee
60 Private employee
Other
Table No -4
Total 50 100%
Survey analysis :
The above table shows that 28% of respondents are gaining below 50000 and 16%
earning 50000 to 100000 and 30% are earning 1 lack to 2 lack and 26% are earning 2 lack and
above
Income
26 28
Below 50000
50000-100000
16 1 Lack - 2 Lack
30 2 Lack & above
Table No -5
SSLC to PUC 2 4%
Other 0 0%
Total 50 100%
Survey analysis :
The above statistical data shows that 16% of respondents fall under the qualification of
below SSLC 56% of respondents are of PUC to degree 4% of SSLC TO PUC 24% of post
graduation
Qualfification
0
16
24
Below SSLL
4 PUC to Degree
SSLC to PUC
Post Graduation
56
Other
Table No -6
Kellogg’s 40 80%
No Users 10 20%
Total 50 100%
Survey analysis :
The above table shows that 80% of respondents are the users of Kellogg s and
20% of respondents are non users.
80
80
70
60
50 20 Kellogg’s
40 No Users
30 No Users
20
10
Kellogg’s
0
Table no -7
TV 20 50%
Newspaper 06 15%
Radio 00 00%
Magazine 10 25%
Other 04 10%
Total 40 100%
Survey analysis :
The above table shows that 50% respondents came to know about Kellogg’s from
watching TV, 15% respondents news papers, 25% of magazine and 10% through others
Media
10
TV
Newspaper
25 50
Radio
Magazine
Other
0 15
Table no -8
Table showing classification of respondents for period of using of Kellogg’s
6 Months 8 20%
Total 40 100%
Survey analysis :
The above 20% of respondents are using Kellogg s from 6 months 10% are from 6
Months to 2 years and 50% are using from more than 2 years
Period
20
50
10 6 Months
20 6 Month – 1 Year
1 Year -2 Year
2 Year & Above
Table no -9
Excellent 26 65%
Good 10 25%
OK 4 10%
Poor 0 00%
Total 40 100%
Survey analysis :
The above table shows 40 of respondents, 65% of respondents opinion of table is
excellent 25% are for good 10% for ok.
70
60
Excellent
50
Good
40
Ok
30 Poor
Poor
20 Ok
10 Good
0 Excellent
Table no -10
Quality 28 70%
Price 00 0%
Performance 04 10%
Popularity 02 5%
Taste 06 15%
Total 40 100%
Survey analysis:
The above table shows that 70% of respondents prefers quality 10% of performance 5% of
popularity and 15% of taste.
70
60 Quality
50 Price
40 Performance
30 Popularity
Taste
20 Popularity Taste
Performance
10 Price
0 Quality
Table no -11
Table showing classification of respondent for over all rating of Kellogg’s
Excellent 26 65%
Good 10 25%
Ok 04 10%
Poor 00 00%
Total 40 100%
Survey analysis:
The above table shows that 65% of: respondents overall rating is excellent, 25% for
good, 10% for ok, Overall rating for Kellogg s is 65% for excellent.
Opinion
0
10
25 Excellent
Good
65 Ok
Poor
Table no -12
Cheaper 10 25%
Reasonable 24 60%
Costly 04 10%
Total 40 100%
Survey analysis:
The above table shows 25% of respondents opinion is cheapest 60% are of reasonable
10% for costly and 5% opinion is very costly.
10 5
25
Cheaper
Reasonable
Costly
60 Very Costly
Table no -13
Attractive 30 75%
Information 04 10%
No impact 02 5%
Total 40 100%
Survey analysis:
The above table shows that 75% of respondents impact of advertisement opinion is
Attractive, 10% is informative, 5% no impact , 10% create desire
75
80
70
60
Attractive
50 Information
40 No Impact
Create Desire
30
20
10 10
5
10
Table no -14
Flavors 24 60%
Taste 06 15%
Price 10 25%
Total 40 100%
Survey analysis:
The about table shows that the respondents of attributes according to flavors 60% taste
15% and price 25%.
60
60
50
Flavors
40
Taste
25
30 Price
15
20
10